Kanabia

Designed Compliant Product Boxes, Labels & Promotional Graphics

Kanabia creates it's own unique hemp based CBD products which it sold directly to consumers on their website.

Context
Work on behalf of Hazel Bishop Graphics, 2020

Contributions
Website Assets
Product Mock-ups
Packaging & Labels
Icons

Collaborators
Partner, Kanabia

The Project

Branding & Omni-channel Marketing
Visual Identity & Asset Cohesion

I played a pivotal role in shaping and elevating the visual identity of the brand through expert design across digital and physical channels. My work encompassed the meticulous creation of essential website assets—eye-catching hero banners, photorealistic product mock-ups that showcased offerings in their most compelling light, and intuitive icon sets that enhanced user experience and navigation—while ensuring every element aligned perfectly with the brand’s core aesthetic and strategic goals.

Simultaneously, I served as the custodian of packaging and print marketing assets, strictly adhering to brand guidelines to deliver flawless consistency in color, typography, imagery, and messaging from screen to shelf. This unified approach created a cohesive, professional brand experience that reinforced trust, strengthened recognition, and contributed directly to heightened market presence and sales growth.

The result was a powerful, multi-channel visual language that not only looked premium and intentional but also performed as a strategic driver of customer engagement, loyalty, and conversion across all touch-points.

This project demonstrates expertise in omni-channel branding, website asset design, product mock-up creation, packaging & print collateral consistency, brand guideline enforcement, icon set development, visual identity systems, and strategic graphic design for consumer goods, wellness, e-commerce, and retail brands.

UX/UI DESIGN
UX/UI Hero Promos & Carousel Highlights
Strategic Product Spotlights & High-Engagement Carousel Visuals Driving Conversions

Within my role, I specialized in designing captivating homepage banners that served as the primary visual gateway to the website, meticulously curated to highlight key products and promotions. These banners were crafted with a dual focus: to showcase specific offerings in their most compelling light while functioning as powerful promotional tools that capture immediate attention, encourage exploration, and drive measurable user engagement and conversions.

Each banner was thoughtfully integrated into dynamic carousel formats, ensuring seamless rotation, smooth transitions, and optimal performance across devices. I maintained strict alignment with the brand’s aesthetic—using consistent colour palettes, typography, imagery style, and messaging—to create a cohesive, professional experience that reinforced trust and identity from the very first scroll.

My dedication to UX/UI excellence ensured that every banner not only looked stunning but also performed strategically, guiding users toward action through clear hierarchy, persuasive visuals, and intuitive calls-to-action. This approach significantly contributed to the overall marketing strategy, boosting click-through rates, session duration, and product discovery in a competitive e-commerce landscape.

This work demonstrates expertise in homepage banner design, product highlight carousel UX/UI, high-engagement hero visuals, promotional website graphics, brand-consistent digital assets, conversion-focused banner layout, responsive carousel integration, and strategic visual marketing for retail, e-commerce, and consumer brands.

3D DESIGN
Product Mock-ups
Photorealistic 3D Renders as a Low-Cost Alternative to Photo Studios

As a key part of my role, I harnessed advanced design expertise to create professional product mock-ups that served as a highly cost-effective and resource-efficient alternative to traditional photo studio sessions. These mock-ups were prominently featured as the primary product images on the e-commerce website, delivering stunning, consistent visuals that enhanced the online shopping experience and reinforced brand professionalism without the expense or logistics of physical photography.

I procured high-quality 3D packaging renderings and skillfully overlaid approved artwork using Adobe Photoshop, meticulously refining lighting, shadows, textures, reflections, and details to achieve photorealistic results that captured the product in its best light from every angle. This approach not only saved significant time and budget but also allowed rapid iteration and quick deployment of updated designs as products evolved.

Beyond website display, these lifelike mock-ups became invaluable tools for soliciting actionable feedback from stakeholders and potential users—providing early insights into visual appeal, packaging functionality, and overall user perception. This feedback loop directly informed iterative improvements, strengthened design decisions, and optimized marketing strategies, ultimately contributing to higher customer confidence, better conversion rates, and more successful product launches.

This work demonstrates expertise in product mock-up design, 3D packaging rendering, photorealistic Photoshop compositing, low-cost e-commerce product imagery, stakeholder feedback prototyping, cost-effective visual alternatives to photography, high-resolution digital assets, and strategic graphic design for retail, consumer goods, wellness, and e-commerce brands.

PRINT DESIGN
Visual Brand Coherence & Consistency
Strategic Packaging Design

As the steward of visual brand integrity, I held full responsibility for maintaining seamless coherence and unwavering consistency across every communication material, with packaging as a central focus. Working in close collaboration with the CEO, I brought his vision to life by designing visually striking, premium packaging solutions that authentically reflected the brand’s core identity while delivering strong shelf presence and consumer appeal.

