Le Creuset
Digital Designer // 2023
Digital Designer // 2023
CAMPAIGN DESIGN
Le Creuset Exclusive – Cerise-Merlot Launch Sur La Table Exclusive Collection
Le Creuset Exclusive – Cerise-Merlot Launch Sur La Table Exclusive Collection
Situation
Sur La Table secured an exclusive, never-before-seen Le Creuset shade — Cerise-Merlot — and needed a high-impact launch campaign to generate excitement, urgency, and immediate sales for this limited-edition collection.
Sur La Table secured an exclusive, never-before-seen Le Creuset shade — Cerise-Merlot — and needed a high-impact launch campaign to generate excitement, urgency, and immediate sales for this limited-edition collection.
Solution
I led creative direction for a sophisticated, multi-channel campaign that transformed a single new colour into a must-have launch event.
I led creative direction for a sophisticated, multi-channel campaign that transformed a single new colour into a must-have launch event.
Execution
Designed animated banners for website, email, and social featuring dramatic rotations of iconic Dutch ovens and skillets
Created a luxurious "curtain pull" colour reveal with subtle flame animation to evoke warmth and desire
Paired restrained, opulent motion with "Only Here" lockups and elegant typography to emphasize exclusivity
Ensured seamless alignment between Le Creuset's premium heritage and Sur La Table's sophisticated brand identity
Designed animated banners for website, email, and social featuring dramatic rotations of iconic Dutch ovens and skillets
Created a luxurious "curtain pull" colour reveal with subtle flame animation to evoke warmth and desire
Paired restrained, opulent motion with "Only Here" lockups and elegant typography to emphasize exclusivity
Ensured seamless alignment between Le Creuset's premium heritage and Sur La Table's sophisticated brand identity
Result
The Cerise-Merlot collection sold out within 48 hours. The campaign generated strong demand, drove immediate conversions, and reinforced both brands' positions in the luxury cookware market.
The Cerise-Merlot collection sold out within 48 hours. The campaign generated strong demand, drove immediate conversions, and reinforced both brands' positions in the luxury cookware market.
EMAIL DESIGN
Le Creuset Pumpkin Cookware Email Promotions Festive Fall Campaign
Le Creuset Pumpkin Cookware Email Promotions Festive Fall Campaign
Situation
Sur La Table needed a compelling email series to promote their exclusive Le Creuset Pumpkin Cookware collection during the fall season. The goal was to capture the warm, festive spirit of autumn while driving urgency and sales for this limited-edition line.
Sur La Table needed a compelling email series to promote their exclusive Le Creuset Pumpkin Cookware collection during the fall season. The goal was to capture the warm, festive spirit of autumn while driving urgency and sales for this limited-edition line.
Solution
I designed and executed a visually rich, high-conversion email promotion series that highlighted the collection’s charm, quality, and versatility.
I designed and executed a visually rich, high-conversion email promotion series that highlighted the collection’s charm, quality, and versatility.
Execution
• Created a cohesive series of emails featuring rich orange hues, seasonal textures, and appetizing product photography.
• Designed bold, brand-aligned layouts with elegant typography, strategic product spotlights, and strong calls-to-action.
• Incorporated storytelling that evoked cozy autumn gatherings, along with countdown timers and exclusive offers to create urgency.
• Optimized all emails for mobile responsiveness, fast loading, and excellent inbox performance.
• Created a cohesive series of emails featuring rich orange hues, seasonal textures, and appetizing product photography.
• Designed bold, brand-aligned layouts with elegant typography, strategic product spotlights, and strong calls-to-action.
• Incorporated storytelling that evoked cozy autumn gatherings, along with countdown timers and exclusive offers to create urgency.
• Optimized all emails for mobile responsiveness, fast loading, and excellent inbox performance.
Result
The email campaign successfully boosted engagement, increased click-through rates, and drove strong sales for the Le Creuset Pumpkin collection. It reinforced Sur La Table’s position as the premier destination for premium, seasonal cookware and holiday entertaining.
The email campaign successfully boosted engagement, increased click-through rates, and drove strong sales for the Le Creuset Pumpkin collection. It reinforced Sur La Table’s position as the premier destination for premium, seasonal cookware and holiday entertaining.
