ZE PowerGroup Inc. is the force behind ZEMA, a leading-edge platform specializing in data analytics, integration & automation tailored for the energy & commodity markets.
Context
Work on behalf of ZE PowerGroup Inc. as Team Lead & Senior Graphic Designer, 2013-2016
Work on behalf of ZE PowerGroup Inc. as Team Lead & Senior Graphic Designer, 2013-2016
Contributions
Website Design
UX/UI Design
Prototyping & Wire-framing
Email Campaigns & Template Creation
Blog Layout & Design
Monthly Email Newsletter Layout Creation
ZECO Launch & Campaign Development
Lunch & Learn Campaign Design
ZE Intranet Layout & Campaign Creations
Monthly Magazine Production
Software Factsheet Production
Infographic Design
White Papers, Case Studies & Technical Papers
HR Department Asset Creation
Corporate Stationary Production
ZE Mobile Launch Design
Pop-up Display Production
User Forum Campaign Design
FutureSource/Interactive Data Partnership Campaign Creation
ZEMA User Community Launch Design & Project Management
DataWatch Magazine Template & Production
Vector Icon Creation
Website Design
UX/UI Design
Prototyping & Wire-framing
Email Campaigns & Template Creation
Blog Layout & Design
Monthly Email Newsletter Layout Creation
ZECO Launch & Campaign Development
Lunch & Learn Campaign Design
ZE Intranet Layout & Campaign Creations
Monthly Magazine Production
Software Factsheet Production
Infographic Design
White Papers, Case Studies & Technical Papers
HR Department Asset Creation
Corporate Stationary Production
ZE Mobile Launch Design
Pop-up Display Production
User Forum Campaign Design
FutureSource/Interactive Data Partnership Campaign Creation
ZEMA User Community Launch Design & Project Management
DataWatch Magazine Template & Production
Vector Icon Creation
Collaborators
Director Marketing & CFO
Copywriters
Video Editor
Programmers
Project Managers
Printers
Copywriters
Video Editor
Programmers
Project Managers
Printers
THE PROJECT
Omni-channel Marketing Materials & Corporate Branding Strategies
Precise & Purpose-driven Marketing Assets
Omni-channel Marketing Materials & Corporate Branding Strategies
Precise & Purpose-driven Marketing Assets
Promoted to Marketing Team Lead within my first year at ZE PowerGroup, I guided a dynamic multidisciplinary team—including two copywriters, two developers, a video editor, a social media specialist, and external contractors—through data-driven strategies and collaborative workflows. This approach enabled us to create brand-consistent marketing assets that supported cross-departmental goals and elevated ZE's presence as a thought leader in energy and data management.
I directed the design and production of diverse materials such as reports, data visualizations and charts, editorial graphics, newsletters, white papers, case studies, blog visuals, email signatures, and corporate presentations—ensuring every asset reinforced the brand identity while delivering clear, impactful messaging. By actively managing relationships with printers, suppliers, and production partners, I streamlined processes, enhanced quality control, and built scalable systems that supported sustained growth without compromising consistency or precision.
This rapid leadership role demonstrated my ability to adapt quickly, unite teams, and drive strategic brand design that delivers measurable business impact.
UX/UI DESIGN
Strategic B2B Website Design
Impactful Brand Experiences
Strategic B2B Website Design
Impactful Brand Experiences
As UX/UI Designer and later Marketing Team Lead at ZE PowerGroup, I spearheaded the redesign, ongoing maintenance, and evolution of the corporate website, transforming it into an intuitive, brand-aligned digital experience that drove traffic, engagement, and marketing performance.
Working closely with developers, I created detailed wireframes and high-fidelity mockups in Adobe Photoshop, focusing on optimal spatial design, content hierarchy, feature functionality, and user interaction flows. These assets provided clear blueprints that ensured the final site delivered seamless interactions with ZE’s complex energy and data management products. Through iterative A/B testing and stakeholder presentations, we refined the interface for maximum usability and conversion, while maintaining strict brand consistency across all pages.
In my leadership role, I oversaw regular content updates, strategic SEO enhancements, and the integration of supporting campaigns—including engaging videos, weekly emails, monthly newsletters, and blog content—that significantly boosted domain authority, user retention, and overall traffic.
This project showcased my end-to-end expertise in translating business goals into polished, user-centered digital experiences that strengthen brand presence and deliver measurable results.
