Scaling a Sustainable Brand Through Strategy + Performance
Focus: Brand Strategy | Omni-Channel Marketing | E-commerce Growth | Creative Leadership
Focus: Brand Strategy | Omni-Channel Marketing | E-commerce Growth | Creative Leadership
Situation
Ecotrend Ecologics, a leading Canadian distributor of natural health and wellness products, was growing rapidly but lacked a unified brand system across digital, print, e-commerce, and vendor marketing. Assets were produced independently, causing inconsistent branding, inefficient workflows, and missed opportunities for vendor engagement and online performance.
Ecotrend Ecologics, a leading Canadian distributor of natural health and wellness products, was growing rapidly but lacked a unified brand system across digital, print, e-commerce, and vendor marketing. Assets were produced independently, causing inconsistent branding, inefficient workflows, and missed opportunities for vendor engagement and online performance.
Solution
As Marketing Art Director, I developed a scalable creative and marketing ecosystem that unified the brand across every customer touchpoint, leading cross-functional teams of designers, programmers, and marketing coordinators while partnering closely with Sales and the Director of Vendor Relations.
As Marketing Art Director, I developed a scalable creative and marketing ecosystem that unified the brand across every customer touchpoint, leading cross-functional teams of designers, programmers, and marketing coordinators while partnering closely with Sales and the Director of Vendor Relations.
Execution
Unified the brand across 100+ page bilingual catalogues, trade show campaigns, pitch decks, email marketing, vendor toolkits, packaging, and digital assets
Built integrated omni-channel campaigns spanning email, e-commerce, print, social media, webinars, and trade shows
Led a complete UI/UX redesign of the online ordering platform to improve customer experience and conversions
Created scalable vendor marketing systems, reusable templates, and brand standards to streamline production across hundreds of recurring assets
Managed a $100K annual marketing budget, optimized print production, researched sustainable materials, and standardized workflows to improve efficiency
Unified the brand across 100+ page bilingual catalogues, trade show campaigns, pitch decks, email marketing, vendor toolkits, packaging, and digital assets
Built integrated omni-channel campaigns spanning email, e-commerce, print, social media, webinars, and trade shows
Led a complete UI/UX redesign of the online ordering platform to improve customer experience and conversions
Created scalable vendor marketing systems, reusable templates, and brand standards to streamline production across hundreds of recurring assets
Managed a $100K annual marketing budget, optimized print production, researched sustainable materials, and standardized workflows to improve efficiency
Result
+2,000% increase in online sales
+1,300% growth in online orders
+145% increase in conversion rate
+267% increase in website sessions within six months
50+ new customer orders generated daily
10+ vendor requests generated weekly
36.6% unique email open rate across 14,423 subscribers
8,632 total email opens with only a 0.5% unsubscribe rate
27% reduction in marketing production costs, while improving quality and sustainability
Strengthened vendor relationships through scalable systems and consistent brand execution across every channel
+2,000% increase in online sales
+1,300% growth in online orders
+145% increase in conversion rate
+267% increase in website sessions within six months
50+ new customer orders generated daily
10+ vendor requests generated weekly
36.6% unique email open rate across 14,423 subscribers
8,632 total email opens with only a 0.5% unsubscribe rate
27% reduction in marketing production costs, while improving quality and sustainability
Strengthened vendor relationships through scalable systems and consistent brand execution across every channel
CORPORATE BRANDING
Brand Guidelines System
Brand Guidelines System
Situation
As Ecotrend grew in the eco-conscious wellness and distribution market, its visual identity no longer fully reflected its innovation, sustainability leadership, or evolving audience. The brand needed to modernize without losing the recognition and trust it had already built.
As Ecotrend grew in the eco-conscious wellness and distribution market, its visual identity no longer fully reflected its innovation, sustainability leadership, or evolving audience. The brand needed to modernize without losing the recognition and trust it had already built.
Solution
Following a brand audit, I led a strategic refresh rather than a full logo redesign — evolving the brand's look while protecting its existing equity and recognition.
Following a brand audit, I led a strategic refresh rather than a full logo redesign — evolving the brand's look while protecting its existing equity and recognition.
Execution
Updated the colour palette and refined typography
Modernized imagery across brand touchpoints
Redesigned core collateral to reflect the refreshed identity
Created comprehensive brand guidelines to support the new system
Supported internal rollout to ensure consistent adoption across teams and partners
Updated the colour palette and refined typography
Modernized imagery across brand touchpoints
Redesigned core collateral to reflect the refreshed identity
Created comprehensive brand guidelines to support the new system
Supported internal rollout to ensure consistent adoption across teams and partners
Result
Strengthened Ecotrend's market presence while protecting existing brand equity. Improved visual consistency across digital, print, and packaging, increased perceived value, and created a scalable identity system to support future growth.
Strengthened Ecotrend's market presence while protecting existing brand equity. Improved visual consistency across digital, print, and packaging, increased perceived value, and created a scalable identity system to support future growth.
Ecotrend Corporate Materials
PRESENTATION DESIGN
Corporate Investor Pitch Deck
Corporate Investor Pitch Deck
Situation
Ecotrend needed a consistent flyer template to promote monthly retail offers. The existing approach lacked a strong system for capturing attention quickly while keeping messaging clear and on-brand.
Execution
I designed a reusable flyer system with bold headlines, clear offer placement, and a strong visual hierarchy. Brand colours, typography, and imagery were applied consistently to keep each campaign recognizable while remaining easy to update.
I designed a reusable flyer system with bold headlines, clear offer placement, and a strong visual hierarchy. Brand colours, typography, and imagery were applied consistently to keep each campaign recognizable while remaining easy to update.
Result
The template improved the professionalism and clarity of Ecotrend’s monthly promotions. It created a scalable system that made campaigns faster to produce while maintaining a stronger, more consistent brand presence.
The template improved the professionalism and clarity of Ecotrend’s monthly promotions. It created a scalable system that made campaigns faster to produce while maintaining a stronger, more consistent brand presence.
Ecotrend Corporate Materials
Ecotrend Corporate Materials
GRAPHIC DESIGN
Monthly Retail Promotional Campaign
Monthly Retail Promotional Campaign
Situation
Ecotrend needed a consistent flyer template to promote monthly retail offers. The existing approach lacked a strong system for capturing attention quickly while keeping messaging clear and on-brand.
Execution
I designed a reusable flyer system with bold headlines, clear offer placement, and a strong visual hierarchy. Brand colours, typography, and imagery were applied consistently to keep each campaign recognizable while remaining easy to update.
I designed a reusable flyer system with bold headlines, clear offer placement, and a strong visual hierarchy. Brand colours, typography, and imagery were applied consistently to keep each campaign recognizable while remaining easy to update.
Result
The template improved the professionalism and clarity of Ecotrend’s monthly promotions. It created a scalable system that made campaigns faster to produce while maintaining a stronger, more consistent brand presence.
The template improved the professionalism and clarity of Ecotrend’s monthly promotions. It created a scalable system that made campaigns faster to produce while maintaining a stronger, more consistent brand presence.
CAMPAIGN DESIGN
CHFA Trade Show Campaigns (Vancouver & Toronto, 2024)
CHFA Trade Show Campaigns (Vancouver & Toronto, 2024)
Situation
Ecotrend needed a cohesive, high-impact campaign to maximize visibility, engagement, and brand authority at the 2024 CHFA trade shows in Vancouver and Toronto — attracting booth traffic, communicating sustainability leadership, and strengthening retailer and vendor relationships.
Ecotrend needed a cohesive, high-impact campaign to maximize visibility, engagement, and brand authority at the 2024 CHFA trade shows in Vancouver and Toronto — attracting booth traffic, communicating sustainability leadership, and strengthening retailer and vendor relationships.
Solution
I designed and executed a multi-channel campaign structured to unify messaging, communicate brand authority, and drive measurable engagement before, during, and after both events.
I designed and executed a multi-channel campaign structured to unify messaging, communicate brand authority, and drive measurable engagement before, during, and after both events.
