Limelight Marketing
Freelance Lead Designer // 2018-2019
Freelance Lead Designer // 2018-2019
THE PROJECT
Cohesive Visual Systems
Websites, Presentations, Brochures, Postcards, Logos, Social & Full Identity Packages That Scale & Drive Revenue
Cohesive Visual Systems
Websites, Presentations, Brochures, Postcards, Logos, Social & Full Identity Packages That Scale & Drive Revenue
Situation
Limelight Marketing, a Vancouver agency specializing in the real estate industry, needed a full range of marketing materials for local real estate agents and agencies. Each client had a niche audience, and some needed a complete visual identity from scratch. Limelight also needed efficient, repeatable processes so work could be produced consistently across many clients.
Limelight Marketing, a Vancouver agency specializing in the real estate industry, needed a full range of marketing materials for local real estate agents and agencies. Each client had a niche audience, and some needed a complete visual identity from scratch. Limelight also needed efficient, repeatable processes so work could be produced consistently across many clients.
Solution
As Freelance Lead Designer, I developed tailored marketing solutions across the omni-channel mix, working closely with the Head of Sales and COO, programmers, copywriters, and real estate agents to shape brand initiatives and guidelines. I streamlined production by designing and refining templates grounded in core layout principles, so quality stayed high and turnaround stayed fast.
As Freelance Lead Designer, I developed tailored marketing solutions across the omni-channel mix, working closely with the Head of Sales and COO, programmers, copywriters, and real estate agents to shape brand initiatives and guidelines. I streamlined production by designing and refining templates grounded in core layout principles, so quality stayed high and turnaround stayed fast.
Execution
Created logos, branding guidelines, and complete visual identities for select clients, defining colour palettes, typography, and design components into a cohesive brand image. I produced postcards and direct mail, corporate stationery (business cards, letterhead, and folders), brochures in print and interactive PDF formats, signage, and corporate marketing assets such as pitch decks and proposals. I also programmed HTML email signatures and set up and managed social media identities, revitalizing channels with consistent branding and eye-catching graphics. Throughout, I incorporated feedback, led projects proactively, and worked closely with colleagues, printers, and suppliers to deliver on time.
Created logos, branding guidelines, and complete visual identities for select clients, defining colour palettes, typography, and design components into a cohesive brand image. I produced postcards and direct mail, corporate stationery (business cards, letterhead, and folders), brochures in print and interactive PDF formats, signage, and corporate marketing assets such as pitch decks and proposals. I also programmed HTML email signatures and set up and managed social media identities, revitalizing channels with consistent branding and eye-catching graphics. Throughout, I incorporated feedback, led projects proactively, and worked closely with colleagues, printers, and suppliers to deliver on time.
Result
Limelight’s real estate clients received cohesive, professional brand identities and marketing materials across print, digital, and social. The template system streamlined production and kept every client’s materials consistent, and the revitalized social channels gave agents a stronger, more recognizable presence.
Limelight’s real estate clients received cohesive, professional brand identities and marketing materials across print, digital, and social. The template system streamlined production and kept every client’s materials consistent, and the revitalized social channels gave agents a stronger, more recognizable presence.
MARKETING DESIGN
Cohesive Visual Systems
Websites, Presentations, Brochures, Postcards, Logos, Social & Full Identity Packages That Scale & Drive Revenue
Cohesive Visual Systems
Websites, Presentations, Brochures, Postcards, Logos, Social & Full Identity Packages That Scale & Drive Revenue
Situation
Limelight Marketing is a Vancouver agency specializing in the real estate industry. Its realtor and agency clients each needed a consistent, professional presence across print, digital, and social, from logos and brand guidelines to yard signs and email signatures. Limelight also needed its own corporate materials to match its brand and win new business, and it needed repeatable processes so quality held across many clients.
Limelight Marketing is a Vancouver agency specializing in the real estate industry. Its realtor and agency clients each needed a consistent, professional presence across print, digital, and social, from logos and brand guidelines to yard signs and email signatures. Limelight also needed its own corporate materials to match its brand and win new business, and it needed repeatable processes so quality held across many clients.
Solution
As Freelance Lead Designer, I built each client’s brand from the ground up and carried it across every touchpoint. I worked closely with clients, the Head of Sales and COO, programmers, and printers, and designed adaptable templates so clients could choose a starting point and have it tailored to their branding and marketing goals. That kept the work fast to produce and consistent from one piece to the next.
As Freelance Lead Designer, I built each client’s brand from the ground up and carried it across every touchpoint. I worked closely with clients, the Head of Sales and COO, programmers, and printers, and designed adaptable templates so clients could choose a starting point and have it tailored to their branding and marketing goals. That kept the work fast to produce and consistent from one piece to the next.
Execution
In Adobe Illustrator, I created each client’s logo and corporate branding, guided by their preferences and feedback. I then developed a brand style guide covering typography, colour palette, tone of voice, and mission statement, so every future asset followed the same framework.
In Adobe Illustrator, I created each client’s logo and corporate branding, guided by their preferences and feedback. I then developed a brand style guide covering typography, colour palette, tone of voice, and mission statement, so every future asset followed the same framework.
For print, I designed a range of business card and postcard templates, then customized the chosen design for each client. I also designed custom realtor yard signs in varied sizes and styles, with and without top sections, along with A-frame and sidewalk signs built to each client’s requirements, balancing clean visuals with practical impact. I checked every printed piece for quality, worked with printing partners, and secured client approvals before production. For Limelight itself, I created proposals, marketing strategies, presentations, pitch decks, and playbooks in Adobe InDesign and Illustrator, preparing print files with outlined fonts and X1A PDFs and compressing digital versions for the web.
For digital, I programmed lightweight HTML/CSS email signatures with live links, crisp icons, on-brand colours, and subtle hover effects that worked across Outlook, Gmail, Apple Mail, and mobile, with no image-blocked placeholders. On social, I set up each client’s identity with tailored banners, logos, and cover photos sized to every platform’s specs, including logos, contact details, and mission statements, and retouched profile photos in Adobe Photoshop to fix shadows, blemishes, and colour issues. I then delivered a steady stream of on-brand posts, stories, and reels that put each realtor or agency personality front and centre, using striking photography and smart typography.
Result
Limelight’s clients received cohesive, professional brand identities that carried consistently across print, digital, and social. The template system streamlined production and gave agents a range of ready-to-customize options, and the email signatures quietly drove traffic to bookings, profiles, and key pages with every message sent. Limelight’s own corporate materials also strengthened its brand and supported its pitch to prospective clients.
Limelight’s clients received cohesive, professional brand identities that carried consistently across print, digital, and social. The template system streamlined production and gave agents a range of ready-to-customize options, and the email signatures quietly drove traffic to bookings, profiles, and key pages with every message sent. Limelight’s own corporate materials also strengthened its brand and supported its pitch to prospective clients.
