Hanne Nielsen Portfolio - CSC Generation/Sur La Table

CSC Generation is a dynamic company specializing in the acquisition and transformation of retail businesses through consumer-centric digital models.

Context
Work on behalf of CSC Generation as a Digital Graphic Designer, 2021-2024

Contributions
Created successful email templates with careful consideration of design, content, and user experience, ensuring it captured attention, delivered SLT's message effectively, and encouraged action.

Designed successful digital ad campaigns that reached customers across all digital touch-points. Working as a team we created a well-thought-out strategy that integrated multiple platforms, channels, and devices. Each touch-point should delivered a consistent, engaging message that guided users through the customer journey, from awareness to conversion.

Collaborators
Senior Art Director
Director e-Commerce
Copywriters
Digital Graphic Design Team
QC Team

THE PROJECT
Sur La Table Digital Campaigns
Impactful Advertising Campaigns Across Digital Channels

In my role as a Digital Graphic Designer, my exclusive focus was on the Sur La Table brand, a renowned chain retailer offering a diverse range of upscale cooking and dining supplies, as well as online and in-store cooking classes.

My role entailed a synergistic collaboration with copywriters, buyers, developers, and the Quality Control team, where I was instrumental in orchestrating impactful advertising campaigns. This process demanded a thorough evaluation and procurement of imagery, crafting vital assets, and tactically presenting these campaigns across various platforms including emails, social media, and the company website.

My expertise lied in blending brand strategy with sophisticated visual design principles and promoting interdisciplinary teamwork for optimal problem-solving. By employing dynamic content and persuasive calls-to-action, I was adept at producing unique, captivating, and resonant digital content that aligned seamlessly with Sur La Table's brand ethos. This comprehensive approach extended across all digital consumer touch-points, including the website, email communications, and both paid and organic social channels, ensuring a consistent and authentic brand experience.

The Project
Sur La Table Digital Campaigns
Impactful Advertising Campaigns Across Digital Channels

Elevated Sur La Table—America’s premier destination for premium cookware, tools, and culinary classes—through sophisticated digital design and cross-channel campaigns. Fuelled a 31M-visitor website in 2024, driving 700K units sold in January alone at $140 average order value. Scaled revenue from $346M (2021) to $461M (2022) via targeted digital strategies. Partnered with copywriters, buyers, developers, and QC to launch cohesive promotions across email, social, and web. Led email campaigns generating $6.2M revenue in H1 2022 while producing high-volume assets for lifecycle, seasonal, and performance ads. Amplified storytelling with motion graphics and video on social/paid channels and created standardized, brand-aligned templates for email, digital, and paid media—ensuring seamless, premium experiences at every touchpoint.

Email Design
High-Volume Email Design & Execution
Seamless Mobile Email Designs: Where Visuals Shine

Designed and deployed 3–4 emails daily on a tight production schedule, rigorously adhering to Sur La Table’s brand standards with dynamic content, bold CTAs, and visually striking graphics.

From Oct 2022 – Mar 2023, campaigns under my direction generated $6.2M in revenue, optimized through real-time analysis of consumer demand, engagement metrics, and site traffic.

Quarterly, led template revamps—fresh designs in Adobe Photoshop, presenting to stakeholders, and embedding approved assets into updated email spec sheets for consistent, high-impact deployment across all channels.

Campaign Design
Ad Campaign Creation for all Digital Customer Touch-points
Dynamic Content & Engaging Creative Solutions

Drove Sur La Table’s multi-channel brand elevation across web, social, paid digital, and email, fueling revenue growth from $346M (2021) to $461M (2023) through high-impact advertising campaigns.

Sourced premium imagery and fused brand strategy with visual design to deliver cohesive, audience-resonant messaging. Crafted functional, beautiful digital assets—optimized for navigation, adaptability, and cross-device performance.

Reported to Senior Art Director & E-commerce Director, collaborating with designers, copywriters, and PMs to produce animated (MP4s/GIFs) and static assets: landing pages, fly-downs, banners, and targeted display ads. Ensured strict brand integrity across all touch-points while supporting e-commerce with responsive, conversion-focused content.

CAMPAIGN DESIGN
Pre-Christmas Gift Card Promotion
“Buy $100, Unlock $20” Campaign

The Pre-Christmas Gift Card promotion transformed every purchase into extra holiday magic with a clean, elegant animated banner that captured attention without overwhelming the viewer. A soft, rhythmic pulse along the border (gently flashing on and off like twinkling tree lights) drew the eye straight to the irresistible deal: “Buy $100 in Gift Cards, Get $20 off Purchase.” Deployed across email headers, website takeovers, and silent social stories, the understated yet hypnotic animation created quiet urgency and festive anticipation, driving record gift-card sales and rewarding last-minute shoppers with instant value.

The design stayed perfectly on-brand (crisp typography, warm holiday tones, and subtle motion) ensuring a luxurious, trustworthy feel that aligned seamlessly with the brand’s premium positioning. This thoughtful execution turned a simple promotion into a high-performing, multi-channel campaign that boosted conversions, increased average order value, and delivered measurable holiday revenue growth.

This project demonstrates expertise in animated promotional banners, holiday campaign design, subtle motion graphics, high-conversion email & website assets, gift card marketing creatives, quiet urgency visual strategy, brand-consistent digital campaigns, and strategic graphic design for retail, e-commerce, and lifestyle brands.