Execution
Designed high-visibility print ads optimized for show directories and guides
Created mobile-responsive email banners for pre-event outreach and post-show follow-ups
Built data-driven infographics highlighting sustainability metrics, vendor partnerships, and industry support
Maintained consistent application of Ecotrend's colour palette, typography, and messaging across all assets
Used bold layouts and compelling headlines to capture attention and guide attendees
Designed high-visibility print ads optimized for show directories and guides
Created mobile-responsive email banners for pre-event outreach and post-show follow-ups
Built data-driven infographics highlighting sustainability metrics, vendor partnerships, and industry support
Maintained consistent application of Ecotrend's colour palette, typography, and messaging across all assets
Used bold layouts and compelling headlines to capture attention and guide attendees
Result
Boosted booth visibility and attendee engagement
Generated qualified leads and strengthened retailer and vendor relationships
Reinforced Ecotrend's position as a trusted leader in eco-conscious health and wellness distribution
Delivered a fully integrated, brand-consistent suite of trade show assets, reusable for future events
Boosted booth visibility and attendee engagement
Generated qualified leads and strengthened retailer and vendor relationships
Reinforced Ecotrend's position as a trusted leader in eco-conscious health and wellness distribution
Delivered a fully integrated, brand-consistent suite of trade show assets, reusable for future events
POSTCARD DESIGN
New Vendor Introduction Mailer
New Vendor Introduction Mailer
Situation
Ecotrend needed an elegant, high-impact way to introduce new vendors to retailers across Canada — a professional, premium mailer that would excite recipients, encourage inquiries, and seamlessly integrate new partners into Ecotrend's ecosystem while maintaining brand trust and visual cohesion.
Ecotrend needed an elegant, high-impact way to introduce new vendors to retailers across Canada — a professional, premium mailer that would excite recipients, encourage inquiries, and seamlessly integrate new partners into Ecotrend's ecosystem while maintaining brand trust and visual cohesion.
Solution
I designed a double-sided, mail-ready postcard that functioned as both an introduction and onboarding tool, reinforcing brand professionalism and credibility from first impression.
I designed a double-sided, mail-ready postcard that functioned as both an introduction and onboarding tool, reinforcing brand professionalism and credibility from first impression.
Execution
Featured high-quality product imagery and concise vendor highlights on the front
Showcased all vendor logos on the back in a visually balanced, timeless layout
Applied brand-aligned typography, colour systems, and generous white space
Created an upscale, professional aesthetic that unified diverse brands without visual conflict
Optimized messaging for clarity, brevity, and maximum engagement
Featured high-quality product imagery and concise vendor highlights on the front
Showcased all vendor logos on the back in a visually balanced, timeless layout
Applied brand-aligned typography, colour systems, and generous white space
Created an upscale, professional aesthetic that unified diverse brands without visual conflict
Optimized messaging for clarity, brevity, and maximum engagement
Result
Created a visually compelling, premium postcard that captured retailer attention
Encouraged immediate vendor inquiries and engagement
Strengthened integration of new partners into Ecotrend's distribution network
Reinforced brand trust, credibility, and professional positioning across the natural health and wellness market
Created a visually compelling, premium postcard that captured retailer attention
Encouraged immediate vendor inquiries and engagement
Strengthened integration of new partners into Ecotrend's distribution network
Reinforced brand trust, credibility, and professional positioning across the natural health and wellness market
CATALOGUE DESIGN
Bilingual Retail Product Catalogue (100+ Pages)
Bilingual Retail Product Catalogue (100+ Pages)
Situation
Ecotrend's French and English catalogues existed as two separate documents, creating redundant work, inconsistent messaging, and higher production costs. The company needed one unified, bilingual catalogue that delivered a seamless, professional experience for Canada's diverse retail and professional audience — without losing brand identity.
Ecotrend's French and English catalogues existed as two separate documents, creating redundant work, inconsistent messaging, and higher production costs. The company needed one unified, bilingual catalogue that delivered a seamless, professional experience for Canada's diverse retail and professional audience — without losing brand identity.
Solution
I led the redesign of Ecotrend's 100+ page flagship catalogue, merging both language editions into a single, streamlined bilingual format.
I led the redesign of Ecotrend's 100+ page flagship catalogue, merging both language editions into a single, streamlined bilingual format.
Execution
Enlarged product imagery for stronger clarity, shelf appeal, and buyer engagement
Integrated curated social media brand imagery as dynamic section dividers to spotlight vendor lines and key collections
Maintained strict brand alignment through clean layouts, intuitive hierarchy, precise typography, and harmonious colour use
Designed for readability and easy navigation for busy retailers and professionals
Ensured consistent messaging and a premium wellness aesthetic across both languages
Enlarged product imagery for stronger clarity, shelf appeal, and buyer engagement
Integrated curated social media brand imagery as dynamic section dividers to spotlight vendor lines and key collections
Maintained strict brand alignment through clean layouts, intuitive hierarchy, precise typography, and harmonious colour use
Designed for readability and easy navigation for busy retailers and professionals
Ensured consistent messaging and a premium wellness aesthetic across both languages
Result
Delivered a cohesive, user-friendly bilingual catalogue that strengthened Ecotrend's professional brand presence
Cut production costs by eliminating duplicate editions
Elevated product presentation and shelf appeal
Reinforced Ecotrend's position as Canada's leading sustainable distributor in natural health and wellness
Built a scalable catalogue system for ongoing vendor and product updates
Delivered a cohesive, user-friendly bilingual catalogue that strengthened Ecotrend's professional brand presence
Cut production costs by eliminating duplicate editions
Elevated product presentation and shelf appeal
Reinforced Ecotrend's position as Canada's leading sustainable distributor in natural health and wellness
Built a scalable catalogue system for ongoing vendor and product updates
Bilingual Catalogue
EVENT DESIGN
Trade Show Pull-Up Banners
Trade Show Pull-Up Banners
Situation
Ecotrend needed high-impact, portable display assets for trade shows like CHFA to increase booth visibility, attract attendee engagement, and reinforce the brand's eco-conscious leadership in a competitive natural health and wellness market.
Solution
I designed a series of professional retractable pull-up banners built for durability, brand consistency, and maximum impact in high-traffic trade show environments.
I designed a series of professional retractable pull-up banners built for durability, brand consistency, and maximum impact in high-traffic trade show environments.
Execution
Featured bold hero imagery, concise taglines, scannable product highlights, and strategic calls-to-action
Maintained brand consistency through corporate colour palette, typography, and sustainability-focused design
Specified lightweight, durable, weather-resistant materials for indoor/outdoor versatility
Built modular messaging for easy adaptation to seasonal launches, vendor partnerships, or event themes
Optimized layouts for maximum attention and readability in busy environments
Featured bold hero imagery, concise taglines, scannable product highlights, and strategic calls-to-action
Maintained brand consistency through corporate colour palette, typography, and sustainability-focused design
Specified lightweight, durable, weather-resistant materials for indoor/outdoor versatility
Built modular messaging for easy adaptation to seasonal launches, vendor partnerships, or event themes
Optimized layouts for maximum attention and readability in busy environments
Result
Delivered a cohesive, high-visibility display system that consistently drew booth traffic
Strengthened Ecotrend's professional brand perception and premium positioning
Converted foot traffic into meaningful retailer conversations, wholesale inquiries, and long-term partnerships
Provided reusable, scalable signage for ongoing trade show campaigns
Delivered a cohesive, high-visibility display system that consistently drew booth traffic
Strengthened Ecotrend's professional brand perception and premium positioning
Converted foot traffic into meaningful retailer conversations, wholesale inquiries, and long-term partnerships
Provided reusable, scalable signage for ongoing trade show campaigns
CATALOGUE DESIGN
2025–26 Bilingual Professional Product Catalogue (100+ Pages)
2025–26 Bilingual Professional Product Catalogue (100+ Pages)
Situation
Ecotrend’s French and English professional catalogues were produced separately, resulting in duplicated content, inconsistent messaging, and higher printing and production costs. The company needed a unified bilingual catalogue that would provide a seamless experience for Canada’s diverse retail and professional audience while reinforcing brand authority and improving cost efficiency.
