Recruiting In Motion

Designed High-Impact Request for Proposals (RFPs) for YVR, UBC & WorkSafeBC

Recruiting in Motion is a temp work agency helping skilled talent match with top employers in Vancouver, B.C.

Context
Working as a freelance Graphic Designer for Hazel Bishop Graphics, 2019

Contributions
RFP Design and Production
Direct Mail Marketing

Collaborators
Partner, Recruiting in Motion

THE PROJECT
RFP & Marketing Materials Design
Delivered Under Tight Deadlines for YVR, UBC, Metro Vancouver, BC Government & WorkSafeBC

I adeptly managed multiple concurrent projects under tight deadlines while maintaining uncompromising standards of design excellence, consistently delivering compelling and professional solutions for high-stakes Requests for Proposals (RFPs) and comprehensive marketing materials. My work included the creation of extensive, highly interactive PDFs—each exceeding 60 pages—alongside polished print collateral, all meticulously crafted using Adobe InDesign to ensure flawless readability, intuitive navigation, strong visual hierarchy, and seamless brand alignment.

These materials were developed for some of British Columbia’s most prestigious organizations, including Vancouver International Airport (YVR), the University of British Columbia (UBC), Metro Vancouver, the BC Government, and WorkSafeBC. Each project reflected a deep understanding of the client’s unique needs, regulatory requirements, and brand identity, resulting in authoritative, credible documents that effectively solicited bids, communicated complex information, and reinforced organizational professionalism in competitive procurement and public-sector environments.

This body of work demonstrates proven expertise in RFP document design, high-volume interactive PDF production, 60+ page technical print materials, tight-deadline project management, government & institutional marketing collateral, brand-consistent technical design, Adobe InDesign mastery for large documents, and strategic graphic solutions for major BC organizations including YVR, UBC, Metro Vancouver, BC Government, and WorkSafeBC.

PRINT DESIGN
Comprehensive 100+ Page RFPs
Strategic Print & Interactive PDF Solutions for WorkSafeBC, YVR & UBC

As a specialist in high-stakes technical document design, I consistently delivered impactful and professional Request for Proposal (RFP) packages for prestigious British Columbia government agencies, including WorkSafeBC, Vancouver International Airport (YVR), and the University of British Columbia (UBC). Each RFP exceeded 100 pages in length, blending dense technical specifications, compliance requirements, bid instructions, evaluation criteria, and appendices into clear, readable, and visually authoritative documents that commanded attention from potential contractors and vendors.

Utilizing Adobe InDesign as the core tool, I created fully branded, structured layouts with strong information hierarchy, intuitive navigation (detailed tables of contents, section dividers, cross-references, and thumb tabs), custom vector illustrations where appropriate, and precise typography/color systems that aligned perfectly with each agency’s identity and regulatory standards. My role extended to full production oversight: preparing press-ready files with embedded fonts, spot color management, bleeds, and X1A compiance; conducting rigorous quality control reviews; and developing optimized interactive PDF versions featuring hyperlinks, bookmarks, searchable text, and responsive formatting for seamless digital distribution and review.

This meticulous, end-to-end approach ensured exceptional design excellence, brand consistency, and functional precision, enabling agencies to solicit competitive bids effectively while projecting professionalism and credibility in complex procurement processes.

This work highlights expertise in RFP document design, high-volume technical print production, interactive PDF RFP creation, government agency marketing collateral, Adobe InDesign mastery for 100+ page documents, bid package layout & hierarchy, quality control for print & digital, and strategic design for public sector procurement in British Columbia.

PRINT DESIGN
Strategic & Cost-Effective Postcards
Custom-Tailored Print Assets Driving Client Engagement & Conversions

I meticulously designed high-impact direct mail assets that served as the cornerstone of an effective omni-channel marketing strategy, captivating the attention of potential clients and delivering essential information with precision and persuasion. Each piece was custom-tailored to resonate deeply with the target audience, blending aesthetically appealing visuals, clear messaging, and strong calls-to-action to encourage immediate engagement with the brand.

A standout achievement was the development of cost-effective postcards that functioned as powerful, standalone marketing tools. These postcards provided recipients with comprehensive details about the company’s offerings while serving as compelling invitations to visit the website, explore services, or take the next step—driving measurable traffic and conversions. The design process balanced creativity with strategic intent, ensuring every element—from layout and typography to imagery and copy—aligned with brand guidelines and maximized response rates.

This targeted direct mail approach demonstrated my ability to merge innovative graphic design with proven marketing principles, resulting in assets that not only captured attention in a crowded mailbox but also fostered meaningful interactions, strengthened brand trust, and supported long-term client acquisition in competitive industries.

This project highlights expertise in direct mail campaign design, cost-effective postcard production, omni-channel marketing collateral, targeted client engagement print, high-response direct marketing, custom audience-tailored assets, print-to-digital integration, and strategic graphic design for financial, retail, and professional services sectors.

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