Bayer Healthcare
Senior Graphic Design // 2003
Senior Graphic Design // 2003
UX/UI & PRINT DESIGN
Website, Brochures & Handbills & Folder
Website, Brochures & Handbills & Folder
Situation
Bayer Healthcare needed patient and professional materials that handled sensitive health topics with clarity and care while meeting strict pharmaceutical advertising regulations. It needed a dedicated digital platform for the Hemophilia community, serving patients, parents, caregivers, and support networks with relevant, accessible educational content. It needed a clear, patient-friendly brochure for Mirena®, its intrauterine birth control, to educate women on the product’s benefits, usage, safety information, and clinical advantages. It also needed bilingual (English/French) promotional materials for Yasmin®, its flagship contraceptive, to support advertising campaigns in Canada and communicate product benefits to healthcare professionals and patients.
Bayer Healthcare needed patient and professional materials that handled sensitive health topics with clarity and care while meeting strict pharmaceutical advertising regulations. It needed a dedicated digital platform for the Hemophilia community, serving patients, parents, caregivers, and support networks with relevant, accessible educational content. It needed a clear, patient-friendly brochure for Mirena®, its intrauterine birth control, to educate women on the product’s benefits, usage, safety information, and clinical advantages. It also needed bilingual (English/French) promotional materials for Yasmin®, its flagship contraceptive, to support advertising campaigns in Canada and communicate product benefits to healthcare professionals and patients.
Solution
Designed all three as authoritative yet approachable resources that stayed within regulatory and brand standards. For the Hemophilia community, I built a user-centred website segmented to meet the needs of different groups and life stages. For Mirena®, I designed a multi-page brochure for women weighing reproductive health options. For Yasmin®, I worked with the Art Director to design a premium print folder and handbill that delivered clear information in a professional, engaging format.
Designed all three as authoritative yet approachable resources that stayed within regulatory and brand standards. For the Hemophilia community, I built a user-centred website segmented to meet the needs of different groups and life stages. For Mirena®, I designed a multi-page brochure for women weighing reproductive health options. For Yasmin®, I worked with the Art Director to design a premium print folder and handbill that delivered clear information in a professional, engaging format.
Execution
For the website, I created a clear information architecture with three core user groups and age-specific sub-categories, along with personalized content pathways so each visitor got relevant, stage-appropriate information. I prioritized smooth animations, intuitive navigation, and a clean, accessible layout, and applied Bayer Healthcare’s brand guidelines for typography, colour palette, and imagery to build credibility. I kept the site compliant with Pharmaceutical Advertising Advisory Board (PAAB) rules while keeping the experience engaging and compassionate.
For the website, I created a clear information architecture with three core user groups and age-specific sub-categories, along with personalized content pathways so each visitor got relevant, stage-appropriate information. I prioritized smooth animations, intuitive navigation, and a clean, accessible layout, and applied Bayer Healthcare’s brand guidelines for typography, colour palette, and imagery to build credibility. I kept the site compliant with Pharmaceutical Advertising Advisory Board (PAAB) rules while keeping the experience engaging and compassionate.
For the Mirena® brochure, I worked under the Art Director using Bayer Healthcare’s approved branding and imagery. I built a layout with a strong visual hierarchy, compelling imagery, and well-organized content, balancing accessible language with detailed information on benefits, usage, and safety, in a reassuring, empowering tone that met pharmaceutical marketing regulations.
For the Yasmin® handbill and folder, I developed bilingual collateral that followed PAAB guidelines and Canadian regulatory requirements. I used clean layouts with a strategic visual hierarchy, high-quality imagery, and precise bilingual typography, and kept the pieces scientifically accurate, on-brand, and trustworthy, balancing creative integrity with risk management and compliance.
Result
The website gave the Hemophilia community a supportive, trustworthy digital space, with segmentation that made information easier to find for patients and caregivers. The Mirena® brochure gave patients a polished, authoritative resource for making informed decisions. The Yasmin® handbill and folder gave healthcare professionals and patients clear, compliant information in both official languages for the Canadian market. All three pieces upheld Bayer Healthcare’s brand standards and regulatory requirements.
The website gave the Hemophilia community a supportive, trustworthy digital space, with segmentation that made information easier to find for patients and caregivers. The Mirena® brochure gave patients a polished, authoritative resource for making informed decisions. The Yasmin® handbill and folder gave healthcare professionals and patients clear, compliant information in both official languages for the Canadian market. All three pieces upheld Bayer Healthcare’s brand standards and regulatory requirements.