Ecotrend’s French and English professional catalogues were produced separately, resulting in duplicated content, inconsistent messaging, and higher printing and production costs. The company needed a unified bilingual catalogue that would provide a seamless experience for Canada’s diverse retail and professional audience while reinforcing brand authority and improving cost efficiency.
Solution
As Marketing Art Director, I was responsible for redesigning Ecotrend’s flagship catalogue into a single, cohesive bilingual publication that improved usability, elevated product presentation, and reduced production costs without compromising brand quality.
As Marketing Art Director, I was responsible for redesigning Ecotrend’s flagship catalogue into a single, cohesive bilingual publication that improved usability, elevated product presentation, and reduced production costs without compromising brand quality.
Execution
I led the redesign and production of the 100+ page catalogue, merging the French and English editions into a streamlined bilingual format. Key initiatives included:
• Enlarging product imagery to enhance clarity and visual impact for buyers
• Integrating curated social media visuals as dynamic section dividers to distinguish vendor lines and highlight key collections
• Designing clean, brand-aligned layouts with intuitive hierarchy, precise typography, and harmonious colour usage
• Prioritizing readability and fast navigation for time-pressed buyers and retail decision-makers
• Ensuring consistent messaging and visual balance across both languages on every spread
• Conducting vendor research and negotiating with printers to identify more cost-effective production options
I led the redesign and production of the 100+ page catalogue, merging the French and English editions into a streamlined bilingual format. Key initiatives included:
• Enlarging product imagery to enhance clarity and visual impact for buyers
• Integrating curated social media visuals as dynamic section dividers to distinguish vendor lines and highlight key collections
• Designing clean, brand-aligned layouts with intuitive hierarchy, precise typography, and harmonious colour usage
• Prioritizing readability and fast navigation for time-pressed buyers and retail decision-makers
• Ensuring consistent messaging and visual balance across both languages on every spread
• Conducting vendor research and negotiating with printers to identify more cost-effective production options
Result
• Delivered a cohesive, high-value bilingual catalogue that strengthened Ecotrend’s brand authority
• Reduced duplication and improved efficiency by consolidating two catalogues into one
• Saved the company approximately 25% in printing costs through strategic printer research and vendor selection
• Elevated product presentation and improved the buyer experience
• Reinforced Ecotrend’s position as a leading sustainable distributor in Canada’s natural health and professional channels
• Delivered a cohesive, high-value bilingual catalogue that strengthened Ecotrend’s brand authority
• Reduced duplication and improved efficiency by consolidating two catalogues into one
• Saved the company approximately 25% in printing costs through strategic printer research and vendor selection
• Elevated product presentation and improved the buyer experience
• Reinforced Ecotrend’s position as a leading sustainable distributor in Canada’s natural health and professional channels
Skills Demonstrated
Bilingual catalogue design, large-scale print production (100+ pages), vendor and printer sourcing, cost optimization, buyer-focused visual merchandising, social media brand integration, and strategic B2B graphic design.
Bilingual catalogue design, large-scale print production (100+ pages), vendor and printer sourcing, cost optimization, buyer-focused visual merchandising, social media brand integration, and strategic B2B graphic design.
https://issuu.com/ecotrendecologics/docs/ecotrendecologics_pro_bilingual_catalogue2026v4_lr
https://acrobat.adobe.com/id/urn:aaid:sc:US:fb5d1c8e-b613-4c3f-be0c-cd452a71d1c9
https://acrobat.adobe.com/id/urn:aaid:sc:US:90e9e9f1-c9f4-42fb-985a-e63c2edd5616
https://acrobat.adobe.com/id/urn:aaid:sc:US:fb5d1c8e-b613-4c3f-be0c-cd452a71d1c9
https://acrobat.adobe.com/id/urn:aaid:sc:US:90e9e9f1-c9f4-42fb-985a-e63c2edd5616
CATALOGUE DESIGN
Mini-Catalogue 2025/26
Mini-Catalogue 2025/26
Situation
Ecotrend needed a compact, visually compelling mini-catalogue to spotlight new SKUs, line extensions, and core brand values for retailers, practitioners, and wellness professionals across Canada. The existing mini-catalogues lacked bilingual structure, visual hierarchy, and production efficiency, limiting readability, engagement, and shelf impact.
Ecotrend needed a compact, visually compelling mini-catalogue to spotlight new SKUs, line extensions, and core brand values for retailers, practitioners, and wellness professionals across Canada. The existing mini-catalogues lacked bilingual structure, visual hierarchy, and production efficiency, limiting readability, engagement, and shelf impact.
Execution
I led the full redesign, production, and project management of the biannual mini-catalogues:
• Restructured layouts with dedicated French and English sections for inclusivity and clarity
• Enlarged product imagery, refined typography, and expanded content for an engaging user experience
• Applied vibrant yet brand-consistent colour palettes, premium finishes, and intuitive navigation
• Managed the complete production cycle: concept, stakeholder approvals, printer coordination, quality control, and on-time delivery
• Optimized output for both print distribution and downloadable PDFs
I led the full redesign, production, and project management of the biannual mini-catalogues:
• Restructured layouts with dedicated French and English sections for inclusivity and clarity
• Enlarged product imagery, refined typography, and expanded content for an engaging user experience
• Applied vibrant yet brand-consistent colour palettes, premium finishes, and intuitive navigation
• Managed the complete production cycle: concept, stakeholder approvals, printer coordination, quality control, and on-time delivery
• Optimized output for both print distribution and downloadable PDFs
Result
• Delivered a visually impactful, dual-purpose catalogue that strengthened Ecotrend’s premium wellness positioning
• Increased product awareness and wholesale inquiries
• Enhanced user engagement and brand resonance across Canada
• Established a scalable, high-quality template for future biannual mini-catalogues
• Delivered a visually impactful, dual-purpose catalogue that strengthened Ecotrend’s premium wellness positioning
• Increased product awareness and wholesale inquiries
• Enhanced user engagement and brand resonance across Canada
• Established a scalable, high-quality template for future biannual mini-catalogues
This project highlights expertise in: bilingual print layout, catalogue redesign, mini-catalogue production, project management for print, brand-consistent collateral, enlarged product imagery, and strategic design for natural health, sustainability, and distribution brands.
https://acrobat.adobe.com/id/urn:aaid:sc:US:55aa0cff-a1e3-49df-bd3b-163e6b517ed3
https://issuu.com/ecotrendecologics/docs/2026_chfa_vancouver_newarrivalsbooklet
https://issuu.com/ecotrendecologics/docs/2026_chfa_vancouver_newarrivalsbooklet
GRAPHIC DESIGN
Promo & Evergreen Campaign
Promo & Evergreen Campaign
Ecotrend was launching a new Shopify website and needed a high-impact bilingual (English/French) campaign to drive immediate traffic, attract first-time buyers, and position the brand as a leading destination for sustainable health and wellness products in Canada. The launch required both short-term promotional urgency and long-term evergreen performance across print and digital channels.
Situation
• My objective was to design a cohesive bilingual ad series that:
• Generated immediate conversions through a limited-time offer (free reusable bag + 10% off)
• Established a strong evergreen campaign for sustained traffic and conversions
• Maintained strict corporate brand consistency
• Performed seamlessly across print and digital platforms
• My objective was to design a cohesive bilingual ad series that:
• Generated immediate conversions through a limited-time offer (free reusable bag + 10% off)
• Established a strong evergreen campaign for sustained traffic and conversions
• Maintained strict corporate brand consistency
• Performed seamlessly across print and digital platforms
Execution
I designed a fully integrated bilingual campaign featuring bold headlines, clean typography, on-brand imagery, and strategic calls-to-action tailored to Canada’s eco-conscious consumers and retailers.
I designed a fully integrated bilingual campaign featuring bold headlines, clean typography, on-brand imagery, and strategic calls-to-action tailored to Canada’s eco-conscious consumers and retailers.
