XWP
Digital Designer // 2026
Digital Designer // 2026
Situation
XWP required flexible, on-demand creative support for multiple high-priority deliverables including RFP responses, internal and external communications, and digital marketing content. The workload was varied and fast-paced, needing consistent branding across different formats and platforms.
XWP required flexible, on-demand creative support for multiple high-priority deliverables including RFP responses, internal and external communications, and digital marketing content. The workload was varied and fast-paced, needing consistent branding across different formats and platforms.
Execution
As a Contract Digital Designer for XWP, I provided comprehensive creative support across a wide range of projects. My responsibilities included:
• Designing clear, professional charts and infographics
• Creating custom graphics and layouts for RFP submissions
• Video editing and motion graphics
• Applying consistent branding across all materials
• Designing nametags and event collateral
• Producing social media graphics and blog visuals
As a Contract Digital Designer for XWP, I provided comprehensive creative support across a wide range of projects. My responsibilities included:
• Designing clear, professional charts and infographics
• Creating custom graphics and layouts for RFP submissions
• Video editing and motion graphics
• Applying consistent branding across all materials
• Designing nametags and event collateral
• Producing social media graphics and blog visuals
I worked efficiently within tight deadlines while maintaining strong brand consistency and high design quality.
Result
My contributions helped XWP deliver polished, professional materials that strengthened their RFP submissions, improved internal and external communications, and enhanced their social media and content marketing presence. The support enabled the team to maintain high visual standards across all touch-points without increasing full-time headcount.
My contributions helped XWP deliver polished, professional materials that strengthened their RFP submissions, improved internal and external communications, and enhanced their social media and content marketing presence. The support enabled the team to maintain high visual standards across all touch-points without increasing full-time headcount.
VIDEO DESIGN & EDITING
Video Editing & Event Branding for XWP
Video Editing & Event Branding for XWP
Situation
XWP needed polished video content and cohesive on-brand materials for internal and external events. The existing assets lacked consistency and required both creative editing and branding application to meet professional standards.
XWP needed polished video content and cohesive on-brand materials for internal and external events. The existing assets lacked consistency and required both creative editing and branding application to meet professional standards.
Execution
As Contract Digital Designer for XWP, I:
• Edited and refined videos for clarity, pacing, and engagement
• Designed custom nametags for events
• Applied consistent XWP branding across all materials (videos, nametags, and supporting graphics)
As Contract Digital Designer for XWP, I:
• Edited and refined videos for clarity, pacing, and engagement
• Designed custom nametags for events
• Applied consistent XWP branding across all materials (videos, nametags, and supporting graphics)
I ensured every deliverable aligned with XWP’s brand guidelines while maintaining a clean, professional aesthetic.
Result
The edited videos and branded event materials elevated the quality of XWP’s presentations and internal communications. The nametags and branded assets contributed to a cohesive, professional appearance at events, reinforcing brand recognition and attention to detail.
The edited videos and branded event materials elevated the quality of XWP’s presentations and internal communications. The nametags and branded assets contributed to a cohesive, professional appearance at events, reinforcing brand recognition and attention to detail.
LOGO DESIGN
XWP 12-Year Anniversary Social Campaign
XWP 12-Year Anniversary Social Campaign
Situation
XWP was celebrating their 12-year anniversary and wanted to mark the milestone with engaging, on-brand social media content that would resonate with their audience and highlight their growth and achievements.
XWP was celebrating their 12-year anniversary and wanted to mark the milestone with engaging, on-brand social media content that would resonate with their audience and highlight their growth and achievements.
Execution
I designed a cohesive series of social media posts to celebrate the occasion. Starting with the official XWP logo, I incorporated the number “12” and carefully crafted messaging to create a clean, professional, and celebratory visual series. The designs maintained strict brand consistency while making the milestone feel special and shareable across platforms.
I designed a cohesive series of social media posts to celebrate the occasion. Starting with the official XWP logo, I incorporated the number “12” and carefully crafted messaging to create a clean, professional, and celebratory visual series. The designs maintained strict brand consistency while making the milestone feel special and shareable across platforms.
Result
The anniversary campaign successfully generated positive engagement and helped strengthen brand visibility during this important milestone. The posts effectively communicated XWP’s 12 years of growth and expertise in a visually polished and memorable way.
The anniversary campaign successfully generated positive engagement and helped strengthen brand visibility during this important milestone. The posts effectively communicated XWP’s 12 years of growth and expertise in a visually polished and memorable way.
CHART DESIGN
Timeline Chart Design for RFP
Timeline Chart Design for RFP
Situation
The client needed to include a complex project timeline in a high-stakes RFP. The original chart was cluttered, difficult to read, and did not align with the company’s branding, which risked weakening their professional presentation.
The client needed to include a complex project timeline in a high-stakes RFP. The original chart was cluttered, difficult to read, and did not align with the company’s branding, which risked weakening their professional presentation.
Execution
I used AI tools to first simplify and reorganize the complex timeline, then fully redesigned it in Adobe Illustrator. I updated the colour palette, typography, and layout to ensure perfect alignment with XWP branding, while significantly improving clarity and visual hierarchy. The final chart was clean, professional, and easy to understand at a glance.
I used AI tools to first simplify and reorganize the complex timeline, then fully redesigned it in Adobe Illustrator. I updated the colour palette, typography, and layout to ensure perfect alignment with XWP branding, while significantly improving clarity and visual hierarchy. The final chart was clean, professional, and easy to understand at a glance.
Result
The redesigned timeline was successfully included in the RFP submission. It strengthened the proposal’s visual professionalism, made the project timeline much more compelling and accessible to evaluators, and helped present XWP’s capabilities in a polished, branded manner.
The redesigned timeline was successfully included in the RFP submission. It strengthened the proposal’s visual professionalism, made the project timeline much more compelling and accessible to evaluators, and helped present XWP’s capabilities in a polished, branded manner.
SOCIAL MEDIA DESIGN
Social Media Content Creation for XWP
Social Media Content Creation for XWP
Situation
XWP required a consistent volume of social media graphics to maintain an active and professional presence across platforms. The content needed to be on-brand, visually cohesive, and produced efficiently on an ongoing basis.
XWP required a consistent volume of social media graphics to maintain an active and professional presence across platforms. The content needed to be on-brand, visually cohesive, and produced efficiently on an ongoing basis.
Execution
I developed and worked within custom templates to create a steady stream of social media images for XWP. This system allowed for fast production while ensuring every post maintained strong brand consistency in typography, colour palette, layout, and tone. I regularly produced graphics for announcements, promotions, industry insights, and company updates.
I developed and worked within custom templates to create a steady stream of social media images for XWP. This system allowed for fast production while ensuring every post maintained strong brand consistency in typography, colour palette, layout, and tone. I regularly produced graphics for announcements, promotions, industry insights, and company updates.
Result
The templated approach enabled consistent, high-quality social media output that strengthened XWP’s visual identity online. It saved significant time while delivering polished, on-brand graphics that supported their marketing and communications goals.
The templated approach enabled consistent, high-quality social media output that strengthened XWP’s visual identity online. It saved significant time while delivering polished, on-brand graphics that supported their marketing and communications goals.
