Scaling a Sustainable Brand Through Strategy + Performance
Focus: Brand Strategy | Omni-Channel Marketing | E-commerce Growth | Creative Leadership
Focus: Brand Strategy | Omni-Channel Marketing | E-commerce Growth | Creative Leadership
Situation
Ecotrend Ecologics, a leading Canadian distributor of natural health and wellness products, was growing rapidly but lacked a unified brand system across digital, print, e-commerce, and vendor marketing. Assets were produced independently, causing inconsistent branding, inefficient workflows, and missed opportunities for vendor engagement and online performance.
Ecotrend Ecologics, a leading Canadian distributor of natural health and wellness products, was growing rapidly but lacked a unified brand system across digital, print, e-commerce, and vendor marketing. Assets were produced independently, causing inconsistent branding, inefficient workflows, and missed opportunities for vendor engagement and online performance.
Solution
As Marketing Art Director, I developed a scalable creative and marketing ecosystem that unified the brand across every customer touchpoint, leading cross-functional teams of designers, programmers, and marketing coordinators while partnering closely with Sales and the Director of Vendor Relations.
As Marketing Art Director, I developed a scalable creative and marketing ecosystem that unified the brand across every customer touchpoint, leading cross-functional teams of designers, programmers, and marketing coordinators while partnering closely with Sales and the Director of Vendor Relations.
Execution
Unified the brand across 100+ page bilingual catalogues, trade show campaigns, pitch decks, email marketing, vendor toolkits, packaging, and digital assets, and built integrated omni-channel campaigns spanning email, e-commerce, print, social media, webinars, and trade shows. I led a complete UI/UX redesign of the online ordering platform to improve customer experience and conversions, and created scalable vendor marketing systems, reusable templates, and brand standards that streamlined production across hundreds of recurring assets. I also managed a $100K annual marketing budget, optimized print production, researched sustainable materials, and standardized workflows to improve efficiency.
Unified the brand across 100+ page bilingual catalogues, trade show campaigns, pitch decks, email marketing, vendor toolkits, packaging, and digital assets, and built integrated omni-channel campaigns spanning email, e-commerce, print, social media, webinars, and trade shows. I led a complete UI/UX redesign of the online ordering platform to improve customer experience and conversions, and created scalable vendor marketing systems, reusable templates, and brand standards that streamlined production across hundreds of recurring assets. I also managed a $100K annual marketing budget, optimized print production, researched sustainable materials, and standardized workflows to improve efficiency.
Result
+267% increase in website sessions within six months
+2,000% increase in online sales, totalling over $1.7M in revenue
+1,300% growth in online orders, reaching 2,101 total orders
+145% increase in conversion rate
50+ new customer orders generated daily
10+ vendor requests generated weekly
36.6% unique email open rate across 14,423 subscribers
8,632 total email opens with only a 0.5% unsubscribe rate
27% reduction in marketing production costs, while improving quality and sustainability
Strengthened vendor relationships through scalable systems and consistent brand execution across every channel
+2,000% increase in online sales, totalling over $1.7M in revenue
+1,300% growth in online orders, reaching 2,101 total orders
+145% increase in conversion rate
50+ new customer orders generated daily
10+ vendor requests generated weekly
36.6% unique email open rate across 14,423 subscribers
8,632 total email opens with only a 0.5% unsubscribe rate
27% reduction in marketing production costs, while improving quality and sustainability
Strengthened vendor relationships through scalable systems and consistent brand execution across every channel
CORPORATE BRANDING
Brand Guidelines System
Brand Guidelines System
Situation
As Ecotrend grew in the eco-conscious wellness and distribution market, its visual identity no longer fully reflected its innovation, sustainability leadership, or evolving audience. The brand needed to modernize without losing the recognition and trust it had already built.
As Ecotrend grew in the eco-conscious wellness and distribution market, its visual identity no longer fully reflected its innovation, sustainability leadership, or evolving audience. The brand needed to modernize without losing the recognition and trust it had already built.
Solution
Following a brand audit, I led a strategic refresh rather than a full logo redesign, evolving the brand's look while protecting its existing equity and recognition.
Following a brand audit, I led a strategic refresh rather than a full logo redesign, evolving the brand's look while protecting its existing equity and recognition.
Execution
Updated the colour palette and refined the typography, modernized imagery across brand touchpoints, and redesigned core collateral to reflect the refreshed identity. I created comprehensive brand guidelines to support the new system and supported the internal rollout to ensure consistent adoption across teams and partners.
Updated the colour palette and refined the typography, modernized imagery across brand touchpoints, and redesigned core collateral to reflect the refreshed identity. I created comprehensive brand guidelines to support the new system and supported the internal rollout to ensure consistent adoption across teams and partners.
Result
Strengthened Ecotrend's market presence while protecting existing brand equity. Improved visual consistency across digital, print, and packaging, increased perceived value, and created a scalable identity system to support future growth.
Strengthened Ecotrend's market presence while protecting existing brand equity. Improved visual consistency across digital, print, and packaging, increased perceived value, and created a scalable identity system to support future growth.
GRAPHIC DESIGN
Corporate Marketing Assets
Business Cards, Letterhead, Envelopes, Charts & Forms
Corporate Marketing Assets
Business Cards, Letterhead, Envelopes, Charts & Forms
Situation
Ecotrend needed a complete suite of corporate stationery and internal materials (business cards, letterhead, envelopes, charts, and forms) that consistently reflected the company's established font and corporate colour palette across every touchpoint, internal and external.
Ecotrend needed a complete suite of corporate stationery and internal materials (business cards, letterhead, envelopes, charts, and forms) that consistently reflected the company's established font and corporate colour palette across every touchpoint, internal and external.
Solution
Designed a cohesive corporate assets system, applying Ecotrend's brand standards precisely across each piece, while researching printers and negotiating with suppliers to identify more cost-effective production options.
Designed a cohesive corporate assets system, applying Ecotrend's brand standards precisely across each piece, while researching printers and negotiating with suppliers to identify more cost-effective production options.
Execution
Designed business cards, letterhead, and envelopes strictly aligned with corporate typography and colour standards, and created branded charts and forms for consistent internal documentation and reporting. I maintained precise brand application across every asset, ensuring uniformity regardless of format or use case. I also researched printer options and negotiated with suppliers to reduce production costs without compromising quality, delivering print-ready files that met professional production standards.
Designed business cards, letterhead, and envelopes strictly aligned with corporate typography and colour standards, and created branded charts and forms for consistent internal documentation and reporting. I maintained precise brand application across every asset, ensuring uniformity regardless of format or use case. I also researched printer options and negotiated with suppliers to reduce production costs without compromising quality, delivering print-ready files that met professional production standards.
Result
The result was a polished, consistent corporate identity across every business touchpoint, and a 25% reduction in production costs through strategic printer research and supplier negotiation. It reinforced brand professionalism both internally and externally, providing a reliable, on-brand foundation for day-to-day corporate communications.
The result was a polished, consistent corporate identity across every business touchpoint, and a 25% reduction in production costs through strategic printer research and supplier negotiation. It reinforced brand professionalism both internally and externally, providing a reliable, on-brand foundation for day-to-day corporate communications.