The campaign included:
• Limited-time promotional ads to create urgency and drive first-time purchases
• Evergreen ads optimized for ongoing conversions and brand reinforcement
• Print materials (trade show handouts, flyers)
• Digital assets (social media ads, email banners, website banners, Google & Amazon ads)
• Limited-time promotional ads to create urgency and drive first-time purchases
• Evergreen ads optimized for ongoing conversions and brand reinforcement
• Print materials (trade show handouts, flyers)
• Digital assets (social media ads, email banners, website banners, Google & Amazon ads)
All designs were mobile-responsive, optimized for fast loading, and built for seamless cross-platform performance while ensuring flawless English/French layout execution and corporate colour consistency.
Result
The campaign successfully drove immediate website traffic, increased first-time purchases, and strengthened Ecotrend’s market positioning as a trusted sustainable wellness brand.
The campaign successfully drove immediate website traffic, increased first-time purchases, and strengthened Ecotrend’s market positioning as a trusted sustainable wellness brand.
It delivered measurable growth in engagement and conversions while reinforcing brand credibility across channels.
GRAPHIC DESIGN
Ecotrend Bilingual Promotional Flyer Template
Ecotrend Bilingual Promotional Flyer Template
Situation
Ecotrend required a bilingual (English/French) promotional flyer that could effectively communicate monthly offers to Canada’s diverse retail audience while maintaining strict corporate brand standards. The company needed a scalable solution that would reduce redesign time, control costs, and ensure consistent visual quality across recurring campaigns.
Ecotrend required a bilingual (English/French) promotional flyer that could effectively communicate monthly offers to Canada’s diverse retail audience while maintaining strict corporate brand standards. The company needed a scalable solution that would reduce redesign time, control costs, and ensure consistent visual quality across recurring campaigns.
Execution
My objective was to design a versatile, brand-aligned flyer template that:
• Seamlessly integrated French and English into one cohesive layout
• Applied corporate colours and a clear font hierarchy
• Guided readers naturally through key messaging and calls-to-action
• Allowed easy monthly updates without compromising design integrity
My objective was to design a versatile, brand-aligned flyer template that:
• Seamlessly integrated French and English into one cohesive layout
• Applied corporate colours and a clear font hierarchy
• Guided readers naturally through key messaging and calls-to-action
• Allowed easy monthly updates without compromising design integrity
Solution
I developed a modular bilingual flyer template built around Ecotrend’s established corporate colour palette and typography system.
I developed a modular bilingual flyer template built around Ecotrend’s established corporate colour palette and typography system.
Key design decisions included:
• A structured font hierarchy to prioritize headlines, key promotions, product highlights, and strong calls-to-action
• A clean, intuitive layout to enhance readability and professional polish
• A flexible, modular framework allowing promotions, imagery, and copy to be swapped efficiently without requiring a full redesign
• Careful bilingual spacing and balance to ensure visual harmony between English and French content
• A structured font hierarchy to prioritize headlines, key promotions, product highlights, and strong calls-to-action
• A clean, intuitive layout to enhance readability and professional polish
• A flexible, modular framework allowing promotions, imagery, and copy to be swapped efficiently without requiring a full redesign
• Careful bilingual spacing and balance to ensure visual harmony between English and French content
The system was built to accelerate production timelines while preserving premium design standards.
Result
The template streamlined monthly campaign production, reduced design turnaround time, and maintained consistent brand presentation across all promotional materials.
The template streamlined monthly campaign production, reduced design turnaround time, and maintained consistent brand presentation across all promotional materials.
It strengthened retailer relationships, supported wholesale inquiries, and reinforced Ecotrend’s leadership position in sustainable natural health distribution.
GRAPHIC DESIGN
Retail Vendor Quarterly Newsletter
Retail Vendor Quarterly Newsletter
Situation
As a B2B distributor, Ecotrend serves two distinct audiences (retail stores and professional practitioners) each requiring tailored content and tone. For the retail channel, Ecotrend needed a premium quarterly print newsletter to strengthen relationships with retail clients across Canada, showcase vendor products and seasonal promotions, and position the company as a leader in sustainable natural health distribution.
As a B2B distributor, Ecotrend serves two distinct audiences (retail stores and professional practitioners) each requiring tailored content and tone. For the retail channel, Ecotrend needed a premium quarterly print newsletter to strengthen relationships with retail clients across Canada, showcase vendor products and seasonal promotions, and position the company as a leader in sustainable natural health distribution.
Solution
I curated and designed each quarterly edition (24–32 pages) using a strategic layout system that combined editorial storytelling with bold product imagery and strong calls-to-action, built to function as both a relationship-building tool and a wholesale driver for retail partners.
I curated and designed each quarterly edition (24–32 pages) using a strategic layout system that combined editorial storytelling with bold product imagery and strong calls-to-action, built to function as both a relationship-building tool and a wholesale driver for retail partners.
Execution
Highlighted vendor products with dedicated, visually prominent placement
Balanced editorial flow with product-driven marketing across features, promotions, and vendor spotlights
Applied consistent corporate branding, refined typography, and clear visual hierarchy for readability
Used whitespace, icons, and colour accents to enhance clarity and engagement
Balanced multi-vendor placement to ensure fairness while maintaining a cohesive aesthetic
Oversaw full print production, distributed to 3000 retail locations across Canada
Highlighted vendor products with dedicated, visually prominent placement
Balanced editorial flow with product-driven marketing across features, promotions, and vendor spotlights
Applied consistent corporate branding, refined typography, and clear visual hierarchy for readability
Used whitespace, icons, and colour accents to enhance clarity and engagement
Balanced multi-vendor placement to ensure fairness while maintaining a cohesive aesthetic
Oversaw full print production, distributed to 3000 retail locations across Canada
Result
Strengthened vendor-retailer relationships, increased product awareness, and encouraged wholesale inquiries across a 3000-unit national distribution network, reinforcing Ecotrend's leadership and credibility in the sustainable wellness market.
Strengthened vendor-retailer relationships, increased product awareness, and encouraged wholesale inquiries across a 3000-unit national distribution network, reinforcing Ecotrend's leadership and credibility in the sustainable wellness market.
Ecotrend Retail Newsletter
Ecotrend Retail Newsletter
GRAPHIC DESIGN
Professional Vendor Quarterly Newsletter (18–24 Pages)
Professional Vendor Quarterly Newsletter (18–24 Pages)
Situation
Alongside its retail publication, Ecotrend needed a separate quarterly newsletter tailored to professional practitioners, a distinct audience requiring more educational, clinically-minded content rather than retail promotional messaging. This edition needed to showcase multiple vendors, highlight seasonal promotions, and share sustainability stories, while speaking credibly to a professional readership and reinforcing Ecotrend's leadership in sustainable distribution.
Alongside its retail publication, Ecotrend needed a separate quarterly newsletter tailored to professional practitioners, a distinct audience requiring more educational, clinically-minded content rather than retail promotional messaging. This edition needed to showcase multiple vendors, highlight seasonal promotions, and share sustainability stories, while speaking credibly to a professional readership and reinforcing Ecotrend's leadership in sustainable distribution.
Solution
I curated and designed a dynamic layout system distinct from the retail edition (blending educational, editorial-forward content with bold product imagery and clear calls-to-action) built to function as both a trusted professional resource and a wholesale driver.
I curated and designed a dynamic layout system distinct from the retail edition (blending educational, editorial-forward content with bold product imagery and clear calls-to-action) built to function as both a trusted professional resource and a wholesale driver.
