Kanabia

Designed Compliant Product Boxes, Labels & Promotional Graphics

Kanabia creates it's own unique hemp based CBD products which it sold directly to consumers on their website.

Context
Work on behalf of Hazel Bishop Graphics, 2020

Contributions
Website Assets
Product Mock-ups
Packaging & Labels
Icons

Collaborators
Partner, Kanabia

The Project
Website & Packaging Visual System
One Brand, Every Surface

I designed and oversaw the full visual ecosystem: high-impact website banners, photorealistic product mock-ups, intuitive icon sets, plus all packaging and print collateral. Every digital and physical touchpoint shared the same DNA—colours, typography, mood, and precision—creating a seamless experience from homepage click to unboxing moment.

Banners pulled users deeper, mock-ups made products feel already owned, icons simplified navigation, and packaging turned shelves into brand statements. The result was a confident, instantly recognizable identity that worked as hard online as it did in hand.

UX/UI Design
Homepage Hero Banners
First Impressions That Drive Sales

I designed every homepage banner to act as the ultimate storefront—turning passing visitors into engaged shoppers within seconds. Each one fused stunning product photography with bold, benefit-driven graphics that instantly communicated why this item deserved the cart.

Working tightly with the marketing calendar, I kept every banner on-brand, on-season, and on-mission—whether pushing a flash sale, new arrival, or hero collection. Colour, typography, and layout were dialed in using proven psychology and real performance data (CTR, conversions, bounce), then iterated fast to keep results climbing. The outcome: consistently higher click-throughs, stronger revenue per visit, and a homepage that never just looked pretty—it closed sales.

VISUAL Design
Photorealistic Product Mockups
Studio Quality, Zero Shoot Costs

I built hyper-realistic product mockups that replaced expensive studio photoshoots without sacrificing an ounce of polish. Using approved packaging artwork and 3D renders, I layered every detail—shadows, reflections, material textures—in Photoshop until the final images were indistinguishable from real photography.

These mockups didn’t just save thousands per launch; they became instant decision-making tools. Stakeholders could see exactly how a product would sit on shelf or screen, catch issues early, and green-light faster. The result: faster go-to-market, lower costs, and website visuals that still stopped thumbs and filled carts.

Print Design
Packaging Production
Guardians of Visual Consistency

As the custodian of our brand's visual identity, I demonstrated exceptional proficiency in maintaining a consistent aesthetic across all communication materials. My approach was underpinned by proactive research into the latest packaging trends, ensuring our designs remained innovative and competitive.

In addition, I cultivated and managed effective relationships with key stakeholders, which was instrumental in the conceptualization and presentation of our packaging designs. This role was crucial in effectively communicating our brand's vision and value proposition to potential investors. My strategic and thoughtful approach to design and stakeholder management significantly contributed to the brand's cohesive and compelling visual narrative, reinforcing its position in the market.

Print Design
Label Design
Crafting Packaging Excellence

Leveraging my expertise in graphic design, I created distinctive product labels that were instrumental in defining and differentiating the brand's identity in a competitive market. My approach to label design and production was both cost-effective and professional, contributing markedly to an increase in sales and enhanced brand recognition. Utilizing Adobe Illustrator, I adeptly navigated the complexities of various packaging designs, developing a diverse range of labels for multiple products. My focus was on maintaining the brand's core identity while adeptly condensing essential information into the limited space available on smaller labels, ensuring clarity and visual appeal in every design.

UX/UI Design
Website Banners
Spotlighting Products with Carousel Magic

In my capacity as a graphic designer, I developed visually striking homepage banners that effectively highlighted and promoted select products. My design process involved a seamless integration of product imagery with graphic elements that vividly depicted each item's unique flavour profile. In close collaboration with web developers, we achieved a unified and holistic website experience. This synergy enabled the generation of innovative design solutions and the introduction of novel creative perspectives, significantly enriching the user experience and enhancing the website's visual appeal.

Icon Design
Icon Creation
Bridging Visual Communication

Utilizing my expertise in Adobe Illustrator, I skillfully crafted a series of 30-day money-back guarantee icons, constituting a significant enhancement to our marketing toolkit. These icons were not merely decorative but instrumental in fostering customer trust and confidence in our product offerings. My capacity to generate such influential graphic components underscores my dedication to boosting sales and reinforcing the integrity of our brand.

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