Hanne Nielsen Portfolio - Ecotrend Ecologics

Ecotrend Ecologics is a leading distribution company specializing in health and wellness products across Canada. The company is dedicated to environmental sustainability while serving its diverse and unique client base.

Context
Work on behalf of Ecotrend Ecologic as Marketing & Art Director, 2024 - present

Contributions

Led creative & comms strategy for campaigns, client pitches, print, trade shows, webinars, and monthly promos—driving 50+ daily orders and 10 weekly vendor requests.

Directed omni-channel campaigns across print/digital; crafted assets for Ecotrend + vendor brands within strict guidelines, managing cross-functional teams (programmers, designers, coordinators) and a $100K budget—slashing costs 27% while boosting impact.

Engineered email campaigns to 14,423 subscribers: 36.6% unique open rate (5,285 opens), 8,632 total opens, 0.5% unsubscribe—signalling strong repeat engagement.

Spearheaded UI/UX overhaul: +1,300% online orders, +145% conversions, +2,000% sales, +267% sessions in six months.

Developed annual marketing plans, mentored designers/coordinators for brand consistency, and oversaw rigorous QC to ensure flawless, on-brand deliverables.

Managed the Team
Graphic Designers
Social Media Expert
Copywriters
Marketing Co-ordinators

Collaborators
Owner/CEO
Director of Vendor Relations
Sales Managers & Representatives
Contractors & Suppliers
Programmers
Vendors
Printers
QC Team
Accounting Department

The Project
Managing Ecotrend's Various Marketing Needs
Proven Leader in Brand Elevation & Creative Strategy

At Ecotrend—Canada’s top sustainable product distributor with a vast vendor network—I drive visual and strategic brand evolution.

Key Impact
Direct vendor asset creation: Partner to set goals, optimize workflows, and build scalable templates.

Lead cross-functional teams (Vendor Relations, managers, designers, stakeholders) to meet weekly goals and launch seamless digital/print campaigns.

Source printers/packaging, align with programmers, and mentor junior designers for innovation and growth.

Core Expertise
Fuse bold design with brand strategy for authentic, cohesive experiences across web, email, print, and social.

Driven by collaboration and excellence—ready to lead as Art Director, delivering high-impact campaigns and iconic brand stories.

Corporate Branding
Ecotrend Brand Guidelines Presentation
Typography, Color Palette & Logo Standards

Authored Ecotrend’s definitive brand guidelines as an interactive PowerPoint deck, establishing clear rules for typography, colour systems, and logo usage across all platforms. Designed with visual clarity and intuitive navigation, the presentation equips teams and vendors with actionable standards to ensure consistent, professional application of the brand identity. Streamlined complex guidelines into an accessible, visually engaging resource that reinforces brand integrity and empowers cohesive execution in every marketing touchpoint.

Corporate Branding
Enhancing Ecotrend's Relevance & Appeal
Balancing the brand's heritage with new, fresh elements

Led Ecotrend’s rebranding initiative through in-depth brand audit and stakeholder collaboration, defining clear objectives to bridge identity gaps and deepen audience resonance.

Refreshed the visual identity by evolving colour palettes and typography—preserving brand equity while delivering a modern, impactful aesthetic. Aligned all imagery and tone to evoke consistent emotional connection. Redesigned core collateral (business cards, letterheads, packaging) and authored a comprehensive brand guideline to govern usage across platforms.

Drove internal adoption through targeted training, ensuring seamless, consistent application at every touchpoint. Elevated Ecotrend’s market presence with a cohesive, forward-looking brand that supports sustained growth and stronger customer loyalty.

Ecotrend Corporate Materials

PRESENTATION DESIGN
Ecotrend Corporate Pitch Deck
Strategy, Copy & Visual Design

Wrote and designed a high-impact corporate PowerPoint pitch deck for Ecotrend, distilling complex business strategies into a clear, persuasive narrative. Crafted compelling copy, custom visuals, and data-driven slides to align messaging with brand identity and stakeholder goals. Delivered a polished, professional presentation that strengthened investor confidence, accelerated decision-making, and positioned Ecotrend as a leader in sustainable distribution.