Execution
Gave each vendor dedicated, visually prominent exposure
Balanced educational, editorial content with product-focused marketing suited to a professional readership
Applied consistent brand application across typography, colour palette, and layout structure
Created strategic visual hierarchy to prioritize headlines, promotions, and product highlights
Used whitespace, icons, and colour accents to guide reader attention and improve clarity
Ensured fair, balanced multi-vendor placement while maintaining cohesive design integrity
Managed print production standards to deliver a premium, tangible piece for the professional channel
Gave each vendor dedicated, visually prominent exposure
Balanced educational, editorial content with product-focused marketing suited to a professional readership
Applied consistent brand application across typography, colour palette, and layout structure
Created strategic visual hierarchy to prioritize headlines, promotions, and product highlights
Used whitespace, icons, and colour accents to guide reader attention and improve clarity
Ensured fair, balanced multi-vendor placement while maintaining cohesive design integrity
Managed print production standards to deliver a premium, tangible piece for the professional channel
Result
Became a cornerstone resource for practitioners that strengthened vendor-professional relationships, increased product awareness, and encouraged wholesale inquiries, reinforcing Ecotrend's leadership in sustainable distribution and contributing to stronger partner loyalty and credibility within the professional channel.
Became a cornerstone resource for practitioners that strengthened vendor-professional relationships, increased product awareness, and encouraged wholesale inquiries, reinforcing Ecotrend's leadership in sustainable distribution and contributing to stronger partner loyalty and credibility within the professional channel.
GRAPHIC DESIGN
Vendor Competitive Factsheet
Vendor Competitive Factsheet
Situation
An Ecotrend vendor needed a concise, visually compelling sales tool to clearly communicate its competitive advantages within the crowded natural health and wellness market. The challenge was to distill complex product comparisons—including features, pricing, and sustainability metrics—into a format that busy retailers could quickly understand and act on.
An Ecotrend vendor needed a concise, visually compelling sales tool to clearly communicate its competitive advantages within the crowded natural health and wellness market. The challenge was to distill complex product comparisons—including features, pricing, and sustainability metrics—into a format that busy retailers could quickly understand and act on.
Execution
My objective was to design a high-impact competitive factsheet that:
• Presented side-by-side product comparisons in a clear, scannable format
• Highlighted key differentiators and sustainability advantages
• Reflected the vendor’s brand identity while aligning with Ecotrend’s overall aesthetic
• Functioned as a persuasive B2B sales enablement tool
My objective was to design a high-impact competitive factsheet that:
• Presented side-by-side product comparisons in a clear, scannable format
• Highlighted key differentiators and sustainability advantages
• Reflected the vendor’s brand identity while aligning with Ecotrend’s overall aesthetic
• Functioned as a persuasive B2B sales enablement tool
Solution
I developed a structured, data-driven layout that simplified complex information into intuitive tables and visual comparisons.
I developed a structured, data-driven layout that simplified complex information into intuitive tables and visual comparisons.
Key design decisions included:
• Extracting authentic colours directly from the vendor’s product packaging to create immediate brand recognition and ownership
• Using clean typography and strong visual hierarchy to guide readers through features, pricing, and sustainability metrics
• Incorporating strategic iconography and balanced whitespace to enhance readability
• Designing the layout for quick scanning and easy reference during sales conversations
• Extracting authentic colours directly from the vendor’s product packaging to create immediate brand recognition and ownership
• Using clean typography and strong visual hierarchy to guide readers through features, pricing, and sustainability metrics
• Incorporating strategic iconography and balanced whitespace to enhance readability
• Designing the layout for quick scanning and easy reference during sales conversations
The result was a professional, data-forward collateral piece that empowered distributors and store buyers with clear, trustworthy insights.
Result
The factsheet strengthened the vendor’s competitive positioning, accelerated sales discussions, and supported informed purchasing decisions.
The factsheet strengthened the vendor’s competitive positioning, accelerated sales discussions, and supported informed purchasing decisions.
It provided a versatile, high-value sales tool that reinforced Ecotrend’s reputation as a trusted partner in sustainable distribution while directly contributing to vendor success in a competitive marketplace.
GRAPHIC DESIGN
Vendor Monthly PDF Ad Series (Print + Digital Distribution)
Vendor Monthly PDF Ad Series (Print + Digital Distribution)
Situation
Ecotrend required a consistent, professional marketing touchpoint to promote vendor products, seasonal offers, and educational content to healthcare practitioners, retailers, and wellness professionals across Canada. The materials needed to perform equally well in digital formats and high-quality print, while maintaining strict brand consistency.
Ecotrend required a consistent, professional marketing touchpoint to promote vendor products, seasonal offers, and educational content to healthcare practitioners, retailers, and wellness professionals across Canada. The materials needed to perform equally well in digital formats and high-quality print, while maintaining strict brand consistency.
Execution
My objective was to design a recurring monthly PDF ad series that:
• Showcased new products and timely promotions
• Maintained strong visual consistency with corporate branding
• Functioned seamlessly across digital viewing and professional print
• Drove ongoing engagement, inquiries, and conversions within the professional channel
My objective was to design a recurring monthly PDF ad series that:
• Showcased new products and timely promotions
• Maintained strong visual consistency with corporate branding
• Functioned seamlessly across digital viewing and professional print
• Drove ongoing engagement, inquiries, and conversions within the professional channel
Solution
I developed a bold, modern layout system optimized for dual-purpose distribution (email attachments and professional print runs).
I developed a bold, modern layout system optimized for dual-purpose distribution (email attachments and professional print runs).
Key design decisions included:
• High-resolution imagery paired with scannable typography for clarity and impact
• Clear calls-to-action to guide reader response
• Strict adherence to brand standards in colour palette, logo usage, and typography
• Mobile-friendly readability and fast-loading file optimization
• Structured layouts that ensured seamless cross-channel performance
• High-resolution imagery paired with scannable typography for clarity and impact
• Clear calls-to-action to guide reader response
• Strict adherence to brand standards in colour palette, logo usage, and typography
• Mobile-friendly readability and fast-loading file optimization
• Structured layouts that ensured seamless cross-channel performance
The recurring format created a reliable, high-impact monthly communication touchpoint.
Result
The series strengthened vendor relationships, kept Ecotrend top-of-mind within the professional market, and contributed to sustained demand, inquiries, and conversions.
The series strengthened vendor relationships, kept Ecotrend top-of-mind within the professional market, and contributed to sustained demand, inquiries, and conversions.
It established a dependable promotional cadence that reinforced brand credibility and supported continuous growth within Canada’s natural health and wellness distribution channel.
DIGITAL DESIGN
Monthly Pro Product Banners – Third-Party Industry Website
Monthly Pro Product Banners – Third-Party Industry Website
Situation
Ecotrend sought to increase product visibility and drive qualified traffic by advertising on a key third-party industry website frequented by wellness professionals, retailers, and practitioners across Canada. The opportunity required high-impact banner ads that would rotate monthly in a prominent hero placement while maintaining strict brand consistency and technical compliance with the host platform.
Ecotrend sought to increase product visibility and drive qualified traffic by advertising on a key third-party industry website frequented by wellness professionals, retailers, and practitioners across Canada. The opportunity required high-impact banner ads that would rotate monthly in a prominent hero placement while maintaining strict brand consistency and technical compliance with the host platform.
Execution
My objective was to design a dynamic monthly banner series that:
• Spotlighted a different professional-grade product each month
• Captured immediate attention in a high-visibility rotating hero showcase
• Maintained seamless brand identity alignment
• Met all technical specifications for optimal performance (dimensions, file size, responsiveness, load speed)
• Allowed for efficient monthly updates without full redesign
My objective was to design a dynamic monthly banner series that:
• Spotlighted a different professional-grade product each month
• Captured immediate attention in a high-visibility rotating hero showcase
• Maintained seamless brand identity alignment
• Met all technical specifications for optimal performance (dimensions, file size, responsiveness, load speed)
• Allowed for efficient monthly updates without full redesign
Solution
I developed a responsive banner system combining bold, on-brand typography, high-resolution product photography, and concise, benefit-driven copy to encourage clicks and engagement.
I developed a responsive banner system combining bold, on-brand typography, high-resolution product photography, and concise, benefit-driven copy to encourage clicks and engagement.
