Sur La Table
Digital Graphic Designer // 2021-2024
Digital Graphic Designer // 2021-2024
Situation
Sur La Table, a premium retailer of cooking equipment, dining supplies, and culinary experiences, needed consistent, high-impact digital advertising campaigns across email, social media, and their website to drive customer engagement and conversions in a competitive retail market.
Sur La Table, a premium retailer of cooking equipment, dining supplies, and culinary experiences, needed consistent, high-impact digital advertising campaigns across email, social media, and their website to drive customer engagement and conversions in a competitive retail market.
Solution
I joined the team as a dedicated Digital Graphic Designer focused exclusively on the Sur La Table brand. My role was to create visually compelling and cohesive digital assets that strengthened brand presence and guided customers smoothly through the entire journey — from awareness to purchase.
I joined the team as a dedicated Digital Graphic Designer focused exclusively on the Sur La Table brand. My role was to create visually compelling and cohesive digital assets that strengthened brand presence and guided customers smoothly through the entire journey — from awareness to purchase.
Execution
• Designed and produced successful email templates with strong attention to design, user experience, and clear calls-to-action.
• Created and executed digital ad campaigns across multiple platforms and devices, ensuring consistent messaging and visual identity.
• Collaborated closely with the Senior Art Director, Director of e-Commerce, Copywriters, Digital Design Team, and QC Team.
• Handled imagery selection, asset creation, campaign deployment, and quality control to maintain brand standards across all touchpoints.
• Designed and produced successful email templates with strong attention to design, user experience, and clear calls-to-action.
• Created and executed digital ad campaigns across multiple platforms and devices, ensuring consistent messaging and visual identity.
• Collaborated closely with the Senior Art Director, Director of e-Commerce, Copywriters, Digital Design Team, and QC Team.
• Handled imagery selection, asset creation, campaign deployment, and quality control to maintain brand standards across all touchpoints.
Result
The campaigns delivered a unified and engaging brand experience across all digital channels. The thoughtfully designed emails and ads successfully captured attention, communicated Sur La Table’s premium positioning, and drove measurable engagement and conversions while reinforcing customer trust and brand loyalty.
The campaigns delivered a unified and engaging brand experience across all digital channels. The thoughtfully designed emails and ads successfully captured attention, communicated Sur La Table’s premium positioning, and drove measurable engagement and conversions while reinforcing customer trust and brand loyalty.
Scaling Sur La Table’s Digital Presence
Focus: Multi-Channel Campaign Design, Email & Social Assets, Seasonal Promotions
Impact: $6.2M email-generated revenue (H1 2022) • Record engagement across campaigns • Strengthened premium brand positioning
Situation
Sur La Table, America’s premier destination for premium kitchenware and culinary experiences, needed consistent, high-impact digital campaigns to drive revenue, increase engagement, and maintain their upscale brand identity across email, social, website, and in-store touch-points.
Sur La Table, America’s premier destination for premium kitchenware and culinary experiences, needed consistent, high-impact digital campaigns to drive revenue, increase engagement, and maintain their upscale brand identity across email, social, website, and in-store touch-points.
Solution
I delivered strategic, visually compelling creative direction and asset production that unified Sur La Table’s digital voice — blending premium aesthetics with strong conversion-focused design across all channels.
I delivered strategic, visually compelling creative direction and asset production that unified Sur La Table’s digital voice — blending premium aesthetics with strong conversion-focused design across all channels.
Execution
• High-Volume Email & Campaign Design
• Designed and executed 3–4 emails per day on tight timelines
• Created animated email headers, promotional banners, and full campaign templates
• Maintained strict brand consistency while optimizing for mobile performance and inbox appeal
• Multi-Channel Digital Assets
• Produced website banners, social media posts, Stories, Reels, and display ads
• Developed seasonal campaigns including Mother’s Day, Holiday Gifting, Clearance, and product launches
• Integrated corporate photography with custom animations and strategic calls-to-actio
• High-Volume Email & Campaign Design
• Designed and executed 3–4 emails per day on tight timelines
• Created animated email headers, promotional banners, and full campaign templates
• Maintained strict brand consistency while optimizing for mobile performance and inbox appeal
• Multi-Channel Digital Assets
• Produced website banners, social media posts, Stories, Reels, and display ads
• Developed seasonal campaigns including Mother’s Day, Holiday Gifting, Clearance, and product launches
• Integrated corporate photography with custom animations and strategic calls-to-actio
Creative Systems & Collaboration
• Worked closely with Senior Art Director, e-Commerce Director, copywriters, and developers
• Built reusable templates and workflows to improve efficiency and brand governance
• Worked closely with Senior Art Director, e-Commerce Director, copywriters, and developers
• Built reusable templates and workflows to improve efficiency and brand governance
Result
• Generated $6.2 million in revenue from email campaigns in H1 2022 alone
• Delivered consistent high engagement and conversion performance across seasonal promotions
• Strengthened Sur La Table’s premium brand experience across all digital touchpoints
• Supported significant overall revenue growth and customer loyalty
• Generated $6.2 million in revenue from email campaigns in H1 2022 alone
• Delivered consistent high engagement and conversion performance across seasonal promotions
• Strengthened Sur La Table’s premium brand experience across all digital touchpoints
• Supported significant overall revenue growth and customer loyalty
Leadership & Impact
I collaborated cross-functionally to elevate the brand’s digital presence, turning seasonal promotions into memorable experiences that drove both immediate sales and long-term affinity in the competitive premium kitchenware and lifestyle retail market.
I collaborated cross-functionally to elevate the brand’s digital presence, turning seasonal promotions into memorable experiences that drove both immediate sales and long-term affinity in the competitive premium kitchenware and lifestyle retail market.
This body of work demonstrates expertise in multi-channel campaign design, high-volume email marketing, animated digital assets, seasonal retail promotions, brand-consistent visual storytelling, and results-driven creative direction for premium retail and lifestyle brands.
EMAIL DESIGN
High-Volume Email Design & Execution Sur La Table
High-Volume Email Design & Execution Sur La Table
Situation
Sur La Table required a high volume of professional, on-brand email campaigns to drive revenue and customer engagement. With a demanding schedule and the need for consistency across a large audience, the emails had to be visually compelling, strategically designed, and optimized for mobile performance.
Sur La Table required a high volume of professional, on-brand email campaigns to drive revenue and customer engagement. With a demanding schedule and the need for consistency across a large audience, the emails had to be visually compelling, strategically designed, and optimized for mobile performance.
Solution
I designed and executed a high-volume email marketing program that balanced speed, brand integrity, and strong conversion focus while delivering a premium visual experience.
I designed and executed a high-volume email marketing program that balanced speed, brand integrity, and strong conversion focus while delivering a premium visual experience.
Execution
• Designed and deployed 3–4 emails per day on a tight production schedule.
• Created visually striking emails featuring dynamic content, bold calls-to-action, and high-quality graphics while strictly adhering to Sur La Table’s brand standards.
• Conducted quarterly email template revamps in Adobe Photoshop, presented new designs to stakeholders, and updated email spec sheets for consistent deployment.
• Optimized campaigns in real-time using consumer demand, engagement metrics, and site traffic data.
• Designed and deployed 3–4 emails per day on a tight production schedule.
• Created visually striking emails featuring dynamic content, bold calls-to-action, and high-quality graphics while strictly adhering to Sur La Table’s brand standards.
• Conducted quarterly email template revamps in Adobe Photoshop, presented new designs to stakeholders, and updated email spec sheets for consistent deployment.
• Optimized campaigns in real-time using consumer demand, engagement metrics, and site traffic data.
Result
From October 2022 to March 2023, the email campaigns I designed and executed generated $6.2 million in revenue. The consistent, high-quality visual approach strengthened brand perception and significantly contributed to Sur La Table’s overall digital sales performance.
From October 2022 to March 2023, the email campaigns I designed and executed generated $6.2 million in revenue. The consistent, high-quality visual approach strengthened brand perception and significantly contributed to Sur La Table’s overall digital sales performance.
CAMPAIGN DESIGN
Multi-Channel Advertising Campaigns Sur La Table
Multi-Channel Advertising Campaigns Sur La Table
Situation
Sur La Table needed cohesive, high-impact advertising campaigns across all digital customer touchpoints (website, social, paid media, and email) to elevate their premium brand presence and drive significant revenue growth in a competitive retail landscape.
Sur La Table needed cohesive, high-impact advertising campaigns across all digital customer touchpoints (website, social, paid media, and email) to elevate their premium brand presence and drive significant revenue growth in a competitive retail landscape.
Solution
I designed and produced dynamic, visually compelling advertising assets that fused strong brand strategy with sophisticated creative execution, ensuring a consistent and engaging customer experience across every channel.
I designed and produced dynamic, visually compelling advertising assets that fused strong brand strategy with sophisticated creative execution, ensuring a consistent and engaging customer experience across every channel.
Execution
• Created a wide range of digital assets including landing pages, fly-downs, banners, display ads, animated MP4s/GIFs, and static graphics.
• Sourced premium imagery and optimized all content for navigation, responsiveness, and cross-device performance.
• Collaborated closely with the Senior Art Director, Director of e-Commerce, copywriters, designers, and project managers.
• Maintained strict brand integrity while delivering conversion-focused creative that supported both brand storytelling and e-commerce goals.
• Created a wide range of digital assets including landing pages, fly-downs, banners, display ads, animated MP4s/GIFs, and static graphics.
• Sourced premium imagery and optimized all content for navigation, responsiveness, and cross-device performance.
• Collaborated closely with the Senior Art Director, Director of e-Commerce, copywriters, designers, and project managers.
• Maintained strict brand integrity while delivering conversion-focused creative that supported both brand storytelling and e-commerce goals.
Result
The multi-channel campaigns successfully contributed to substantial business growth, helping scale Sur La Table’s revenue from $346M in 2021 to $461M in 2023. The work strengthened brand perception, improved customer engagement across platforms, and delivered cohesive, premium digital experiences that drove both awareness and sales.
The multi-channel campaigns successfully contributed to substantial business growth, helping scale Sur La Table’s revenue from $346M in 2021 to $461M in 2023. The work strengthened brand perception, improved customer engagement across platforms, and delivered cohesive, premium digital experiences that drove both awareness and sales.
CAMPAIGN DESIGN
Pre-Christmas Gift Card Promotion “Buy $100, Unlock $20” Campaign
Pre-Christmas Gift Card Promotion “Buy $100, Unlock $20” Campaign
Situation
Sur La Table needed an effective holiday promotion to boost gift card sales during the peak pre-Christmas season. The goal was to create an eye-catching campaign that felt festive and premium while encouraging customers to purchase gift cards.
