THE PROJECT
Great Jones Cookware Launch – Sur La Table Exclusive Campaign
Animated Banners, Web & Social Assets Driving Instant Kitchen Envy & Conversions
Great Jones Cookware Launch – Sur La Table Exclusive Campaign
Animated Banners, Web & Social Assets Driving Instant Kitchen Envy & Conversions
The Great Jones cookware campaign for Sur La Table exploded with unapologetic colour, spotlighting the brand’s vibrant Dutch ovens, sheet pans, and bakeware in standout hues like blueberry, broccoli, and mustard. I led the creative direction for a multi-channel rollout that infused every touchpoint with playful, personality-packed energy—turning everyday scrolling into instant kitchen envy and driving clicks, conversions, and sell-through for the season’s most colourful cookware drop.
Animated email banners brought the pieces to life with smooth slides, spins, and pops into frame, while matching web banners and swipeable Instagram Stories drenched feeds in saturated joy and bold visuals. Each asset was crafted with vibrant photography, crisp typography, strategic calls-to-action, and seamless brand alignment to capture attention, evoke delight, and inspire immediate purchases—creating a cohesive, high-energy experience that amplified Great Jones’ joyful aesthetic and Sur La Table’s premium positioning.
The exuberant campaign not only boosted engagement across email, web, and social but also delivered measurable results in traffic, add-to-cart rates, and sales, reinforcing both brands as leaders in colourful, approachable kitchenware.
This project demonstrates expertise in colourful cookware campaign design, animated email banners, web banner production, Instagram Stories & swipeable creatives, high-engagement promotional visuals, limited-edition product launch, vibrant brand storytelling, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.