CAMPAIGN DESIGN
Secret Sale Reveal Campaign
Rip the Paper, Grab the Deals

The Warehouse Sale campaign transformed every inbox and social feed into a surprise gift through a single, addictive animation: a dramatic paper tear that revealed the bold “Up to 50% Off Warehouse Sale” headline in one satisfying motion. Rolled out across email headers, looping Instagram/Facebook Stories, and website banners, the effect created immediate curiosity and urgency—turning passive scrollers into eager clickers and delivering one of the fastest click-through spikes of the year.

The restrained yet irresistible design—clean typography, high-contrast reveals, and seamless looping—kept the brand’s premium aesthetic intact while amplifying the “secret” excitement of the sale. This multi-channel rollout not only maximized visibility and immediate action but also boosted overall campaign performance, clearing inventory and driving significant revenue in a short window.

This project demonstrates expertise in animated campaign design, high-urgency promotional visuals, unboxing-style motion graphics, email header & social Stories creatives, click-through rate optimization, warehouse sale marketing, brand-consistent urgency tactics, and strategic graphic design for retail, e-commerce, and DTC brands.

CAMPAIGN DESIGN
Secret Sale Reveal Campaign
Warehouse Sale Animation & Multi-Channel Launch

The Warehouse Sale campaign transformed every inbox and social feed into a surprise gift through a single, addictive animation: a dramatic paper tear that revealed the bold “Up to 50% Off Warehouse Sale” headline in one satisfying motion. Rolled out across email headers, looping Instagram/Facebook Stories, and website banners, the effect created instant curiosity and urgency—turning passive scrollers into eager clickers and delivering one of the fastest click-through spikes of the year.

The restrained yet irresistible design—clean typography, high-contrast reveals, and seamless looping—kept the brand’s premium aesthetic intact while amplifying the “secret” excitement of the sale. This multi-channel rollout not only maximized visibility and immediate action but also boosted overall campaign performance, clearing inventory and driving significant revenue in a short window.

This project demonstrates expertise in animated campaign design, high-urgency promotional visuals, unboxing-style motion graphics, email header & social Stories creatives, click-through rate optimization, warehouse sale marketing, brand-consistent urgency tactics, and strategic graphic design for retail, e-commerce, and DTC brands.

CAMPAIGN DESIGN
Overstock Overhaul Campaign
Subtle Motion Banners for Warehouse Clearance

The Overstock Overhaul campaign transformed warehouse overflow into a premium, high-conversion event through a suite of refined website and social media banners. Anchored in serene shades of blue for a calm, trustworthy feel, the three variants featured subtle, almost hypnotic background animations—soft colour washes and faint geometric pulses that shifted imperceptibly—drawing the eye without ever overwhelming the viewer or diluting the brand’s elegant aesthetic.

Paired with crisp, confident messaging (“Overstock Sale – Up to 50% Off”), the banners created a sophisticated “while supplies last” urgency that felt luxurious rather than pushy. This understated yet captivating motion, combined with flawless brand alignment, moved excess inventory fast and flawlessly, turning a clearance event into a seamless, revenue-boosting success.

This project demonstrates expertise in subtle motion banner design, high-conversion overstock campaigns, serene blue palette strategy, hypnotic animation techniques, premium messaging & CTA integration, website & social media banners, e-commerce clearance marketing, and strategic visual design for retail, home goods, and DTC brands.

Overstock Overhaul

CAMPAIGN DESIGN
High-Urgency Clearance Banners
Bold Static & Animated Designs Driving Rapid Sell-Through

The Clearance Campaign for Sur La Table transformed post-holiday and spring overstock into irresistible must-have deals through a powerful series of clearance banners deployed across emails, website takeovers, and social channels. Bold static designs and fluidly animated versions featured sliding discount reveals, pulsing calls-to-action, and high-contrast, high-energy visuals that screamed “now or never,” commanding immediate attention and creating relentless urgency that rapidly cleared shelves.

With dramatic product photography, crisp typography, and strategic colour pops against clean backgrounds, the banners drove customers straight to deep discounts on premium cookware, gadgets, and home décor—turning surplus inventory into fast-moving sales while maintaining Sur La Table’s premium brand polish. The campaign’s seamless multi-channel execution delivered exceptional sell-through rates, minimized overstock risk, and reinforced the brand’s reputation for unbeatable value during key seasonal transitions.

This project demonstrates expertise in clearance campaign design, high-urgency banner creatives, animated discount reveals, static & motion graphics, e-commerce overstock marketing, high-contrast visual strategy, conversion-focused CTAs, and strategic graphic design for premium retail, kitchenware, and home goods brands.

Campaign Design
Winter Spell
Letters That Wrote Themselves into Savings

The Winter Spell campaign cast a quiet, enchanting spell across every digital channel, transforming Sur La Table’s Winter Sale & Clearance into a mesmerizing experience that melted winter overstock in record time. At the heart of the campaign was one elegant animated sequence: crisp white letters materialized one by one against a softly falling snow backdrop—W…I…N…T…E…R…S…A…L…E—each character gently fading in with a subtle frost-kissed sparkle until the full phrase locked into place, followed by a bold “& Clearance – Up to 50% Off” reveal.

Rolled out in email headers, website banners, and silent social Stories, the deliberate, word-by-word spelling created a hypnotic moment of anticipation that turned passive viewers into immediate shoppers. The restrained yet captivating motion, paired with clean typography and serene winter tones, maintained Sur La Table’s premium aesthetic while building irresistible urgency—driving exceptional click-through rates, traffic, and conversions across the entire limited-time collection.

This thoughtful, high-conversion campaign not only cleared inventory but also reinforced the brand’s reputation for elegant, experiential marketing that feels magical and intentional.

This project demonstrates expertise in animated campaign design, high-urgency winter sale creatives, word-by-word reveal animation, email header & website banner production, silent social Stories visuals, frost-kissed sparkle effects, conversion-focused seasonal marketing, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.