ZE Website Design
ZE Website Design
UX/UI DESIGN
Email Template Creation & Production
Mobile-responsive Email Designs
Email Template Creation & Production
Mobile-responsive Email Designs
My role encompassed overseeing the maintenance of email templates and coordinating production schedules, with key performance indicators focused on demand, engagement, and traffic metrics. As the Team Lead, I spearheaded and executed comprehensive corporate email campaigns in collaboration with programmers, highlighting software features, upcoming events, seasonal promotions, and critical updates. Within the marketing department, I leveraged extensive datasets to transform complex information into digestible and engaging visuals, including infographics and data-driven graphics.
At specific intervals throughout the year, I undertook the task of redesigning and revitalizing email templates. Using Adobe Photoshop, I crafted multiple design variations and subsequently presented them to stakeholders for feedback. Upon approval, I integrated these designs into our email templates and meticulously updated the email specification sheet.
Utilizing Adobe Photoshop, I curated layouts that incorporated content from our copy team, imagery sourced from stock photography, and screen captures of the ZEMA software interface. Upon endorsement by the Head of Marketing, these files were handed over to our programming team for email development, after which we collectively executed rigorous quality assurance measures.
UX/UI DESIGN
Blog Design & Optimization
Seamless & Engaging User experiences
Blog Design & Optimization
Seamless & Engaging User experiences
During my time at the company, I played a crucial role in collaborating with our skilled programming team to conceptualize and launch the ZE blog. This strategic venture significantly strengthened our digital presence, establishing ZE as a leader and innovator in the industry. The blog quickly turned into a key asset, attracting high-quality leads to our corporate platform. It served not only as a hub for sharing insights and expertise but also as a dynamic tool for engagement, reflecting our commitment to staying at the forefront of industry trends and thought leadership. The successful launch and management of the blog underscored our ability to combine technical skill with creative marketing strategies, enhancing our reputation and reach in the market.
ZE Perspective Website
ZE Perspective Website
UX/UI DESIGN
Client Email Newsletter
Championing ZE's Corporate Vision & Objectives
Client Email Newsletter
Championing ZE's Corporate Vision & Objectives
During my tenure, I revamped the monthly client newsletter, infusing it with a fresh aesthetic featuring user-friendly icons, seamlessly integrated social media links, enriched imagery, and dedicated ad spaces spotlighting ZE's corporate objectives. Utilizing Adobe Photoshop, I meticulously redesigned the newsletter template before seamlessly transitioning it to our development team.
My enhancements included refining the design elements, introducing contemporary icons and colour schemes, and enhancing user experience by adopting infinite scrolling for select sub-web pages. Furthermore, through rigorous A/B testing, we meticulously tailored our website to resonate with the company's unique context, optimizing our overarching marketing strategy.
ZE Client Newsletter Email Template
CAMPAIGN DESIGN
ZECO Launch (User Forum) & Campaigns
Digital Campaign Across Customer Touch-points
ZECO Launch (User Forum) & Campaigns
Digital Campaign Across Customer Touch-points
Strategically integrated dynamic content with robust CTAs, crafting distinct and captivating creatives across all digital touch-points—ranging from the website and email campaigns to both paid and organic social media platforms—while strictly adhering to ZE PowerGroup Inc.'s brand guidelines.
Furthermore, I played a pivotal role in bolstering the Sales Team's efforts by developing compelling assets tailored for the User Forums hosted in Toronto and Houston. These forums served as premier events, enlightening clients on optimal utilization of the ZEMA software. Collaborating closely with programmers, I orchestrated the design of the events page on our corporate website. This encompassed implementing intuitive features such as a calendar interface, dynamic carousels, and illustrative icons, ensuring seamless user navigation and comprehension.
ZEMA User Forum Assets
ZEMA User Forum Assets
CAMPAIGN DESIGN
Lunch & Learn Campaign
Strategic Promotion for User Forum Events
Lunch & Learn Campaign
Strategic Promotion for User Forum Events
As Team Lead and Senior Graphic Designer, I led the design and execution of the “Lunch & Learn” program, a B2B marketing initiative that combined educational content with strategic promotion of the ZEMA enterprise software application. This initiative supported lead nurturing, customer education, and product awareness through a cohesive, brand-aligned event experience.
