Le Creuset
Digital Designer // 2023
Digital Designer // 2023
CAMPAIGN DESIGN
Cerise-Merlot Colour Launch & Pumpkin Cookware Fall Campaign
Exclusive Launches for Sur La Table
Cerise-Merlot Colour Launch & Pumpkin Cookware Fall Campaign
Exclusive Launches for Sur La Table
Situation
Sur La Table secured two exclusive Le Creuset opportunities: a never-before-seen colour, Cerise-Merlot, and a seasonal Pumpkin Cookware collection, each needing its own high-impact campaign to generate excitement, urgency, and immediate sales within a limited window.
Sur La Table secured two exclusive Le Creuset opportunities: a never-before-seen colour, Cerise-Merlot, and a seasonal Pumpkin Cookware collection, each needing its own high-impact campaign to generate excitement, urgency, and immediate sales within a limited window.
Solution
I led creative direction for both launches, pairing Le Creuset's premium heritage with Sur La Table's sophisticated brand identity across animated banners, email, and social, a sumptuous, exclusive reveal for Cerise-Merlot, and a warm, seasonal storytelling approach for Pumpkin Cookware.
I led creative direction for both launches, pairing Le Creuset's premium heritage with Sur La Table's sophisticated brand identity across animated banners, email, and social, a sumptuous, exclusive reveal for Cerise-Merlot, and a warm, seasonal storytelling approach for Pumpkin Cookware.
Execution
For Cerise-Merlot, I designed animated banners for website, email, and social featuring dramatic rotations of iconic Dutch ovens and skillets, and created a luxurious "curtain pull" colour reveal with subtle flame animation to evoke warmth and desire, paired with restrained, opulent motion, "Only Here" lockups, and elegant typography to emphasize exclusivity.
For Cerise-Merlot, I designed animated banners for website, email, and social featuring dramatic rotations of iconic Dutch ovens and skillets, and created a luxurious "curtain pull" colour reveal with subtle flame animation to evoke warmth and desire, paired with restrained, opulent motion, "Only Here" lockups, and elegant typography to emphasize exclusivity.
For the Pumpkin Cookware collection, I designed a cohesive series of emails featuring rich orange hues, seasonal textures, and appetizing product photography, with bold, brand-aligned layouts, elegant typography, and strategic product spotlights. I incorporated storytelling that evoked cozy autumn gatherings, along with countdown timers and exclusive offers to build urgency, and optimized every email for mobile responsiveness and inbox performance.
Result
The Cerise-Merlot collection sold out within 48 hours, generating strong demand and reinforcing both brands' positions in the luxury cookware market. The Pumpkin Cookware email series boosted engagement, increased click-through rates, and drove strong sales, reinforcing Sur La Table's position as the premier destination for premium, seasonal cookware and holiday entertaining.
The Cerise-Merlot collection sold out within 48 hours, generating strong demand and reinforcing both brands' positions in the luxury cookware market. The Pumpkin Cookware email series boosted engagement, increased click-through rates, and drove strong sales, reinforcing Sur La Table's position as the premier destination for premium, seasonal cookware and holiday entertaining.