Campaign Design
Fresh For Spring - New Arrivals
A Breath of Green in Every Kitchen

I had the incredible privilege of crafting a vibrant digital campaign for Sur La Table’s Fresh for Spring Sale, available both in-store and online, that not only resonated deeply with our audience but also stayed true to the brand’s signature sophistication and warmth. Harnessing high-quality corporate photography and our seasonal branded colour palette, I created a suite of visual assets that truly shined, capturing the freshness, energy, and joy of spring while highlighting key products, limited-time offers, and irresistible deals.

Every design was a visual masterpiece, thoughtfully blending the brand’s essence with the lively spirit of the season. These assets delivered striking impact on the website through hero banners and carousels, while seamlessly translating to email blasts, social media posts, Stories, and Reels—ensuring a consistent, immersive customer experience across every touch-point. The result was a campaign that drove significant traffic, fostered deeper emotional connections, and inspired both in-store visits and online purchases.

As a Digital Graphic Designer, I don’t just create visuals, I craft experiences that keep our audience engaged, informed, and genuinely excited about Sur La Table’s offerings, turning seasonal promotions into memorable brand moments that strengthen loyalty and fuel sales.

This project demonstrates expertise in seasonal digital campaign design, spring sale promotions, corporate photography integration, multi-channel marketing assets, brand-consistent visual storytelling, high-engagement website & social creatives, e-commerce & in-store synergy, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.

CAMPAIGN DESIGN
Clearance Digital Campaigns
Animated & High-Impact Assets

Throughout the year, I designed and executed dynamic digital clearance campaigns for Sur La Table, blending creativity with efficiency to deliver impactful animated and static assets that aligned perfectly with campaign goals and brand identity. From seasonal warehouse clearances to holiday overstock promotions, my focus was on creating visually compelling visuals—smooth animations, bold product reveals, high-contrast layouts, and strong calls-to-action—that captured attention in crowded digital spaces and converted browsers into buyers.

Once stakeholders approved concepts, I swiftly produced optimized files for deployment across website banners, email headers, social media posts, Stories, and ads, ensuring fast turnaround without sacrificing quality or brand consistency. This streamlined, results-oriented approach consistently generated engaging campaigns that communicated irresistible deals, cleared inventory efficiently, and kept audiences informed and excited about Sur La Table’s clearance events year-round.

The result was a cohesive series of promotions that not only boosted traffic and sales but also reinforced the brand’s reputation for value, quality, and timely opportunities in the premium kitchenware and home goods market.

This work demonstrates expertise in clearance campaign design, animated digital assets, year-round promotional creatives, high-conversion banner & email graphics, stakeholder approval workflows, efficient production & deployment, brand-consistent marketing, and strategic graphic design for retail, e-commerce, and lifestyle brands.

CAMPAIGN DESIGN
Sur La Table Whimsical Woodland Sale Campaign
Driving Joyful Sales for Limited-Edition Woodland Collection

The Forest Friends Frolic campaign invited Sur La Table customers into a charming storybook kitchen with an adorable limited-edition collection of fox, deer, owl, and gnome-themed plates, mugs, linens, and tools. I led the creative direction for a whimsical, nature-inspired multi-channel campaign that brought the woodland theme to life, sparking joy and urgency while driving strong sales across the exclusive line.

Delightfully animated emails showcased key products with playful motion—adorable woodland characters peeking in, items gently floating into place, and subtle sparkle effects—while lush web banners and short, looping social media videos captured the magic of imagined forest gatherings. Every asset featured soft, earthy tones, hand-drawn illustrations, gentle animations, and warm typography that evoked nostalgia and enchantment, ensuring the campaign felt cohesive, on-brand, and irresistibly inviting.

This enchanting campaign transformed everyday browsing into a joyful adventure, boosting engagement, increasing average order value, and rapidly selling out the limited-edition collection through a perfect blend of storytelling, visual delight, and strategic calls-to-action.

This project demonstrates expertise in whimsical campaign design, animated email creatives, lush web banner production, looping social media videos, limited-edition product promotion, storybook visual storytelling, nature-inspired branding, and high-conversion graphic design for premium kitchenware, home goods, and lifestyle retail brands.

Forest Friends

CAMPAIGN DESIGN
Scents of the Season Sale
Sur La Table’s Fragrant Campaign

The Scents of the Season campaign enveloped Sur La Table customers in the warm magic of fall through a sensory-focused promotion centred on luxurious candles and diffusers. I led the creative direction for a cohesive suite of custom assets that captured the season’s cozy essence—rich textures, flickering flames, autumnal hues, and inviting scents—across digital touch-points to inspire immediate purchases.

Website banners featured stunning product close-ups paired with elegant, mood-setting visuals, while matching festive social media banners were optimized for Instagram, Facebook, and Pinterest to maximize scroll-stopping impact and cross-platform consistency. Each asset was crafted with strategic calls-to-action, high-resolution imagery, and brand-aligned typography that evoked warmth and indulgence, seamlessly driving traffic to product pages and boosting sales for the limited-time fragrance collection.

This multi-channel rollout not only elevated the campaign’s sensory appeal but also reinforced Sur La Table’s position as the go-to destination for premium home fragrance and seasonal entertaining, delivering strong engagement, increased conversions, and memorable brand moments.

This project demonstrates expertise in seasonal fragrance campaign design, candle & diffuser marketing, website banner & social media creatives, sensory visual storytelling, high-conversion promotional assets, cozy autumn aesthetic, multi-platform digital rollout, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.