Sur La Table needed an effective holiday promotion to boost gift card sales during the peak pre-Christmas season. The goal was to create an eye-catching campaign that felt festive and premium while encouraging customers to purchase gift cards.
Solution
I designed a refined, animated promotional banner for the “Buy $100 in Gift Cards, Get $20 off” offer that balanced festive appeal with elegant brand aesthetics.
I designed a refined, animated promotional banner for the “Buy $100 in Gift Cards, Get $20 off” offer that balanced festive appeal with elegant brand aesthetics.
Execution
• Created a clean, sophisticated animated banner featuring a soft, rhythmic pulsing border (subtle twinkling light effect) to gently draw attention to the promotion.
• Used crisp typography, warm holiday tones, and minimal motion to maintain a luxurious, trustworthy feel.
• Deployed the asset across multiple channels including email headers, website takeovers, and social media stories.
• Ensured full brand consistency and high visual quality at every touchpoint.
• Created a clean, sophisticated animated banner featuring a soft, rhythmic pulsing border (subtle twinkling light effect) to gently draw attention to the promotion.
• Used crisp typography, warm holiday tones, and minimal motion to maintain a luxurious, trustworthy feel.
• Deployed the asset across multiple channels including email headers, website takeovers, and social media stories.
• Ensured full brand consistency and high visual quality at every touchpoint.
Result
The campaign created quiet urgency and festive anticipation, driving record gift card sales and increasing average order value. It delivered strong holiday revenue growth while reinforcing Sur La Table’s premium brand positioning through thoughtful, high-conversion creative.
The campaign created quiet urgency and festive anticipation, driving record gift card sales and increasing average order value. It delivered strong holiday revenue growth while reinforcing Sur La Table’s premium brand positioning through thoughtful, high-conversion creative.
CAMPAIGN DESIGN
Secret Sale Reveal Campaign “Rip the Paper, Grab the Deals”
Secret Sale Reveal Campaign “Rip the Paper, Grab the Deals”
Situation
Sur La Table needed a high-impact promotional campaign to drive urgency and excitement for their Warehouse Sale. The challenge was to stand out in crowded inboxes and social feeds while maintaining the brand’s premium aesthetic and encouraging immediate action.
Sur La Table needed a high-impact promotional campaign to drive urgency and excitement for their Warehouse Sale. The challenge was to stand out in crowded inboxes and social feeds while maintaining the brand’s premium aesthetic and encouraging immediate action.
Solution
I created a dramatic “paper tear” animation that revealed the bold “Up to 50% Off Warehouse Sale” offer in one satisfying motion, turning the promotion into a fun, interactive surprise.
I created a dramatic “paper tear” animation that revealed the bold “Up to 50% Off Warehouse Sale” offer in one satisfying motion, turning the promotion into a fun, interactive surprise.
Execution
• Designed a clean, looping animation featuring a realistic paper-tear effect that unveiled the headline.
• Deployed the asset across multiple channels: email headers, Instagram & Facebook Stories, and website banners.
• Used high-contrast visuals, clean typography, and seamless looping while preserving Sur La Table’s premium brand feel.
• Balanced subtle excitement with strong visual hierarchy to maximize click-through potential.
• Designed a clean, looping animation featuring a realistic paper-tear effect that unveiled the headline.
• Deployed the asset across multiple channels: email headers, Instagram & Facebook Stories, and website banners.
• Used high-contrast visuals, clean typography, and seamless looping while preserving Sur La Table’s premium brand feel.
• Balanced subtle excitement with strong visual hierarchy to maximize click-through potential.
Result
The campaign generated immediate curiosity and urgency, resulting in one of the highest click-through rates of the year. It successfully drove significant traffic to the sale, helped clear inventory quickly, and delivered strong revenue performance during a short promotional window while reinforcing the brand’s premium yet approachable identity.
The campaign generated immediate curiosity and urgency, resulting in one of the highest click-through rates of the year. It successfully drove significant traffic to the sale, helped clear inventory quickly, and delivered strong revenue performance during a short promotional window while reinforcing the brand’s premium yet approachable identity.
CAMPAIGN DESIGN
Summer Campaigns Multi-Channel Launch
Summer Campaigns Multi-Channel Launch
Situation
Sur La Table needed a cohesive and visually engaging suite of marketing assets to promote a variety of summer-themed campaigns across multiple channels. The goal was to maintain strong brand consistency while capturing the seasonal energy and driving customer engagement during the peak summer period.
Sur La Table needed a cohesive and visually engaging suite of marketing assets to promote a variety of summer-themed campaigns across multiple channels. The goal was to maintain strong brand consistency while capturing the seasonal energy and driving customer engagement during the peak summer period.
Solution
I designed and produced a full range of summer campaign assets tailored specifically for social media, website integration, and email marketing.
I designed and produced a full range of summer campaign assets tailored specifically for social media, website integration, and email marketing.
Execution
• Created high-impact visuals for social media posts, stories, and ads.
• Designed supporting assets for website banners, promotional sections, and landing pages.
• Produced email headers, promotional banners, and full campaign templates.
• Ensured all assets aligned with Sur La Table’s premium brand identity while reflecting a fresh, vibrant summer aesthetic.
• Created high-impact visuals for social media posts, stories, and ads.
• Designed supporting assets for website banners, promotional sections, and landing pages.
• Produced email headers, promotional banners, and full campaign templates.
• Ensured all assets aligned with Sur La Table’s premium brand identity while reflecting a fresh, vibrant summer aesthetic.
Result
The summer campaigns delivered consistent, on-brand visuals across all digital touchpoints. The multi-channel approach helped increase engagement during the summer season and supported promotional efforts across social, email, and web platforms.
The summer campaigns delivered consistent, on-brand visuals across all digital touchpoints. The multi-channel approach helped increase engagement during the summer season and supported promotional efforts across social, email, and web platforms.
CAMPAIGN DESIGN
Overstock Overhaul Campaign Warehouse Clearance Promotion
Overstock Overhaul Campaign Warehouse Clearance Promotion
Situation
Sur La Table needed an effective campaign to clear excess warehouse inventory quickly without compromising their premium brand image. The challenge was to create urgency for an overstock sale while maintaining an elegant, trustworthy aesthetic.
Sur La Table needed an effective campaign to clear excess warehouse inventory quickly without compromising their premium brand image. The challenge was to create urgency for an overstock sale while maintaining an elegant, trustworthy aesthetic.
Solution
I designed a suite of subtle motion banners for the “Overstock Overhaul” campaign that felt luxurious and calm rather than aggressive, using serene blue tones and understated animations.
I designed a suite of subtle motion banners for the “Overstock Overhaul” campaign that felt luxurious and calm rather than aggressive, using serene blue tones and understated animations.
Execution
• Created three banner variants featuring soft colour washes and faint geometric pulses that gently drew attention.
• Combined crisp, confident messaging (“Overstock Sale – Up to 50% Off”) with sophisticated visuals.
• Ensured all assets maintained strong brand alignment across website and social media channels.
• Balanced subtle motion with clean typography and premium composition to create quiet urgency.
• Created three banner variants featuring soft colour washes and faint geometric pulses that gently drew attention.
• Combined crisp, confident messaging (“Overstock Sale – Up to 50% Off”) with sophisticated visuals.
• Ensured all assets maintained strong brand alignment across website and social media channels.
• Balanced subtle motion with clean typography and premium composition to create quiet urgency.
Result
The campaign successfully transformed a standard clearance event into a refined, high-conversion promotion. The understated yet captivating banners moved excess inventory efficiently while preserving the brand’s elegant positioning and driving strong revenue during the sale period.
The campaign successfully transformed a standard clearance event into a refined, high-conversion promotion. The understated yet captivating banners moved excess inventory efficiently while preserving the brand’s elegant positioning and driving strong revenue during the sale period.
Overstock Overhaul
Overstock Overhaul
CAMPAIGN DESIGN
High-Urgency Clearance Banners Post-Holiday & Spring Overstock Campaign
High-Urgency Clearance Banners Post-Holiday & Spring Overstock Campaign
Situation
Sur La Table needed to quickly clear post-holiday and spring overstock inventory while maintaining their premium brand positioning. The challenge was to create urgency and drive rapid sell-through without appearing discount-heavy or cheap.
Sur La Table needed to quickly clear post-holiday and spring overstock inventory while maintaining their premium brand positioning. The challenge was to create urgency and drive rapid sell-through without appearing discount-heavy or cheap.
Solution
I designed a bold yet polished series of static and animated clearance banners that created excitement and high urgency while preserving the brand’s upscale aesthetic.
I designed a bold yet polished series of static and animated clearance banners that created excitement and high urgency while preserving the brand’s upscale aesthetic.
Execution
• Created high-contrast, high-energy banners featuring sliding discount reveals, pulsing calls-to-action, and dynamic animations.
• Used dramatic product photography, crisp typography, and strategic colour accents against clean backgrounds.
• Deployed the assets across multiple channels including email headers, website takeovers, and social media.
• Balanced aggressive urgency with premium design language to maintain brand integrity.
• Created high-contrast, high-energy banners featuring sliding discount reveals, pulsing calls-to-action, and dynamic animations.
• Used dramatic product photography, crisp typography, and strategic colour accents against clean backgrounds.
• Deployed the assets across multiple channels including email headers, website takeovers, and social media.
• Balanced aggressive urgency with premium design language to maintain brand integrity.
Result
The campaign successfully drove exceptional sell-through rates, rapidly clearing surplus inventory and minimizing overstock risk. The high-urgency banners delivered strong conversion performance while reinforcing Sur La Table’s reputation for premium value during key seasonal transitions.
The campaign successfully drove exceptional sell-through rates, rapidly clearing surplus inventory and minimizing overstock risk. The high-urgency banners delivered strong conversion performance while reinforcing Sur La Table’s reputation for premium value during key seasonal transitions.
CAMPAIGN DESIGN
Winter Spell Winter Sale & Clearance Campaign
Winter Spell Winter Sale & Clearance Campaign
Situation
Sur La Table needed a standout digital campaign to promote their Winter Sale & Clearance event. The goal was to create urgency and excitement for clearing seasonal inventory while preserving the brand’s elegant, premium aesthetic.
Sur La Table needed a standout digital campaign to promote their Winter Sale & Clearance event. The goal was to create urgency and excitement for clearing seasonal inventory while preserving the brand’s elegant, premium aesthetic.
