Walmart Canada
Freelance Graphic Designer // 2008
Freelance Graphic Designer // 2008
PRINT DESIGN
Christmas Packaging & Die-Cut Production Artwork
Christmas Packaging & Die-Cut Production Artwork
Situation
Walmart Canada needed high-quality, festive Christmas packaging for retail products, including elegant wine bags and custom tissue paper. The packaging had to look premium and be production-ready for high-volume manufacturing in China and international shipping. That meant technically precise print files, including accurate merging of supplied artwork with complex die-cut templates, while holding strict brand standards and avoiding production errors.
Walmart Canada needed high-quality, festive Christmas packaging for retail products, including elegant wine bags and custom tissue paper. The packaging had to look premium and be production-ready for high-volume manufacturing in China and international shipping. That meant technically precise print files, including accurate merging of supplied artwork with complex die-cut templates, while holding strict brand standards and avoiding production errors.
Solution
Designed the seasonal packaging and managed the technical production phase, preparing manufacturing-ready files that improved the holiday gifting experience while staying consistent with the brand.
Designed the seasonal packaging and managed the technical production phase, preparing manufacturing-ready files that improved the holiday gifting experience while staying consistent with the brand.
Execution
Designed festive wine bags with rich holiday patterns and elegant motifs, and created custom tissue paper layouts with clean, modern designs and subtle seasonal detailing. I also merged client-supplied artwork with precise die-cut templates, checking alignment and registration. In Adobe Illustrator and InDesign, I prepared all files to exacting industry standards, including accurate colour management and spot colours, embedded fonts, proper bleeds, crop marks, trapping, overprint, and X1A PDF exports. I ran rigorous quality checks throughout to catch production issues early, held every component to the brand’s visual identity, and coordinated directly with the manufacturing partner in China, from final artwork approval through handover, to keep quality high, costs efficient, and delivery on time.
Designed festive wine bags with rich holiday patterns and elegant motifs, and created custom tissue paper layouts with clean, modern designs and subtle seasonal detailing. I also merged client-supplied artwork with precise die-cut templates, checking alignment and registration. In Adobe Illustrator and InDesign, I prepared all files to exacting industry standards, including accurate colour management and spot colours, embedded fonts, proper bleeds, crop marks, trapping, overprint, and X1A PDF exports. I ran rigorous quality checks throughout to catch production issues early, held every component to the brand’s visual identity, and coordinated directly with the manufacturing partner in China, from final artwork approval through handover, to keep quality high, costs efficient, and delivery on time.
Result
The packaging was delivered on time, within budget, and with zero production errors, meeting all manufacturing specifications and brand standards. The premium, festive designs gave the products a stronger gifting presentation and supported the client’s retail and e-commerce needs.
The packaging was delivered on time, within budget, and with zero production errors, meeting all manufacturing specifications and brand standards. The premium, festive designs gave the products a stronger gifting presentation and supported the client’s retail and e-commerce needs.