CAMPAIGN DESIGN
Power Up in Colour: Small Appliance Sale
Mixers, Blenders & Brewers in Every Hue

The Small Appliance Sale campaign infused Sur La Table’s digital channels with joyful, vibrant energy, spotlighting iconic kitchen stand mixers, blenders, and brewers in a candy-bright rainbow of finishes. I designed a series of high-impact static banners featuring hero product images that transformed email inboxes, website headers, and social feeds into an irresistible craving for countertop upgrades at unbeatable prices.

Each banner used clean, bold sale messaging layered atop the kaleidoscopic lineup, with strategic typography, high-contrast colours, and clear calls-to-action that captured attention instantly and drove immediate clicks. The cohesive, colourful aesthetic not only celebrated the season’s excitement but also reinforced Sur La Table’s position as the premier destination for premium kitchen appliances, resulting in strong traffic, engagement, and sales conversions across all channels.

This project demonstrates expertise in small appliance campaign design, vibrant product showcase banners, colour-driven retail marketing, static digital ad creatives, email & website header visuals, social media promotional graphics, high-conversion sale messaging, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.

CAMPAIGN DESIGN
Coffee Sale Digital Campaign
Biggest of the Season Sale

I had the privilege of working closely with the Senior Art Director to spearhead captivating digital campaigns that leave a lasting impact for Sur La Table. Together, we crafted a visual narrative that speaks directly to our audience in a language they understand and resonate with, blending creativity with strategic intent to elevate the brand across every touch-point.

From scroll-stopping social media graphic assets that freeze thumbs mid-feed to immersive website banners that create a seamless brand experience, and dedicated email designs that inspire action and engagement, every pixel is placed with purpose. With a keen eye for aesthetics and an unwavering commitment to storytelling, my designs not only enhance Sur La Table’s premium identity but also create moments our audience eagerly anticipates, turning passive viewers into active participants and loyal customers.

This collaborative, results-driven approach has consistently achieved our engagement and conversion goals, proving that thoughtful digital design can build deeper connections, strengthen brand love, and drive meaningful business outcomes in the competitive kitchenware and lifestyle retail space.

This work showcases expertise in digital campaign design, social media graphic assets, website banner & immersive UX visuals, email marketing creatives, brand storytelling & visual narrative, high-engagement multi-channel assets, Sur La Table branding, and strategic graphic design for premium retail, home goods, and lifestyle brands.

Sur La Table Coffee Sale Campaign

Campaign Design
Sur La Table Collection Sale
Exclusive Savings on Signature Kitchen Collections

The Sur La Table Collection Sale campaign spotlighted premium curated kitchen lines through a cohesive multi-channel strategy that combined targeted email blasts, striking web banners, dynamic website integrations, and engaging social media assets. Each element was meticulously designed to showcase complete sets of cookware, bakeware, and specialty tools at irresistible prices—highlighting sophisticated, coordinated style that inspires customers to build their dream kitchens.

By blending high-resolution lifestyle photography, elegant typography, bold yet restrained colour palettes, and strategic calls-to-action, the campaign created an irresistible sense of urgency and exclusivity. The unified visuals across email, web, and social channels reinforced brand premium-ness while driving immediate traffic, increasing average order value, and boosting sales of signature collections in the competitive kitchenware market.

This integrated approach not only cleared seasonal inventory but also strengthened customer loyalty, positioning Sur La Table as the ultimate destination for curated, high-quality kitchen essentials.

This project demonstrates expertise in multi-channel retail campaign design, kitchenware & cookware promotion, targeted email blasts, website banner & integration assets, social media visual strategy, high-urgency sale creatives, brand-consistent luxury marketing, and strategic graphic design for premium home goods and lifestyle retail brands.

Print Design
Handbills & Box-Stuffers
Capturing Attention, One Sheet at a Time

I embraced cross-departmental collaboration to bring handbills and box stuffers to life, utilizing the provided handbill template from the print team to create designs that were visually striking, engaging, and perfectly aligned with brand standards. My process involved meticulous content updates, strategic layout refinements, and precise preparation of print-ready files—ensuring each insert communicated key messages, promotions, or product highlights with maximum clarity, visual appeal, and impact.

Every piece was crafted with a keen eye for detail, balancing bold imagery, clean typography, harmonious colour palettes, and thoughtful hierarchy to captivate customers the moment they opened their shipment. These handbills and box stuffers transformed routine unboxing into a branded touchpoint that informed, delighted, and reinforced loyalty—turning every order into an opportunity for deeper connection and repeat business.

This work demonstrates expertise in handbill & box stuffer design, print insert production, custom content updates, print-ready file preparation, brand-consistent retail collateral, customer touchpoint marketing, high-engagement unboxing assets, and strategic graphic design for e-commerce, DTC, wellness, and consumer brands.

CAMPAIGN Design
Brand Flash Finale
Iconic Names, One Final Countdown

The Last Chance to Save campaign delivered pure urgency with a dramatic sequential reveal of Sur La Table’s most coveted brands. In animated emails, web banners, and social stories, name brands appeared one after another in rapid succession against a bright red backdrop. The high-impact, name-dropping animation created an unmissable FOMO moment, driving a surge of last-minute traffic and conversions before the sale vanished.

SOCIAL MEDIA Design
Sur La Table Mother’s Day 2023
For the Woman Who Taught You Flavour

The Mother’s Day 2023 campaign for Sur La Table wrapped warmth and gratitude into every swipe, transforming social feeds into a heartfelt love letter with a series of animated banners that gently cycled through perfect gift ideas. Each asset featured soft, looping animations—pastel stand mixers blooming into view, delicate teapots pouring steam hearts, monogrammed cutting boards sliding in with fresh flowers, and luxurious linen aprons tying themselves with a bow—lingering just long enough to evoke that instant “that’s so Mom” moment before gracefully transitioning to the next.

