Kanabia
Unique CBD Hemp Products
Freelance // 2020
Unique CBD Hemp Products
Freelance // 2020
THE PROJECT
Branding & Omni-Channel Marketing
Visual Identity & Asset Cohesion
Branding & Omni-Channel Marketing
Visual Identity & Asset Cohesion
Situation
Kanabia needed a cohesive visual identity across digital and physical channels (website assets, product mock-ups, and packaging) to strengthen brand trust, recognition, and market presence in the competitive CBD hemp product space.
Kanabia needed a cohesive visual identity across digital and physical channels (website assets, product mock-ups, and packaging) to strengthen brand trust, recognition, and market presence in the competitive CBD hemp product space.
Solution
I played a pivotal role in shaping and elevating the brand's visual identity through expert design across every channel, ensuring every element aligned with the brand's core aesthetic and strategic goals.
I played a pivotal role in shaping and elevating the brand's visual identity through expert design across every channel, ensuring every element aligned with the brand's core aesthetic and strategic goals.
Execution
Designed eye-catching website hero banners and intuitive icon sets to enhance user experience and navigation
Created photorealistic product mock-ups that showcased offerings in their most compelling light
Served as custodian of packaging and print marketing assets, strictly adhering to brand guidelines for flawless consistency in colour, typography, imagery, and messaging from screen to shelf
Maintained a unified approach across all touchpoints to reinforce trust and strengthen recognition
Designed eye-catching website hero banners and intuitive icon sets to enhance user experience and navigation
Created photorealistic product mock-ups that showcased offerings in their most compelling light
Served as custodian of packaging and print marketing assets, strictly adhering to brand guidelines for flawless consistency in colour, typography, imagery, and messaging from screen to shelf
Maintained a unified approach across all touchpoints to reinforce trust and strengthen recognition
Result
Delivered a powerful, multi-channel visual language that looked premium and intentional while performing as a strategic driver of customer engagement, loyalty, and conversion, contributing directly to heightened market presence and sales growth.
Delivered a powerful, multi-channel visual language that looked premium and intentional while performing as a strategic driver of customer engagement, loyalty, and conversion, contributing directly to heightened market presence and sales growth.
UX/UI DESIGN
Hero Promos & Carousel Highlights
Strategic Product Spotlights & High-Engagement Carousel Visuals Driving Conversions
Hero Promos & Carousel Highlights
Strategic Product Spotlights & High-Engagement Carousel Visuals Driving Conversions
Situation
Kanabia needed captivating homepage banners that could serve as the primary visual gateway to the website, highlighting key products and promotions while driving measurable user engagement and conversions in a competitive e-commerce landscape.
Kanabia needed captivating homepage banners that could serve as the primary visual gateway to the website, highlighting key products and promotions while driving measurable user engagement and conversions in a competitive e-commerce landscape.
Solution
I designed homepage banners with a dual focus, showcasing specific offerings in their most compelling light while functioning as powerful promotional tools that capture attention and encourage exploration.
I designed homepage banners with a dual focus, showcasing specific offerings in their most compelling light while functioning as powerful promotional tools that capture attention and encourage exploration.
Execution
Integrated banners into dynamic carousel formats, ensuring seamless rotation, smooth transitions, and optimal cross-device performance
Maintained strict alignment with the brand's aesthetic (consistent colour palettes, typography, imagery style, and messaging) for a cohesive experience from the first scroll
Applied clear hierarchy, persuasive visuals, and intuitive calls-to-action to guide users toward conversion
Focused on UX/UI excellence, ensuring every banner performed strategically as well as looked compelling
Integrated banners into dynamic carousel formats, ensuring seamless rotation, smooth transitions, and optimal cross-device performance
Maintained strict alignment with the brand's aesthetic (consistent colour palettes, typography, imagery style, and messaging) for a cohesive experience from the first scroll
Applied clear hierarchy, persuasive visuals, and intuitive calls-to-action to guide users toward conversion
Focused on UX/UI excellence, ensuring every banner performed strategically as well as looked compelling
Result
Significantly contributed to the overall marketing strategy, boosting click-through rates, session duration, and product discovery in a competitive e-commerce landscape.
