West End Cleaners
Freelance Graphic Designer
Freelance Graphic Designer
BRANDING & MARKETING DESIGN
Logo, Social Media, Email, Business Cards & Swag
Logo, Social Media, Email, Business Cards & Swag
Situation
West End Cleaners is a cleaning service in Vancouver’s West End. It needed a simple, friendly identity that was easy to recognize and a set of marketing materials that kept the business visible, on social and in person, without a large budget or a team.
West End Cleaners is a cleaning service in Vancouver’s West End. It needed a simple, friendly identity that was easy to recognize and a set of marketing materials that kept the business visible, on social and in person, without a large budget or a team.
Solution
Created the logo and carried it across a small, consistent set of marketing materials, so clients saw the same look on social, in email, on a business card, and on branded swag. The logo works as the anchor for everything else.
Created the logo and carried it across a small, consistent set of marketing materials, so clients saw the same look on social, in email, on a business card, and on branded swag. The logo works as the anchor for everything else.
Execution
Designed the logo around a cloud of soap suds, built from rounded shapes and bubbles, sitting above bold, stacked sans-serif lettering. It reads clearly at small sizes and communicates “clean” right away. I limited the palette to a single confident blue on white, which keeps it cheap and easy to reproduce across media, including the round sticker shown above. I then applied the identity to social media content, email, business cards, and swag, keeping colour, type, and the bubble motif consistent on each.
Designed the logo around a cloud of soap suds, built from rounded shapes and bubbles, sitting above bold, stacked sans-serif lettering. It reads clearly at small sizes and communicates “clean” right away. I limited the palette to a single confident blue on white, which keeps it cheap and easy to reproduce across media, including the round sticker shown above. I then applied the identity to social media content, email, business cards, and swag, keeping colour, type, and the bubble motif consistent on each.
Result
West End Cleaners gained a recognizable, cohesive identity that looked the same across social, email, print, and branded items, and gave the owner a ready set of materials to keep the business visible.
West End Cleaners gained a recognizable, cohesive identity that looked the same across social, email, print, and branded items, and gave the owner a ready set of materials to keep the business visible.
