Limelight Marketing specializes in catering to the real estate industry for marketing solutions.
Context
Freelance Lead Designer, Limelight Marketing 2018-2019
Freelance Lead Designer, Limelight Marketing 2018-2019
Contributions
Logo Design & Branding Guidelines
Postcards & Direct Mail
Corporate Stationary; Business Cards, Letterhead, Folders
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Posts & Identity Set-up
Signage
Corporate Marketing Assets; Pitch Decks, Proposals
Logo Design & Branding Guidelines
Postcards & Direct Mail
Corporate Stationary; Business Cards, Letterhead, Folders
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Posts & Identity Set-up
Signage
Corporate Marketing Assets; Pitch Decks, Proposals
Collaborators
COO Limelight Marketing
Real Estate Agents
Copywriters
Web Designers & Developers
COO Limelight Marketing
Real Estate Agents
Copywriters
Web Designers & Developers
The Project
Multi-Channel Brand Design & Execution
One Vision, Every Medium
Multi-Channel Brand Design & Execution
One Vision, Every Medium
I crafted complete visual identities for niche brands—logos, colour systems, typography, templates, and guidelines—then rolled them out flawlessly across websites, pitch decks, brochures, postcards, social feeds, and print. Close collaboration with developers and copywriters kept every deliverable tight, on-brief, and instantly recognizable, no matter the medium.
I also revived sleepy social channels with sharp, story-driven graphics that turned followers into buyers. From concept to printer proofs, I ran lean feedback loops and supplier relationships to ship fast, stay on budget, and keep quality sky-high—delivering scalable design that looks great and actually moves the needle.
LOGO DESIGN
Visual Identity
Bold, Fresh, Unmistakably Urban
Visual Identity
Bold, Fresh, Unmistakably Urban
I created the full visual identity for The Loft Realty: a sleek, minimalist font where a subtly rotated “O” signals originality and out-of-the-box thinking, paired with a geometric “H” that echoes city skylines. The palette fuses deep charcoal and warm midnight blue with unexpected pops of lime green and bright pink—sophisticated yet fearless.
BRANDING DESIGN
Brand Guidelines
Bold, Fresh, Unmistakably Urban
Brand Guidelines
Bold, Fresh, Unmistakably Urban
An 18-page brand guideline codified every detail: typography, colour usage, photography tone, icon style, and grid systems. The result is a premium, cohesive look that scales effortlessly across business cards, signage, digital listings, and agent marketing—keeping every touchpoint instantly recognizable and undeniably The Loft Realty.
PRINT DESIGN
The Loft Realty Agent Fact Sheets
Two Pages That Close Deals
The Loft Realty Agent Fact Sheets
Two Pages That Close Deals
I created a versatile, high-impact two-page fact sheet system for The Loft Realty agents nationwide. Each template seamlessly fused the core Loft brand with the agent’s personal accents and local market data—delivering a polished, ownable leave-behind in minutes.
Clean, modern layouts showcased stunning property photography, key stats, bold typography, and clear calls-to-action that turned casual visitors into serious buyers. Delivered as print-ready PDFs and tablet-friendly digital versions, these sheets became every agent’s secret weapon at open houses and listing presentations.
BRANDING DESIGN
The Loft Realty Corporate Stationery Suite
Premium First Impressions, On-Brand Every Time
Premium First Impressions, On-Brand Every Time
I designed a sleek, cohesive stationery system for The Loft Realty: double-sided business cards on ultra-thick 32pt stock with soft-touch finish and spot-UV on the rotated “O” logo and letterhead featuring a sleek design. The midnight blue and charcoal base kept everything bold yet sophisticated. Every piece felt luxurious in hand and instantly signalled that this wasn’t just another brokerage—it was The Loft.
PRINT DESIGN
The Loft Realty Agent Brochure System
Corporate Power, Personal Touch
The Loft Realty Agent Brochure System
Corporate Power, Personal Touch
I created a versatile, high-impact brochure suite that armed The Loft Realty agents with premium marketing materials in minutes. Each template fused the bold brand identity—rotated “O,” midnight blue and charcoal foundation, lime-green and pink accents—with space for the agent’s headshot, logo placement, and local market expertise.
From listing presentations and buyer packets to open-house takeaways, the clean layouts, strong photography hierarchy, and sharp calls-to-action made every piece feel custom-crafted yet instantly on-brand.
PRINT DESIGN
The Loft Realty Sandwich Boards & For Sale Signs
Street-Level Style That Stops Traffic
Street-Level Style That Stops Traffic
I designed a bold, double-sided sandwich board system that turned every open house into a can’t-miss event. Clean midnight blue with matte-black metal hardware, weatherproof, lightweight, and instantly recognizable from half a block away, these boards became the ultimate curb-appeal upgrade—drawing walk-ins and turning sidewalks into pipelines.
SOCIAL MEDIA DESIGN
The Loft Realty Social Media Visuals
Bold Content That Sells the Lifestyle
The Loft Realty Social Media Visuals
Bold Content That Sells the Lifestyle
I delivered a consistent stream of high-impact, on-brand social content that put The Loft Realty’s personality front and centre. Every post, story, and reel blended striking photography, smart typography, and those signature lime-green and pink accents to stop scrolls and spark saves.
Beyond looking sharp, each piece told a story—showcasing unique properties, insider market insights, and the urban-loft vibe that sets the brand apart. The result: higher engagement, deeper audience connection, and a feed that didn’t just promote listings—it made followers feel like they already lived the Loft life.
