Limelight Marketing

Designed Marketing Materials & Multi-Channel Campaigns for the Vancouver Real Estate Industry

Limelight Marketing specializes in catering to the real estate industry for marketing solutions.

Context
Freelance Lead Designer, Limelight Marketing 2018-2019

Contributions
Logo Design & Branding Guidelines
Postcards & Direct Mail
Corporate Stationary; Business Cards, Letterhead, Folders
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Posts & Identity Set-up
Signage
Corporate Marketing Assets; Pitch Decks, Proposals

Collaborators
COO Limelight Marketing
Real Estate Agents
Copywriters
Web Designers & Developers

The Project
Multi-Channel Brand Design & Execution
One Vision, Every Medium

I crafted complete visual identities for niche brands—logos, colour systems, typography, templates, and guidelines—then rolled them out flawlessly across websites, pitch decks, brochures, postcards, social feeds, and print. Close collaboration with developers and copywriters kept every deliverable tight, on-brief, and instantly recognizable, no matter the medium.

I also revived sleepy social channels with sharp, story-driven graphics that turned followers into buyers. From concept to printer proofs, I ran lean feedback loops and supplier relationships to ship fast, stay on budget, and keep quality sky-high—delivering scalable design that looks great and actually moves the needle.

Postcard Template

Branding Design
Crafting Consistent Visual Identities
Cohesive Visual Identities, One Element at a Time

In collaboration with clients, I employed Adobe Illustrator to meticulously craft their corporate branding and logo, ensuring each design iteration was guided by their preferences and feedback. Upon finalizing the logo, I developed an extensive brand style guide. This guide encompassed a detailed framework for typography, colour palette, tone of voice, and mission statement, establishing a definitive blueprint for a cohesive brand identity. My holistic approach to branding guaranteed consistent and recognizable presentation across diverse platforms, effectively engaging the target audience.

Print Design
Postcard Templates
Tailored Designs for Personalized Communication

In my role, I spearheaded the development of direct mail assets, focusing on the creation of versatile postcard templates designed to bolster the strategic growth of our clients' businesses. Utilizing industry-standard tools such as Adobe Illustrator and InDesign, I designed these templates with adaptability and customization in mind. Upon client selection of a preferred design, I meticulously customized each template to seamlessly align with their distinct branding and marketing objectives. This approach ensured that each communication piece was not only uniquely personalized but also strategically impactful.

Print Design
Business Card Templates
Encouraging Engagement Online & In-Person

Leveraging my expertise in Adobe Illustrator, I have proficiently developed an extensive range of business card designs, offering clients a diverse selection to suit their unique preferences. Upon selection, each design is meticulously tailored to align with the client's individual branding and marketing objectives. My responsibilities in this role encompass more than just design; they include rigorous quality assurance of the final printed materials. I engage in active collaboration with printing services to ensure the highest standards of production. Additionally, I am committed to ensuring client satisfaction through meticulous approvals and an unwavering focus on detail, thereby guaranteeing the delivery of exceptional business cards that effectively represent each client's brand.

Business Card Template

Print Design
Evergreen Brochure Templates
Tailored Mass Production for Targeted Messages

Employing the sophisticated capabilities of Adobe InDesign, I expertly crafted brochure templates that adeptly simplify the intricacies of real estate transactions. Tailoring each template to the specific branding and marketing requirements of our clients, I ensured a perfect alignment with their individual strategies. My responsibilities transcended the realm of design, encompassing comprehensive quality assurance of the printed brochures. I maintained effective collaborations with our printing partners to achieve the highest quality standards, coupled with a thorough client approval process. Furthermore, I enhanced accessibility and user engagement by converting these brochures into downloadable PDF formats on the client's website, thereby providing a seamless digital experience for users.