Ecotrend Corporate Materials

Flyer Design
Monthly Retail Promotional Flyer
Strong Design, Clear Messaging & Strategic Distribution

Led the design and development of a versatile flyer template for Ecotrend, defining clear objectives and audience insights to align content with brand goals. Crafted a bold, concise headline and strategic layout to instantly capture attention and highlight key offers.

Ensured visual consistency with Ecotrend’s identity through unified colors, typography, and logo placement. Incorporated high-impact imagery and illustrations to reinforce messaging.

Established strong visual hierarchy using bold fonts, varied text sizes, contrasting colors, and generous white space for optimal readability and flow.

Delivered an engaging, uncluttered design that boosted effectiveness, drove audience engagement, and strengthened brand presence.

Retail Newsletter

FLYER Design
Monthly Professional Promotions 2025
Crafting Impactful Campaigns Every Month Directed at a Professional Audience

Designed and developed comprehensive InDesign templates to elevate the quality and consistency of monthly print materials and interactive PDFs. These templates were thoughtfully crafted to enhance the visual appeal of print ads and promotional content, with a particular focus on practitioners. By streamlining the design process, I ensured cohesive brand representation across both print and digital marketing channels.

Professional Newsletter

CAMPAIGN DESIGN
CHFA Trade Show Campaign 2024
Vancouver & Toronto, Canada

Created a targeted promotional suite for Ecotrend Ecologics’ participation in CHFA, featuring a bold print ad, responsive email banners, and a data-driven impact chart—all unified by the corporate colour palette. Designed high-visibility ad layouts to drive booth traffic, crafted mobile-optimized email banners and visualized sustainability metrics in a branded infographic chart to showcase vendor partnerships and industry support. Delivered cohesive, on-brand assets that boosted event engagement and reinforced Ecotrend’s leadership in natural health distribution.

POSTCARD DESIGN
New Vendor Drop-ship Postcard
Promotion with Monochrome Logos

Designed a sleek drop-ship postcard to introduce Ecotrend’s newest vendors, featuring prominent product imagery and concise vendor highlights on a clean, branded layout. Kept all vendor logos in sophisticated black for a timeless, upscale aesthetic that unifies diverse brands without clashing colors. The result: an elegant, mail-ready piece that drives retailer excitement, reinforces premium positioning, and seamlessly onboards partners into Ecotrend’s sustainable ecosystem.

CATALOGUE DESIGN
Ecotrend Bilingual Product Catalogue
100+ Pages, Unified French/English Design

Redesigned Ecotrend’s 100+ page product catalogue—merging separate French and English editions into a single, streamlined bilingual format. Enlarged product imagery for greater visual impact and clarity, while introducing curated social media brand imagery as dynamic section dividers to distinguish vendor lines and enhance brand storytelling. The result: a cohesive, user-friendly catalogue that elevates product presentation, strengthens brand identity, and delivers a seamless experience for Canada’s diverse audience.

Bilingual Catalogue

CATALOGUE DESIGN
Trade Show Pull-Up Banners
High-Impact, Portable Brand Ambassadors

Designed a series of retractable pull-up banners for Ecotrend’s trade show presence, engineered for maximum visibility and instant brand recognition in bustling environments. Featured bold hero imagery, concise taglines, and scannable product highlights—all anchored in the corporate palette and typography for seamless alignment. Optimized for quick setup, durable printing, and cross-event reusability while adapting messaging to spotlight seasonal launches or vendor partnerships. The result: commanding booth visuals that draw crowds, reinforce sustainability leadership, and convert foot traffic into meaningful connections.

CAMPAIGN DESIGN
Shopify Launch Bilingual Ads
Promo & Evergreen Campaign

Designed a high-impact bilingual ad series to launch Ecotrend’s new Shopify website, featuring a limited-time offer—free reusable bag + 10% off—alongside a versatile evergreen ad for ongoing conversions. Crafted dual-language layouts with bold headlines, on-brand visuals for print and digital channels. Ensured seamless French/English integration, corporate colour consistency, and mobile-responsive design to drive traffic, boost first-time purchases, and establish the platform as Canada’s go-to sustainable retail destination.

