Situation
Ashbury’s Aromatherapy, Colour Energy’s international colour therapy and wellness brand, sold through B2B and B2C channels worldwide. It needed one cohesive visual identity across packaging, e-commerce, retail, and marketing, so its premium, therapeutic positioning looked the same wherever customers met it. Its white-label clients, including spas, tanning salons, hotels, yoga studios, health stores, and spiritual practitioners, also needed custom-branded products that reflected their own identity, ethos, and audience rather than a generic private-label look.
Ashbury’s Aromatherapy, Colour Energy’s international colour therapy and wellness brand, sold through B2B and B2C channels worldwide. It needed one cohesive visual identity across packaging, e-commerce, retail, and marketing, so its premium, therapeutic positioning looked the same wherever customers met it. Its white-label clients, including spas, tanning salons, hotels, yoga studios, health stores, and spiritual practitioners, also needed custom-branded products that reflected their own identity, ethos, and audience rather than a generic private-label look.
Solution
I directed creative strategy and visual direction across the full omni-channel ecosystem, from product packaging to global digital and print marketing, with every touchpoint working inside strict brand guidelines. Alongside that, I advanced Ashbury’s white-labelling initiatives in the esoteric wellness industry by developing custom brand identities and packaging tailored to each client’s vision, so every project felt genuinely their own.
I directed creative strategy and visual direction across the full omni-channel ecosystem, from product packaging to global digital and print marketing, with every touchpoint working inside strict brand guidelines. Alongside that, I advanced Ashbury’s white-labelling initiatives in the esoteric wellness industry by developing custom brand identities and packaging tailored to each client’s vision, so every project felt genuinely their own.
Execution
Designed packaging and product labels that captured the brand’s premium, therapeutic feel, and directed private-label packaging and a 100+ page annual catalogue. For white-label clients, I developed custom brand identities for Gabriel’s Light, Irie Aroma, Nakd Basics, Yoga Therapy, Shanti, and Bell & Candle Store. Their packaging spanned shampoos, conditioners, essential oils, candles, hand soaps, and children’s hygiene products. I tailored colour, typography, imagery, and packaging style to each client’s market, from spiritual practitioners to yoga studios to hotel spas, while holding consistent quality and production standards across every brand and product line.
Designed packaging and product labels that captured the brand’s premium, therapeutic feel, and directed private-label packaging and a 100+ page annual catalogue. For white-label clients, I developed custom brand identities for Gabriel’s Light, Irie Aroma, Nakd Basics, Yoga Therapy, Shanti, and Bell & Candle Store. Their packaging spanned shampoos, conditioners, essential oils, candles, hand soaps, and children’s hygiene products. I tailored colour, typography, imagery, and packaging style to each client’s market, from spiritual practitioners to yoga studios to hotel spas, while holding consistent quality and production standards across every brand and product line.
Led design and production of integrated campaigns, including email, newsletters, flash sales, and social assets, for both B2B and B2C audiences. I managed and improved the Shopify and WordPress sites, strengthening functionality, usability, and brand presentation, and worked with internal teams and external vendors to deliver on-brand collateral at scale.
Result
Page Likes grew 150% and Video Views grew 400%, showing the brand resonated with international audiences. Packaging, e-commerce, retail, and marketing now read as one brand across global markets, which improved marketing efficiency and supported steady customer growth in both B2B and B2C. The white-label work delivered market-ready identities for a diverse client roster, strengthened each business’s presence, and established Ashbury’s as a trusted partner for turning varied client visions into professional, on-brand product lines.
Page Likes grew 150% and Video Views grew 400%, showing the brand resonated with international audiences. Packaging, e-commerce, retail, and marketing now read as one brand across global markets, which improved marketing efficiency and supported steady customer growth in both B2B and B2C. The white-label work delivered market-ready identities for a diverse client roster, strengthened each business’s presence, and established Ashbury’s as a trusted partner for turning varied client visions into professional, on-brand product lines.
MARKETING DESIGN
Crafting Impactful Ad Campaigns
Integrated Multi-Channel Design
Crafting Impactful Ad Campaigns
Integrated Multi-Channel Design
Situation
Ashbury's Aromatherapy needed monthly marketing campaigns that embodied its philosophy of holistic well-being through colour therapy, delivered consistently across every customer touchpoint, digital and print.
Ashbury's Aromatherapy needed monthly marketing campaigns that embodied its philosophy of holistic well-being through colour therapy, delivered consistently across every customer touchpoint, digital and print.
Solution
As primary designer, I led the creation of integrated multi-channel campaigns, orchestrating a seamless blend of digital and print assets to deliver consistent messaging and immersive brand experiences.
As primary designer, I led the creation of integrated multi-channel campaigns, orchestrating a seamless blend of digital and print assets to deliver consistent messaging and immersive brand experiences.
Execution
Designed vibrant, on-brand email campaigns and eye-catching website banners, and created social media content aligned with the brand’s colour-therapy positioning. For print, I produced drop-box flyers and informative promotional factsheets. Across every channel, I used bold visuals, strategic CTAs, harmonious colour palettes, and clear product storytelling to resonate with wellness enthusiasts, retailers, and practitioners.
Designed vibrant, on-brand email campaigns and eye-catching website banners, and created social media content aligned with the brand’s colour-therapy positioning. For print, I produced drop-box flyers and informative promotional factsheets. Across every channel, I used bold visuals, strategic CTAs, harmonious colour palettes, and clear product storytelling to resonate with wellness enthusiasts, retailers, and practitioners.
Result
A unified, high-performing marketing ecosystem that elevated Ashbury's Aromatherapy's visibility, strengthened audience connection, and drove measurable engagement, inquiries, and sales, positioning the brand as a trusted leader in colour-based wellness solutions.
A unified, high-performing marketing ecosystem that elevated Ashbury's Aromatherapy's visibility, strengthened audience connection, and drove measurable engagement, inquiries, and sales, positioning the brand as a trusted leader in colour-based wellness solutions.