PRESENTATION DESIGN
Corporate Presentations
Internal & External PowerPoint & Google Slides Decks
Corporate Presentations
Internal & External PowerPoint & Google Slides Decks
Situation
Ecotrend needed professional, brand-consistent presentations to support a range of internal and external needs (including stakeholder updates, sales conversations, and strategic communications) requiring clarity, polish, and strict brand alignment regardless of audience or purpose.
Ecotrend needed professional, brand-consistent presentations to support a range of internal and external needs (including stakeholder updates, sales conversations, and strategic communications) requiring clarity, polish, and strict brand alignment regardless of audience or purpose.
Solution
Led the design of a range of PowerPoint and Google Slides presentations, translating complex business information into clear, compelling visual narratives tailored to each specific audience.
Led the design of a range of PowerPoint and Google Slides presentations, translating complex business information into clear, compelling visual narratives tailored to each specific audience.
Execution
Designed presentations for a variety of internal and external purposes, from stakeholder and investor communications to sales and strategy meetings, translating complex data and business information into clear, executive-level storytelling. I created custom charts, infographics, and visuals to simplify key information, and applied strong visual hierarchy and strict brand standards across every deck, in both PowerPoint and Google Slides formats.
Designed presentations for a variety of internal and external purposes, from stakeholder and investor communications to sales and strategy meetings, translating complex data and business information into clear, executive-level storytelling. I created custom charts, infographics, and visuals to simplify key information, and applied strong visual hierarchy and strict brand standards across every deck, in both PowerPoint and Google Slides formats.
Result
Delivered polished, credible presentations that strengthened stakeholder confidence and communication clarity across a wide range of internal and external contexts, reinforcing Ecotrend's professional positioning in every meeting and pitch.
Delivered polished, credible presentations that strengthened stakeholder confidence and communication clarity across a wide range of internal and external contexts, reinforcing Ecotrend's professional positioning in every meeting and pitch.
Ecotrend Corporate Materials
FLYER DESIGN
Monthly Professional Promotional Campaign
Monthly Professional Promotional Campaign
Situation
Ecotrend needed a consistent flyer template to promote monthly professional offers. The existing approach lacked a strong system for capturing attention quickly while keeping messaging clear and on-brand.
Ecotrend needed a consistent flyer template to promote monthly professional offers. The existing approach lacked a strong system for capturing attention quickly while keeping messaging clear and on-brand.
Solution
Designed a reusable flyer system with bold headlines, clear offer placement, and a strong visual hierarchy, built for consistency and speed.
Designed a reusable flyer system with bold headlines, clear offer placement, and a strong visual hierarchy, built for consistency and speed.
Execution
Applied brand colours, typography, and imagery consistently across every edition, designing bold headlines and clear offer placement for quick, easy scanning. I built the system for easy monthly updates without sacrificing design integrity, and maintained a strong visual hierarchy throughout so each campaign stayed recognizable.
Applied brand colours, typography, and imagery consistently across every edition, designing bold headlines and clear offer placement for quick, easy scanning. I built the system for easy monthly updates without sacrificing design integrity, and maintained a strong visual hierarchy throughout so each campaign stayed recognizable.
Result
Improved the professionalism and clarity of Ecotrend's monthly promotions. Created a scalable system that made campaigns faster to produce while maintaining a stronger, more consistent brand presence.
Improved the professionalism and clarity of Ecotrend's monthly promotions. Created a scalable system that made campaigns faster to produce while maintaining a stronger, more consistent brand presence.
CAMPAIGN DESIGN
CHFA 2026 Trade Show: 40th Anniversary Campaign
CHFA 2026 Trade Show: 40th Anniversary Campaign
Situation
Ecotrend Ecologics is participating in CHFA 2026, a key industry event for the natural health sector. The event coincides with Ecotrend's 40th Anniversary, creating an opportunity to celebrate the milestone while strengthening brand visibility among retailers, vendors, and industry partners.
Ecotrend Ecologics is participating in CHFA 2026, a key industry event for the natural health sector. The event coincides with Ecotrend's 40th Anniversary, creating an opportunity to celebrate the milestone while strengthening brand visibility among retailers, vendors, and industry partners.
Solution
As Marketing Art Director, I designed and oversaw a cohesive multi-channel campaign that promotes Ecotrend's presence at CHFA while integrating the 40th anniversary celebration across every marketing touchpoint.
As Marketing Art Director, I designed and oversaw a cohesive multi-channel campaign that promotes Ecotrend's presence at CHFA while integrating the 40th anniversary celebration across every marketing touchpoint.
Execution
Designed a full suite of trade show assets, including print ads, pull-up banners, tent cards, digital banner ads, and dedicated email campaigns, adapting CHFA event graphics into Ecotrend's brand identity so both visual systems merged cohesively. I led and coordinated the creative team across video production, social media content, and event marketing initiatives, and collaborated with internal marketing teams to align the trade show presence with the anniversary celebration.
Designed a full suite of trade show assets, including print ads, pull-up banners, tent cards, digital banner ads, and dedicated email campaigns, adapting CHFA event graphics into Ecotrend's brand identity so both visual systems merged cohesively. I led and coordinated the creative team across video production, social media content, and event marketing initiatives, and collaborated with internal marketing teams to align the trade show presence with the anniversary celebration.
Result
The 40th Anniversary announcement email achieved a 63.0% open rate and 21.7% click rate —(dramatically outperforming typical industry benchmarks) generating strong early engagement and excitement ahead of the CHFA 2026 event.
The 40th Anniversary announcement email achieved a 63.0% open rate and 21.7% click rate —(dramatically outperforming typical industry benchmarks) generating strong early engagement and excitement ahead of the CHFA 2026 event.
POSTCARD DESIGN
New Vendor Introduction Mailer
New Vendor Introduction Mailer
Situation
Ecotrend needed an elegant, high-impact way to introduce new vendors to retailers across Canada, a professional, premium mailer that would excite recipients, encourage inquiries, and seamlessly integrate new partners into Ecotrend's ecosystem while maintaining brand trust and visual cohesion.
Ecotrend needed an elegant, high-impact way to introduce new vendors to retailers across Canada, a professional, premium mailer that would excite recipients, encourage inquiries, and seamlessly integrate new partners into Ecotrend's ecosystem while maintaining brand trust and visual cohesion.
Solution
Designed a double-sided, mail-ready postcard that functioned as both an introduction and onboarding tool, reinforcing brand professionalism and credibility from first impression.
Designed a double-sided, mail-ready postcard that functioned as both an introduction and onboarding tool, reinforcing brand professionalism and credibility from first impression.
Execution
The front featured high-quality product imagery and concise vendor highlights, while the back showcased all vendor logos in a visually balanced, timeless layout. I applied brand-aligned typography, colour systems, and generous white space to create an upscale, professional aesthetic that unified diverse brands without visual conflict, and optimized the messaging for clarity, brevity, and maximum engagement.
The front featured high-quality product imagery and concise vendor highlights, while the back showcased all vendor logos in a visually balanced, timeless layout. I applied brand-aligned typography, colour systems, and generous white space to create an upscale, professional aesthetic that unified diverse brands without visual conflict, and optimized the messaging for clarity, brevity, and maximum engagement.