Significantly contributed to the overall marketing strategy, boosting click-through rates, session duration, and product discovery in a competitive e-commerce landscape.
3D DESIGN
Product Mock-ups
Photorealistic 3D Renders as a Low-Cost Alternative to Photo Studios
Product Mock-ups
Photorealistic 3D Renders as a Low-Cost Alternative to Photo Studios
Situation
Kanabia needed professional product images for its e-commerce website without the expense or logistics of traditional photo studio sessions, visuals that could deliver stunning, consistent quality while reinforcing brand professionalism.
Kanabia needed professional product images for its e-commerce website without the expense or logistics of traditional photo studio sessions, visuals that could deliver stunning, consistent quality while reinforcing brand professionalism.
Solution
I created photorealistic 3D product mock-ups as a cost-effective, resource-efficient alternative to photography, using 3D packaging renders and Photoshop compositing to serve as the primary product images across the website.
I created photorealistic 3D product mock-ups as a cost-effective, resource-efficient alternative to photography, using 3D packaging renders and Photoshop compositing to serve as the primary product images across the website.
Execution
Procured high-quality 3D packaging renders and overlaid approved artwork using Adobe Photoshop
Refined lighting, shadows, textures, reflections, and details to achieve photorealistic results from every angle
Enabled rapid iteration and quick deployment of updated designs as products evolved, saving significant time and budget
Used mock-ups as tools for gathering stakeholder and user feedback on visual appeal, packaging functionality, and overall perception
Procured high-quality 3D packaging renders and overlaid approved artwork using Adobe Photoshop
Refined lighting, shadows, textures, reflections, and details to achieve photorealistic results from every angle
Enabled rapid iteration and quick deployment of updated designs as products evolved, saving significant time and budget
Used mock-ups as tools for gathering stakeholder and user feedback on visual appeal, packaging functionality, and overall perception
Result
Contributed to higher customer confidence, better conversion rates, and more successful product launches, delivering consistent, professional product imagery while informing iterative design and marketing decisions through early feedback.
Contributed to higher customer confidence, better conversion rates, and more successful product launches, delivering consistent, professional product imagery while informing iterative design and marketing decisions through early feedback.
PRINT DESIGN
Custom Product Label & Packaging Design
Brand Identity & Market Distinction
Custom Product Label & Packaging Design
Brand Identity & Market Distinction
Situation
Kanabia needed custom product labels and packaging that could establish and strengthen brand identity and marketplace distinctiveness, balancing professionalism and affordability while contributing to sales growth and brand recognition through visually compelling, shelf-ready solutions.
Kanabia needed custom product labels and packaging that could establish and strengthen brand identity and marketplace distinctiveness, balancing professionalism and affordability while contributing to sales growth and brand recognition through visually compelling, shelf-ready solutions.
Solution
Using Adobe Illustrator, I designed and produced an extensive range of packaging and labels, each crafted to align seamlessly with the brand's unique visual identity, colour palette, typography, and messaging.
Using Adobe Illustrator, I designed and produced an extensive range of packaging and labels, each crafted to align seamlessly with the brand's unique visual identity, colour palette, typography, and messaging.
Execution
Balanced essential information (ingredients, usage instructions, regulatory details, and key selling points) within limited label space
Preserved design integrity, readability, and premium appeal throughout every label
Maintained strict alignment with brand identity across colour, typography, and messaging
Ensured every label clearly conveyed crucial product details while reinforcing the brand's visual impact
Balanced essential information (ingredients, usage instructions, regulatory details, and key selling points) within limited label space
Preserved design integrity, readability, and premium appeal throughout every label
Maintained strict alignment with brand identity across colour, typography, and messaging
Ensured every label clearly conveyed crucial product details while reinforcing the brand's visual impact
Result
Delivered a cohesive, high-performing label system that elevated perceived product value, stood out in competitive retail environments, and supported measurable commercial success.