Solution
I designed an enchanting “Winter Spell” campaign centered around a magical word-by-word animation that revealed the sale message in a captivating, memorable way.
I designed an enchanting “Winter Spell” campaign centered around a magical word-by-word animation that revealed the sale message in a captivating, memorable way.
Execution
• Created a signature animated sequence where crisp white letters gently materialized one by one against a softly falling snow background, spelling out “WINTER SALE” with subtle frost-kissed sparkles.
• Followed the reveal with a bold “& Clearance – Up to 50% Off” message.
• Deployed the assets across email headers, website banners, and silent social media Stories.
• Maintained a serene winter colour palette and refined typography to ensure the motion felt elegant rather than overwhelming.
• Created a signature animated sequence where crisp white letters gently materialized one by one against a softly falling snow background, spelling out “WINTER SALE” with subtle frost-kissed sparkles.
• Followed the reveal with a bold “& Clearance – Up to 50% Off” message.
• Deployed the assets across email headers, website banners, and silent social media Stories.
• Maintained a serene winter colour palette and refined typography to ensure the motion felt elegant rather than overwhelming.
Result
The campaign successfully created a hypnotic moment of anticipation that turned passive viewers into active shoppers. It drove exceptional click-through rates, increased traffic, and delivered strong conversions, helping clear winter inventory efficiently while reinforcing Sur La Table’s reputation for elegant, experiential marketing.
The campaign successfully created a hypnotic moment of anticipation that turned passive viewers into active shoppers. It drove exceptional click-through rates, increased traffic, and delivered strong conversions, helping clear winter inventory efficiently while reinforcing Sur La Table’s reputation for elegant, experiential marketing.
CAMPAIGN DESIGN
Fresh for Spring Online & In-Store Sale
Fresh for Spring Online & In-Store Sale
Situation
Sur La Table needed a vibrant and cohesive digital campaign to promote their Fresh for Spring Sale across both online and in-store channels. The goal was to capture the energy and joy of the season while driving traffic, engagement, and sales without losing the brand’s premium sophistication.
Sur La Table needed a vibrant and cohesive digital campaign to promote their Fresh for Spring Sale across both online and in-store channels. The goal was to capture the energy and joy of the season while driving traffic, engagement, and sales without losing the brand’s premium sophistication.
Solution
I designed a fresh, visually compelling multi-channel campaign that celebrated the arrival of spring using high-quality corporate photography and Sur La Table’s seasonal colour palette.
I designed a fresh, visually compelling multi-channel campaign that celebrated the arrival of spring using high-quality corporate photography and Sur La Table’s seasonal colour palette.
Execution
• Created a full suite of assets including hero website banners, carousels, email blasts, social media posts, Stories, and Reels.
• Highlighted key products, limited-time offers, and irresistible deals with lively yet elegant visuals.
• Ensured seamless consistency across all touchpoints, blending the brand’s warmth and sophistication with the fresh spirit of the season.
• Delivered striking, immersive visuals that guided customers from inspiration to purchase.
• Created a full suite of assets including hero website banners, carousels, email blasts, social media posts, Stories, and Reels.
• Highlighted key products, limited-time offers, and irresistible deals with lively yet elegant visuals.
• Ensured seamless consistency across all touchpoints, blending the brand’s warmth and sophistication with the fresh spirit of the season.
• Delivered striking, immersive visuals that guided customers from inspiration to purchase.
Result
The campaign successfully drove significant traffic, fostered deeper emotional connections with the audience, and boosted both online purchases and in-store visits. It transformed the Fresh for Spring Sale into a memorable seasonal moment that strengthened brand loyalty and delivered strong sales performance.
The campaign successfully drove significant traffic, fostered deeper emotional connections with the audience, and boosted both online purchases and in-store visits. It transformed the Fresh for Spring Sale into a memorable seasonal moment that strengthened brand loyalty and delivered strong sales performance.
CAMPAIGN DESIGN
Clearance Digital Campaigns Animated & High-Impact Assets
Clearance Digital Campaigns Animated & High-Impact Assets
Situation
Sur La Table needed consistent, effective digital campaigns throughout the year to promote seasonal warehouse clearances and holiday overstock events. The goal was to drive urgency, clear inventory efficiently, and maintain their premium brand image while standing out in competitive digital spaces.
Sur La Table needed consistent, effective digital campaigns throughout the year to promote seasonal warehouse clearances and holiday overstock events. The goal was to drive urgency, clear inventory efficiently, and maintain their premium brand image while standing out in competitive digital spaces.
Solution
I designed and executed a series of dynamic clearance campaigns featuring both animated and static assets optimized for high engagement and conversion across all digital channels.
I designed and executed a series of dynamic clearance campaigns featuring both animated and static assets optimized for high engagement and conversion across all digital channels.
Execution
• Created visually compelling assets including smooth animations, bold product reveals, high-contrast layouts, and strong calls-to-action.
• Produced optimized creatives for website banners, email headers, social media posts, Stories, and paid ads.
• Worked efficiently from concept to final files, incorporating stakeholder feedback while maintaining strict brand consistency and fast turnaround times.
• Balanced promotional urgency with premium aesthetics to appeal to Sur La Table’s target audience.
• Created visually compelling assets including smooth animations, bold product reveals, high-contrast layouts, and strong calls-to-action.
• Produced optimized creatives for website banners, email headers, social media posts, Stories, and paid ads.
• Worked efficiently from concept to final files, incorporating stakeholder feedback while maintaining strict brand consistency and fast turnaround times.
• Balanced promotional urgency with premium aesthetics to appeal to Sur La Table’s target audience.
Result
The clearance campaigns successfully boosted traffic, increased conversions, and helped clear inventory effectively across multiple seasons. The work reinforced Sur La Table’s reputation for delivering timely value and high-quality promotions, contributing to strong sales performance in the premium kitchenware and home goods market.
The clearance campaigns successfully boosted traffic, increased conversions, and helped clear inventory effectively across multiple seasons. The work reinforced Sur La Table’s reputation for delivering timely value and high-quality promotions, contributing to strong sales performance in the premium kitchenware and home goods market.
CAMPAIGN DESIGN
Sur La Table Whimsical Woodland Sale Forest Friends Frolic Campaign
Sur La Table Whimsical Woodland Sale Forest Friends Frolic Campaign
Situation
Sur La Table launched a limited-edition Woodland Collection featuring charming fox, deer, owl, and gnome-themed kitchenware. They needed a joyful, cohesive multi-channel campaign to generate excitement, drive engagement, and sell through the exclusive collection quickly.
Sur La Table launched a limited-edition Woodland Collection featuring charming fox, deer, owl, and gnome-themed kitchenware. They needed a joyful, cohesive multi-channel campaign to generate excitement, drive engagement, and sell through the exclusive collection quickly.
Solution
I led the creative direction for a whimsical, storybook-inspired campaign that brought the “Forest Friends Frolic” theme to life across email, web, and social media, blending enchantment with strong promotional strategy.
I led the creative direction for a whimsical, storybook-inspired campaign that brought the “Forest Friends Frolic” theme to life across email, web, and social media, blending enchantment with strong promotional strategy.
Execution
• Designed a full suite of assets including delightfully animated emails, lush web banners, and looping social media videos.
• Incorporated playful motion graphics — characters peeking, items gently floating, and subtle sparkles — to enhance storytelling.
• Used soft earthy tones, hand-drawn illustrations, gentle animations, and warm typography to create a nostalgic and inviting feel.
• Ensured all visuals maintained strong brand consistency while evoking joy and urgency.
• Designed a full suite of assets including delightfully animated emails, lush web banners, and looping social media videos.
• Incorporated playful motion graphics — characters peeking, items gently floating, and subtle sparkles — to enhance storytelling.
• Used soft earthy tones, hand-drawn illustrations, gentle animations, and warm typography to create a nostalgic and inviting feel.
• Ensured all visuals maintained strong brand consistency while evoking joy and urgency.
Result
The campaign successfully transformed browsing into a joyful experience, significantly boosting engagement, increasing average order value, and driving rapid sell-out of the limited-edition Woodland Collection. It reinforced Sur La Table’s reputation for delightful, premium seasonal storytelling.
The campaign successfully transformed browsing into a joyful experience, significantly boosting engagement, increasing average order value, and driving rapid sell-out of the limited-edition Woodland Collection. It reinforced Sur La Table’s reputation for delightful, premium seasonal storytelling.
Forest Friends
Forest Friends
CAMPAIGN DESIGN
Scents of the Season Sale Fragrance Collection Promotion
Scents of the Season Sale Fragrance Collection Promotion
Situation
Sur La Table wanted to promote their luxurious fall fragrance collection (candles and diffusers) with a sensory-driven campaign that captured the cozy essence of the season and encouraged customers to shop the limited-time collection.
Sur La Table wanted to promote their luxurious fall fragrance collection (candles and diffusers) with a sensory-driven campaign that captured the cozy essence of the season and encouraged customers to shop the limited-time collection.
Solution
I led the creative direction for a warm, immersive multi-channel campaign titled “Scents of the Season” that brought the fragrance experience to life visually across digital platforms.
I led the creative direction for a warm, immersive multi-channel campaign titled “Scents of the Season” that brought the fragrance experience to life visually across digital platforms.
Execution
• Designed a cohesive suite of assets including website banners and social media creatives optimized for Instagram, Facebook, and Pinterest.
• Used rich textures, flickering flame details, autumnal hues, and inviting product close-ups to evoke warmth and indulgence.
• Incorporated strategic calls-to-action and brand-aligned typography to guide customers from inspiration to purchase.
• Ensured visual consistency and sensory storytelling across all touchpoints.
• Designed a cohesive suite of assets including website banners and social media creatives optimized for Instagram, Facebook, and Pinterest.
• Used rich textures, flickering flame details, autumnal hues, and inviting product close-ups to evoke warmth and indulgence.
• Incorporated strategic calls-to-action and brand-aligned typography to guide customers from inspiration to purchase.
• Ensured visual consistency and sensory storytelling across all touchpoints.
Result
The campaign successfully created a memorable, sensory-rich experience that drove strong engagement and increased conversions for the fragrance collection. It reinforced Sur La Table’s position as the go-to destination for premium seasonal home fragrance and entertaining products.
The campaign successfully created a memorable, sensory-rich experience that drove strong engagement and increased conversions for the fragrance collection. It reinforced Sur La Table’s position as the go-to destination for premium seasonal home fragrance and entertaining products.