Result
The result was a visually compelling, premium postcard that captured retailer attention and encouraged immediate vendor inquiries and engagement. It strengthened the integration of new partners into Ecotrend's distribution network and reinforced brand trust, credibility, and professional positioning across the natural health and wellness market.
The result was a visually compelling, premium postcard that captured retailer attention and encouraged immediate vendor inquiries and engagement. It strengthened the integration of new partners into Ecotrend's distribution network and reinforced brand trust, credibility, and professional positioning across the natural health and wellness market.
CATALOGUE DESIGN
Bilingual Retail Product Catalogue (100+ Pages)
Bilingual Retail Product Catalogue (100+ Pages)
Situation
Ecotrend's French and English catalogues existed as two separate documents, creating redundant work, inconsistent messaging, and higher production costs. The company needed one unified, bilingual catalogue that delivered a seamless, professional experience for Canada's diverse retail and professional audience — without losing brand identity.
Ecotrend's French and English catalogues existed as two separate documents, creating redundant work, inconsistent messaging, and higher production costs. The company needed one unified, bilingual catalogue that delivered a seamless, professional experience for Canada's diverse retail and professional audience — without losing brand identity.
Solution
Led the redesign of Ecotrend's 100+ page flagship catalogue, merging both language editions into a single, streamlined bilingual format.
Led the redesign of Ecotrend's 100+ page flagship catalogue, merging both language editions into a single, streamlined bilingual format.
Execution
Enlarged the product imagery for stronger clarity, shelf appeal, and buyer engagement, and integrated curated social media brand imagery as dynamic section dividers to spotlight vendor lines and key collections. I maintained strict brand alignment through clean layouts, intuitive hierarchy, precise typography, and harmonious colour use, designing for readability and easy navigation for busy retailers and professionals. Messaging and a premium wellness aesthetic stayed consistent across both languages.
Enlarged the product imagery for stronger clarity, shelf appeal, and buyer engagement, and integrated curated social media brand imagery as dynamic section dividers to spotlight vendor lines and key collections. I maintained strict brand alignment through clean layouts, intuitive hierarchy, precise typography, and harmonious colour use, designing for readability and easy navigation for busy retailers and professionals. Messaging and a premium wellness aesthetic stayed consistent across both languages.
Result
The result was a cohesive, user-friendly bilingual catalogue that strengthened Ecotrend's professional brand presence while cutting production costs by eliminating duplicate editions. It elevated product presentation and shelf appeal, reinforced Ecotrend's position as Canada's leading sustainable distributor in natural health and wellness, and gave the company a scalable catalogue system for ongoing vendor and product updates.
The result was a cohesive, user-friendly bilingual catalogue that strengthened Ecotrend's professional brand presence while cutting production costs by eliminating duplicate editions. It elevated product presentation and shelf appeal, reinforced Ecotrend's position as Canada's leading sustainable distributor in natural health and wellness, and gave the company a scalable catalogue system for ongoing vendor and product updates.
Bilingual Catalogue
EVENT DESIGN
Trade Show Pull-Up Banners
Trade Show Pull-Up Banners
Situation
Ecotrend needed high-impact, portable display assets for trade shows like CHFA to increase booth visibility, attract attendee engagement, and reinforce the brand's eco-conscious leadership in a competitive natural health and wellness market.
Solution
Designed a series of professional retractable pull-up banners built for durability, brand consistency, and maximum impact in high-traffic trade show environments.
Designed a series of professional retractable pull-up banners built for durability, brand consistency, and maximum impact in high-traffic trade show environments.
Execution
The banners featured bold hero imagery, concise taglines, scannable product highlights, and strategic calls-to-action, and maintained brand consistency through the corporate colour palette, typography, and sustainability-focused design. I specified lightweight, durable, weather-resistant materials for indoor and outdoor versatility, and built modular messaging that adapts easily to seasonal launches, vendor partnerships, or event themes. Layouts were optimized for maximum attention and readability in busy environments.
The banners featured bold hero imagery, concise taglines, scannable product highlights, and strategic calls-to-action, and maintained brand consistency through the corporate colour palette, typography, and sustainability-focused design. I specified lightweight, durable, weather-resistant materials for indoor and outdoor versatility, and built modular messaging that adapts easily to seasonal launches, vendor partnerships, or event themes. Layouts were optimized for maximum attention and readability in busy environments.
Result
The result was a cohesive, high-visibility display system that consistently drew booth traffic and strengthened Ecotrend's professional brand perception and premium positioning. It converted foot traffic into meaningful retailer conversations, wholesale inquiries, and long-term partnerships, and gave Ecotrend reusable, scalable signage for ongoing trade show campaigns.
The result was a cohesive, high-visibility display system that consistently drew booth traffic and strengthened Ecotrend's professional brand perception and premium positioning. It converted foot traffic into meaningful retailer conversations, wholesale inquiries, and long-term partnerships, and gave Ecotrend reusable, scalable signage for ongoing trade show campaigns.
CATALOGUE DESIGN
2025–26 Bilingual Professional Product Catalogue (100+ Pages)
2025–26 Bilingual Professional Product Catalogue (100+ Pages)
Situation
Ecotrend's French and English professional catalogues were produced separately, resulting in duplicated content, inconsistent messaging, and higher printing and production costs. The company needed a unified bilingual catalogue that would provide a seamless experience for Canada's diverse retail and professional audience while reinforcing brand authority and improving cost efficiency.
Ecotrend's French and English professional catalogues were produced separately, resulting in duplicated content, inconsistent messaging, and higher printing and production costs. The company needed a unified bilingual catalogue that would provide a seamless experience for Canada's diverse retail and professional audience while reinforcing brand authority and improving cost efficiency.
Solution
As Marketing Art Director, I was responsible for redesigning Ecotrend's flagship catalogue into a single, cohesive bilingual publication that improved usability, elevated product presentation, and reduced production costs without compromising brand quality.
As Marketing Art Director, I was responsible for redesigning Ecotrend's flagship catalogue into a single, cohesive bilingual publication that improved usability, elevated product presentation, and reduced production costs without compromising brand quality.
Execution
Led the redesign and production of the 100+ page catalogue, merging the French and English editions into a streamlined bilingual format. I enlarged product imagery to enhance clarity and visual impact for buyers, and integrated curated social media visuals as dynamic section dividers to distinguish vendor lines and highlight key collections. The layouts were clean and brand-aligned, with intuitive hierarchy, precise typography, and harmonious colour usage, and I prioritized readability and fast navigation for time-pressed buyers and retail decision-makers. I ensured consistent messaging and visual balance across both languages on every spread, and conducted vendor research and negotiated with printers to identify more cost-effective production options.
Led the redesign and production of the 100+ page catalogue, merging the French and English editions into a streamlined bilingual format. I enlarged product imagery to enhance clarity and visual impact for buyers, and integrated curated social media visuals as dynamic section dividers to distinguish vendor lines and highlight key collections. The layouts were clean and brand-aligned, with intuitive hierarchy, precise typography, and harmonious colour usage, and I prioritized readability and fast navigation for time-pressed buyers and retail decision-makers. I ensured consistent messaging and visual balance across both languages on every spread, and conducted vendor research and negotiated with printers to identify more cost-effective production options.