I directed the creation of a comprehensive suite of corporate marketing and event assets across both digital and print channels, ensuring consistency with brand standards and marketing objectives. Deliverables included event agendas, custom landing pages, digital banners, guest speaker materials, and branded name badges, all designed to reinforce messaging, enhance attendee engagement, and support sales enablement efforts.
This project demonstrated my ability to lead cross-functional initiatives, translate complex software offerings into accessible experiences, and deliver integrated marketing solutions that align education, brand storytelling, and business goals.
CAMPAIGN DESIGN
ZE Intranet Website Layout & Campaign
Interactive & Engaging Resource Hub for Employees
ZE Intranet Website Layout & Campaign
Interactive & Engaging Resource Hub for Employees
Collaborating closely with a team of skilled programmers, we embarked on the strategic development and launch of ZE's internal intranet, tailored to serve as a comprehensive resource centre for our dedicated employees. This dynamic platform became the go-to destination for the latest company news, employee benefits, specialized training modules, organizational policies, and customizable templates. Additionally, it provided a seamless interface for employees to manage and add funds to their virtual canteen wallets.
To foster consistent engagement and communication, I took the initiative to design a visually captivating email template using Adobe Photoshop. This bi-weekly communication piece aimed to inform and engage our staff effectively. In a synergistic collaboration with programmers and adept copywriters, we transformed the intranet into an amalgamation of fun and insightful content, ensuring its relevance to every employee.
Further amplifying engagement levels, I conceptualized and crafted monthly posters spotlighting individual staff members. Each poster narrated a unique story, highlighting how the intranet resolved specific challenges. These personalized narratives not only showcased the power of our intranet but also fostered a sense of community and recognition. Harnessing the capabilities of Adobe Illustrator, I transformed staff members into delightful cartoon characters, capturing their essence and personality traits. Prior to display, each individual was consulted and provided their approval, ensuring authenticity and representation.
ZE Intranet
ZE Intranet
PRINT DESIGN
Creating Engaging Employee Spotlight Posters
Driving Intranet Traffic
Creating Engaging Employee Spotlight Posters
Driving Intranet Traffic
As Senior Graphic Designer, I designed monthly cartoon-style posters for the HR department to boost employee engagement and promote the company intranet. Each poster highlighted a different employee in fun and creative scenarios, encouraging staff to explore the intranet and stay connected with company updates. These interactive employee spotlight posters quickly gained popularity across the organization, fostering a sense of community and anticipation for each new release.
Intranet posters
Intranet posters
PRINT DESIGN
Designing Engaging Fact Sheets for ZEMA Software Applications
Bridging Understanding & Value
Designing Engaging Fact Sheets for ZEMA Software Applications
Bridging Understanding & Value
As Senior Graphic Designer, I created compelling fact sheets for each ZEMA software application, helping potential clients clearly understand the features, benefits, and value of our services.
Using Adobe InDesign, I designed streamlined, recto-verso fact sheets that combined visual storytelling with concise, easy-to-read information. These materials, available both as printed collateral and interactive PDFs on our corporate website, highlighted application screenshots, data-driven tables, charts, and bullet points, creating an engaging and informative resource for our audience.
The result was a visually appealing, user-friendly resource that enhanced client understanding, strengthened our marketing efforts, and supported informed decision-making.
INFOGRAPHIC DESIGN
Infographics
Transforming Complex Data with Engaging Infographics
Infographics
Transforming Complex Data with Engaging Infographics
I specialize in designing infographics that distill intricate data sets into comprehensible and engaging visual narratives. By leveraging design principles and storytelling techniques, I transform vast information into visually compelling graphics that resonate with audiences. These infographics not only simplify complex data but also enhance understanding and retention for viewers.
Harnessing evidence-based strategies, I adeptly catered to diverse departmental marketing requirements by curating compelling and data-driven assets. My proficiency with extensive datasets allowed me to transform intricate information into accessible insights using engaging infographics and visuals. Utilizing Adobe Illustrator, I developed infographics featured on the corporate website and within email campaigns, effectively illustrating data patterns. Additionally, I crafted specialized onboarding infographics for new hires, offering transparent insights into processes and responsibilities, all hosted on our internal server.
PRINT DESIGN
Designing White Papers & Case Study Templates
Optimized Content Templates for In-depth Analysis
Designing White Papers & Case Study Templates
Optimized Content Templates for In-depth Analysis
Leveraging expertise in Adobe InDesign, I developed professional templates for white papers and case studies, streamlining production while enhancing visual quality and readability. Using Adobe Illustrator, I created detailed charts that incorporated the company’s unique corporate colour palette, complemented by curated stock imagery for impactful covers.