CAMPAIGN DESIGN
Power Up in Colour: Small Appliance Sale Mixers, Blenders & Brewers in Every Hue
Power Up in Colour: Small Appliance Sale Mixers, Blenders & Brewers in Every Hue
Situation
Sur La Table wanted to promote their vibrant small appliance collection (stand mixers, blenders, and brewers) with an energetic sale campaign that would stand out in a competitive market and drive immediate interest across digital channels.
Sur La Table wanted to promote their vibrant small appliance collection (stand mixers, blenders, and brewers) with an energetic sale campaign that would stand out in a competitive market and drive immediate interest across digital channels.
Solution
I designed a joyful, colour-forward campaign that celebrated the rainbow of appliance finishes, transforming the promotion into a visually exciting and appetizing offer.
I designed a joyful, colour-forward campaign that celebrated the rainbow of appliance finishes, transforming the promotion into a visually exciting and appetizing offer.
Execution
• Created a series of high-impact static banners featuring hero product photography against bold, saturated backgrounds.
• Used clean, energetic typography and strategic layout to highlight the “Power Up in Colour” theme and sale messaging.
• Developed cohesive assets for email headers, website banners, and social media feeds.
• Ensured strong visual hierarchy, high contrast, and clear calls-to-action to maximize click-through potential.
• Created a series of high-impact static banners featuring hero product photography against bold, saturated backgrounds.
• Used clean, energetic typography and strategic layout to highlight the “Power Up in Colour” theme and sale messaging.
• Developed cohesive assets for email headers, website banners, and social media feeds.
• Ensured strong visual hierarchy, high contrast, and clear calls-to-action to maximize click-through potential.
Result
The campaign successfully infused Sur La Table’s digital channels with vibrant energy, driving strong traffic, engagement, and sales conversions. The colourful, appetizing visuals reinforced the brand’s position as the premier destination for premium kitchen appliances and created an effective, memorable seasonal promotion.
The campaign successfully infused Sur La Table’s digital channels with vibrant energy, driving strong traffic, engagement, and sales conversions. The colourful, appetizing visuals reinforced the brand’s position as the premier destination for premium kitchen appliances and created an effective, memorable seasonal promotion.
CAMPAIGN DESIGN
Coffee Sale Biggest of the Season Sale
Coffee Sale Biggest of the Season Sale
Situation
Sur La Table needed a strong digital campaign to promote their biggest Coffee Sale of the season. The objective was to drive significant engagement, traffic, and conversions while maintaining the brand’s premium kitchenware positioning.
Sur La Table needed a strong digital campaign to promote their biggest Coffee Sale of the season. The objective was to drive significant engagement, traffic, and conversions while maintaining the brand’s premium kitchenware positioning.
Solution
I collaborated closely with the Senior Art Director to create a cohesive, visually compelling multi-channel campaign that spoke directly to coffee enthusiasts and home baristas with strategic storytelling and premium aesthetics.
I collaborated closely with the Senior Art Director to create a cohesive, visually compelling multi-channel campaign that spoke directly to coffee enthusiasts and home baristas with strategic storytelling and premium aesthetics.
Execution
• Designed scroll-stopping social media graphics optimized to stop thumbs and spark interest.
• Created immersive website banners that delivered a seamless brand experience.
• Developed dedicated email creatives focused on inspiring action and driving conversions.
• Ensured every asset maintained strong brand consistency, purposeful storytelling, and high visual impact across all touchpoints.
• Designed scroll-stopping social media graphics optimized to stop thumbs and spark interest.
• Created immersive website banners that delivered a seamless brand experience.
• Developed dedicated email creatives focused on inspiring action and driving conversions.
• Ensured every asset maintained strong brand consistency, purposeful storytelling, and high visual impact across all touchpoints.
Result
The campaign successfully achieved key engagement and conversion goals, turning passive viewers into active participants and loyal customers. The thoughtful digital design strengthened brand affinity, deepened customer connections, and drove meaningful business results during this major seasonal sale.
The campaign successfully achieved key engagement and conversion goals, turning passive viewers into active participants and loyal customers. The thoughtful digital design strengthened brand affinity, deepened customer connections, and drove meaningful business results during this major seasonal sale.
Sur La Table Coffee Sale Campaign
Sur La Table Coffee Sale Campaign
CAMPAIGN DESIGN
Sur La Table Collection Sale Exclusive Savings on Signature Kitchen Collections
Sur La Table Collection Sale Exclusive Savings on Signature Kitchen Collections
Situation
Sur La Table wanted to promote their premium signature kitchen collections (cookware, bakeware, and specialty tools) through a cohesive sale event. The goal was to drive traffic, increase average order value, and clear seasonal inventory while maintaining the brand’s upscale positioning in a competitive market.
Sur La Table wanted to promote their premium signature kitchen collections (cookware, bakeware, and specialty tools) through a cohesive sale event. The goal was to drive traffic, increase average order value, and clear seasonal inventory while maintaining the brand’s upscale positioning in a competitive market.
Solution
I designed and executed a unified multi-channel campaign that highlighted the curated, coordinated style of the collections and created a strong sense of exclusivity and urgency.
I designed and executed a unified multi-channel campaign that highlighted the curated, coordinated style of the collections and created a strong sense of exclusivity and urgency.
Execution
• Created a full suite of assets including targeted email blasts, striking website banners, dynamic website integrations, and engaging social media visuals.
• Used high-resolution lifestyle photography, elegant typography, and bold yet restrained colour palettes to showcase complete product sets.
• Developed strategic calls-to-action and cohesive messaging across email, web, and social channels.
• Ensured all assets maintained strong brand consistency and premium aesthetic.
• Created a full suite of assets including targeted email blasts, striking website banners, dynamic website integrations, and engaging social media visuals.
• Used high-resolution lifestyle photography, elegant typography, and bold yet restrained colour palettes to showcase complete product sets.
• Developed strategic calls-to-action and cohesive messaging across email, web, and social channels.
• Ensured all assets maintained strong brand consistency and premium aesthetic.
Result
The campaign successfully drove immediate traffic, boosted average order value, and increased sales of the signature collections. It effectively cleared seasonal inventory while strengthening customer loyalty and reinforcing Sur La Table’s reputation as the premier destination for high-quality, curated kitchen essentials.
The campaign successfully drove immediate traffic, boosted average order value, and increased sales of the signature collections. It effectively cleared seasonal inventory while strengthening customer loyalty and reinforcing Sur La Table’s reputation as the premier destination for high-quality, curated kitchen essentials.
PRINT DESIGN
Handbills & Box Stuffers Capturing Attention, One Sheet at a Time
Handbills & Box Stuffers Capturing Attention, One Sheet at a Time
Situation
Sur La Table needed consistent, high-quality print inserts to enhance the customer unboxing experience and turn every shipment into a branded marketing opportunity. The handbills and box stuffers had to promote key messages, seasonal promotions, and product highlights while maintaining strong brand alignment.
Sur La Table needed consistent, high-quality print inserts to enhance the customer unboxing experience and turn every shipment into a branded marketing opportunity. The handbills and box stuffers had to promote key messages, seasonal promotions, and product highlights while maintaining strong brand alignment.
Solution
I designed and produced a series of visually engaging handbills and box stuffers that transformed routine packaging into a delightful, informative customer touchpoint.
I designed and produced a series of visually engaging handbills and box stuffers that transformed routine packaging into a delightful, informative customer touchpoint.
Execution
• Collaborated closely with the print team, working from provided templates while refining layouts for maximum impact.
• Updated content, optimized imagery, typography, and colour palettes to ensure clarity and visual appeal.
• Maintained strict brand consistency and prepared all files as print-ready assets.
• Balanced bold visuals with clean hierarchy to capture attention the moment customers opened their orders.
• Collaborated closely with the print team, working from provided templates while refining layouts for maximum impact.
• Updated content, optimized imagery, typography, and colour palettes to ensure clarity and visual appeal.
• Maintained strict brand consistency and prepared all files as print-ready assets.
• Balanced bold visuals with clean hierarchy to capture attention the moment customers opened their orders.
Result
The handbills and box stuffers successfully turned every shipment into a meaningful branded experience. They informed customers, promoted offers, and strengthened loyalty — turning passive unboxing moments into opportunities for deeper connection and repeat business.
The handbills and box stuffers successfully turned every shipment into a meaningful branded experience. They informed customers, promoted offers, and strengthened loyalty — turning passive unboxing moments into opportunities for deeper connection and repeat business.
CAMPAIGN DESIGN
Brand Flash Finale Last Chance to Save Campaign
Brand Flash Finale Last Chance to Save Campaign
Situation
Sur La Table needed a powerful final push to drive last-minute traffic and conversions before their major sale ended. The goal was to create a high-urgency campaign that spotlighted their most iconic and coveted brands to motivate immediate action from customers.
Sur La Table needed a powerful final push to drive last-minute traffic and conversions before their major sale ended. The goal was to create a high-urgency campaign that spotlighted their most iconic and coveted brands to motivate immediate action from customers.
Solution
I designed a dramatic “Brand Flash Finale” campaign centered around a fast-paced, sequential brand reveal animation that built excitement and FOMO (fear of missing out).
I designed a dramatic “Brand Flash Finale” campaign centered around a fast-paced, sequential brand reveal animation that built excitement and FOMO (fear of missing out).
Execution
• Created high-impact animated assets featuring popular brand names appearing one after another in rapid succession.
• Used a bold, bright red backdrop to maximize visibility and urgency.
• Deployed the animation across multiple channels: email headers, website banners, and social media Stories.
• Ensured the motion was dynamic yet clean, maintaining Sur La Table’s premium aesthetic while delivering strong visual impact.
• Created high-impact animated assets featuring popular brand names appearing one after another in rapid succession.
• Used a bold, bright red backdrop to maximize visibility and urgency.
• Deployed the animation across multiple channels: email headers, website banners, and social media Stories.
• Ensured the motion was dynamic yet clean, maintaining Sur La Table’s premium aesthetic while delivering strong visual impact.
Result
The campaign successfully created an unmissable moment of urgency, driving a significant surge in last-minute traffic and conversions. The “name-dropping” animation effectively motivated customers to act before the sale ended, helping to clear remaining inventory and close the promotional period on a strong note.
The campaign successfully created an unmissable moment of urgency, driving a significant surge in last-minute traffic and conversions. The “name-dropping” animation effectively motivated customers to act before the sale ended, helping to clear remaining inventory and close the promotional period on a strong note.