FLYER DESIGN
Ecotrend Bilingual Promotional Flyer
Template Design with Corporate Colours & Font Hierarchy

Designed a versatile bilingual flyer template for Ecotrend, seamlessly integrating French and English content within a single, cohesive layout. Leveraged the corporate colour palette and established a clear font hierarchy to guide the reader’s eye, emphasize key messaging, and ensure brand consistency. The result: a scalable, professional template that accelerates production, strengthens bilingual communication, and delivers polished marketing materials tailored to Canada’s diverse audience.

NEWSLETTER DESIGN
Retail Vendor Quarterly Newsletter
Vendor Showcase

Designed and produced Ecotrend’s quarterly printed newsletter—ranging from 24 to 32 pages—delivered directly to retail clients across Canada. Curated a dynamic layout that spotlights new vendor products, seasonal promotions, and sustainability stories, giving each brand dedicated space with consistent branding, bold imagery, and clear calls to action. Balanced editorial flow with visual hierarchy to ensure readability and engagement in a tangible, trusted format. The result: a high-value touchpoint that strengthens vendor-retailer relationships, drives product awareness, and reinforces Ecotrend’s leadership in sustainable distribution.

Ecotrend Retail Newsletter

NEWSLETTER DESIGN
Professional Vendor Quarterly Newsletters
Vendor Showcase

Designed and produced Ecotrend’s quarterly printed newsletter—ranging from 18 to 24 pages—delivered directly to retail clients across Canada. Curated a dynamic layout that spotlights new vendor products, seasonal promotions, and sustainability stories, giving each brand dedicated space with consistent branding, bold imagery, and clear calls to action. Balanced editorial flow with visual hierarchy to ensure readability and engagement in a tangible, trusted format. The result: a high-value touchpoint that strengthens vendor-professional relationships, drives product awareness, and reinforces Ecotrend’s leadership in sustainable distribution.

FACTSHEET DESIGN
Vendor Competitive Factsheet
Packaging-Inspired Color Palette & Data Comparison

Designed a concise, impactful factsheet for an Ecotrend vendor, distilling competitive analysis into a clear, side-by-side comparison of features, pricing, and sustainability metrics. Pulled authentic colours directly from the product packaging to reinforce brand recognition and create visual ownership. The result: a professional, data-driven sales tool that empowers retailers with actionable insights, strengthens vendor positioning, and drives informed purchasing decisions in a crowded market.

PRINT DESIGN
Vendor Monthly PDF Ad Series
Printed & Professionally Distributed

Designed a recurring series of PDF ads for Ecotrend, released monthly and attached to targeted emails, printed, and distributed to professionals and practitioners across Canada. Each edition showcased new products, promotions, or educational content with bold layouts, high-resolution imagery, and scannable typography optimized for both digital viewing and print quality. Ensured brand consistency, mobile-friendly readability, and clear calls to action to drive engagement and conversions. The result: a reliable, high-impact marketing asset that strengthens vendor relationships and fuels ongoing demand in the professional channel.

ADVERTISING DESIGN
Monthly Pro Product Banners
Third-Party Site, Rotating Hero Showcase

Designed a dynamic series of online banners for placement on a key third-party industry website, spotlighting a different professional-grade Ecotrend product each month. Crafted bold, responsive visuals with on-brand typography, high-impact product photography, and concise benefit-driven copy to capture attention and drive clicks. Ensured seamless integration with the host site’s specs while maintaining Ecotrend’s visual identity across every rotation. The result: a high-performing, evergreen campaign that consistently boosts product visibility, generates qualified traffic, and positions Ecotrend as the authority in sustainable pro solutions.

CAMPAIGN DESIGN
Healing Skies Conference Campaign 2025
Ecotrend Sponsored, French/English Campaign

Designed bilingual (French/English) print and digital ads promoting Ecotrend’s sponsorship of the Healing Skies Conference in Saskatchewan. Crafted compelling, culturally resonant messaging with bold visuals and clear event details, then resized assets into responsive email headers and web banners for seamless cross-channel deployment. Delivered high-visibility, on-brand promotions that drove registrations, amplified Ecotrend’s commitment to wellness and community, and ensured inclusive reach across Canada’s linguistic landscape.