These marketing materials were produced in both high-quality print formats and downloadable PDFs for the corporate website, ensuring brand consistency across all platforms. This dual-format approach not only created tangible marketing assets but also boosted online visibility and improved search engine rankings.
Through these efforts, I delivered visually cohesive, accessible marketing resources that clearly communicated complex information, reinforced the brand identity, and supported digital marketing and SEO goals.
ZE PowerGroup Manuals
ZE PowerGroup Manuals
PRINT DESIGN
Designing Comprehensive System Manuals for Internal Use
Comprehensive System Manual Design
Designing Comprehensive System Manuals for Internal Use
Comprehensive System Manual Design
I designed and produced an 80+ page system manual that functioned as both a printed reference guide and an interactive PDF for online use. This project required a careful balance of information hierarchy, usability, and visual cohesion across extensive content.
I developed a structured layout system, intuitive navigation elements, and a clean, professional visual style, ensuring the manual was accessible, easy to follow, and fully aligned with brand standards. The resulting resource became a reliable, user-friendly tool that enhanced internal efficiency, supported team productivity, and provided staff with a clear guide to core processes and procedures.
ZE PowerGroup Manuals
ZE PowerGroup Manuals
PRINT DESIGN
Creating HR Recruitment & Onboarding Materials
Onboarding Resources & Visual Aids
Creating HR Recruitment & Onboarding Materials
Onboarding Resources & Visual Aids
In my role, I led the design and development of key HR materials to enhance recruitment and employee onboarding processes. This included creating a comprehensive new hire packet featuring office maps, organizational charts, and essential company insights.
I also designed a detailed employee handbook that served as a central reference for company policies, benefits, and procedures, helping new staff navigate their roles confidently. By incorporating a friendly, approachable tone, these materials reduced first-day anxiety while effectively communicating the company’s unique culture and core values.
These resources not only supported HR initiatives but also strengthened employee engagement, brand consistency, and workplace satisfaction.
ZE PowerGroup Employee Handbook
ZE PowerGroup Employee Handbook
CAMPAIGN DESIGN
ZE Mobile Launch
ZE Mobile Launch
Sleek Design, Maximum Display Impact
In alignment with ZE's esteemed brand identity, I spearheaded a comprehensive design initiative for the mobile software launch. I meticulously crafted fact sheets, developed a cohesive icon that seamlessly integrated with our existing software aesthetics, and conceptualized dynamic banner ad campaigns and handbills. Leveraging Adobe Illustrator and Photoshop, I adeptly translated the essence of our software into visually engaging mobile graphics, ensuring consistency and fresh appeal across all digital touch-points.
Drawing inspiration from the cohesive visual language of our software suite, I meticulously crafted an icon that harmoniously aligned with existing software elements. To invigorate our campaign's vitality, I conceived a diverse array of banner ads, ensuring a fresh and dynamic appeal throughout. Leveraging the advanced capabilities of Adobe Illustrator and Photoshop, I expertly reimagined and refined the software elements, translating them seamlessly into captivating mobile graphics.
ZE Mobile Launch
ZE Mobile Launch
PRINT DESIGN
Designing Immersive Pop-Up Displays & Event Banners
Elevated the Brand Presence with Immersive Design
Designing Immersive Pop-Up Displays & Event Banners
Elevated the Brand Presence with Immersive Design
I designed and managed a wide range of immersive pop-up displays and banners, overseeing every stage from concept development to printing and quality control for trade shows, conferences, and corporate events. These dynamic display solutions not only captivated audiences during events but also enhanced our office environment, maintaining a consistent and impactful brand presence year-round.
By combining creative design, strategic branding, and high-quality production standards, these displays reinforced brand recognition, elevated event engagement, and left a lasting impression on clients, partners, and employees alike.
ZEMA Print Popups
ZEMA Print Popups
CAMPAIGN DESIGN
ZEMA User Forum Campaign
Omni-Channel Marketing Orchestration & Comprehensive Event Collateral Design
ZEMA User Forum Campaign
Omni-Channel Marketing Orchestration & Comprehensive Event Collateral Design
As Senior Graphic Designer and integrated marketing specialist at ZE PowerGroup (ZE Corporation), I led the full-spectrum campaign design for the annual ZEMA User Forum — a premier industry event for energy, commodities, and data analytics professionals. This high-impact project showcased my talents in strategic marketing, multi-channel creative direction, brand-consistent graphic design, and end-to-end production management to drive attendance, engagement, and memorable attendee experiences.
