THE PROJECT
CV Success Zone Website
Secure UX/UI Design for Novartis Cardiovascular Health
CV Success Zone Website
Secure UX/UI Design for Novartis Cardiovascular Health
As lead UX/UI designer, I collaborated with cross-functional teams to create the CV Success Zone website, a secure, patient-focused digital platform for Novartis that preserved the trusted Novartis brand identity while delivering an empathetic, compliant, and highly usable experience optimized for cardiovascular health support and blood pressure monitoring. The site featured strong, prominent call-to-action prompts, an intuitive navigation menu, and a visually engaging, easy-to-navigate layout that empowered users to effortlessly track blood pressure readings, view trends, log data securely, and access personalized lifestyle recommendations tailored to healthier living.
To drive ongoing engagement and long-term adherence, I integrated a seamless monthly email newsletter subscription feature directly into the user flow, providing gentle reminders for regular logins, consistent monitoring, and access to the latest health insights, tips, and educational content. The strategic design balanced regulatory compliance with a warm, supportive aesthetic—clean typography, reassuring color palettes, high-contrast accessibility elements, and mobile-responsive layouts—ensuring every interaction felt safe, motivating, and aligned with Novartis’ commitment to patient wellness.
This project demonstrates expertise in healthcare UX/UI design, blood pressure monitoring website development, compliant pharmaceutical digital experiences, personalized patient portal layout, call-to-action optimization, intuitive navigation for health apps, monthly newsletter subscription integration, secure patient tracking platforms, and empathetic design for cardiovascular health support.
CAMPAIGN DESIGN
Lucentis Looking Forward Campaign
Multi-Channel Pharmaceutical Marketing
Lucentis Looking Forward Campaign
Multi-Channel Pharmaceutical Marketing
In close collaboration with the sales team, I led the creative development and execution of the “Looking Forward Campaign” for Lucentis (ranibizumab), a leading vision-preserving treatment for wet age-related macular degeneration (wet AMD), diabetic eye diseases, and other retinal conditions. This high-stakes pharmaceutical campaign delivered a fully integrated multi-channel strategy that combined strong promotional materials with in-depth educational resources to drive awareness, adoption, and patient empowerment.
The project featured a complete bilingual (English/French) website with intuitive navigation, accessible design, and compliant content; monthly print newsletters; patient and caregiver guides; interactive CD-ROMs for self-paced education; brochures; and email templates—all optimized for engagement, clarity, and accessibility. The campaign unfolded in two synergistic phases: first, high-impact promotional assets to build awareness and encourage treatment adoption, followed by detailed educational materials explaining the underlying retinal diseases, treatment mechanisms, and lifestyle support to foster long-term adherence.
Every asset adhered to strict brand guidelines, regulatory compliance (including PAAB standards), unified visual identity, cohesive messaging, and user-friendly design principles—ensuring trust, credibility, and consistent communication across all touchpoints for patients, caregivers, and healthcare professionals.
This work demonstrates expertise in pharmaceutical campaign design, bilingual healthcare marketing, Lucentis ranibizumab promotion, wet AMD & retinal disease education, multi-channel collateral production, interactive CD-ROM development, print newsletter & brochure design, compliant website UX/UI, and patient-centred visual communication for major brands like Novartis and Bayer.
Lucentis Campaign
Lucentis Campaign