Delivered a cohesive, high-performing label system that elevated perceived product value, stood out in competitive retail environments, and supported measurable commercial success.
PRINT DESIGN
Custom Product Label & Packaging Design
Brand Identity & Market Distinction
Custom Product Label & Packaging Design
Brand Identity & Market Distinction
Situation
Kanabia needed custom product labels and packaging that could establish and strengthen brand identity and marketplace distinctiveness, balancing professionalism and affordability while contributing to sales growth and brand recognition through visually compelling, shelf-ready solutions.
Kanabia needed custom product labels and packaging that could establish and strengthen brand identity and marketplace distinctiveness, balancing professionalism and affordability while contributing to sales growth and brand recognition through visually compelling, shelf-ready solutions.
Solution
Using Adobe Illustrator, I designed and produced an extensive range of packaging and labels, each crafted to align seamlessly with the brand's unique visual identity, colour palette, typography, and messaging.
Using Adobe Illustrator, I designed and produced an extensive range of packaging and labels, each crafted to align seamlessly with the brand's unique visual identity, colour palette, typography, and messaging.
Execution
Balanced essential information (ingredients, usage instructions, regulatory details, and key selling points) within limited label space
Preserved design integrity, readability, and premium appeal throughout every label
Maintained strict alignment with brand identity across colour, typography, and messaging
Ensured every label clearly conveyed crucial product details while reinforcing the brand's visual impact
Balanced essential information (ingredients, usage instructions, regulatory details, and key selling points) within limited label space
Preserved design integrity, readability, and premium appeal throughout every label
Maintained strict alignment with brand identity across colour, typography, and messaging
Ensured every label clearly conveyed crucial product details while reinforcing the brand's visual impact
Result
Delivered a cohesive, high-performing label system that elevated perceived product value, stood out in competitive retail environments, and supported measurable commercial success.
Delivered a cohesive, high-performing label system that elevated perceived product value, stood out in competitive retail environments, and supported measurable commercial success.
UX/UI DESIGN
Custom, Data-Driven Banner Ads
Brand-Consistent Creatives Tailored for Diverse Platforms to Maximize Engagement, CTR & Customer Traffic
Custom, Data-Driven Banner Ads
Brand-Consistent Creatives Tailored for Diverse Platforms to Maximize Engagement, CTR & Customer Traffic
Situation
Kanabia needed high-quality, innovative banner ad campaigns tailored to diverse platforms (including male-dominated websites, wellness-focused sites, and other niche channels) to significantly increase customer traffic and drive conversions.
Kanabia needed high-quality, innovative banner ad campaigns tailored to diverse platforms (including male-dominated websites, wellness-focused sites, and other niche channels) to significantly increase customer traffic and drive conversions.
Solution
I spearheaded the creation of brand-consistent banner campaigns, blending strategic creativity with data-driven insight to maximize resonance across each unique target audience.
I spearheaded the creation of brand-consistent banner campaigns, blending strategic creativity with data-driven insight to maximize resonance across each unique target audience.
Execution
Designed custom banners tailored to each platform's specific audience for maximum resonance and impact
Monitored CTA performance daily and implemented rigorous A/B testing to enable real-time optimization
Refined visuals, copy, layout, and targeting continuously to stay responsive to evolving market dynamics
Maintained strict brand consistency across every platform-specific creative
Designed custom banners tailored to each platform's specific audience for maximum resonance and impact
Monitored CTA performance daily and implemented rigorous A/B testing to enable real-time optimization
Refined visuals, copy, layout, and targeting continuously to stay responsive to evolving market dynamics
Maintained strict brand consistency across every platform-specific creative
Result
Delivered measurable results in brand engagement, click-through rates, and overall traffic growth, demonstrating the ability to blend artistic excellence with analytical rigour in high-impact digital marketing initiatives.
Delivered measurable results in brand engagement, click-through rates, and overall traffic growth, demonstrating the ability to blend artistic excellence with analytical rigour in high-impact digital marketing initiatives.