Result
The result was a cohesive, high-value bilingual catalogue that strengthened Ecotrend's brand authority. Consolidating two catalogues into one reduced duplication and improved efficiency, and strategic printer research and vendor selection saved approximately 25% in printing costs. The new catalogue elevated product presentation, improved the buyer experience, and reinforced Ecotrend's position as a leading sustainable distributor in Canada's natural health and professional channels.
The result was a cohesive, high-value bilingual catalogue that strengthened Ecotrend's brand authority. Consolidating two catalogues into one reduced duplication and improved efficiency, and strategic printer research and vendor selection saved approximately 25% in printing costs. The new catalogue elevated product presentation, improved the buyer experience, and reinforced Ecotrend's position as a leading sustainable distributor in Canada's natural health and professional channels.
CATALOGUE DESIGN
Biannual Mini-Catalogue Redesign, Production & Project Management
Biannual Mini-Catalogue Redesign, Production & Project Management
Situation
Ecotrend's biannual mini-catalogues were key promotional tools used to showcase new SKUs, product line extensions, and core brand values within Canada's competitive natural health distribution market. The format required modernization to improve bilingual clarity, visual engagement, and perceived quality while maintaining strong brand consistency.
Ecotrend's biannual mini-catalogues were key promotional tools used to showcase new SKUs, product line extensions, and core brand values within Canada's competitive natural health distribution market. The format required modernization to improve bilingual clarity, visual engagement, and perceived quality while maintaining strong brand consistency.
Solution
Led the full redesign, production, and project management of the 2024 mini-catalogues, restructuring the layout into clearly defined bilingual sections and delivering the asset twice yearly in both print and interactive PDF formats.
Led the full redesign, production, and project management of the 2024 mini-catalogues, restructuring the layout into clearly defined bilingual sections and delivering the asset twice yearly in both print and interactive PDF formats.
Execution
Significantly enlarged the product imagery for stronger visual impact, refined the typography, and strengthened the visual hierarchy for easier scanning. I expanded the content while keeping it clear and easy to follow, introduced modern visual storytelling elements to enhance engagement, and applied harmonious, brand-consistent colour palettes and premium finishes. Twice a year, I managed the complete production lifecycle, from concept and stakeholder approvals through print file preparation, vendor coordination, quality control, and on-time delivery, for both the printed catalogue and its interactive PDF counterpart.
Significantly enlarged the product imagery for stronger visual impact, refined the typography, and strengthened the visual hierarchy for easier scanning. I expanded the content while keeping it clear and easy to follow, introduced modern visual storytelling elements to enhance engagement, and applied harmonious, brand-consistent colour palettes and premium finishes. Twice a year, I managed the complete production lifecycle, from concept and stakeholder approvals through print file preparation, vendor coordination, quality control, and on-time delivery, for both the printed catalogue and its interactive PDF counterpart.
Result
Became a highly effective marketing asset that elevated Ecotrend's presentation in the wholesale marketplace, strengthening product awareness, increasing wholesale inquiries, and reinforcing Ecotrend's leadership positioning as Canada's sustainable distribution partner, with measurable engagement and improved brand resonance across both print and digital formats.
Became a highly effective marketing asset that elevated Ecotrend's presentation in the wholesale marketplace, strengthening product awareness, increasing wholesale inquiries, and reinforcing Ecotrend's leadership positioning as Canada's sustainable distribution partner, with measurable engagement and improved brand resonance across both print and digital formats.
GRAPHIC DESIGN
Promo & Evergreen Campaign
Promo & Evergreen Campaign
Situation
Ecotrend was launching a new Shopify website and needed a high-impact bilingual (English/French) campaign to drive immediate traffic, attract first-time buyers, and position the brand as a leading destination for sustainable health and wellness products in Canada. The launch required both short-term promotional urgency and long-term evergreen performance across print and digital channels.
Ecotrend was launching a new Shopify website and needed a high-impact bilingual (English/French) campaign to drive immediate traffic, attract first-time buyers, and position the brand as a leading destination for sustainable health and wellness products in Canada. The launch required both short-term promotional urgency and long-term evergreen performance across print and digital channels.
Solution
Designed a fully integrated bilingual campaign combining a limited-time launch offer with an evergreen system for sustained traffic and conversions, built to perform seamlessly across print and digital platforms.
Designed a fully integrated bilingual campaign combining a limited-time launch offer with an evergreen system for sustained traffic and conversions, built to perform seamlessly across print and digital platforms.
Execution
Designed limited-time promotional ads featuring a free reusable bag and 10% off to create urgency and drive first-time purchases, and built evergreen ads optimized for ongoing conversions and brand reinforcement. I created print materials, including trade show handouts and flyers, and produced digital assets, including social media ads, email banners, website banners, and Google and Amazon ads. I ensured flawless bilingual layout execution and corporate colour consistency across every asset, and built all designs to be mobile-responsive, fast-loading, and seamless across platforms.
Designed limited-time promotional ads featuring a free reusable bag and 10% off to create urgency and drive first-time purchases, and built evergreen ads optimized for ongoing conversions and brand reinforcement. I created print materials, including trade show handouts and flyers, and produced digital assets, including social media ads, email banners, website banners, and Google and Amazon ads. I ensured flawless bilingual layout execution and corporate colour consistency across every asset, and built all designs to be mobile-responsive, fast-loading, and seamless across platforms.
Result
Drove immediate website traffic, increased first-time purchases, and strengthened Ecotrend's market positioning as a trusted sustainable wellness brand, delivering measurable growth in engagement and conversions while reinforcing brand credibility across channels.
Drove immediate website traffic, increased first-time purchases, and strengthened Ecotrend's market positioning as a trusted sustainable wellness brand, delivering measurable growth in engagement and conversions while reinforcing brand credibility across channels.
GRAPHIC DESIGN
Bilingual Promotional Flyer Template
Bilingual Promotional Flyer Template
Situation
Ecotrend required a bilingual (English/French) promotional flyer that could effectively communicate monthly offers to Canada's diverse retail audience while maintaining strict corporate brand standards. The company needed a scalable solution that would reduce redesign time, control costs, and ensure consistent visual quality across recurring campaigns.
Ecotrend required a bilingual (English/French) promotional flyer that could effectively communicate monthly offers to Canada's diverse retail audience while maintaining strict corporate brand standards. The company needed a scalable solution that would reduce redesign time, control costs, and ensure consistent visual quality across recurring campaigns.
Solution
Developed a modular bilingual flyer template built around Ecotrend's established corporate colour palette and typography system, built to accelerate production timelines while preserving premium design standards.
Developed a modular bilingual flyer template built around Ecotrend's established corporate colour palette and typography system, built to accelerate production timelines while preserving premium design standards.
Execution
Structured a clear font hierarchy to prioritize headlines, key promotions, product highlights, and strong calls-to-action, and designed a clean, intuitive layout to enhance readability and professional polish. The framework is flexible and modular, allowing promotions, imagery, and copy to be swapped efficiently without a full redesign, and careful bilingual spacing keeps English and French content balanced and visually harmonious.