I stayed at the forefront of packaging design trends through continuous, in-depth research into materials, sustainability innovations, consumer behaviours, and competitive landscapes, incorporating forward-thinking elements that elevated the brand without ever compromising its established aesthetic. This included precise artwork direction, die-line refinement, color management, typography alignment, and structural optimization to ensure every package felt luxurious, functional, and instantly recognizable.

I actively cultivated and nurtured relationships with key stakeholders, presenting polished packaging concepts and 3D renderings to investors with clear strategic rationale that highlighted market relevance, ROI potential, and alignment with growth objectives. My commitment to design excellence, meticulous execution, and effective communication played an instrumental role in reinforcing the brand’s visual impact, building investor confidence, and positioning the products for success in competitive retail environments.

This work demonstrates expertise in packaging production design, brand coherence & visual consistency, trend-informed packaging innovation, CEO collaboration & vision execution, investor-ready packaging presentations, 3D rendering & mock-up development, premium retail packaging, and strategic graphic design for consumer goods, wellness, food & beverage brands.

PRINT DESIGN
Custom Product Label & Packaging Design
Brand Identity & Market Distinction

Central to my role was the creation of custom product labels and packaging that played a pivotal part in establishing and strengthening brand identity and marketplace distinctiveness. My approach to label design achieved a harmonious balance between professionalism and affordability, directly contributing to impressive sales growth and significantly heightened brand recognition through visually compelling, shelf-ready solutions.

Leveraging Adobe Illustrator, I designed and produced an extensive array of packaging and labels, each meticulously crafted to align seamlessly with the brand’s unique visual identity, colour palette, typography, and messaging. I adeptly navigated the inherent challenge of condensing essential information—ingredients, usage instructions, regulatory details, and key selling points—onto limited label space while preserving design integrity, readability, and premium appeal. This precision ensured every label not only conveyed crucial product details clearly but also reinforced the brand’s visual impact, building consumer trust and enhancing overall market presence.

The result was a cohesive, high-performing label system that elevated perceived product value, stood out in competitive retail environments, and supported measurable commercial success. This work highlights expertise in custom product label design, packaging artwork production, brand-consistent label systems, Adobe Illustrator label creation, information-dense label layout, affordable premium design solutions, sales-driving retail visuals, and strategic graphic design for consumer goods, food, beverage, wellness, and CBD brands.

UX/UI DESIGN
Custom, Data-Driven Banner Ads
Brand-Consistent Creatives Tailored for Diverse Platforms to Maximize Engagement, CTR & Customer Traffic

In my role, I meticulously adhered to the brand’s identity while spearheading the creation of high-quality, innovative banner ad campaigns designed to significantly increase customer traffic and drive conversions. I consistently monitored Call-to-Action (CTA) performance on a daily basis and implemented rigorous A/B testing protocols, allowing real-time optimization of visuals, copy, layout, and targeting to keep the marketing strategy responsive, effective, and aligned with evolving market dynamics.

My design expertise shone through the development of custom banners precisely tailored for diverse platforms—including male-dominated websites, wellness-focused sites, and other niche channels—ensuring maximum resonance and impact with each unique target audience. By harnessing strategic creativity and data-driven insights, I crafted visually compelling banners that not only captured attention in competitive digital spaces but also delivered measurable results in brand engagement, click-through rates, and overall traffic growth.

This commitment to brand consistency, performance tracking, and audience-specific tailoring underscored my ability to blend artistic excellence with analytical rigour, making me a valuable contributor to high-impact digital marketing initiatives.

This work highlights expertise in banner ad campaign design, CTR optimization & A/B testing, custom digital advertising creatives, platform-specific banner tailoring, brand-consistent ad visuals, high-engagement CTA development, data-driven marketing strategy, and results-oriented graphic design for e-commerce, wellness, retail, and targeted audience campaigns.

ICON DESIGN
30-Day Money-Back Guarantee Series
Custom Trust-Building Icons

Utilizing advanced expertise in Adobe Illustrator, I skillfully crafted a cohesive series of 30-day money-back guarantee icons that significantly strengthened our marketing toolkit. These icons went far beyond decoration, serving as powerful, instantly recognizable visual signals that fostered customer trust, reduced purchase hesitation, and reinforced confidence in the product’s quality and value proposition.

Each icon was meticulously designed with clean lines, balanced proportions, universal clarity, and perfect alignment to the brand’s aesthetic—ensuring they integrated seamlessly across website footers, product pages, checkout flows, email campaigns, packaging inserts, and promotional materials. The result was a consistent, professional graphic language that communicated reliability and customer-first commitment at a glance, directly contributing to higher conversion rates and reinforced brand integrity.

This project highlights expertise in custom icon design, trust-building graphic elements, Adobe Illustrator icon creation, 30-day guarantee visuals, marketing toolkit enhancement, brand-consistent iconography, high-impact visual communication, and strategic design for e-commerce, retail, wellness, and consumer brands.

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