SOCIAL MEDIA DESIGN
Sur La Table Mother’s Day 2023 “For the Woman Who Taught You Flavour”
Sur La Table Mother’s Day 2023 “For the Woman Who Taught You Flavour”
Situation
Sur La Table needed a heartfelt and visually engaging Mother’s Day campaign to celebrate moms while driving gift purchases in the premium kitchenware and home goods category. The campaign had to feel emotional, warm, and on-brand without being overly commercial.
Sur La Table needed a heartfelt and visually engaging Mother’s Day campaign to celebrate moms while driving gift purchases in the premium kitchenware and home goods category. The campaign had to feel emotional, warm, and on-brand without being overly commercial.
Solution
I designed a series of animated social media banners that turned the feed into a tender, storybook-style tribute to mothers, using soft looping animations to showcase thoughtful gift ideas.
I designed a series of animated social media banners that turned the feed into a tender, storybook-style tribute to mothers, using soft looping animations to showcase thoughtful gift ideas.
Execution
• Created elegant, looping animated banners featuring gentle motion — pastel stand mixers blooming, teapots pouring steam hearts, monogrammed cutting boards with fresh flowers, and aprons tying themselves with a bow.
• Used a soft, tender colour palette and refined typography to evoke warmth and nostalgia.
• Designed the assets to cycle smoothly, giving each product its own “that’s so Mom” moment while maintaining strong brand consistency.
• Optimized the creatives for Instagram, Facebook, and other social platforms.
• Created elegant, looping animated banners featuring gentle motion — pastel stand mixers blooming, teapots pouring steam hearts, monogrammed cutting boards with fresh flowers, and aprons tying themselves with a bow.
• Used a soft, tender colour palette and refined typography to evoke warmth and nostalgia.
• Designed the assets to cycle smoothly, giving each product its own “that’s so Mom” moment while maintaining strong brand consistency.
• Optimized the creatives for Instagram, Facebook, and other social platforms.
Result
The campaign generated record engagement, shares, saves, and last-minute orders. It successfully deepened emotional brand affinity and loyalty while driving strong conversions for Mother’s Day gifting, reinforcing Sur La Table’s position as the go-to destination for meaningful kitchen and home experiences.
The campaign generated record engagement, shares, saves, and last-minute orders. It successfully deepened emotional brand affinity and loyalty while driving strong conversions for Mother’s Day gifting, reinforcing Sur La Table’s position as the go-to destination for meaningful kitchen and home experiences.
CAMPAIGN DESIGN
Long Weekend Event Campaign Up to 50% Off Promotion
Long Weekend Event Campaign Up to 50% Off Promotion
Situation
Sur La Table needed a cohesive and high-impact digital campaign to promote their Long Weekend Event with compelling savings (“Up to 50% Off”). The challenge was to create assets that worked effectively across all channels while maintaining brand consistency and driving urgency.
Sur La Table needed a cohesive and high-impact digital campaign to promote their Long Weekend Event with compelling savings (“Up to 50% Off”). The challenge was to create assets that worked effectively across all channels while maintaining brand consistency and driving urgency.
Solution
I took full ownership of the creative direction and production of a multi-format campaign featuring both animated and static assets optimized for maximum engagement and conversion.
I took full ownership of the creative direction and production of a multi-format campaign featuring both animated and static assets optimized for maximum engagement and conversion.
Execution
• Designed a full suite of animated and static creatives including website banners, email headers, social media posts, Stories, Reels, and targeted ads.
• Created subtle motion graphics with dynamic reveals and transitions to add energy and urgency.
• Ensured every asset was tailored to platform specifications while maintaining strong brand alignment and visual consistency.
• Balanced bold, scannable static designs with energetic animations to stop scrolls and inspire action.
• Designed a full suite of animated and static creatives including website banners, email headers, social media posts, Stories, Reels, and targeted ads.
• Created subtle motion graphics with dynamic reveals and transitions to add energy and urgency.
• Ensured every asset was tailored to platform specifications while maintaining strong brand alignment and visual consistency.
• Balanced bold, scannable static designs with energetic animations to stop scrolls and inspire action.
Result
The campaign delivered a unified, compelling presence across all digital touchpoints. It successfully captured attention, communicated the limited-time savings, and drove measurable traffic, clicks, and sales during the Long Weekend Event.
The campaign delivered a unified, compelling presence across all digital touchpoints. It successfully captured attention, communicated the limited-time savings, and drove measurable traffic, clicks, and sales during the Long Weekend Event.
CAMPAIGN DESIGN
Zest for Summer Citrus Collection Campaign
Zest for Summer Citrus Collection Campaign
Situation
Sur La Table wanted to promote their limited-time Citrus Collection of vibrant patterned linens, colourful ceramics, and summer entertaining essentials. The goal was to create a fresh, energetic campaign that captured the joy of the season and drove sales across digital channels.
Sur La Table wanted to promote their limited-time Citrus Collection of vibrant patterned linens, colourful ceramics, and summer entertaining essentials. The goal was to create a fresh, energetic campaign that captured the joy of the season and drove sales across digital channels.
Solution
I led the creative direction for a vibrant, citrus-inspired multi-channel campaign that infused Sur La Table’s digital presence with sunshine and playfulness while maintaining their premium brand aesthetic.
I led the creative direction for a vibrant, citrus-inspired multi-channel campaign that infused Sur La Table’s digital presence with sunshine and playfulness while maintaining their premium brand aesthetic.
Execution
• Designed a cohesive suite of assets including animated email headers, website banners, and lively social media posts (Instagram, Facebook, TikTok).
• Used bold sunny colours, crisp typography, juicy product photography, and dynamic motion graphics to evoke freshness and fun.
• Created refreshing website banners showcasing lemon-yellow cookware and lime-hued tools.
• Ensured all visuals aligned with Sur La Table’s premium kitchenware identity while delivering high-energy seasonal appeal.
• Designed a cohesive suite of assets including animated email headers, website banners, and lively social media posts (Instagram, Facebook, TikTok).
• Used bold sunny colours, crisp typography, juicy product photography, and dynamic motion graphics to evoke freshness and fun.
• Created refreshing website banners showcasing lemon-yellow cookware and lime-hued tools.
• Ensured all visuals aligned with Sur La Table’s premium kitchenware identity while delivering high-energy seasonal appeal.
Result
The “Zest for Summer” campaign successfully sparked immediate excitement, increased traffic, and drove strong sales for the limited-edition Citrus Collection. It effectively cleared seasonal inventory and reinforced Sur La Table’s position as the destination for inspired, joyful home entertaining.
The “Zest for Summer” campaign successfully sparked immediate excitement, increased traffic, and drove strong sales for the limited-edition Citrus Collection. It effectively cleared seasonal inventory and reinforced Sur La Table’s position as the destination for inspired, joyful home entertaining.
CAMPAIGN DESIGN
Holiday Wrap Up Sale Online & In-Store Promotion
Holiday Wrap Up Sale Online & In-Store Promotion
Situation
Sur La Table needed an effective end-of-season digital campaign to promote the Holiday Wrap Up Sale across online and in-store channels, aiming to drive final clearance of inventory and maximize post-holiday revenue.
Sur La Table needed an effective end-of-season digital campaign to promote the Holiday Wrap Up Sale across online and in-store channels, aiming to drive final clearance of inventory and maximize post-holiday revenue.
Solution
I designed a series of animated digital assets that were visually compelling, on-brand, and strategically aligned with the campaign’s goals of urgency and conversion.
I designed a series of animated digital assets that were visually compelling, on-brand, and strategically aligned with the campaign’s goals of urgency and conversion.
Execution
• Created animated assets optimized for multiple platforms including email, website banners, and social media.
• Ensured all visuals maintained strong brand consistency while delivering clear promotional messaging.
• Presented concepts to stakeholders for approval and efficiently produced final assets for deployment.
• Focused on streamlined production without compromising design quality or impact.
• Created animated assets optimized for multiple platforms including email, website banners, and social media.
• Ensured all visuals maintained strong brand consistency while delivering clear promotional messaging.
• Presented concepts to stakeholders for approval and efficiently produced final assets for deployment.
• Focused on streamlined production without compromising design quality or impact.
Result
The Holiday Wrap Up Sale campaign successfully engaged the audience, driving increased interest, traffic, and conversions. The animated assets contributed to a cohesive and effective promotion that supported Sur La Table’s digital and in-store sales objectives in a results-driven manner.
The Holiday Wrap Up Sale campaign successfully engaged the audience, driving increased interest, traffic, and conversions. The animated assets contributed to a cohesive and effective promotion that supported Sur La Table’s digital and in-store sales objectives in a results-driven manner.
SOCIAL MEDIA DESIGN
Sur La Table Mother’s Day 2024 “For the Woman Who Taught You Flavour”
Sur La Table Mother’s Day 2024 “For the Woman Who Taught You Flavour”
Situation
Sur La Table needed a heartfelt and emotionally resonant Mother’s Day campaign to celebrate moms while driving gift purchases in the premium kitchenware and home goods category.
Sur La Table needed a heartfelt and emotionally resonant Mother’s Day campaign to celebrate moms while driving gift purchases in the premium kitchenware and home goods category.
Solution
I designed a tender, story-driven social media campaign that transformed feeds into a warm love letter to mothers, using soft animated banners to showcase thoughtful gift ideas.
I designed a tender, story-driven social media campaign that transformed feeds into a warm love letter to mothers, using soft animated banners to showcase thoughtful gift ideas.
Execution
• Created a series of looping animated banners featuring gentle motion: pastel stand mixers blooming, teapots pouring steam hearts, monogrammed cutting boards with fresh flowers, and aprons tying themselves with a bow.
• Used a soft, tender colour palette and elegant typography to evoke warmth and nostalgia.
• Designed the assets to cycle smoothly, giving each product its own “that’s so Mom” moment while maintaining strong brand consistency.
• Optimized the creatives for Instagram, Facebook, and other social platforms.
• Created a series of looping animated banners featuring gentle motion: pastel stand mixers blooming, teapots pouring steam hearts, monogrammed cutting boards with fresh flowers, and aprons tying themselves with a bow.
• Used a soft, tender colour palette and elegant typography to evoke warmth and nostalgia.
• Designed the assets to cycle smoothly, giving each product its own “that’s so Mom” moment while maintaining strong brand consistency.
• Optimized the creatives for Instagram, Facebook, and other social platforms.
Result
The campaign achieved record engagement, shares, saves, and last-minute orders. It successfully deepened emotional brand affinity and loyalty while driving strong conversions, reinforcing Sur La Table’s position as the go-to destination for meaningful, premium Mother’s Day gifting.