Structured a clear font hierarchy to prioritize headlines, key promotions, product highlights, and strong calls-to-action, and designed a clean, intuitive layout to enhance readability and professional polish. The framework is flexible and modular, allowing promotions, imagery, and copy to be swapped efficiently without a full redesign, and careful bilingual spacing keeps English and French content balanced and visually harmonious.
Result
Streamlined monthly campaign production, reduced design turnaround time, and maintained consistent brand presentation across all promotional materials, strengthening retailer relationships, supporting wholesale inquiries, and reinforcing Ecotrend's leadership in sustainable natural health distribution.
Streamlined monthly campaign production, reduced design turnaround time, and maintained consistent brand presentation across all promotional materials, strengthening retailer relationships, supporting wholesale inquiries, and reinforcing Ecotrend's leadership in sustainable natural health distribution.
GRAPHIC DESIGN
Retail Vendor Quarterly Newsletter
Retail Vendor Quarterly Newsletter
Situation
As a B2B distributor, Ecotrend serves two distinct audiences (retail stores and professional practitioners) each requiring tailored content and tone. For the retail channel, Ecotrend needed a premium quarterly print newsletter to strengthen relationships with retail clients across Canada, showcase vendor products and seasonal promotions, and position the company as a leader in sustainable natural health distribution.
As a B2B distributor, Ecotrend serves two distinct audiences (retail stores and professional practitioners) each requiring tailored content and tone. For the retail channel, Ecotrend needed a premium quarterly print newsletter to strengthen relationships with retail clients across Canada, showcase vendor products and seasonal promotions, and position the company as a leader in sustainable natural health distribution.
Solution
Curated and designed each quarterly edition (24–32 pages) using a strategic layout system that combined editorial storytelling with bold product imagery and strong calls-to-action, built to function as both a relationship-building tool and a wholesale driver for retail partners.
Curated and designed each quarterly edition (24–32 pages) using a strategic layout system that combined editorial storytelling with bold product imagery and strong calls-to-action, built to function as both a relationship-building tool and a wholesale driver for retail partners.
Execution
Highlighted vendor products with dedicated, visually prominent placement and balanced editorial flow with product-driven marketing across features, promotions, and vendor spotlights. I applied consistent corporate branding, refined typography, and a clear visual hierarchy for readability, using whitespace, icons, and colour accents to enhance clarity and engagement. I balanced multi-vendor placement to ensure fairness while keeping the aesthetic cohesive, and oversaw full print production, with distribution to 3,000 retail locations across Canada.
Result
Strengthened vendor-retailer relationships, increased product awareness, and encouraged wholesale inquiries across a 3000-unit national distribution network, reinforcing Ecotrend's leadership and credibility in the sustainable wellness market.
Strengthened vendor-retailer relationships, increased product awareness, and encouraged wholesale inquiries across a 3000-unit national distribution network, reinforcing Ecotrend's leadership and credibility in the sustainable wellness market.
Ecotrend Retail Newsletter
GRAPHIC DESIGN
Professional Vendor Quarterly Newsletter (18–24 Pages)
Professional Vendor Quarterly Newsletter (18–24 Pages)
Situation
Alongside its retail publication, Ecotrend needed a separate quarterly newsletter tailored to professional practitioners, a distinct audience requiring more educational, clinically-minded content rather than retail promotional messaging. This edition needed to showcase multiple vendors, highlight seasonal promotions, and share sustainability stories, while speaking credibly to a professional readership and reinforcing Ecotrend's leadership in sustainable distribution.
Alongside its retail publication, Ecotrend needed a separate quarterly newsletter tailored to professional practitioners, a distinct audience requiring more educational, clinically-minded content rather than retail promotional messaging. This edition needed to showcase multiple vendors, highlight seasonal promotions, and share sustainability stories, while speaking credibly to a professional readership and reinforcing Ecotrend's leadership in sustainable distribution.
Solution
Curated and designed a dynamic layout system distinct from the retail edition (blending educational, editorial-forward content with bold product imagery and clear calls-to-action) built to function as both a trusted professional resource and a wholesale driver.
Curated and designed a dynamic layout system distinct from the retail edition (blending educational, editorial-forward content with bold product imagery and clear calls-to-action) built to function as both a trusted professional resource and a wholesale driver.
Execution
Gave each vendor dedicated, visually prominent exposure and balanced educational, editorial content with product-focused marketing suited to a professional readership. I applied consistent branding across typography, colour palette, and layout structure, and created a strategic visual hierarchy to prioritize headlines, promotions, and product highlights. Whitespace, icons, and colour accents guided reader attention and improved clarity, and I ensured fair, balanced multi-vendor placement while maintaining cohesive design integrity. I also managed print production standards to deliver a premium, tangible piece for the professional channel.
Gave each vendor dedicated, visually prominent exposure and balanced educational, editorial content with product-focused marketing suited to a professional readership. I applied consistent branding across typography, colour palette, and layout structure, and created a strategic visual hierarchy to prioritize headlines, promotions, and product highlights. Whitespace, icons, and colour accents guided reader attention and improved clarity, and I ensured fair, balanced multi-vendor placement while maintaining cohesive design integrity. I also managed print production standards to deliver a premium, tangible piece for the professional channel.
Result
Became a cornerstone resource for practitioners that strengthened vendor-professional relationships, increased product awareness, and encouraged wholesale inquiries, reinforcing Ecotrend's leadership in sustainable distribution and contributing to stronger partner loyalty and credibility within the professional channel.
Became a cornerstone resource for practitioners that strengthened vendor-professional relationships, increased product awareness, and encouraged wholesale inquiries, reinforcing Ecotrend's leadership in sustainable distribution and contributing to stronger partner loyalty and credibility within the professional channel.
GRAPHIC DESIGN
Vendor Marketing Support
Full-Page Ads, Factsheets & Info Sheets
Vendor Marketing Support
Full-Page Ads, Factsheets & Info Sheets
Situation
Ecotrend's vendors needed professional marketing materials to support their product lines within Ecotrend's distribution network, full-page ads, factsheets, and info sheets that could communicate product benefits, differentiators, and key information clearly to retailers and practitioners.
Ecotrend's vendors needed professional marketing materials to support their product lines within Ecotrend's distribution network, full-page ads, factsheets, and info sheets that could communicate product benefits, differentiators, and key information clearly to retailers and practitioners.
Solution
Provided ongoing marketing support to vendors, designing full-page ads, factsheets, and info sheets tailored to each product's specific messaging needs while maintaining professional, brand-consistent quality across every piece.
Provided ongoing marketing support to vendors, designing full-page ads, factsheets, and info sheets tailored to each product's specific messaging needs while maintaining professional, brand-consistent quality across every piece.
Execution
Designed full-page ads for trade publications and promotional placements, and created factsheets that distilled product features, benefits, and key differentiators into clear, scannable formats. I also developed info sheets communicating essential product and usage information for retailers and practitioners, maintaining consistent quality and professional polish across every vendor request.
Designed full-page ads for trade publications and promotional placements, and created factsheets that distilled product features, benefits, and key differentiators into clear, scannable formats. I also developed info sheets communicating essential product and usage information for retailers and practitioners, maintaining consistent quality and professional polish across every vendor request.