Listing Presentation Template

Print Design
2 & 4-Page Brochure Templates
Tailoring Property References for Prospective Clients

Utilizing the advanced capabilities of Adobe InDesign, I adeptly developed a range of brochure templates, including both 2-page and 4-page layouts, meticulously tailored to meet the specific requirements of each client. These brochures were not only printed but also made accessible as downloadable PDFs on the client's website, enhancing their digital reach. In the pre-printing phase, I executed thorough file preparation, ensuring fonts were outlined and converted to the X1A PDF format, a measure taken to guarantee prints of the highest quality. The visual composition of these brochures included a blend of carefully selected stock images and client-provided content.

In response to the dynamic nature of the market, I crafted both dark and light variants of these brochures. This strategic approach was instrumental in maintaining the engagement and freshness of property presentations, especially for listings that remained on the market over extended periods. My role encompassed more than just design; I efficiently managed relationships with printing partners, vigilantly maintained quality control, and ensured the prompt delivery of these professionally crafted marketing materials.

HTML Design
Custom HTML Email Signatures
Professional, Clickable, Bulletproof

I created lightweight, fully coded HTML/CSS email signatures that ditch clunky images for clean, responsive code. Live links, crisp icons, on-brand colours, and subtle hover effects work perfectly in Outlook, Gmail, Apple Mail, and on mobile—no broken layouts, no “image blocked” placeholders.

Fast-loading, universally compatible, and pixel-sharp on every screen, these signatures strengthen brand consistency while quietly driving traffic to bookings, profiles, or key pages with every email sent.

Social Media Design
Social Media Identity Set-up
Unifying Brand Presence Across Platforms

Recognizing the pivotal role of cover photos as the initial touchpoint for users on social media, I meticulously designed graphics that exude professionalism and amplify brand identity. My method entailed the creation of tailored banners, logos, and visuals, each precisely calibrated to fit the unique specifications of different social media platforms. This careful attention to detail ensured a cohesive and harmonious brand presence across all digital channels.

In addition to this, I developed versatile cover photos that seamlessly integrated essential brand elements such as logos, contact information, and mission statements, thereby enhancing their appeal and relevance. Employing Adobe Photoshop's advanced capabilities, I expertly fine-tuned profile pictures, addressing any issues with shadows, blemishes, or color inconsistencies. This meticulous process was instrumental in maintaining a polished and consistent brand image, crucial for establishing a strong and recognizable online presence.

Social Media Design
Social Media Visuals
Bold Content That Sells the Lifestyle

I delivered a consistent stream of high-impact, on-brand social content that put the realtor or agency personality front and centre. Every post, story, and reel blended striking photography, smart typography, and accents to stop scrolls and spark saves.

Print Design
Signage
Distinctive & Engaging Concepts

Utilizing the robust capabilities of Adobe Illustrator, I meticulously crafted a diverse collection of custom realtor yard signs, varying in size and style, including variations with and without additional top sections. Additionally, I tailored A-frame and sidewalk signs to precisely align with the unique requirements of each client. These carefully designed signs not only augmented the visibility of properties but also seamlessly integrated into comprehensive marketing strategies. They embodied a delicate balance between uncluttered aesthetics and practical efficacy.

My responsibilities transcended the design process; I conducted rigorous quality assurance for all printed materials, cultivated strong collaborations with our printing partners, and ensured client satisfaction through thorough approval processes. This comprehensive approach ensured that each sign was not only visually appealing but also met the highest standards of quality and effectiveness, thereby enhancing our clients' marketing endeavours.

Print Design
Corporate Marketing Materials
Designing for Engagement & Alignment

At Limelight, I managed the creation and refinement of corporate marketing collateral using Adobe InDesign and Illustrator. My work included proposals, marketing strategies, PowerPoint presentations, pitch decks, and marketing playbooks, all crafted to align consistently with Limelight’s brand guidelines.

I ensured every file was production-ready, outlining fonts and generating optimized X1A PDFs for print, while also compressing digital assets for optimal online performance—maintaining high quality across all formats. This attention to detail and dual focus on print and digital excellence helped strengthen and amplify Limelight’s brand identity.

Limelight Marketing

Postcard Template

Postcard Template

Business Card Template

Business Card Template

Listing Presentation Template

Listing Presentation Template

Corporate Powerpoint

Corporate Powerpoint

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