Key execution elements included:
• Designing within strict third-party technical parameters to ensure flawless display across breakpoints
• Maintaining consistent colour palettes, logo placement, and visual harmony to reinforce brand recognition
• Creating a modular framework that enabled easy monthly product swaps while preserving design integrity
• Optimizing file sizes and load speeds to maximize performance and user experience
• Designing within strict third-party technical parameters to ensure flawless display across breakpoints
• Maintaining consistent colour palettes, logo placement, and visual harmony to reinforce brand recognition
• Creating a modular framework that enabled easy monthly product swaps while preserving design integrity
• Optimizing file sizes and load speeds to maximize performance and user experience
This evergreen campaign structure ensured longevity, efficiency, and strong ROI.
Result
The banner series consistently increased product visibility, generated qualified traffic to Ecotrend’s platforms, and reinforced the brand’s authority in the natural health and wholesale distribution sector.
The banner series consistently increased product visibility, generated qualified traffic to Ecotrend’s platforms, and reinforced the brand’s authority in the natural health and wholesale distribution sector.
The recurring placement transformed passive industry site visitors into engaged prospects and strengthened Ecotrend’s leadership positioning within the eco-conscious professional market.
GRAPHIC DESIGN
Healing Skies Conference – Ecotrend Bilingual Sponsorship Promotion
Healing Skies Conference – Ecotrend Bilingual Sponsorship Promotion
Situation
Ecotrend was sponsoring the Healing Skies Conference in Saskatchewan and required a high-visibility promotional campaign to amplify brand presence among practitioners, retailers, and wellness professionals. The campaign needed to reflect Ecotrend’s commitment to holistic health and sustainability while serving Canada’s bilingual (French/English) audience with equal clarity and impact.
Ecotrend was sponsoring the Healing Skies Conference in Saskatchewan and required a high-visibility promotional campaign to amplify brand presence among practitioners, retailers, and wellness professionals. The campaign needed to reflect Ecotrend’s commitment to holistic health and sustainability while serving Canada’s bilingual (French/English) audience with equal clarity and impact.
Execution
My objective was to design and execute a cohesive bilingual campaign that:
• Promoted Ecotrend’s conference sponsorship
• Drove registrations and booth engagement
• Maintained premium brand alignment across all materials
• Delivered seamless integration across print and digital channels
• Ensured equal visual strength and clarity in both French and English
My objective was to design and execute a cohesive bilingual campaign that:
• Promoted Ecotrend’s conference sponsorship
• Drove registrations and booth engagement
• Maintained premium brand alignment across all materials
• Delivered seamless integration across print and digital channels
• Ensured equal visual strength and clarity in both French and English
Solution
I developed a fully integrated creative concept featuring culturally resonant messaging, bold professional visuals, and clear event details to attract attendees.
I developed a fully integrated creative concept featuring culturally resonant messaging, bold professional visuals, and clear event details to attract attendees.
This included:
• Designing high-impact print ads for conference programs and publications
• Adapting the core creative into responsive email headers, web banners, and social media graphics
• Ensuring mobile optimization and technical consistency across platforms
• Maintaining perfect bilingual symmetry in tone, hierarchy, typography, and imagery
• Applying strict brand standards to preserve Ecotrend’s premium aesthetic
• Designing high-impact print ads for conference programs and publications
• Adapting the core creative into responsive email headers, web banners, and social media graphics
• Ensuring mobile optimization and technical consistency across platforms
• Maintaining perfect bilingual symmetry in tone, hierarchy, typography, and imagery
• Applying strict brand standards to preserve Ecotrend’s premium aesthetic
This structured yet flexible approach allowed for strong cross-channel visibility while reinforcing brand credibility.
Result
The campaign successfully increased conference awareness and contributed to event registrations and booth engagement.
The campaign successfully increased conference awareness and contributed to event registrations and booth engagement.
It strengthened Ecotrend’s positioning as a leader in sustainable wellness distribution and fostered meaningful professional connections within the holistic health community.
GRAPHIC DESIGN
Quarterly Professional Webinar Campaigns
Quarterly Professional Webinar Campaigns
Situation
Ecotrend aimed to strengthen connections between its vendors and professional audiences (health practitioners, retailers, and wellness experts) through educational webinars. This required cohesive, high-impact promotional campaigns that would drive registrations, maintain brand authority, and deliver a polished virtual experience in Canada's competitive natural health market.
Ecotrend aimed to strengthen connections between its vendors and professional audiences (health practitioners, retailers, and wellness experts) through educational webinars. This required cohesive, high-impact promotional campaigns that would drive registrations, maintain brand authority, and deliver a polished virtual experience in Canada's competitive natural health market.
Solution
I developed comprehensive promotional toolkits for each quarterly webinar, ensuring consistent messaging and visual identity across every channel, while also managing the full Zoom production process to deliver a seamless, credible virtual event experience.
I developed comprehensive promotional toolkits for each quarterly webinar, ensuring consistent messaging and visual identity across every channel, while also managing the full Zoom production process to deliver a seamless, credible virtual event experience.
Execution
Designed professional PDF invitations featuring event details, agendas, speaker bios, and strong calls-to-action
Created high-impact email banners optimized for inbox visibility
Built integrated promotional placements within monthly catalogue emails
Produced supporting social media graphics to expand reach
Managed full Zoom webinar production, technical setup, branded overlays, interactive polls, and professional moderation
Designed professional PDF invitations featuring event details, agendas, speaker bios, and strong calls-to-action
Created high-impact email banners optimized for inbox visibility
Built integrated promotional placements within monthly catalogue emails
Produced supporting social media graphics to expand reach
Managed full Zoom webinar production, technical setup, branded overlays, interactive polls, and professional moderation
Result
Increased webinar registrations and participation while strengthening vendor-professional relationships. Enhanced product knowledge and adoption, reinforced Ecotrend's leadership in natural health distribution, and contributed to measurable engagement and sales growth within the competitive B2B wellness sector.
Increased webinar registrations and participation while strengthening vendor-professional relationships. Enhanced product knowledge and adoption, reinforced Ecotrend's leadership in natural health distribution, and contributed to measurable engagement and sales growth within the competitive B2B wellness sector.
CATALOGUE DESIGN
Biannual Mini-Catalogue Redesign, Production & Project Management (2024)
Biannual Mini-Catalogue Redesign, Production & Project Management (2024)
Situation
Ecotrend’s biannual mini-catalogues were key promotional tools used to showcase new SKUs, product line extensions, and core brand values within Canada’s competitive natural health distribution market. However, the format required modernization to improve bilingual clarity, visual engagement, and perceived quality while maintaining strong brand consistency.
Ecotrend’s biannual mini-catalogues were key promotional tools used to showcase new SKUs, product line extensions, and core brand values within Canada’s competitive natural health distribution market. However, the format required modernization to improve bilingual clarity, visual engagement, and perceived quality while maintaining strong brand consistency.
Execution
My objective was to lead the full redesign, production, and project management of the 2024 mini-catalogues to:
• Improve readability through dedicated French and English sections
• Enhance product visibility and storytelling
• Elevate overall design sophistication within a compact format
• Deliver a seamless, on-time production cycle
• Create a dual-purpose asset optimized for both print and digital distribution
My objective was to lead the full redesign, production, and project management of the 2024 mini-catalogues to:
• Improve readability through dedicated French and English sections
• Enhance product visibility and storytelling
• Elevate overall design sophistication within a compact format
• Deliver a seamless, on-time production cycle
• Create a dual-purpose asset optimized for both print and digital distribution
Solution
I restructured the catalogue layout to create clearly defined bilingual sections, ensuring inclusivity and intuitive navigation.
I restructured the catalogue layout to create clearly defined bilingual sections, ensuring inclusivity and intuitive navigation.
Key design and execution improvements included:
• Significantly enlarging product imagery for stronger visual impact
• Refining typography and strengthening visual hierarchy for easier scanning
• Expanding content depth while maintaining clarity and flow
• Introducing modern visual storytelling elements to enhance engagement
• Applying harmonious, brand-consistent colour palettes and premium finishes
• Significantly enlarging product imagery for stronger visual impact
• Refining typography and strengthening visual hierarchy for easier scanning
• Expanding content depth while maintaining clarity and flow
• Introducing modern visual storytelling elements to enhance engagement
• Applying harmonious, brand-consistent colour palettes and premium finishes
Beyond design, I managed the complete production lifecycle, from initial concept and stakeholder approvals to print file preparation, vendor coordination, quality control, and on-time delivery, ensuring flawless execution and strong shelf presence.