The campaign’s restrained yet enchanting motion, paired with elegant typography and a tender colour palette, created an emotional, irresistible narrative that drove record engagement, shares, saves, and last-minute orders. By celebrating the moms who taught us flavour, the visuals not only boosted conversions but also deepened brand affinity and loyalty in the premium kitchenware and home goods space.

This project showcases expertise in Mother’s Day campaign design, animated social media banners, looping carousel creatives, gift-focused visual storytelling, high-engagement seasonal promotions, soft motion & transition effects, brand-aligned holiday marketing, and strategic graphic design for premium retail, kitchenware, and lifestyle brands.

CAMPAIGN DESIGN
Long Weekend Event Campaign
Animated & Static Digital Creatives

In my role, I took full ownership of creating a diverse array of animated and static assets to power the Long Weekend campaign, strategically optimized for seamless deployment across every digital touchpoint—including website banners, email headers, social media posts, Stories, Reels, and targeted ads. This comprehensive process involved meticulous conceptualization, design, and execution, ensuring each asset harmonized perfectly with the campaign’s overarching message of irresistible savings and brand identity.

By tailoring every visual to the unique specifications and best practices of each platform and channel, I maximized visibility, engagement, and conversion potential while maintaining flawless brand consistency. The animated elements brought energy and urgency to life—subtle motion, dynamic reveals, and eye-catching transitions—while the static versions delivered bold, scannable impact that stopped scrolls and sparked immediate action.

This commitment to precision and creativity resulted in a unified, compelling campaign presence that captured attention, conveyed the narrative of “Up to 50% Off,” and drove measurable traffic, clicks, and sales across the digital landscape.

This project demonstrates expertise in multi-channel campaign design, animated & static digital assets, platform-specific banner & ad optimization, high-engagement promotional creatives, brand-consistent visual strategy, long weekend sale marketing, email & social media integration, and results-oriented graphic design for e-commerce, retail, and DTC brands.

CAMPAIGN DESIGN
Zest for Summer Campaigns
Vibrant Citrus-Inspired Rollout

The Zest for Summer campaign infused Sur La Table’s digital and social channels with a burst of sunshine, spotlighting the limited-time Citrus Collection of patterned linens, colourful ceramics, and summer-entertaining essentials. I led the creative direction for a vibrant, cohesive rollout featuring playful email series with zesty animated headers, refreshing website banners showcasing lemon-yellow cookware and lime-hued tools, and lively social media posts filled with juicy close-ups and bright lifestyle imagery that evoked the joy of seasonal cooking and gatherings

Every asset was crafted with bold, sunny colours, crisp typography, and dynamic motion to capture the essence of freshness and fun while staying perfectly aligned with Sur La Table’s premium kitchenware aesthetic. The campaign’s multi-channel approach—email, web, Instagram, Facebook, and TikTok—created an immersive, irresistible experience that sparked immediate excitement, boosted traffic, and drove strong sales for the limited-edition collection.

This joyful, high-energy promotion not only cleared seasonal inventory but also reinforced Sur La Table’s position as the go-to destination for inspired home entertaining and elevated kitchen essentials.

This project demonstrates expertise in seasonal campaign design, citrus-inspired marketing creatives, animated email headers, website banner production, lifestyle social media visuals, high-conversion promotional assets, limited-edition product rollout, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.

Campaign Design
Seasonal Sales Campaigns
Unwrap Savings on Premium Kitchen Essentials

The Holiday Wrap-Up Sale campaign for Sur La Table delivered post-holiday urgency through targeted email blasts, eye-catching web banners, and vibrant social media assets. Featuring steep discounts on must-have cookware, bakeware, and entertaining accessories, the multi-channel push cleared seasonal inventory while delighting customers with last-chance deals to refresh their kitchens for the new year.

SOCIAL MEDIA Design
Sur La Table Mother’s Day 2024
For the Woman Who Taught You Flavour

The Mother’s Day 2024 campaign for Sur La Table wrapped warmth and gratitude into every swipe, transforming social feeds into a heartfelt love letter with a series of animated banners that gently cycled through perfect gift ideas. Each asset featured soft, looping animations—pastel stand mixers blooming into view, delicate teapots pouring steam hearts, monogrammed cutting boards sliding in with fresh flowers, and luxurious linen aprons tying themselves with a bow—lingering just long enough to evoke that instant “that’s so Mom” moment before gracefully transitioning to the next.

The campaign’s restrained yet enchanting motion, paired with elegant typography and a tender colour palette, created an emotional, irresistible narrative that drove record engagement, shares, saves, and last-minute orders. By celebrating the moms who taught us flavour, the visuals not only boosted conversions but also deepened brand affinity and loyalty in the premium kitchenware and home goods space.

This project showcases expertise in Mother’s Day campaign design, animated social media banners, looping carousel creatives, gift-focused visual storytelling, high-engagement seasonal promotions, soft motion & transition effects, brand-aligned holiday marketing, and strategic graphic design for premium retail, kitchenware, and lifestyle brands.

Campaign Design
Overstock Flash
Bold Hue, Bigger Urgency

My role as Digital Graphic Designer at Sur La Table is all about infusing creativity and strategy into our digital campaigns, delivering remarkable successes through close collaboration with the Senior Art Director. Harnessing the power of our corporate seasonal branded colour palette, I craft compelling digital assets that leave a lasting impression—eye-catching social media visuals that stop the scroll, immersive website banners that draw visitors into the Sur La Table experience, and enticing email modules that tell captivating stories and inspire action.