The campaign achieved record engagement, shares, saves, and last-minute orders. It successfully deepened emotional brand affinity and loyalty while driving strong conversions, reinforcing Sur La Table’s position as the go-to destination for meaningful, premium Mother’s Day gifting.
CAMPAIGN DESIGN
Overstock Sale Digital Campaign Summer & Winter Deep Discounts
Overstock Sale Digital Campaign Summer & Winter Deep Discounts
Situation
Sur La Table needed strong, consistent digital campaigns to promote their Overstock Sales during both summer and winter seasons. The goal was to clear excess inventory while maintaining the brand’s premium positioning and driving traffic, engagement, and conversions across all digital channels.
Sur La Table needed strong, consistent digital campaigns to promote their Overstock Sales during both summer and winter seasons. The goal was to clear excess inventory while maintaining the brand’s premium positioning and driving traffic, engagement, and conversions across all digital channels.
Solution
I designed a cohesive suite of high-impact digital assets that combined strategic creativity with Sur La Table’s seasonal branded colour palettes to create compelling promotions for the Overstock Sale.
I designed a cohesive suite of high-impact digital assets that combined strategic creativity with Sur La Table’s seasonal branded colour palettes to create compelling promotions for the Overstock Sale.
Execution
• Collaborated closely with the Senior Art Director to develop visually striking assets.
• Created eye-catching social media visuals, immersive website banners, and engaging email modules.
• Applied consistent brand identity through colour, typography, imagery, and messaging across all touch-points.
• Focused on storytelling that invited customers to explore, engage, and shop the discounted premium kitchenware and home goods.
• Collaborated closely with the Senior Art Director to develop visually striking assets.
• Created eye-catching social media visuals, immersive website banners, and engaging email modules.
• Applied consistent brand identity through colour, typography, imagery, and messaging across all touch-points.
• Focused on storytelling that invited customers to explore, engage, and shop the discounted premium kitchenware and home goods.
Result
The Overstock Sale campaigns successfully captured attention, increased engagement, and drove measurable traffic and sales. The assets turned casual browsers into loyal customers while effectively clearing seasonal inventory and reinforcing Sur La Table’s reputation for premium quality and joyful home entertaining.
The Overstock Sale campaigns successfully captured attention, increased engagement, and drove measurable traffic and sales. The assets turned casual browsers into loyal customers while effectively clearing seasonal inventory and reinforcing Sur La Table’s reputation for premium quality and joyful home entertaining.
CAMPAIGN DESIGN
Chef'n Fruit & Veggie Tools “Buy Two, Get One Free” Digital Campaign
Chef'n Fruit & Veggie Tools “Buy Two, Get One Free” Digital Campaign
Situation
Sur La Table wanted to drive sales and increase visibility for the Chef'n Fruit & Veggie Tools collection. They needed a compelling promotional campaign that would stand out in a competitive kitchenware market and motivate customers to purchase.
Sur La Table wanted to drive sales and increase visibility for the Chef'n Fruit & Veggie Tools collection. They needed a compelling promotional campaign that would stand out in a competitive kitchenware market and motivate customers to purchase.
Solution
I conceptualized and led a high-impact “Buy Two, Get One Free” multi-channel digital campaign designed to engage customers, highlight product benefits, and drive conversions while maintaining Sur La Table’s premium brand identity.
I conceptualized and led a high-impact “Buy Two, Get One Free” multi-channel digital campaign designed to engage customers, highlight product benefits, and drive conversions while maintaining Sur La Table’s premium brand identity.
Execution
• Developed creative campaign concepts and successfully presented them to stakeholders, securing full buy-in and team alignment.
• Designed a complete suite of cohesive digital assets, including website banners, animated social media posts, email headers, and targeted display ads.
• Created resonant messaging paired with strong calls-to-action to inspire immediate purchases.
• Ensured visual storytelling, brand consistency, and seamless execution across all channels, collaborating closely with cross-functional teams for production and deployment.
• Developed creative campaign concepts and successfully presented them to stakeholders, securing full buy-in and team alignment.
• Designed a complete suite of cohesive digital assets, including website banners, animated social media posts, email headers, and targeted display ads.
• Created resonant messaging paired with strong calls-to-action to inspire immediate purchases.
• Ensured visual storytelling, brand consistency, and seamless execution across all channels, collaborating closely with cross-functional teams for production and deployment.
Result
The campaign successfully engaged audiences and drove measurable sales for the Chef'n product line. It delivered a dynamic, results-oriented promotion that strengthened Sur La Table’s position in the kitchen tools and gadgets market, demonstrating the ability to blend creative innovation with strategic execution for tangible business impact.
The campaign successfully engaged audiences and drove measurable sales for the Chef'n product line. It delivered a dynamic, results-oriented promotion that strengthened Sur La Table’s position in the kitchen tools and gadgets market, demonstrating the ability to blend creative innovation with strategic execution for tangible business impact.
CAMPAIGN DESIGN
Sur La Table Ceramic Nonstick Cookware New & Exclusive Product Launch
Sur La Table Ceramic Nonstick Cookware New & Exclusive Product Launch
Situation
Sur La Table was launching a new line of Ceramic Nonstick Cookware and needed a compelling digital campaign to generate excitement, drive awareness, and convert interest into sales for this exclusive collection.
Sur La Table was launching a new line of Ceramic Nonstick Cookware and needed a compelling digital campaign to generate excitement, drive awareness, and convert interest into sales for this exclusive collection.
Solution
I led the creative development of a visually immersive multi-channel campaign that brought the new cookware to life through dynamic animation and cohesive storytelling across social media, email, and the website.
I led the creative development of a visually immersive multi-channel campaign that brought the new cookware to life through dynamic animation and cohesive storytelling across social media, email, and the website.
Execution
• Collaborated closely with the Senior Art Director to conceptualize and produce a suite of captivating animated assets for social media and email modules.
• Designed animated sequences that told a compelling product story, capturing attention and building anticipation.
• Created high-impact website banners and engaging Product Listing Pages (PLPs) to deliver a seamless browsing experience.
• Ensured all visuals used bold typography, strategic colour palettes, and strong product-focused imagery while maintaining brand consistency.
• Collaborated closely with the Senior Art Director to conceptualize and produce a suite of captivating animated assets for social media and email modules.
• Designed animated sequences that told a compelling product story, capturing attention and building anticipation.
• Created high-impact website banners and engaging Product Listing Pages (PLPs) to deliver a seamless browsing experience.
• Ensured all visuals used bold typography, strategic colour palettes, and strong product-focused imagery while maintaining brand consistency.
Result
The campaign successfully generated significant buzz and excitement around the new Ceramic Nonstick Cookware line. It created an immersive digital experience that increased engagement and drove strong conversions, effectively turning viewers into customers and strengthening Sur La Table’s position in the premium kitchenware market.
The campaign successfully generated significant buzz and excitement around the new Ceramic Nonstick Cookware line. It created an immersive digital experience that increased engagement and drove strong conversions, effectively turning viewers into customers and strengthening Sur La Table’s position in the premium kitchenware market.
CAMPAIGN DESIGN
Winter Sale & Clearance Multi-Channel Digital Campaign
Winter Sale & Clearance Multi-Channel Digital Campaign
Situation
Sur La Table needed a cohesive and visually compelling winter sale and clearance campaign to drive traffic and sales across both online and in-store channels while maintaining their premium brand identity during the important post-holiday season.
Sur La Table needed a cohesive and visually compelling winter sale and clearance campaign to drive traffic and sales across both online and in-store channels while maintaining their premium brand identity during the important post-holiday season.
Solution
I led the creative direction for a unified multi-channel campaign that bridged physical retail and digital experiences using corporate photography and a seasonal branded colour palette.
I led the creative direction for a unified multi-channel campaign that bridged physical retail and digital experiences using corporate photography and a seasonal branded colour palette.
Execution
• Designed a full suite of high-impact assets including website banners, email headers, website takeovers, social media posts, and promotional graphics.
• Integrated stunning product photography with bold yet elegant layouts, dynamic product spotlights, and clear calls-to-action.
• Ensured seamless brand consistency and visual storytelling across all digital touch-points.
• Created a seamless narrative that connected the in-store shopping experience with the online promotion.
• Designed a full suite of high-impact assets including website banners, email headers, website takeovers, social media posts, and promotional graphics.
• Integrated stunning product photography with bold yet elegant layouts, dynamic product spotlights, and clear calls-to-action.
• Ensured seamless brand consistency and visual storytelling across all digital touch-points.
• Created a seamless narrative that connected the in-store shopping experience with the online promotion.
Result
The campaign successfully engaged customers and drove measurable results — increasing traffic, conversions, and both online and in-store sales. It strengthened Sur La Table’s premium positioning while effectively clearing seasonal inventory through a unified, inviting brand experience.
The campaign successfully engaged customers and drove measurable results — increasing traffic, conversions, and both online and in-store sales. It strengthened Sur La Table’s premium positioning while effectively clearing seasonal inventory through a unified, inviting brand experience.
CAMPAIGN DESIGN
Joy to the Cook Sale Holiday Digital Campaign
Joy to the Cook Sale Holiday Digital Campaign
Situation
Sur La Table needed a festive and effective digital campaign to promote the “Joy to the Cook Sale” during the critical holiday season. The goal was to highlight seasonal deals on premium cookware and kitchen gifts while driving traffic, engagement, and sales across both online and in-store channels.
Sur La Table needed a festive and effective digital campaign to promote the “Joy to the Cook Sale” during the critical holiday season. The goal was to highlight seasonal deals on premium cookware and kitchen gifts while driving traffic, engagement, and sales across both online and in-store channels.
Solution
I designed a suite of animated digital assets that captured the joyful, celebratory spirit of the season while maintaining Sur La Table’s premium brand aesthetic.
I designed a suite of animated digital assets that captured the joyful, celebratory spirit of the season while maintaining Sur La Table’s premium brand aesthetic.
Execution
• Created visually compelling animations featuring smooth transitions, joyful motion, bold typography, and strategic calls-to-action.
• Developed assets optimized for multiple channels: email headers, website banners, social media posts, Stories, and in-store digital displays.
• Worked from concept through stakeholder approval, ensuring all visuals aligned with campaign objectives and brand guidelines.
• Focused on high-engagement storytelling that resonated with home chefs and holiday shoppers.
• Created visually compelling animations featuring smooth transitions, joyful motion, bold typography, and strategic calls-to-action.
• Developed assets optimized for multiple channels: email headers, website banners, social media posts, Stories, and in-store digital displays.
• Worked from concept through stakeholder approval, ensuring all visuals aligned with campaign objectives and brand guidelines.
