Ashbury's Aromatherapy offers wholesale aromatherapy products promoting health and well being.
Context
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Contributions
Monthly Omni-channel Campaigns
Product Mock-ups
White Labelling
Social Media Assets
Monthly Omni-channel Campaigns
Product Mock-ups
White Labelling
Social Media Assets
Collaborators
Owners & Sales Manager
Owners & Sales Manager
The Project
Dynamic Omni-Channel Assets
Ashbury's Aromatherapy Corporate Marketing
Dynamic Omni-Channel Assets
Ashbury's Aromatherapy Corporate Marketing
As a dedicated graphic designer for Ashbury's Aromatherapy, I specialized in creating visually arresting packaging designs and intricate product labels that captured the essence of premium, therapeutic aromatherapy while adhering to strict brand guidelines. Complementing these, I developed dynamic assets for flash-sale campaigns and engaging social media content, ensuring a cohesive, high-impact presence across every customer touchpoint.
My approach was characterized by a meticulous blend of creativity and strategic brand messaging: bold yet elegant layouts, carefully curated colour palettes, precise typography, and evocative imagery that resonated profoundly with health-conscious consumers and wellness retailers. This holistic philosophy allowed me to effectively communicate the brand’s core values of quality, purity, and emotional well-being, while captivating the target audience and driving engagement, trust, and conversions in the competitive aromatherapy and natural health market.
The result was a unified, omni-channel marketing ecosystem (packaging, labels, promotional banners, social posts, and campaign graphics) that not only elevated Ashbury's Aromatherapy’s visual identity but also strengthened its market position as a trusted leader in therapeutic essential oils and wellness products.
This work demonstrates expertise in aromatherapy packaging design, custom product label creation, flash-sale campaign assets, social media visual content, brand-consistent omni-channel marketing, wellness & health branding, strategic visual storytelling, and high-impact graphic design for natural products, retail, and DTC wellness brands.
BRAND DESIGN
Establishing Genuine Brand Presence
Authentic Brand Identity & Custom Marketing Solutions
Establishing Genuine Brand Presence
Authentic Brand Identity & Custom Marketing Solutions
At Ashbury's Aromatherapy, I served as a core graphic designer advancing white-labelling initiatives in the esoteric wellness industry, delivering custom-branded products and marketing strategies for a diverse clientele including spas, tanning salons, hotels, yoga studios, health stores, and spiritual practitioners. My primary focus was ensuring every project authentically represented the client’s unique brand identity, harmonizing with their vision, ethos, and target audience while upholding the highest standards of quality and professionalism.
My responsibilities extended well beyond conventional design, I ideated and refined logos and brand elements, presented strategic branding concepts to stakeholders for approval, and meticulously applied approved guidelines across packaging, labels, product mock-ups, brochures, and multi-channel campaigns. Utilizing Adobe Illustrator, I crafted a wide range of custom product labels and packaging, adeptly navigating compact spaces to convey vital information with clarity, elegance, and visual impact while balancing cost-effectiveness and sales-driving appeal.
Ashburys White Labelling
Ashburys White Labelling
Ashburys White Labelling
This comprehensive, client-centric approach reinforced brand recognition, fostered authenticity, and contributed significantly to sales growth for each partner. By maintaining flawless visual coherence and strategic alignment, my work empowered clients to thrive in the competitive wellness market with packaging and marketing that felt genuinely their own.
This body of work demonstrates expertise in white-labelling packaging design, custom logo & brand identity development, product label & packaging production, multi-client branding strategy, Adobe Illustrator artwork creation, stakeholder presentations & concept refinement, cost-effective premium solutions, and strategic graphic design for spas, salons, hotels, yoga studios, health stores, and spiritual wellness brands.
