THE PROJECT
Great Jones Cookware Launch
Animated Banners, Web & Social Assets Driving Instant Kitchen Envy & Conversions
Great Jones Cookware Launch
Animated Banners, Web & Social Assets Driving Instant Kitchen Envy & Conversions
Situation
Sur La Table wanted to launch Great Jones' vibrant cookware collection (Dutch ovens, sheet pans, and bakeware in standout hues like blueberry, broccoli, and mustard) with a campaign that could turn everyday scrolling into instant kitchen envy and drive clicks, conversions, and sell-through.
Sur La Table wanted to launch Great Jones' vibrant cookware collection (Dutch ovens, sheet pans, and bakeware in standout hues like blueberry, broccoli, and mustard) with a campaign that could turn everyday scrolling into instant kitchen envy and drive clicks, conversions, and sell-through.
Solution
I led creative direction for a multi-channel rollout that infused every touchpoint with the collection's playful, personality-packed energy, giving the unapologetic colour a cohesive creative home across email, web, and social.
I led creative direction for a multi-channel rollout that infused every touchpoint with the collection's playful, personality-packed energy, giving the unapologetic colour a cohesive creative home across email, web, and social.
Execution
Animated email banners brought each piece to life with smooth slides, spins, and pops into frame, while matching web banners and swipeable Instagram Stories drenched feeds in saturated colour and bold visuals. Every asset was built with vibrant photography, crisp typography, strategic calls-to-action, and seamless brand alignment to capture attention, evoke delight, and inspire immediate purchases, creating a high-energy experience that amplified Great Jones' joyful aesthetic alongside Sur La Table's premium positioning.
Animated email banners brought each piece to life with smooth slides, spins, and pops into frame, while matching web banners and swipeable Instagram Stories drenched feeds in saturated colour and bold visuals. Every asset was built with vibrant photography, crisp typography, strategic calls-to-action, and seamless brand alignment to capture attention, evoke delight, and inspire immediate purchases, creating a high-energy experience that amplified Great Jones' joyful aesthetic alongside Sur La Table's premium positioning.
Result
Boosted engagement across email, web, and social, and delivered measurable results in traffic, add-to-cart rates, and sales, reinforcing both brands as leaders in colourful, approachable kitchenware.
Boosted engagement across email, web, and social, and delivered measurable results in traffic, add-to-cart rates, and sales, reinforcing both brands as leaders in colourful, approachable kitchenware.