CATALOGUE DESIGN
Mini-Catalogue, Design, Production & Project Management 2025
Small Catalog, Big Impact: The Essentials, Beautifully Presented

Redesigned Ecotrend’s biannual mini-catalogs to promote new SKUs and line extensions, transforming them into highly usable, visually compelling marketing assets. Restructured layout with dedicated French and English sections for improved readability, larger imagery, and expanded content—delivering a more engaging user experience. Elevated functionality, aesthetics, and impact—strengthening the catalog’s role as a powerful tool for promoting products and values.

See the latest version here:
https://issuu.com/ecotrendecologics/docs/ecotrendnewsletter_2025_oct_nov_dec_40c678099ece70

Mini Catalogue

Mini Bilingual Catalogue

Ecotrend PowerLabs
Logo, Webinar Invitations & Banners
Inviting professionals and practitioners to join educational webinars

Designed and developed comprehensive Adobe Illustrator templates that elevated the quality and consistency of invitations, enabling easy resizing for email and website banners. These templates were thoughtfully crafted to enhance visual appeal and streamline the design process, while ensuring cohesive brand representation across print and digital marketing channels.

Pekana PowerLab Invite

Activate Probiotics PowerLab Invite

PRESENTATION DESIGN
Ecotrend Corporate Pitch Deck
Strategy, Copy & Visual Design

Designed a high-impact corporate PowerPoint pitch deck for Ecotrend, distilling complex business strategies into a clear, persuasive narrative. Crafted custom visuals, and data-driven slides to align messaging with brand identity and stakeholder goals. Delivered a polished, professional presentation that strengthened investor confidence, accelerated decision-making, and positioned Ecotrend as a leader in sustainable distribution.

CATALOGUE DESIGN
Mini-Catalogue, Design, Production & Project Management 2024
Small Catalog, Big Impact: The Essentials, Beautifully Presented

Redesigned Ecotrend’s biannual mini-catalogs to promote new SKUs and line extensions, transforming them into highly usable, visually compelling marketing assets. Restructured layout with dedicated French and English sections for improved readability, larger imagery, and expanded content—delivering a more engaging user experience. Elevated functionality, aesthetics, and impact—strengthening the catalog’s role as a powerful tool for promoting products and values.

CAMPAIGN Design
Monthly Pro Campaign Suite 2024
Crafting Impactful Campaigns Every Month Directed at a Professional Audience

Designed a cohesive monthly campaign package for Ecotrend, featuring print-ready PDF ads distributed to professionals and practitioners, paired with responsive email banners for the subscriber newsletter. Each release highlighted new products and promotions with consistent branding, bold product photography, hierarchy-driven typography, and dual-channel optimization—ensuring flawless rendering in print and seamless clicks on mobile. The result: a streamlined, high-engagement touchpoint that drives awareness, nurtures leads, and reinforces Ecotrend’s authority in sustainable professional solutions.

FLYER Design
Monthly Professional Promotions 2024
Crafting Impactful Campaigns Every Month Directed at a Professional Audience

Designed and developed comprehensive InDesign templates to elevate the quality and consistency of monthly print materials and interactive PDFs. These templates were thoughtfully crafted to enhance the visual appeal of print ads and promotional content, with a particular focus on practitioners. By streamlining the design process, I ensured cohesive brand representation across both print and digital marketing channels.

Ecotrend Corporate Materials

Ecotrend Corporate Materials

Ecotrend Corporate Materials

Ecotrend Corporate Materials

Ecotrend Corporate Materials

Retail Newsletter

Retail Newsletter

Professional Newsletter

Professional Newsletter

Bilingual Catalogue

Bilingual Catalogue

Ecotrend Retail Newsletter

Ecotrend Retail Newsletter

Mini Catalogue

Mini Bilingual Catalogue

Pekana PowerLab Invite

Activate Probiotics PowerLab Invite

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