UX/UI DESIGN
UX/UI Design for Bayer Healthcare
Compliant, User-Centred Platform
UX/UI Design for Bayer Healthcare
Compliant, User-Centred Platform
I designed a comprehensive, dynamic website for Bayer Healthcare dedicated to the Hemophilia community, serving as an in-depth educational and support platform tailored to niche audiences including patients, parents, caregivers, and the broader support network. The site featured clear segmentation into three core user groups, with age-specific sub-categories that delivered personalized, relevant content—ensuring every visitor received insights aligned with their life stage and needs.
The design prioritized smooth animations, intuitive navigation, and a clean, accessible layout to create a welcoming, easy-to-use experience while maintaining full alignment with Bayer Healthcare’s trusted brand guidelines. All visual elements, typography, colour palettes, and imagery reinforced credibility and patient confidence. Strict adherence to Pharmaceutical Advertising Advisory Board (PAAB) rules ensured the content remained accurate, ethical, and fully compliant with healthcare advertising regulations, striking the perfect balance between engaging design and regulatory integrity.
This user-centred platform empowered individuals living with bleeding disorders to access tailored educational resources, support tools, community connections, and reliable information, ultimately fostering greater awareness, empowerment, and long-term wellness.
This project highlights expertise in healthcare UX/UI design, hemophilia patient portal, compliant pharmaceutical website development, age-specific content segmentation, smooth animation & intuitive navigation, PAAB-compliant digital experiences, bilingual or niche audience platforms, user-centred healthcare branding, and empathetic design for rare disease and bleeding disorder communities.
Website Design
Website Design