VISUAL DESIGN
Crafting Impactful Ad Campaigns
Integrated Multi-Channel Design
Crafting Impactful Ad Campaigns
Integrated Multi-Channel Design
At Ashbury's Aromatherapy, I led the creation of monthly marketing campaigns that embodied the brand’s philosophy of empowering holistic well-being through the transformative power of colour for body, mind, and soul. As the primary designer, I orchestrated a seamless blend of digital and print assets, designing vibrant, on-brand email campaigns, eye-catching website banners, engaging social media content, drop-box flyers, and informative promotional factsheets—that delivered consistent messaging and immersive experiences across every customer touchpoint.
Each campaign was thoughtfully crafted to maximize impact: bold visuals, strategic calls-to-action, harmonious colour palettes, and clear product storytelling ensured resonance with wellness enthusiasts, retailers, and practitioners. This integrated approach reinforced the brand’s mission, strengthened audience connection, and drove measurable engagement, inquiries, and sales in the competitive natural health and aromatherapy market.
The result was a unified, high-performing marketing ecosystem that not only elevated Ashbury's Aromatherapy’s visibility but also positioned it as a trusted leader in colour-based wellness solutions.
This body of work demonstrates expertise in multi-channel campaign design, email marketing creatives, website banner production, social media content, print flyer & factsheet design, brand-consistent visual storytelling, holistic wellness branding, and strategic graphic design for natural health, aromatherapy, and lifestyle brands.
VISUAL DESIGN
Leveraging 3D Packaging Renderings
Photorealistic Product Mock-ups
Leveraging 3D Packaging Renderings
Photorealistic Product Mock-ups
In my role as a graphic designer, I expertly developed product mock-ups as an economical yet high-quality alternative to conventional photo studio sessions, delivering lifelike visuals that were prominently featured across the website to showcase products with impeccable visual fidelity. Utilizing advanced 3D packaging renderings, I skillfully overlaid approved artwork in Adobe Photoshop, meticulously refining lighting, shadows, textures, reflections, and details to achieve photorealistic representations that captured the essence of each product in its best light.
These mock-ups transcended basic placeholders, seamlessly integrating into e-commerce pages, marketing collateral, and promotional materials to elevate brand perception, build customer confidence, and enhance the overall online shopping experience. By eliminating the need for costly physical photography while maintaining superior quality and consistency, this approach optimized resources, accelerated product launches, and contributed to stronger visual storytelling and sales performance.
This project demonstrates expertise in 3D packaging rendering, photorealistic product mock-up design, Adobe Photoshop compositing, cost-effective e-commerce visuals, high-fidelity digital product displays, brand-consistent packaging presentation, and strategic graphic design for retail, wellness, food, beverage, and consumer brands.
SOCIAL MEDIA DESIGN
Ashbury's Aromatherapy Social Media Channel
Thumb-Stopping Visual Creative
Ashbury's Aromatherapy Social Media Channel
Thumb-Stopping Visual Creative
Upholding Ashbury's Aromatherapy’s unique brand identity, I consistently delivered innovative, high-quality social media assets that transformed the channel into a vibrant, engaging hub for wellness enthusiasts. My creative approach focused on producing thumb-stopping visuals (sharp static posts, fluid animations, bold typography, and strategic layouts) that captured attention instantly in crowded feeds while seamlessly showcasing the brand’s diverse range of essential oils, blends, and aromatherapy products.
Each piece was thoughtfully crafted to inject energy and authenticity into the content, weaving compelling brand narratives with insightful educational perspectives on aromatherapy benefits, usage tips, and holistic well-being. This strategic blend of captivating design and meaningful storytelling not only significantly enhanced audience engagement (driving likes, comments, shares, and saves) but also offered followers a deeper understanding of the offerings, fostering trust, loyalty, and stronger community connections.
The result was a cohesive, on-brand social presence that elevated Ashbury's Aromatherapy’s visibility, reinforced its position as a trusted leader in natural wellness, and turned passive scrollers into active, informed customers.
This work demonstrates expertise in social media visual design, thumb-stopping content creation, brand-consistent graphics, aromatherapy & wellness branding, high-engagement post strategy, animated & static asset production, educational storytelling visuals, and strategic graphic design for natural health, essential oils, and lifestyle brands.