These assets are far more than graphics; they are invitations to explore, engage, and connect. By consistently reinforcing brand identity through cohesive colour, typography, imagery, and messaging, every piece creates a unified, memorable experience across social channels, the website, and email, turning casual browsers into loyal customers and driving measurable results in traffic, engagement, and sales.

This ongoing work reflects my dedication to crafting narratives that keep our audience excited, informed, and eager to be part of Sur La Table’s story of premium kitchenware, culinary inspiration, and joyful home entertaining.

This portfolio showcases expertise in digital campaign creative direction, social media visual design, website banner creation, email module & storytelling graphics, seasonal brand palette application, multi-channel brand consistency, high-engagement digital assets, and strategic graphic design for premium retail, kitchenware, and lifestyle brands.

CAMPAIGN DESIGN
Chef'n Fruit & Veggie Tools Digital Campaign
Innovative Multi-Channel Promotion

From inception to execution, I was at the forefront of the Chef'n Fruit & Veggie Tools digital campaign for Sur La Table, conceptualizing and delivering a high-impact “Buy Two, Get One Free” promotion that captivated audiences and converted browsers into buyers. I crafted innovative ideas that thrilled stakeholders and secured full buy-in, rallying cross-functional teams around concepts that were both exciting and highly effective.

The campaign featured a cohesive suite of digital assets—website banners, animated social media posts, email headers, and targeted ads—designed to transcend aesthetics with resonant messaging and powerful calls-to-action that inspired immediate action. My dedication ensured flawless alignment across all elements, from visual storytelling and brand consistency to strategic distribution and seamless handoff to production teams.

The result was a dynamic, results-driven campaign that not only engaged customers but also propelled Sur La Table to new heights in the competitive kitchen tools and gadgets market, demonstrating my ability to blend creativity with strategic execution for measurable business impact.

This project showcases expertise in digital campaign design, buy-two-get-one-free promotions, multi-channel marketing assets, website & email banner creation, social media ad visuals, stakeholder concept presentation, team collaboration & production handoff, and high-conversion graphic design for retail, kitchenware, and lifestyle brands.

Campaign Design
Ceramic Nonstick Cookware Launch Campaign
Social Stories + Email Layout

Collaborating closely with the Senior Art Director, we orchestrated a symphony of creativity for Sur La Table’s latest product launch. As Digital Graphic Designer, I took the lead in bringing the new offering to life through captivating animated assets that dazzled across social media channels and email modules. Every frame was meticulously designed to tell a compelling story, capturing attention, building anticipation, and creating an immersive experience that kept the audience engaged from the first scroll to the final click.

Beyond social and email, I seamlessly integrated these dynamic visuals into the website, crafting engaging Product Listing Pages (PLPs) and high-impact banners that transformed casual online browsing into an unforgettable journey of discovery. The cohesive blend of animation, bold typography, strategic colour palettes, and product-focused storytelling not only elevated the brand’s digital presence but also generated significant buzz, excitement, and conversions—turning viewers into eager customers.

This campaign showcased my ability to fuse artistic vision with strategic execution, delivering assets that resonated emotionally while driving measurable results in a competitive retail landscape.

This project demonstrates expertise in product launch campaign design, animated social media assets, email module animation, Product Listing Page (PLP) visuals, website banner creation, cross-channel digital storytelling, high-engagement marketing creatives, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.

CAMPAIGN DESIGN
Winter Sale & Clearance Digital Campaign
Corporate Photography & Seasonal Palette Bridging Physical Stores & Digital Sales

I served as the creative force behind Sur La Table’s Winter Sale & Clearance digital campaign, designing a cohesive suite of high-impact assets that seamlessly united the in-store and online shopping experience. Armed with stunning corporate photography and the seasonal branded colour palette, I crafted visually compelling banners, email headers, website takeovers, social media posts, and promotional graphics that painted a vivid picture of the Sur La Table lifestyle—inviting customers to discover irresistible deals on cookware, bakeware, and kitchen essentials.

Every element was a strategic choice: bold yet elegant layouts, dynamic product spotlights, clear calls-to-action, and consistent branding ensured the audience could not resist the allure of the sale, whether browsing in-store or online. The campaign bridged physical and digital realms with flawless cohesion, creating a unified narrative that resonated deeply and drove action across channels.

The result was a powerful promotion that not only engaged customers but also propelled significant traffic, increased conversions, and boosted both online and in-store sales—proving the strength of thoughtful, brand-aligned creative in delivering real business impact during peak seasonal periods.

This project demonstrates expertise in winter clearance campaign design, multi-channel digital marketing, corporate photography integration, seasonal branded assets, high-conversion banners & emails, in-store to online synergy, visual storytelling for retail, and strategic graphic design for premium kitchenware, home goods, and lifestyle brands.

Campaign Design
Joy to the Cook: Holiday Cheer Campaign
When Pots and Pans Start to Dance

I brought a methodical and results-driven approach to the Joy to the Cook Sale campaign for Sur La Table, designing a suite of animated digital assets that captured the festive spirit and delivered visually compelling content across online and in-store channels. From initial concept through stakeholder approval, I focused on creating robust, captivating animations that aligned perfectly with campaign objectives—highlighting seasonal deals, premium cookware, and kitchen gifts to resonate deeply with home chefs and holiday shoppers.

The animations were crafted for maximum engagement: smooth transitions, joyful motion, bold typography, and strategic calls-to-action that turned passive viewers into excited buyers. These assets were efficiently produced for deployment in email headers, website banners, social media posts, Stories, and in-store digital displays—ensuring seamless performance across all platforms while maintaining flawless brand consistency.

