Novartis
UX/UI & Graphic Designer // 2008
UX/UI & Graphic Designer // 2008
UX/UI DESIGN
CV Success Zone Website Novartis Cardiovascular Health Platform
CV Success Zone Website Novartis Cardiovascular Health Platform
Situation
Novartis needed a secure, patient-friendly digital platform to support individuals managing cardiovascular health, specifically focused on blood pressure monitoring, while maintaining strict regulatory compliance and the trusted Novartis brand identity.
Novartis needed a secure, patient-friendly digital platform to support individuals managing cardiovascular health, specifically focused on blood pressure monitoring, while maintaining strict regulatory compliance and the trusted Novartis brand identity.
Solution
As lead UX/UI designer, I designed the CV Success Zone — a supportive, intuitive website that empowered patients with easy tracking tools and personalized health guidance in a safe, compliant environment.
As lead UX/UI designer, I designed the CV Success Zone — a supportive, intuitive website that empowered patients with easy tracking tools and personalized health guidance in a safe, compliant environment.
Execution
• Created a clean, accessible, and mobile-responsive layout with strong calls-to-action and intuitive navigation.
• Designed features for securely logging blood pressure readings, viewing trends, and receiving personalized lifestyle recommendations.
• Integrated a seamless monthly email newsletter subscription to encourage ongoing engagement and adherence.
• Applied a warm, reassuring aesthetic with clean typography, appropriate colour palettes, and high-contrast elements while strictly adhering to pharmaceutical compliance standards.
• Created a clean, accessible, and mobile-responsive layout with strong calls-to-action and intuitive navigation.
• Designed features for securely logging blood pressure readings, viewing trends, and receiving personalized lifestyle recommendations.
• Integrated a seamless monthly email newsletter subscription to encourage ongoing engagement and adherence.
• Applied a warm, reassuring aesthetic with clean typography, appropriate colour palettes, and high-contrast elements while strictly adhering to pharmaceutical compliance standards.
Result
The platform successfully delivered an empathetic and motivating user experience that helped patients better manage their cardiovascular health. It strengthened patient engagement, supported long-term adherence, and reinforced Novartis’ commitment to trusted, patient-centred wellness solutions.
The platform successfully delivered an empathetic and motivating user experience that helped patients better manage their cardiovascular health. It strengthened patient engagement, supported long-term adherence, and reinforced Novartis’ commitment to trusted, patient-centred wellness solutions.
CAMPAIGN DESIGN
Lucentis “Looking Forward” Campaign Multi-Channel Pharmaceutical Marketing
Lucentis “Looking Forward” Campaign Multi-Channel Pharmaceutical Marketing
Situation
Novartis required a comprehensive, integrated campaign for Lucentis (ranibizumab), a leading treatment for wet AMD and other retinal conditions. The goal was to raise awareness, drive treatment adoption, and provide meaningful education and support to patients, caregivers, and healthcare professionals.
Novartis required a comprehensive, integrated campaign for Lucentis (ranibizumab), a leading treatment for wet AMD and other retinal conditions. The goal was to raise awareness, drive treatment adoption, and provide meaningful education and support to patients, caregivers, and healthcare professionals.
Solution
I led the creative development and execution of the “Looking Forward” campaign — a bilingual, multi-channel initiative that combined promotional and educational materials to build trust and encourage long-term adherence.
I led the creative development and execution of the “Looking Forward” campaign — a bilingual, multi-channel initiative that combined promotional and educational materials to build trust and encourage long-term adherence.
Execution
• Designed and delivered a full suite of assets including a bilingual website, monthly print newsletters, patient/caregiver guides, interactive CD-ROMs, brochures, and email templates.
• Created two synergistic phases: high-impact promotional materials followed by in-depth educational content on retinal diseases, treatment mechanisms, and lifestyle support.
• Ensured all materials maintained strict PAAB compliance, unified brand identity, cohesive messaging, and user-friendly design across digital and print channels.
• Focused on intuitive navigation, accessibility, and empathetic visual communication.
• Designed and delivered a full suite of assets including a bilingual website, monthly print newsletters, patient/caregiver guides, interactive CD-ROMs, brochures, and email templates.
• Created two synergistic phases: high-impact promotional materials followed by in-depth educational content on retinal diseases, treatment mechanisms, and lifestyle support.
• Ensured all materials maintained strict PAAB compliance, unified brand identity, cohesive messaging, and user-friendly design across digital and print channels.
• Focused on intuitive navigation, accessibility, and empathetic visual communication.
Result
The campaign successfully increased awareness and adoption of Lucentis while empowering patients with reliable, accessible information. The integrated approach strengthened trust, improved patient engagement, and reinforced Novartis’ leadership in retinal health through consistent, compliant, and patient-centred communication.
The campaign successfully increased awareness and adoption of Lucentis while empowering patients with reliable, accessible information. The integrated approach strengthened trust, improved patient engagement, and reinforced Novartis’ leadership in retinal health through consistent, compliant, and patient-centred communication.
Lucentis Campaign
Lucentis Campaign
UX/UI DESIGN
Lucentis Patient Website Accessible AMD Education & Support Platform
Lucentis Patient Website Accessible AMD Education & Support Platform
Situation
Novartis/Bayer needed a dedicated, patient-friendly website for Lucentis (ranibizumab) to educate and support individuals living with wet age-related macular degeneration (wet AMD) and other retinal conditions, while meeting strict accessibility and regulatory standards.
Novartis/Bayer needed a dedicated, patient-friendly website for Lucentis (ranibizumab) to educate and support individuals living with wet age-related macular degeneration (wet AMD) and other retinal conditions, while meeting strict accessibility and regulatory standards.
Solution
I designed an accessible, empathetic digital platform that empowered patients and caregivers with practical information and tools to better manage their condition.
I designed an accessible, empathetic digital platform that empowered patients and caregivers with practical information and tools to better manage their condition.
Execution
• Implemented large, readable typography (minimum 18px font size) with built-in controls for text scaling to accommodate older adults and those with vision impairment.
• Created clean, intuitive layouts with strong visual hierarchy, high-contrast elements, and responsive design for seamless use across desktop, tablet, and mobile.
• Developed comprehensive educational content including curated recipes, wellness tips, and lifestyle guidance.
• Ensured full adherence to Bayer Healthcare brand guidelines and PAAB regulatory compliance.
• Implemented large, readable typography (minimum 18px font size) with built-in controls for text scaling to accommodate older adults and those with vision impairment.
• Created clean, intuitive layouts with strong visual hierarchy, high-contrast elements, and responsive design for seamless use across desktop, tablet, and mobile.
• Developed comprehensive educational content including curated recipes, wellness tips, and lifestyle guidance.
• Ensured full adherence to Bayer Healthcare brand guidelines and PAAB regulatory compliance.
Result
The website delivered a supportive, user-centred experience that improved patient understanding, encouraged treatment adherence, and positioned Lucentis as a compassionate partner in vision preservation. It provided accessible, trustworthy resources that empowered users living with AMD.
The website delivered a supportive, user-centred experience that improved patient understanding, encouraged treatment adherence, and positioned Lucentis as a compassionate partner in vision preservation. It provided accessible, trustworthy resources that empowered users living with AMD.