• Focused on high-engagement storytelling that resonated with home chefs and holiday shoppers.
Result
The campaign successfully captured attention and drove significant traffic, increased conversions, and contributed to strong sales performance during the holiday season. It reinforced Sur La Table’s position as the go-to destination for premium kitchen essentials and seasonal inspiration.
The campaign successfully captured attention and drove significant traffic, increased conversions, and contributed to strong sales performance during the holiday season. It reinforced Sur La Table’s position as the go-to destination for premium kitchen essentials and seasonal inspiration.
CAMPAIGN DESIGN
Holiday Gifting Blitz “Unwrap the Perfect Present”
Holiday Gifting Blitz “Unwrap the Perfect Present”
Situation
Sur La Table needed a festive, high-urgency holiday campaign to drive gifting sales during the peak season. The goal was to make gift shopping feel joyful and exciting while clearing holiday inventory and maintaining the brand’s premium positioning.
Sur La Table needed a festive, high-urgency holiday campaign to drive gifting sales during the peak season. The goal was to make gift shopping feel joyful and exciting while clearing holiday inventory and maintaining the brand’s premium positioning.
Solution
I led the creative direction for the “Holiday Gifting Blitz” campaign, transforming the idea of gift-giving into a visually delightful, multi-channel experience centered around beautifully wrapped presents.
I led the creative direction for the “Holiday Gifting Blitz” campaign, transforming the idea of gift-giving into a visually delightful, multi-channel experience centered around beautifully wrapped presents.
Execution
• Designed animated emails and social media assets featuring festive gift boxes with a playful “Shop Now” CTA button that rocked side-to-side, creating anticipation and excitement.
• Created matching web banners showcasing stacked gift boxes with subtle motion and cheerful seasonal branding.
• Used rich holiday colours, elegant typography, soft animations, and strategic product spotlights to deliver a cohesive and immersive experience.
• Ensured all assets worked seamlessly across email, website, and social channels.
• Designed animated emails and social media assets featuring festive gift boxes with a playful “Shop Now” CTA button that rocked side-to-side, creating anticipation and excitement.
• Created matching web banners showcasing stacked gift boxes with subtle motion and cheerful seasonal branding.
• Used rich holiday colours, elegant typography, soft animations, and strategic product spotlights to deliver a cohesive and immersive experience.
• Ensured all assets worked seamlessly across email, website, and social channels.
Result
The campaign successfully turned routine browsing into joyful gifting moments, driving strong traffic, engagement, clicks, and conversions. It helped clear holiday inventory efficiently and reinforced Sur La Table’s reputation as the ultimate destination for thoughtful, premium gifts during the busiest time of the year.
The campaign successfully turned routine browsing into joyful gifting moments, driving strong traffic, engagement, clicks, and conversions. It helped clear holiday inventory efficiently and reinforced Sur La Table’s reputation as the ultimate destination for thoughtful, premium gifts during the busiest time of the year.
CAMPAIGN DESIGN
Long Weekend Toast “Raise a Hue for Holiday Weekends”
Long Weekend Toast “Raise a Hue for Holiday Weekends”
Situation
Sur La Table wanted to capitalize on long holiday weekends by promoting their vibrant collection of colorful glassware. The goal was to create a joyful, summery campaign that would drive traffic, increase sales, and clear seasonal inventory while maintaining the brand’s premium aesthetic.
Sur La Table wanted to capitalize on long holiday weekends by promoting their vibrant collection of colorful glassware. The goal was to create a joyful, summery campaign that would drive traffic, increase sales, and clear seasonal inventory while maintaining the brand’s premium aesthetic.
Solution
I designed a vibrant, high-energy campaign called Long Weekend Toast that celebrated relaxed holiday entertaining and positioned Sur La Table’s jewel-toned glassware as the perfect companion for summer gatherings.
I designed a vibrant, high-energy campaign called Long Weekend Toast that celebrated relaxed holiday entertaining and positioned Sur La Table’s jewel-toned glassware as the perfect companion for summer gatherings.
Execution
• Created custom banners optimized for third-party partners, affiliates, email, website takeovers, and social channels.
• Featured radiant sunset shades of tumblers, stemless wine glasses, and pitchers with bold product close-ups and clean typography.
• Used bright, high-contrast visuals and strategic calls-to-action to evoke backyard barbecues and effortless entertaining.
• Ensured seamless brand consistency and strong visual storytelling across all touchpoints.
• Created custom banners optimized for third-party partners, affiliates, email, website takeovers, and social channels.
• Featured radiant sunset shades of tumblers, stemless wine glasses, and pitchers with bold product close-ups and clean typography.
• Used bright, high-contrast visuals and strategic calls-to-action to evoke backyard barbecues and effortless entertaining.
• Ensured seamless brand consistency and strong visual storytelling across all touchpoints.
Result
The campaign successfully generated excitement during peak long weekend periods, driving traffic, conversions, and sales of the colorful glassware collection. It helped clear seasonal inventory while reinforcing Sur La Table’s position as the go-to destination for high-quality, vibrant entertaining essentials.
The campaign successfully generated excitement during peak long weekend periods, driving traffic, conversions, and sales of the colorful glassware collection. It helped clear seasonal inventory while reinforcing Sur La Table’s position as the go-to destination for high-quality, vibrant entertaining essentials.
CAMPAIGN DESIGN
Things We Love Valentine’s Day Campaign
Things We Love Valentine’s Day Campaign
Situation
Sur La Table wanted to create a romantic and emotionally engaging Valentine’s Day campaign to drive traffic, interaction, and sales. The challenge was to craft a promotion that felt warm, elegant, and premium while appealing to customers looking for meaningful gifts and kitchen experiences.
Sur La Table wanted to create a romantic and emotionally engaging Valentine’s Day campaign to drive traffic, interaction, and sales. The challenge was to craft a promotion that felt warm, elegant, and premium while appealing to customers looking for meaningful gifts and kitchen experiences.
Solution
I designed a heartfelt “Things We Love” digital campaign that blended romance with Sur La Table’s upscale brand identity, creating an immersive experience across multiple channels.
I designed a heartfelt “Things We Love” digital campaign that blended romance with Sur La Table’s upscale brand identity, creating an immersive experience across multiple channels.
Execution
• Collaborated closely with the e-Commerce Director to develop captivating creative concepts and secured stakeholder buy-in.
• Produced a full suite of assets including animated banners, social media posts, email headers, and website visuals.
• Focused on warm, romantic visuals with elegant typography, soft colour palettes, and thoughtful details to evoke love and excitement.
• Ensured all assets maintained strong brand consistency while delivering emotional storytelling and clear calls-to-action.
• Collaborated closely with the e-Commerce Director to develop captivating creative concepts and secured stakeholder buy-in.
• Produced a full suite of assets including animated banners, social media posts, email headers, and website visuals.
• Focused on warm, romantic visuals with elegant typography, soft colour palettes, and thoughtful details to evoke love and excitement.
• Ensured all assets maintained strong brand consistency while delivering emotional storytelling and clear calls-to-action.
Result
The campaign successfully created an emotional connection with the audience, driving significant traffic, engagement, and sales during the Valentine’s Day period. It strengthened brand affinity and positioned Sur La Table as a destination for thoughtful, premium gifting and culinary inspiration.
The campaign successfully created an emotional connection with the audience, driving significant traffic, engagement, and sales during the Valentine’s Day period. It strengthened brand affinity and positioned Sur La Table as a destination for thoughtful, premium gifting and culinary inspiration.
CAMPAIGN DESIGN
Skillet Flash Sale Bi-Weekly Animation Series
Skillet Flash Sale Bi-Weekly Animation Series
Situation
Sur La Table needed a consistent and high-impact way to promote their recurring Skillet Flash Sales. The challenge was to create visually dynamic content that would cut through crowded feeds, highlight premium cookware, and drive urgency for limited-time deals while maintaining the brand’s upscale aesthetic.
Sur La Table needed a consistent and high-impact way to promote their recurring Skillet Flash Sales. The challenge was to create visually dynamic content that would cut through crowded feeds, highlight premium cookware, and drive urgency for limited-time deals while maintaining the brand’s upscale aesthetic.
Solution
I developed a bi-weekly animation series specifically tailored for the Skillet Flash Sale promotions, delivering energetic, brand-aligned motion graphics that elevated each sale event.
I developed a bi-weekly animation series specifically tailored for the Skillet Flash Sale promotions, delivering energetic, brand-aligned motion graphics that elevated each sale event.
Execution
• Designed high-energy animations featuring strategic storytelling, smooth transitions, product reveals, and subtle motion effects.
• Created unique colour palettes for each sale theme while staying true to Sur La Table’s signature aesthetic.
• Optimized and resized assets for multiple channels: email headers, website banners, social media Stories, posts, and Reels.
• Focused on highlighting the quality, versatility, and value of the skillets to encourage immediate purchases.
• Designed high-energy animations featuring strategic storytelling, smooth transitions, product reveals, and subtle motion effects.
• Created unique colour palettes for each sale theme while staying true to Sur La Table’s signature aesthetic.
• Optimized and resized assets for multiple channels: email headers, website banners, social media Stories, posts, and Reels.
• Focused on highlighting the quality, versatility, and value of the skillets to encourage immediate purchases.
Result
The animation series consistently captured attention, boosted engagement, and drove strong traffic and sales during every flash sale. The dynamic, high-conversion creatives helped make the Skillet Flash Sales a successful, recurring revenue driver while reinforcing Sur La Table’s premium kitchenware positioning.
The animation series consistently captured attention, boosted engagement, and drove strong traffic and sales during every flash sale. The dynamic, high-conversion creatives helped make the Skillet Flash Sales a successful, recurring revenue driver while reinforcing Sur La Table’s premium kitchenware positioning.
CAMPAIGN DESIGN
In-Store GWP Promotion Spend $125, Get a Free Apron
In-Store GWP Promotion Spend $125, Get a Free Apron
Situation
Sur La Table wanted to drive in-store traffic and increase average transaction value through an appealing Gift With Purchase (GWP) offer. The challenge was to promote a limited-edition free apron in a way that felt exciting, premium, and visually compelling enough to motivate customers to visit physical stores.
Sur La Table wanted to drive in-store traffic and increase average transaction value through an appealing Gift With Purchase (GWP) offer. The challenge was to promote a limited-edition free apron in a way that felt exciting, premium, and visually compelling enough to motivate customers to visit physical stores.
Solution
I designed a lively animated email campaign centered around the “Spend $125, Walk Out Wearing the Cutest Free Apron” promotion, turning the apron into the hero of the campaign.