Result
Provided vendors with professional, ready-to-use marketing materials that strengthened their product positioning within Ecotrend's distribution network, supporting vendor relationships and reinforcing Ecotrend's role as a valued marketing partner, not just a distributor.
Provided vendors with professional, ready-to-use marketing materials that strengthened their product positioning within Ecotrend's distribution network, supporting vendor relationships and reinforcing Ecotrend's role as a valued marketing partner, not just a distributor.
DIGITAL DESIGN
Monthly Pro Product Banners
Third-Party Industry Website
Monthly Pro Product Banners
Third-Party Industry Website
Situation
Ecotrend sought to increase product visibility and drive qualified traffic by advertising on a key third-party industry website frequented by wellness professionals, retailers, and practitioners across Canada, requiring high-impact banner ads that could rotate monthly in a prominent hero placement while maintaining strict brand consistency and technical compliance with the host platform.
Ecotrend sought to increase product visibility and drive qualified traffic by advertising on a key third-party industry website frequented by wellness professionals, retailers, and practitioners across Canada, requiring high-impact banner ads that could rotate monthly in a prominent hero placement while maintaining strict brand consistency and technical compliance with the host platform.
Solution
I developed a responsive banner system combining bold, on-brand typography, high-resolution product photography, and concise, benefit-driven copy to encourage clicks and engagement, structured for longevity, efficiency, and strong ROI.
I developed a responsive banner system combining bold, on-brand typography, high-resolution product photography, and concise, benefit-driven copy to encourage clicks and engagement, structured for longevity, efficiency, and strong ROI.
Execution
Designed within strict third-party technical parameters to ensure flawless display across breakpoints, maintaining consistent colour palettes, logo placement, and visual harmony to reinforce brand recognition. I created a modular framework that enabled easy monthly product swaps while preserving design integrity, and optimized file sizes and load speeds to maximize performance and user experience.
Designed within strict third-party technical parameters to ensure flawless display across breakpoints, maintaining consistent colour palettes, logo placement, and visual harmony to reinforce brand recognition. I created a modular framework that enabled easy monthly product swaps while preserving design integrity, and optimized file sizes and load speeds to maximize performance and user experience.
Result
Consistently increased product visibility, generated qualified traffic to Ecotrend's platforms, and reinforced the brand's authority in the natural health and wholesale distribution sector, transforming passive industry site visitors into engaged prospects and strengthening Ecotrend's leadership positioning within the eco-conscious professional market.
Consistently increased product visibility, generated qualified traffic to Ecotrend's platforms, and reinforced the brand's authority in the natural health and wholesale distribution sector, transforming passive industry site visitors into engaged prospects and strengthening Ecotrend's leadership positioning within the eco-conscious professional market.
GRAPHIC DESIGN
Healing Skies Conference: Bilingual Sponsorship Promotion
Healing Skies Conference: Bilingual Sponsorship Promotion
Situation
Ecotrend was sponsoring the Healing Skies Conference in Saskatchewan and required a high-visibility promotional campaign to amplify brand presence among practitioners, retailers, and wellness professionals, reflecting Ecotrend's commitment to holistic health and sustainability while serving Canada's bilingual (French/English) audience with equal clarity and impact.
Ecotrend was sponsoring the Healing Skies Conference in Saskatchewan and required a high-visibility promotional campaign to amplify brand presence among practitioners, retailers, and wellness professionals, reflecting Ecotrend's commitment to holistic health and sustainability while serving Canada's bilingual (French/English) audience with equal clarity and impact.
Solution
I developed a fully integrated creative concept featuring culturally resonant messaging, bold professional visuals, and clear event details to attract attendees, delivered seamlessly across print and digital channels.
I developed a fully integrated creative concept featuring culturally resonant messaging, bold professional visuals, and clear event details to attract attendees, delivered seamlessly across print and digital channels.
Execution
Designed high-impact print ads for conference programs and publications, then adapted the core creative into responsive email headers, web banners, and social media graphics. I ensured mobile optimization and technical consistency across platforms, and maintained perfect bilingual symmetry in tone, hierarchy, typography, and imagery. Strict brand standards were applied throughout to preserve Ecotrend's premium aesthetic.
Designed high-impact print ads for conference programs and publications, then adapted the core creative into responsive email headers, web banners, and social media graphics. I ensured mobile optimization and technical consistency across platforms, and maintained perfect bilingual symmetry in tone, hierarchy, typography, and imagery. Strict brand standards were applied throughout to preserve Ecotrend's premium aesthetic.
Result
Increased conference awareness and contributed to event registrations and booth engagement, strengthening Ecotrend's positioning as a leader in sustainable wellness distribution and fostering meaningful professional connections within the holistic health community.
Increased conference awareness and contributed to event registrations and booth engagement, strengthening Ecotrend's positioning as a leader in sustainable wellness distribution and fostering meaningful professional connections within the holistic health community.
CORPORATE BRANDING
Quarterly Professional Webinar Campaigns
Quarterly Professional Webinar Campaigns
Situation
Ecotrend aimed to strengthen connections between its vendors and professional audiences (health practitioners, retailers, and wellness experts) through educational webinars. This required cohesive, high-impact promotional campaigns that would drive registrations, maintain brand authority, and deliver a polished virtual experience in Canada's competitive natural health market.
Ecotrend aimed to strengthen connections between its vendors and professional audiences (health practitioners, retailers, and wellness experts) through educational webinars. This required cohesive, high-impact promotional campaigns that would drive registrations, maintain brand authority, and deliver a polished virtual experience in Canada's competitive natural health market.
Solution
I developed comprehensive promotional toolkits for each quarterly webinar, ensuring consistent messaging and visual identity across every channel, while also managing the full Zoom production process to deliver a seamless, credible virtual event experience.
I developed comprehensive promotional toolkits for each quarterly webinar, ensuring consistent messaging and visual identity across every channel, while also managing the full Zoom production process to deliver a seamless, credible virtual event experience.
Execution
Designed professional PDF invitations featuring event details, agendas, speaker bios, and strong calls-to-action, and created high-impact email banners optimized for inbox visibility. I built integrated promotional placements within monthly catalogue emails and produced supporting social media graphics to expand reach. I also managed full Zoom webinar production, including technical setup, branded overlays, interactive polls, and professional moderation.
Designed professional PDF invitations featuring event details, agendas, speaker bios, and strong calls-to-action, and created high-impact email banners optimized for inbox visibility. I built integrated promotional placements within monthly catalogue emails and produced supporting social media graphics to expand reach. I also managed full Zoom webinar production, including technical setup, branded overlays, interactive polls, and professional moderation.
Result
Increased webinar registrations and participation while strengthening vendor-professional relationships. Enhanced product knowledge and adoption, reinforced Ecotrend's leadership in natural health distribution, and contributed to measurable engagement and sales growth within the competitive B2B wellness sector.
Increased webinar registrations and participation while strengthening vendor-professional relationships. Enhanced product knowledge and adoption, reinforced Ecotrend's leadership in natural health distribution, and contributed to measurable engagement and sales growth within the competitive B2B wellness sector.
