PRINT & PRESENTATION DESIGN
Crunch Fitness — Onboarding System (Manuals + Presentations, North America)
Crunch Fitness — Onboarding System (Manuals + Presentations, North America)
Situation
Crunch Fitness needed a professional, consistent onboarding system to train staff across different roles and positions throughout their North American gym network. Existing materials lacked visual cohesion between printed guides and presentation decks, and weren't optimized for print, digital, or in-person delivery, weakening the onboarding experience and brand presentation.
Crunch Fitness needed a professional, consistent onboarding system to train staff across different roles and positions throughout their North American gym network. Existing materials lacked visual cohesion between printed guides and presentation decks, and weren't optimized for print, digital, or in-person delivery, weakening the onboarding experience and brand presentation.
Solution
I designed a complete onboarding system of nine role-specific manuals (20–120 pages each) paired with corresponding PowerPoint and Prezi presentations, ensuring every position had a consistent, branded, and presenter-friendly set of training materials.
I designed a complete onboarding system of nine role-specific manuals (20–120 pages each) paired with corresponding PowerPoint and Prezi presentations, ensuring every position had a consistent, branded, and presenter-friendly set of training materials.
Execution
Created polished, on-brand manual layouts in Adobe InDesign, following corporate typography, colour palette, logos, and imagery guidelines
Designed matching PowerPoint and Prezi decks for each manual, built for smooth narrative flow, clear hierarchy, and confident in-person delivery
Developed detailed onboarding content, procedures, checklists, forms, and reference material, tailored to each position
Produced dual-format manuals: print-ready for physical distribution, and interactive PDFs with bookmarks, hyperlinks, searchable text, and responsive layouts for desktop, tablet, and mobile
Hosted digital versions on the Crunch Fitness website for ongoing, anytime access
Managed full production and distribution across gym locations throughout North America
Created polished, on-brand manual layouts in Adobe InDesign, following corporate typography, colour palette, logos, and imagery guidelines
Designed matching PowerPoint and Prezi decks for each manual, built for smooth narrative flow, clear hierarchy, and confident in-person delivery
Developed detailed onboarding content, procedures, checklists, forms, and reference material, tailored to each position
Produced dual-format manuals: print-ready for physical distribution, and interactive PDFs with bookmarks, hyperlinks, searchable text, and responsive layouts for desktop, tablet, and mobile
Hosted digital versions on the Crunch Fitness website for ongoing, anytime access
Managed full production and distribution across gym locations throughout North America
Result
Delivered a cohesive, role-specific onboarding system distributed throughout North America. The paired manuals and presentations significantly improved the clarity, professionalism, and consistency of staff training, empowering new employees with tangible, engaging resources while giving management reliable long-term reference tools, and strengthening brand standards across the entire network.
Delivered a cohesive, role-specific onboarding system distributed throughout North America. The paired manuals and presentations significantly improved the clarity, professionalism, and consistency of staff training, empowering new employees with tangible, engaging resources while giving management reliable long-term reference tools, and strengthening brand standards across the entire network.