The result was a high-impact campaign that not only captured attention but also drove significant traffic, increased conversions, and contributed to strong sales during the critical holiday season, reinforcing Sur La Table’s position as the go-to destination for premium kitchen essentials and seasonal inspiration.

This project demonstrates expertise in holiday campaign design, animated digital assets, results-driven marketing creatives, multi-channel rollout (email, web, social & in-store), stakeholder approval workflows, high-engagement visual storytelling, seasonal retail promotions, and strategic graphic design for premium kitchenware, home goods, and lifestyle brands.

Campaign Design
Sur La Table’s Holiday Gifting Blitz
Unwrap the Perfect Present

The Holiday Gifting Blitz campaign for Sur La Table turned the art of giving into an irresistible, high-urgency experience with beautifully wrapped presents in signature holiday paper piled high and ready to go. I led the creative direction for a cohesive multi-channel rollout, featuring animated emails and social media assets where the bold “Shop Now” CTA button rocked side-to-side like an eager gift begging to be opened, creating playful anticipation and instant excitement.

Matching web banners showcased the same festive gift boxes with subtle motion and cheerful branding, ensuring a seamless, immersive holiday vibe across every touchpoint. The dynamic visuals—soft animations, rich seasonal colours, elegant typography, and strategic product spotlights—drove clicks, boosted conversions, and transformed routine browsing into joyful gifting moments during the busiest weeks of the year.

This campaign not only cleared holiday inventory but also strengthened Sur La Table’s position as the ultimate destination for thoughtful, premium gifts, delivering measurable results in traffic, engagement, and sales.

This project demonstrates expertise in holiday gifting campaign design, animated email & social media assets, web banner production, playful motion graphics, CTA animation & urgency tactics, gift-focused visual storytelling, multi-channel retail marketing, and strategic graphic design for premium kitchenware, home goods, and lifestyle brands.

Campaign Design
Long Weekend Toast
Raise a Hue for Holiday Weekends

The Long Weekend Toast campaign turned relaxed holiday moments into vibrant celebrations, spotlighting Sur La Table’s kaleidoscope of colourful glassware with a joyful, summery energy. I designed custom banners optimized for third-party partners, affiliates, email, site takeovers, and social channels—featuring radiant sunset shades of jewel-toned tumblers, stemless wine glasses, and festive pitchers that instantly evoked backyard barbecues, lazy porch evenings, and effortless entertaining.

The bright, high-contrast visuals used bold product close-ups, clean typography, and strategic calls-to-action to spark immediate getaway vibes, drawing customers in and encouraging them to stock up on drinkware perfect for holiday gatherings. This multi-channel approach ensured seamless brand consistency while maximizing visibility, traffic, and conversions during peak long weekend shopping periods.

The campaign not only cleared seasonal inventory but also reinforced Sur La Table’s position as the ultimate destination for colourful, high-quality glassware and entertaining essentials—turning passive browsers into excited buyers ready to toast the long weekend.

This project demonstrates expertise in holiday weekend sale campaigns, colourful glassware promotion, third-party & affiliate banner design, email & site takeover creatives, vibrant visual storytelling, high-conversion promotional assets, multi-channel retail marketing, and strategic graphic design for premium kitchenware, home goods, and lifestyle brands.

Campaign Design
Things We Love Campaign
Cupid-Approved Kitchen Crushes

My passion is transforming ideas into immersive digital experiences, and the Valentine’s Day promotion for Sur La Table was a true testament to that. Collaborating closely with the e-Commerce Director, I embarked on a creative journey to craft a series of captivating options that set hearts aflutter, blending romance, elegance, and irresistible appeal. Once we secured stakeholder buy-in, I brought the vision to life through meticulously designed assets—each pixel, colour, and element chosen to evoke warmth, love, and excitement while staying perfectly aligned with the brand’s premium aesthetic.

The campaign featured animated banners, social media posts, email headers, and website visuals that created an emotional connection with our audience, making them feel seen and celebrated. The result was a digital experience that not only engaged customers but left them enamoured with Sur La Table’s offerings, driving significant traffic, interaction, and sales during the peak holiday season.

As a Digital Graphic Designer, I don’t just create visuals—I craft moments that resonate, inspire, and deliver real results. This project exemplifies my dedication to bringing the Sur La Table brand to life in every pixel, ensuring our audience is always engaged, delighted, and eager for more.

This work highlights expertise in Valentine’s Day campaign design, romantic digital marketing, animated & static social/email assets, emotional visual storytelling, stakeholder collaboration & concept approval, high-conversion promotional creatives, brand-consistent holiday campaigns, and strategic graphic design for premium kitchenware, home goods, and lifestyle retail brands.

Campaign Design
Skillet Flash Sale
Corporate Sales Animations

I developed a bi-weekly animation series for Sur La Table’s Skillet Flash Sale promotions, creating high-energy, brand-consistent visuals that amplified limited-time deals on premium cookware. Leveraging unique colour palettes tailored to each sale theme and Sur La Table’s signature aesthetic, I crafted dynamic animations with strategic storytelling, smooth transitions, product reveals, and subtle motion effects that highlighted the skillets’ quality, versatility, and irresistible value.

These animations were resized and optimized for multiple channels: email headers, website banners, social media Stories, posts, and Reels, ensuring flawless performance and seamless integration across digital touch-points. The result was captivating, high-conversion content that consistently drove traffic, boosted engagement, and delivered measurable sales performance during every flash sale event.