Result
The redesigned mini-catalogue became a highly effective marketing asset that elevated Ecotrend’s presentation in the wholesale marketplace.
The redesigned mini-catalogue became a highly effective marketing asset that elevated Ecotrend’s presentation in the wholesale marketplace.
It strengthened product awareness, increased wholesale inquiries, and reinforced Ecotrend’s leadership positioning as Canada’s sustainable distribution partner, delivering measurable engagement and improved brand resonance across both print and digital formats.
See the latest versions: https://acrobat.adobe.com/id/urn:aaid:sc:US:55aa0cff-a1e3-49df-bd3b-163e6b517ed3
Mini Catalogue
Mini Bilingual Catalogue
GRAPHIC DESIGN
Monthly Retail Promotions
Scalable Template System (2024)
Monthly Retail Promotions
Scalable Template System (2024)
Situation
Ecotrend produced monthly professional promotions targeting practitioners, retailers, and wellness professionals across Canada. The recurring nature of these campaigns required a more efficient design system, one that maintained high visual standards, strong brand consistency, and rapid production timelines across both print and digital formats.
Ecotrend produced monthly professional promotions targeting practitioners, retailers, and wellness professionals across Canada. The recurring nature of these campaigns required a more efficient design system, one that maintained high visual standards, strong brand consistency, and rapid production timelines across both print and digital formats.
Solution
I developed a modular template framework in Adobe InDesign, built to elevate professionalism, streamline production workflows, and support both print distribution and interactive PDF sharing, all without sacrificing design quality.
I developed a modular template framework in Adobe InDesign, built to elevate professionalism, streamline production workflows, and support both print distribution and interactive PDF sharing, all without sacrificing design quality.
Execution
Built smart master pages, predefined paragraph and character styles, and structured layout components
Established strong visual hierarchy for clearer communication of key offers and product highlights
Created intuitive sectioning to improve readability and practitioner engagement
Applied consistent brand colours, typography, and imagery standards
Designed layouts optimized for both print output and interactive PDF distribution
Built reusable components that enabled rapid monthly updates while preserving visual cohesion
Built smart master pages, predefined paragraph and character styles, and structured layout components
Established strong visual hierarchy for clearer communication of key offers and product highlights
Created intuitive sectioning to improve readability and practitioner engagement
Applied consistent brand colours, typography, and imagery standards
Designed layouts optimized for both print output and interactive PDF distribution
Built reusable components that enabled rapid monthly updates while preserving visual cohesion
Result
Strengthened Ecotrend's professional presence by delivering consistently polished promotional materials each month. Increased production efficiency, supported higher engagement from practitioners and retailers, and contributed to sustained wholesale inquiries and long-term professional relationships within the natural health sector.
Strengthened Ecotrend's professional presence by delivering consistently polished promotional materials each month. Increased production efficiency, supported higher engagement from practitioners and retailers, and contributed to sustained wholesale inquiries and long-term professional relationships within the natural health sector.
Retail Newsletter
Retail Newsletter
EMAIL DESIGN
High-Engagement Monthly Retail eNewsletter
High-Engagement Monthly Retail eNewsletter
Situation
Ecotrend needed a consistent and engaging way to communicate monthly promotions, new product launches, sustainability highlights, and trade event updates to grocery stores, health retailers, and wellness professionals across Canada. The goal was to drive wholesale traffic, strengthen retailer relationships, and maintain top-of-mind brand presence in a competitive natural health distribution market.
Ecotrend needed a consistent and engaging way to communicate monthly promotions, new product launches, sustainability highlights, and trade event updates to grocery stores, health retailers, and wellness professionals across Canada. The goal was to drive wholesale traffic, strengthen retailer relationships, and maintain top-of-mind brand presence in a competitive natural health distribution market.
Execution
My objective was to design and produce a high-performing monthly retail eNewsletter that:
• Delivered clear, compelling promotional messaging
• Increased open rates and click-through engagement
• Maintained strong brand consistency and professional polish
• Encouraged direct orders, inquiries, and event participation
• Performed seamlessly across desktop and mobile devices
My objective was to design and produce a high-performing monthly retail eNewsletter that:
• Delivered clear, compelling promotional messaging
• Increased open rates and click-through engagement
• Maintained strong brand consistency and professional polish
• Encouraged direct orders, inquiries, and event participation
• Performed seamlessly across desktop and mobile devices
Solution
I developed a clean, visually structured email template system built around strong hierarchy and scannability.
I developed a clean, visually structured email template system built around strong hierarchy and scannability.
Key execution elements included:
• Bold headlines and concise deal descriptions for quick readability
• High-resolution product imagery to increase visual engagement
• Clearly defined sections for seasonal promotions, sustainability features, and vendor spotlights
• Strong calls-to-action with embedded product links, promo codes, and event registration buttons
• Full mobile optimization and inbox performance best practices to improve deliverability and user experience
• Bold headlines and concise deal descriptions for quick readability
• High-resolution product imagery to increase visual engagement
• Clearly defined sections for seasonal promotions, sustainability features, and vendor spotlights
• Strong calls-to-action with embedded product links, promo codes, and event registration buttons
• Full mobile optimization and inbox performance best practices to improve deliverability and user experience
The newsletter was designed as a recurring, value-driven touchpoint that balanced sales promotion with brand storytelling.
Result
The monthly eNewsletter increased engagement, boosted wholesale traffic, and supported product awareness across Ecotrend’s retail network.
The monthly eNewsletter increased engagement, boosted wholesale traffic, and supported product awareness across Ecotrend’s retail network.
It strengthened long-term retailer relationships, encouraged repeat opens and direct inquiries, and reinforced Ecotrend’s reputation as a trusted leader in sustainable and natural health distribution.
CHART DESIGN
Data Visualization & Strategic Chart Creation
Data Visualization & Strategic Chart Creation
Situation
Ecotrend regularly worked with complex datasets—including product comparisons, performance metrics, sustainability benchmarks, benefit breakdowns, and market insights—that were difficult for retailers, practitioners, and stakeholders to quickly interpret. Dense data risked overwhelming audiences and slowing decision-making.
Ecotrend regularly worked with complex datasets—including product comparisons, performance metrics, sustainability benchmarks, benefit breakdowns, and market insights—that were difficult for retailers, practitioners, and stakeholders to quickly interpret. Dense data risked overwhelming audiences and slowing decision-making.
Execution
My objective was to transform complex information into clear, visually compelling charts and data visualizations that:
• Simplified difficult data into instantly digestible insights
• Highlighted key takeaways without oversimplifying accuracy
• Reinforced brand consistency and credibility
• Functioned effectively across print, digital, and presentation formats
My objective was to transform complex information into clear, visually compelling charts and data visualizations that:
• Simplified difficult data into instantly digestible insights
• Highlighted key takeaways without oversimplifying accuracy
• Reinforced brand consistency and credibility
• Functioned effectively across print, digital, and presentation formats
Solution
Using Adobe Illustrator and InDesign, I designed custom charts tailored to specific business needs and audience contexts.
Using Adobe Illustrator and InDesign, I designed custom charts tailored to specific business needs and audience contexts.
Key design strategies included:
• Applying intuitive layouts and strong visual hierarchy to guide comprehension
• Using thoughtful colour coding aligned with brand standards
• Incorporating strategic icons and concise labels to reduce cognitive load
• Ensuring precise typography and balanced spacing for clarity
• Adapting charts for multiple applications, including sales decks, product factsheets, catalogues, trade show displays, internal reports, and digital marketing assets
• Applying intuitive layouts and strong visual hierarchy to guide comprehension
• Using thoughtful colour coding aligned with brand standards
• Incorporating strategic icons and concise labels to reduce cognitive load
• Ensuring precise typography and balanced spacing for clarity
• Adapting charts for multiple applications, including sales decks, product factsheets, catalogues, trade show displays, internal reports, and digital marketing assets
Each visualization was built not just for accuracy, but for clarity, persuasion, and brand alignment.