GRAPHIC DESIGN
Monthly Retail Promotions
Scalable Template System
Monthly Retail Promotions
Scalable Template System
Situation
Ecotrend produced monthly professional promotions targeting practitioners, retailers, and wellness professionals across Canada. The recurring nature of these campaigns required a more efficient design system, one that maintained high visual standards, strong brand consistency, and rapid production timelines across both print and digital formats.
Ecotrend produced monthly professional promotions targeting practitioners, retailers, and wellness professionals across Canada. The recurring nature of these campaigns required a more efficient design system, one that maintained high visual standards, strong brand consistency, and rapid production timelines across both print and digital formats.
Solution
Developed a modular template framework in Adobe InDesign, built to elevate professionalism, streamline production workflows, and support both print distribution and interactive PDF sharing, all without sacrificing design quality.
Developed a modular template framework in Adobe InDesign, built to elevate professionalism, streamline production workflows, and support both print distribution and interactive PDF sharing, all without sacrificing design quality.
Execution
Built smart master pages, predefined paragraph and character styles, and structured layout components, establishing a strong visual hierarchy for clearer communication of key offers and product highlights. I created intuitive sectioning to improve readability and retail shopper engagement, and applied consistent brand colours, typography, and imagery standards throughout. The layouts were optimized for both print output and interactive PDF distribution, and I built reusable components that enabled rapid monthly updates while preserving visual cohesion.
Built smart master pages, predefined paragraph and character styles, and structured layout components, establishing a strong visual hierarchy for clearer communication of key offers and product highlights. I created intuitive sectioning to improve readability and retail shopper engagement, and applied consistent brand colours, typography, and imagery standards throughout. The layouts were optimized for both print output and interactive PDF distribution, and I built reusable components that enabled rapid monthly updates while preserving visual cohesion.
Result
Strengthened Ecotrend's professional presence by delivering consistently polished promotional materials each month. Increased production efficiency, supported higher engagement from practitioners and retailers, and contributed to sustained wholesale inquiries and long-term professional relationships within the natural health sector.
Strengthened Ecotrend's professional presence by delivering consistently polished promotional materials each month. Increased production efficiency, supported higher engagement from practitioners and retailers, and contributed to sustained wholesale inquiries and long-term professional relationships within the natural health sector.
EMAIL DESIGN
High-Engagement Monthly Retail eNewsletter
High-Engagement Monthly Retail eNewsletter
Situation
Ecotrend needed a consistent, engaging way to communicate monthly promotions, new product launches, sustainability highlights, and trade event updates to grocery stores, health retailers, and wellness professionals across Canada, driving wholesale traffic, strengthening retailer relationships, and maintaining top-of-mind brand presence in a competitive natural health distribution market.
Ecotrend needed a consistent, engaging way to communicate monthly promotions, new product launches, sustainability highlights, and trade event updates to grocery stores, health retailers, and wellness professionals across Canada, driving wholesale traffic, strengthening retailer relationships, and maintaining top-of-mind brand presence in a competitive natural health distribution market.
Solution
I developed a clean, visually structured email template system built around strong hierarchy and scannability, designed as a recurring, value-driven touchpoint balancing sales promotion with brand storytelling.
I developed a clean, visually structured email template system built around strong hierarchy and scannability, designed as a recurring, value-driven touchpoint balancing sales promotion with brand storytelling.
Execution
Designed bold headlines and concise deal descriptions for quick readability, and incorporated high-resolution product imagery to increase visual engagement. I built clearly defined sections for seasonal promotions, sustainability features, and vendor spotlights, with strong calls-to-action that included embedded product links, promo codes, and event registration buttons. Every email was fully optimized for mobile and followed inbox performance best practices to improve deliverability and the user experience.
Designed bold headlines and concise deal descriptions for quick readability, and incorporated high-resolution product imagery to increase visual engagement. I built clearly defined sections for seasonal promotions, sustainability features, and vendor spotlights, with strong calls-to-action that included embedded product links, promo codes, and event registration buttons. Every email was fully optimized for mobile and followed inbox performance best practices to improve deliverability and the user experience.
Result
Achieved a 21.2% open rate with a 6.9% click rate, well above typical B2B email benchmarks, boosting wholesale traffic and supporting product awareness across Ecotrend's retail network. Strengthened long-term retailer relationships, encouraged repeat opens and direct inquiries, and reinforced Ecotrend's reputation as a trusted leader in sustainable and natural health distribution.
Achieved a 21.2% open rate with a 6.9% click rate, well above typical B2B email benchmarks, boosting wholesale traffic and supporting product awareness across Ecotrend's retail network. Strengthened long-term retailer relationships, encouraged repeat opens and direct inquiries, and reinforced Ecotrend's reputation as a trusted leader in sustainable and natural health distribution.
CHART DESIGN
Data Visualization & Strategic Chart Creation
Data Visualization & Strategic Chart Creation
Situation
Ecotrend regularly worked with complex datasets (including product comparisons, performance metrics, sustainability benchmarks, benefit breakdowns, and market insights) that were difficult for retailers, practitioners, and stakeholders to quickly interpret. Dense data risked overwhelming audiences and slowing decision-making.
Ecotrend regularly worked with complex datasets (including product comparisons, performance metrics, sustainability benchmarks, benefit breakdowns, and market insights) that were difficult for retailers, practitioners, and stakeholders to quickly interpret. Dense data risked overwhelming audiences and slowing decision-making.
Solution
Using Adobe Illustrator and InDesign, I designed custom charts tailored to specific business needs and audience contexts, built for clarity, persuasion, and brand alignment as much as accuracy.
Using Adobe Illustrator and InDesign, I designed custom charts tailored to specific business needs and audience contexts, built for clarity, persuasion, and brand alignment as much as accuracy.
Execution
Applied intuitive layouts and strong visual hierarchy to guide comprehension, with thoughtful colour coding aligned to brand standards. Strategic icons and concise labels reduced cognitive load, while precise typography and balanced spacing kept everything clear. I then adapted the charts for multiple applications, including sales decks, product factsheets, catalogues, trade show displays, internal reports, and digital marketing assets.
Applied intuitive layouts and strong visual hierarchy to guide comprehension, with thoughtful colour coding aligned to brand standards. Strategic icons and concise labels reduced cognitive load, while precise typography and balanced spacing kept everything clear. I then adapted the charts for multiple applications, including sales decks, product factsheets, catalogues, trade show displays, internal reports, and digital marketing assets.
Result
Significantly improved audience comprehension and retention, accelerated decision-making, and increased engagement across professional and retail channels — strengthening credibility, supporting sales conversations, and directly contributing to clearer communication of product and sustainability value propositions.
Significantly improved audience comprehension and retention, accelerated decision-making, and increased engagement across professional and retail channels — strengthening credibility, supporting sales conversations, and directly contributing to clearer communication of product and sustainability value propositions.
GRAPHIC DESIGN
Animated Holiday Greetings
Animated Holiday Greetings
Situation
Ecotrend wanted to send seasonal holiday greetings to clients, partners, and stakeholders while maintaining a professional, on-brand presence, creating animated e-cards that delivered festive messaging without causing email compatibility issues or slow load times.
Ecotrend wanted to send seasonal holiday greetings to clients, partners, and stakeholders while maintaining a professional, on-brand presence, creating animated e-cards that delivered festive messaging without causing email compatibility issues or slow load times.