This ongoing series demonstrates expertise in bi-weekly animation campaigns, sales promotion design, brand-aligned motion graphics, multi-channel asset optimization, email & website banner animations, social media Stories & Reels, strategic visual storytelling, and results-driven creative for premium kitchenware, home goods, and retail brands.

Campaign Design
In-Store GWP
Spend $125, Walk Out Wearing the Cutest Free Apron

The Free Apron promotion transformed every $125+ in-store purchase into a stylish, limited-edition reward, an exclusive apron that became the star of the campaign. I designed animated email banners featuring resized hero imagery of the apron dancing across the screen with smooth, playful motion, paired with clear “Spend $125, Get a Free Apron” messaging that created immediate excitement and urgency.

These high-energy visuals were optimized for inbox performance and mobile responsiveness, ensuring the promotion stood out in crowded email feeds while driving significant foot traffic to Sur La Table stores. The result was a feel-good shopping experience that turned routine trips into apron victories, boosting sales, enhancing customer satisfaction, and reinforcing the brand’s reputation for generous, memorable promotions.

This project demonstrates expertise in gift-with-purchase campaign design, animated email banners, hero imagery animation, in-store promotion visuals, limited-edition reward marketing, high-conversion email creatives, retail foot traffic drivers, and strategic graphic design for premium kitchenware, home goods, and lifestyle brands.

SOCIAL MEDIA Design
Sur La Table Mother’s Day 2023
For the Woman Who Taught You Flavour

The Mother’s Day campaign wrapped warmth and gratitude into every swipe with animated social banners that gently cycled through perfect presents: a pastel stand mixer blooming into view, a delicate teapot pouring steam hearts, a monogrammed cutting board sliding in with fresh flowers, and a luxurious linen apron tying itself with a bow. Each idea lingered just long enough to spark “that’s so Mom” before gracefully transitioning to the next. The soft, looping carousel turned feeds into a love letter, driving record engagement and last-minute orders for the moms who deserve everything.

CAMPAIGN DESIGN
Join the Table 2023-2024
Sur La Table Careers Promotion

The “We’re Hiring” recruitment campaign invited passionate food lovers to join Sur La Table’s growing family of 59 stores across the United States, positioning the brand as an exciting, welcoming place to build a culinary career. I designed warm, lifestyle-driven banners that appeared across email newsletters, website headers, and social media feeds, featuring inviting imagery of vibrant kitchens, smiling team members, and authentic in-store moments paired with the compelling call-to-action “Unlock an exciting culinary career.”

By blending aspirational storytelling with clear, approachable design, the campaign not only attracted top talent but also reinforced Sur La Table’s reputation as a passionate, people-first employer in the premium kitchenware and culinary retail space.

This project demonstrates expertise in recruitment campaign design, hiring & careers marketing, lifestyle-driven banners, multi-channel promotional assets, email & website header creatives, social media engagement visuals, brand-consistent employer branding, and strategic graphic design for retail, hospitality, and consumer brands.

Campaign Design
Extra 20% Off Clearance
Corporate Sales Animations

I developed a bi-weekly animation series for Sur La Table’s Extra 20% Off Clearance promotions, harnessing quarterly colour palettes and custom messaging to create seamless alignment with the brand’s premium aesthetic. Each animation was crafted with dynamic, story-driven visuals that spotlighted seasonal themes, highlighted irresistible deals, and captivated audiences with smooth transitions, subtle product reveals, and engaging motion effects—turning clearance events into exciting, must-shop moments.

The assets were resized and optimized for multi-channel deployment: email headers, website banners, social media Stories, feed posts, and targeted ads, ensuring flawless performance and consistent brand representation across every touchpoint. This strategic approach not only amplified visibility but also drove measurable sales performance, clearing inventory efficiently while reinforcing Sur La Table’s reputation for value, quality, and timely promotions.

This ongoing series demonstrates expertise in bi-weekly animation campaigns, clearance & sale promotions, seasonal colour palette integration, story-driven motion graphics, multi-channel asset optimization, email & website banner animations, social media Stories & posts, and high-conversion creative for premium kitchenware, home goods, and lifestyle retail brands.

Campaign Design
Great Gift Sale Creative Options
Watch the Presents Reveal Themselves

The Great Gift Sale campaign for Sur La Table transformed holiday promotions into captivating theatre with three show-stopping animated options, each designed to create instant excitement and drive gift purchases. Versions one and two featured beautifully wrapped gifts that dramatically open to reveal knives, Dutch ovens, and appliances rising like hidden treasures, while version three cycled through three ribboned boxes flashing in and out in a hypnotic rhythm, building anticipation and irresistible allure.

These high-energy animations were crafted with smooth, elegant motion, rich seasonal colours, crisp typography, and strategic reveals that perfectly aligned with Sur La Table’s premium aesthetic. Deployed across email headers, website banners, and social media channels, the visuals turned passive scrolling into eager clicks, turning the sale into an immersive gifting experience that boosted engagement, traffic, and conversions during the peak holiday season.

This creative direction not only spotlighted the curated gift collection but also reinforced Sur La Table’s reputation as the ultimate destination for thoughtful, high-quality presents, proving that thoughtful animation can turn promotions into memorable brand moments.

This project demonstrates expertise in holiday gift campaign design, animated promotional creatives, reveal & transition animations, multi-channel holiday marketing, gift-focused visual storytelling, high-conversion banner & email assets, luxury retail branding, and strategic graphic design for premium kitchenware, home goods, and lifestyle brands.

Overstock Overhaul

Overstock Overhaul

Forest Friends

Forest Friends

Sur La Table Coffee Sale Campaign

Sur La Table Coffee Sale Campaign

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