I designed a lively animated email campaign centered around the “Spend $125, Walk Out Wearing the Cutest Free Apron” promotion, turning the apron into the hero of the campaign.
Execution
• Created animated email banners featuring the apron “dancing” across the screen with smooth, playful motion.
• Paired the animation with clear, benefit-driven messaging: “Spend $125, Get a Free Apron.”
• Optimized the assets for strong inbox performance and mobile responsiveness.
• Ensured the visuals maintained Sur La Table’s premium brand aesthetic while generating excitement and urgency.
• Created animated email banners featuring the apron “dancing” across the screen with smooth, playful motion.
• Paired the animation with clear, benefit-driven messaging: “Spend $125, Get a Free Apron.”
• Optimized the assets for strong inbox performance and mobile responsiveness.
• Ensured the visuals maintained Sur La Table’s premium brand aesthetic while generating excitement and urgency.
Result
The campaign successfully drove significant foot traffic to Sur La Table stores, increased average order value, and enhanced the overall shopping experience. Customers responded positively to the stylish reward, boosting sales and reinforcing the brand’s reputation for generous, memorable in-store promotions.
The campaign successfully drove significant foot traffic to Sur La Table stores, increased average order value, and enhanced the overall shopping experience. Customers responded positively to the stylish reward, boosting sales and reinforcing the brand’s reputation for generous, memorable in-store promotions.
SOCIAL MEDIA DESIGN
Sur La Table Mother’s Day 2023 “For the Woman Who Taught You Flavour”
Sur La Table Mother’s Day 2023 “For the Woman Who Taught You Flavour”
Situation
Sur La Table needed a heartfelt and visually engaging Mother’s Day campaign to celebrate moms while driving gift purchases in the premium kitchenware and home goods category. The campaign had to feel emotional, warm, and on-brand without being overly commercial.
Sur La Table needed a heartfelt and visually engaging Mother’s Day campaign to celebrate moms while driving gift purchases in the premium kitchenware and home goods category. The campaign had to feel emotional, warm, and on-brand without being overly commercial.
Solution
I designed a series of animated social media banners that turned the feed into a tender, storybook-style tribute to mothers, using soft looping animations to showcase thoughtful gift ideas.
I designed a series of animated social media banners that turned the feed into a tender, storybook-style tribute to mothers, using soft looping animations to showcase thoughtful gift ideas.
Execution
• Created elegant, looping animated banners featuring gentle motion — pastel stand mixers blooming, teapots pouring steam hearts, monogrammed cutting boards with fresh flowers, and aprons tying themselves with a bow.
• Used a soft, tender colour palette and refined typography to evoke warmth and nostalgia.
• Designed the assets to cycle smoothly, giving each product its own “that’s so Mom” moment while maintaining strong brand consistency.
• Optimized the creatives for Instagram, Facebook, and other social platforms.
• Created elegant, looping animated banners featuring gentle motion — pastel stand mixers blooming, teapots pouring steam hearts, monogrammed cutting boards with fresh flowers, and aprons tying themselves with a bow.
• Used a soft, tender colour palette and refined typography to evoke warmth and nostalgia.
• Designed the assets to cycle smoothly, giving each product its own “that’s so Mom” moment while maintaining strong brand consistency.
• Optimized the creatives for Instagram, Facebook, and other social platforms.
Result
The campaign generated record engagement, shares, saves, and last-minute orders. It successfully deepened emotional brand affinity and loyalty while driving strong conversions for Mother’s Day gifting, reinforcing Sur La Table’s position as the go-to destination for meaningful kitchen and home experiences.
The campaign generated record engagement, shares, saves, and last-minute orders. It successfully deepened emotional brand affinity and loyalty while driving strong conversions for Mother’s Day gifting, reinforcing Sur La Table’s position as the go-to destination for meaningful kitchen and home experiences.
CAMPAIGN DESIGN
Join the Table 2023–2024 Sur La Table Careers Promotion
Join the Table 2023–2024 Sur La Table Careers Promotion
Situation
Sur La Table was looking to attract passionate food lovers and talented individuals to join their growing team of 59 stores across the United States. They needed a recruitment campaign that would position the brand as an exciting, welcoming, and people-first place to build a culinary career.
Sur La Table was looking to attract passionate food lovers and talented individuals to join their growing team of 59 stores across the United States. They needed a recruitment campaign that would position the brand as an exciting, welcoming, and people-first place to build a culinary career.
Solution
I designed a warm and aspirational “We’re Hiring” campaign titled Join the Table, focused on showcasing the joy and community of working at Sur La Table through lifestyle-driven visuals.
I designed a warm and aspirational “We’re Hiring” campaign titled Join the Table, focused on showcasing the joy and community of working at Sur La Table through lifestyle-driven visuals.
Execution
• Created a cohesive series of banners and promotional assets for email newsletters, website headers, and social media feeds.
• Used inviting imagery of vibrant kitchens, smiling team members, and authentic in-store moments.
• Paired the visuals with clear, compelling messaging and the call-to-action: “Unlock an exciting culinary career.”
• Maintained strong brand consistency while making the campaign feel approachable and emotionally resonant.
• Created a cohesive series of banners and promotional assets for email newsletters, website headers, and social media feeds.
• Used inviting imagery of vibrant kitchens, smiling team members, and authentic in-store moments.
• Paired the visuals with clear, compelling messaging and the call-to-action: “Unlock an exciting culinary career.”
• Maintained strong brand consistency while making the campaign feel approachable and emotionally resonant.
Result
The campaign successfully attracted quality candidates and reinforced Sur La Table’s reputation as a desirable employer in the premium kitchenware and culinary retail space. The warm, lifestyle-focused visuals helped create an emotional connection with potential team members and supported recruitment efforts across multiple channels.
The campaign successfully attracted quality candidates and reinforced Sur La Table’s reputation as a desirable employer in the premium kitchenware and culinary retail space. The warm, lifestyle-focused visuals helped create an emotional connection with potential team members and supported recruitment efforts across multiple channels.
CAMPAIGN DESIGN
Extra 20% Off Clearance Bi-Weekly Animation Series
Extra 20% Off Clearance Bi-Weekly Animation Series
Situation
Sur La Table needed a consistent and visually engaging way to promote their recurring Extra 20% Off Clearance events. The goal was to create urgency and excitement around clearing inventory while maintaining the brand’s premium aesthetic and driving strong sales performance.
Sur La Table needed a consistent and visually engaging way to promote their recurring Extra 20% Off Clearance events. The goal was to create urgency and excitement around clearing inventory while maintaining the brand’s premium aesthetic and driving strong sales performance.
Solution
I developed a bi-weekly animation series tailored specifically for the Extra 20% Off Clearance promotions, using dynamic motion graphics to transform standard clearance messaging into compelling, must-shop moments.
I developed a bi-weekly animation series tailored specifically for the Extra 20% Off Clearance promotions, using dynamic motion graphics to transform standard clearance messaging into compelling, must-shop moments.
Execution
• Designed story-driven animations that aligned with quarterly colour palettes and custom messaging.
• Incorporated smooth transitions, subtle product reveals, and engaging motion effects to highlight seasonal themes and irresistible deals.
• Optimized and resized assets for multi-channel deployment: email headers, website banners, social media Stories, feed posts, and targeted ads.
• Ensured every animation maintained strong brand consistency and premium quality.
• Designed story-driven animations that aligned with quarterly colour palettes and custom messaging.
• Incorporated smooth transitions, subtle product reveals, and engaging motion effects to highlight seasonal themes and irresistible deals.
• Optimized and resized assets for multi-channel deployment: email headers, website banners, social media Stories, feed posts, and targeted ads.
• Ensured every animation maintained strong brand consistency and premium quality.
Result
The animation series successfully amplified visibility, increased engagement, and drove measurable sales during clearance periods. It helped clear inventory efficiently while reinforcing Sur La Table’s reputation for delivering timely value and high-quality promotions across all digital touchpoints.
The animation series successfully amplified visibility, increased engagement, and drove measurable sales during clearance periods. It helped clear inventory efficiently while reinforcing Sur La Table’s reputation for delivering timely value and high-quality promotions across all digital touchpoints.
CAMPAIGN DESIGN
Great Gift Sale Animated Gift Reveal Campaign
Great Gift Sale Animated Gift Reveal Campaign
Situation
Sur La Table needed a standout holiday campaign to promote their Great Gift Sale and encourage customers to shop for premium kitchen gifts during the peak season. The challenge was to create excitement and urgency while maintaining the brand’s elegant, premium aesthetic.
Sur La Table needed a standout holiday campaign to promote their Great Gift Sale and encourage customers to shop for premium kitchen gifts during the peak season. The challenge was to create excitement and urgency while maintaining the brand’s elegant, premium aesthetic.
Solution
I designed three captivating animated gift reveal options that turned the promotion into a theatrical, immersive experience, making the act of gifting feel magical and irresistible.
I designed three captivating animated gift reveal options that turned the promotion into a theatrical, immersive experience, making the act of gifting feel magical and irresistible.
Execution
• Created three animated versions: two featuring wrapped gifts dramatically opening to reveal products (knives, Dutch ovens, appliances) rising like treasures, and a third with ribboned boxes cycling in a hypnotic rhythm.
• Used smooth, elegant motion, rich seasonal colours, crisp typography, and strategic reveals to build anticipation.
• Optimized the assets for deployment across email headers, website banners, and social media channels.
• Ensured all animations aligned perfectly with Sur La Table’s premium brand identity.
• Created three animated versions: two featuring wrapped gifts dramatically opening to reveal products (knives, Dutch ovens, appliances) rising like treasures, and a third with ribboned boxes cycling in a hypnotic rhythm.
• Used smooth, elegant motion, rich seasonal colours, crisp typography, and strategic reveals to build anticipation.
• Optimized the assets for deployment across email headers, website banners, and social media channels.
• Ensured all animations aligned perfectly with Sur La Table’s premium brand identity.
Result
The campaign successfully transformed passive scrolling into eager clicks, driving strong engagement, traffic, and conversions during the holiday season. The animated reveals made the Great Gift Sale memorable, spotlighted the curated collection, and reinforced Sur La Table’s position as the ultimate destination for thoughtful, high-quality gifts.
The campaign successfully transformed passive scrolling into eager clicks, driving strong engagement, traffic, and conversions during the holiday season. The animated reveals made the Great Gift Sale memorable, spotlighted the curated collection, and reinforced Sur La Table’s position as the ultimate destination for thoughtful, high-quality gifts.