Result
The redesigned data visuals significantly improved audience comprehension and retention, accelerated decision-making, and increased engagement across professional and retail channels.
The redesigned data visuals significantly improved audience comprehension and retention, accelerated decision-making, and increased engagement across professional and retail channels.
By turning complex information into compelling visual stories, the charts strengthened credibility, supported sales conversations, and directly contributed to clearer communication of product and sustainability value propositions.
GRAPHIC DESIGN
Animated Holiday Greetings (2024 & 2025)
Animated Holiday Greetings (2024 & 2025)
Situation
Ecotrend wanted to send seasonal holiday greetings to clients, partners, and stakeholders while maintaining a professional, on-brand presence. The challenge was to create animated e-cards that delivered festive messaging without causing email compatibility issues or slow load times.
Ecotrend wanted to send seasonal holiday greetings to clients, partners, and stakeholders while maintaining a professional, on-brand presence. The challenge was to create animated e-cards that delivered festive messaging without causing email compatibility issues or slow load times.
Execution
My objective was to design lightweight, animated holiday e-cards that:
• Conveyed warmth and professionalism
• Functioned seamlessly across Outlook, webmail, and mobile devices
• Reinforced brand identity and left a positive, memorable impression
• Delivered animation and visual interest without relying on heavy files or external hosting
My objective was to design lightweight, animated holiday e-cards that:
• Conveyed warmth and professionalism
• Functioned seamlessly across Outlook, webmail, and mobile devices
• Reinforced brand identity and left a positive, memorable impression
• Delivered animation and visual interest without relying on heavy files or external hosting
Solution
I developed subtle, elegant animations—such as gentle snowfall, glowing lights, and soft transitions—paired with clean typography and a festive yet restrained colour palette.
I developed subtle, elegant animations—such as gentle snowfall, glowing lights, and soft transitions—paired with clean typography and a festive yet restrained colour palette.
Key execution steps included:
• Ensuring file sizes were optimized for smooth rendering in all email clients
• Integrating the brand logo and maintaining consistent brand standards throughout
• Creating lightweight motion graphics that could be attached directly to emails without external dependencies
• Testing across desktop, mobile, and webmail platforms to guarantee flawless performance
• Ensuring file sizes were optimized for smooth rendering in all email clients
• Integrating the brand logo and maintaining consistent brand standards throughout
• Creating lightweight motion graphics that could be attached directly to emails without external dependencies
• Testing across desktop, mobile, and webmail platforms to guarantee flawless performance
The e-cards were designed as both visually appealing and technically reliable seasonal communications.
Result
The animated holiday greetings strengthened client and partner relationships, reinforced Ecotrend’s professional brand presence, and delivered a warm, memorable touchpoint during the holiday season.
The animated holiday greetings strengthened client and partner relationships, reinforced Ecotrend’s professional brand presence, and delivered a warm, memorable touchpoint during the holiday season.
They successfully combined motion, elegance, and brand alignment while maintaining flawless technical performance in email distribution.
GRAPHIC DESIGN
Sticky Marketing Materials
Sticky Marketing Materials
Situation
Ecotrend Ecologics seeks cost-effective, high-impact ways to increase brand visibility through packaging and promotional materials.
Ecotrend Ecologics seeks cost-effective, high-impact ways to increase brand visibility through packaging and promotional materials.
Solution
As Marketing Art Director, my goal is to design branded assets that enhance product samples, promotional giveaways, and packaging efficiency while maintaining brand recognition and controlling costs.
As Marketing Art Director, my goal is to design branded assets that enhance product samples, promotional giveaways, and packaging efficiency while maintaining brand recognition and controlling costs.
Execution
I design branded stickers for samples and swag, creating a versatile, low-cost tool to increase brand awareness. I also develop black-only packaging tape, streamlining production and improving visibility on shipment boxes compared to previous designs
I design branded stickers for samples and swag, creating a versatile, low-cost tool to increase brand awareness. I also develop black-only packaging tape, streamlining production and improving visibility on shipment boxes compared to previous designs
Result
These initiatives boost brand recognition, provide affordable marketing solutions, and reduce packaging costs while improving operational efficiency and visual consistency across shipments and promotional materials.
These initiatives boost brand recognition, provide affordable marketing solutions, and reduce packaging costs while improving operational efficiency and visual consistency across shipments and promotional materials.
GRAPHIC DESIGN
CHFA 2026 Trade Show
40th Anniversary Campaign
40th Anniversary Campaign
Situation
Ecotrend Ecologics is participating in CHFA 2026, a key industry event for the natural health sector. The event coincides with Ecotrend's 40th Anniversary, creating an opportunity to celebrate the milestone while strengthening brand visibility among retailers, vendors, and industry partners.
Ecotrend Ecologics is participating in CHFA 2026, a key industry event for the natural health sector. The event coincides with Ecotrend's 40th Anniversary, creating an opportunity to celebrate the milestone while strengthening brand visibility among retailers, vendors, and industry partners.
Solution
As Marketing Art Director, I am designing and overseeing a cohesive multi-channel campaign that promotes Ecotrend's presence at CHFA while integrating the 40th anniversary celebration across every marketing touchpoint.
As Marketing Art Director, I am designing and overseeing a cohesive multi-channel campaign that promotes Ecotrend's presence at CHFA while integrating the 40th anniversary celebration across every marketing touchpoint.
Execution
Designing a full suite of trade show assets, print ads, pull-up banners, tent cards, digital banner ads, and dedicated email campaigns
Adapting CHFA event graphics into Ecotrend's brand identity, merging both visual systems cohesively
Leading and coordinating the creative team across video production, social media content, and event marketing initiatives
Collaborating with internal marketing teams to align the trade show presence with the anniversary celebration
Designing a full suite of trade show assets, print ads, pull-up banners, tent cards, digital banner ads, and dedicated email campaigns
Adapting CHFA event graphics into Ecotrend's brand identity, merging both visual systems cohesively
Leading and coordinating the creative team across video production, social media content, and event marketing initiatives
Collaborating with internal marketing teams to align the trade show presence with the anniversary celebration
Result
The campaign is on track to deliver a unified, high-impact brand presence at CHFA 2026, promoting Ecotrend's 40-year legacy while increasing engagement with retailers, vendors, and industry partners.
The campaign is on track to deliver a unified, high-impact brand presence at CHFA 2026, promoting Ecotrend's 40-year legacy while increasing engagement with retailers, vendors, and industry partners.
PRINT MARKETING MATERIALS
Global Health Naturals Full-Page Ads & Factsheets
Global Health Naturals Full-Page Ads & Factsheets
Situation
Global Health Naturals needed professional printed marketing materials to support product awareness and sales across retail and professional channels. The materials had to clearly communicate product benefits while maintaining a clean, credible, and on-brand appearance.
Global Health Naturals needed professional printed marketing materials to support product awareness and sales across retail and professional channels. The materials had to clearly communicate product benefits while maintaining a clean, credible, and on-brand appearance.
Execution
I designed a series of full-page print ads and detailed factsheets with strong visual hierarchy, clear messaging, and consistent branding. Layouts were optimized for both impact and readability, ensuring the materials worked effectively in print while remaining easy to update for future campaigns.
I designed a series of full-page print ads and detailed factsheets with strong visual hierarchy, clear messaging, and consistent branding. Layouts were optimized for both impact and readability, ensuring the materials worked effectively in print while remaining easy to update for future campaigns.
Result
The finished ads and factsheets provided Global Health Naturals with polished, professional marketing collateral that supported sales conversations, strengthened brand presence, and delivered clear product information to retailers and practitioners.
The finished ads and factsheets provided Global Health Naturals with polished, professional marketing collateral that supported sales conversations, strengthened brand presence, and delivered clear product information to retailers and practitioners.