Solution
Developed subtle, elegant animations (gentle snowfall, glowing lights, soft transitions) paired with clean typography and a festive yet restrained colour palette, designed as both visually appealing and technically reliable seasonal communications.
Developed subtle, elegant animations (gentle snowfall, glowing lights, soft transitions) paired with clean typography and a festive yet restrained colour palette, designed as both visually appealing and technically reliable seasonal communications.
Execution
Optimized file sizes for smooth rendering across all email clients, and integrated the brand logo while maintaining consistent brand standards throughout. I created lightweight motion graphics that could be attached directly to emails without external dependencies, then tested across desktop, mobile, and webmail platforms to confirm they performed reliably everywhere.
Optimized file sizes for smooth rendering across all email clients, and integrated the brand logo while maintaining consistent brand standards throughout. I created lightweight motion graphics that could be attached directly to emails without external dependencies, then tested across desktop, mobile, and webmail platforms to confirm they performed reliably everywhere.
Result
Strengthened client and partner relationships, reinforced Ecotrend's professional brand presence, and delivered a warm, memorable touchpoint during the holiday season, combining motion, elegance, and brand alignment while maintaining flawless technical performance in email distribution.
Strengthened client and partner relationships, reinforced Ecotrend's professional brand presence, and delivered a warm, memorable touchpoint during the holiday season, combining motion, elegance, and brand alignment while maintaining flawless technical performance in email distribution.
GRAPHIC DESIGN
Sticky Marketing Materials
Sticky Marketing Materials
Situation
Ecotrend sought cost-effective, high-impact ways to increase brand visibility through packaging and promotional materials.
Ecotrend sought cost-effective, high-impact ways to increase brand visibility through packaging and promotional materials.
Solution
As Marketing Art Director, I designed branded assets that enhanced product samples, promotional giveaways, and packaging efficiency while maintaining brand recognition and controlling costs.
As Marketing Art Director, I designed branded assets that enhanced product samples, promotional giveaways, and packaging efficiency while maintaining brand recognition and controlling costs.
Execution
Designed branded stickers for samples and swag, creating a versatile, low-cost tool to increase brand awareness. I also developed black-only packaging tape, which streamlined production and made shipment boxes more visible than the previous designs.
Designed branded stickers for samples and swag, creating a versatile, low-cost tool to increase brand awareness. I also developed black-only packaging tape, which streamlined production and made shipment boxes more visible than the previous designs.
Result
Boosted brand recognition, provided affordable marketing solutions, and reduced packaging costs while improving operational efficiency and visual consistency across shipments and promotional materials.
Boosted brand recognition, provided affordable marketing solutions, and reduced packaging costs while improving operational efficiency and visual consistency across shipments and promotional materials.
GRAPHIC DESIGN
CHFA 2026 Trade Show: 40th Anniversary Campaign
CHFA 2026 Trade Show: 40th Anniversary Campaign
Situation
Ecotrend Ecologics is participating in CHFA 2026, a key industry event for the natural health sector. The event coincides with Ecotrend's 40th Anniversary, creating an opportunity to celebrate the milestone while strengthening brand visibility among retailers, vendors, and industry partners.
Ecotrend Ecologics is participating in CHFA 2026, a key industry event for the natural health sector. The event coincides with Ecotrend's 40th Anniversary, creating an opportunity to celebrate the milestone while strengthening brand visibility among retailers, vendors, and industry partners.
Solution
As Marketing Art Director, I am designing and overseeing a cohesive multi-channel campaign that promotes Ecotrend's presence at CHFA while integrating the 40th anniversary celebration across every marketing touchpoint.
As Marketing Art Director, I am designing and overseeing a cohesive multi-channel campaign that promotes Ecotrend's presence at CHFA while integrating the 40th anniversary celebration across every marketing touchpoint.
Execution
Designed a full suite of trade show assets, including print ads, pull-up banners, tent cards, digital banner ads, and dedicated email campaigns. I adapted CHFA event graphics into Ecotrend’s brand identity, merging both visual systems cohesively. I also led and coordinated the creative team across video production, social media content, and event marketing initiatives, and collaborated with internal marketing teams to align the trade show presence with the anniversary celebration.
Designed a full suite of trade show assets, including print ads, pull-up banners, tent cards, digital banner ads, and dedicated email campaigns. I adapted CHFA event graphics into Ecotrend’s brand identity, merging both visual systems cohesively. I also led and coordinated the creative team across video production, social media content, and event marketing initiatives, and collaborated with internal marketing teams to align the trade show presence with the anniversary celebration.
Result
On track to deliver a unified, high-impact brand presence at CHFA 2026, promoting Ecotrend's 40-year legacy while increasing engagement with retailers, vendors, and industry partners.
On track to deliver a unified, high-impact brand presence at CHFA 2026, promoting Ecotrend's 40-year legacy while increasing engagement with retailers, vendors, and industry partners.
MARKETING
Global Health Naturals
Global Health Naturals
Situation
Global Health Naturals, a client of Ecotrend Ecologics, needed targeted marketing materials to promote their product range to retailers and practitioners within Ecotrend’s distribution network. The materials had to highlight product benefits and differentiators clearly across both print and educational channels.
Global Health Naturals, a client of Ecotrend Ecologics, needed targeted marketing materials to promote their product range to retailers and practitioners within Ecotrend’s distribution network. The materials had to highlight product benefits and differentiators clearly across both print and educational channels.
Solution
Created a coordinated set of marketing assets for Global Health Naturals, including half-page ads, full-page articles, catalogue pages, and webinar promotional materials. Each piece was developed to support specific product messaging while remaining consistent with both the client’s brand and Ecotrend’s standards.
Created a coordinated set of marketing assets for Global Health Naturals, including half-page ads, full-page articles, catalogue pages, and webinar promotional materials. Each piece was developed to support specific product messaging while remaining consistent with both the client’s brand and Ecotrend’s standards.
Execution
Designed half-page ads for trade publications and promotional use, and produced full-page articles that provided greater depth on product benefits and clinical relevance. Catalogue materials were developed to present the product range in a clear, easy-to-scan format for retail buyers. I also created webinar marketing assets to drive awareness and registration for educational sessions. Throughout the project I maintained visual consistency, professional polish, and accurate representation of both brands.
Designed half-page ads for trade publications and promotional use, and produced full-page articles that provided greater depth on product benefits and clinical relevance. Catalogue materials were developed to present the product range in a clear, easy-to-scan format for retail buyers. I also created webinar marketing assets to drive awareness and registration for educational sessions. Throughout the project I maintained visual consistency, professional polish, and accurate representation of both brands.
Result
The completed materials gave Global Health Naturals practical, ready-to-deploy marketing tools that improved how their products were presented within Ecotrend’s network. The work strengthened vendor support and reinforced Ecotrend Ecologics’ role as a marketing partner as well as a distributor.
The completed materials gave Global Health Naturals practical, ready-to-deploy marketing tools that improved how their products were presented within Ecotrend’s network. The work strengthened vendor support and reinforced Ecotrend Ecologics’ role as a marketing partner as well as a distributor.