I orchestrated a cohesive omni-channel marketing strategy that included:
- Captivating email templates and nurture sequences to build anticipation and drive registrations
- Professionally designed landing pages and dynamic website assets (banners, hero sections, countdown timers) optimized for conversions
- Targeted direct mailers and vibrant handbills for personalized outreach
- A sophisticated magazine-style brochure spotlighting Vancouver's appeal as the event host city, blending editorial storytelling with event highlights
- Captivating email templates and nurture sequences to build anticipation and drive registrations
- Professionally designed landing pages and dynamic website assets (banners, hero sections, countdown timers) optimized for conversions
- Targeted direct mailers and vibrant handbills for personalized outreach
- A sophisticated magazine-style brochure spotlighting Vancouver's appeal as the event host city, blending editorial storytelling with event highlights
On-site, I delivered polished event collateral including name tags, detailed agendas, speaker bios, insightful surveys, and large-format pop-up print banners that elevated the professional atmosphere. I maintained rigorous quality control across all touch-points and collaborated closely with printing vendors to ensure flawless execution.
To cap the experience, every participant received a thoughtfully curated welcome package featuring the Vancouver-themed magazine brochure — reinforcing brand prestige and creating lasting impressions in the competitive energy trading, commodities analytics, and data integration sectors.
This campaign exemplifies my expertise in B2B event marketing design, integrated omni-channel campaigns, conference collateral production, direct mail + digital synergy, and high-stakes graphic design for technical industries — delivering measurable results through creative strategy, visual excellence, and seamless execution.
CAMPAIGN DESIGN
Corporate Campaigns & Visual Communication
Omni-channel Marketing Materials & Corporate Branding Strategies
Corporate Campaigns & Visual Communication
Omni-channel Marketing Materials & Corporate Branding Strategies
As Team Lead, I spearheaded the development and execution of major corporate campaigns during the strategic merger of ZE Software with Interactive Data/FutureSource. My team designed a comprehensive Lunch and Learn program and an engaging webinar series to increase employee awareness, client engagement, and stakeholder participation.
Collaborating closely with our programming team, we built a dedicated landing page optimized for email marketing campaigns, maximizing event visibility and user registration. A central element of the campaign was a custom graphic representing the software merger, which became a key brand asset featured on the homepage carousel and integrated into display banner ads. Email campaigns further amplified the launch with live countdowns and prominent calls-to-action to drive participation.
To communicate complex merger details clearly, I created detailed charts, infographics, and visual assets using Adobe Illustrator and Adobe Photoshop, ensuring consistency with brand guidelines. These included optimized charts for multiple platforms, a one-page factsheet in print and digital formats, and a comprehensive white paper, providing stakeholders with a complete understanding of the integration. Additionally, I designed web banners promoting the webinar and Lunch and Learn sessions, deployed across the corporate website, partner platforms, and external placements, significantly extending the campaign’s reach and impact.
This project highlights expertise in corporate campaign management, visual communication, brand integration, digital marketing, and user engagement strategies.
https://energyandcommodity.zema.global/email/campaign/garp-webinar/recording.html
CAMPAIGN DESIGN
ZEMA Community Campaign
Corporate Branding Strategies
ZEMA Community Campaign
Corporate Branding Strategies
In my capacity as Team Lead, I spearheaded the comprehensive campaign for the ZEMA User Community, focusing on both the conceptualization and execution phases. Central to this was the design of an iconic infographic that encapsulated the essence and vibrancy of the community, serving as a pivotal visual anchor across all marketing collateral.
Collaborating closely with a team of adept programmers, we architecturally designed a multifaceted website replete with interactive catalogs, a rich resource library, enlightening webinars, robust online support mechanisms, and an engaging discussion forum.
My role extended beyond digital realms. For the website's grand unveiling, I orchestrated the creation of captivating print handbills and meticulously crafted direct mail postcards. Recognizing the need for sustained engagement, I devised a spectrum of email templates ranging from the comprehensive monthly newsletters to more frequent touch-points, ensuring consistent user interaction and feedback.
Additionally, the ZEMA Community served as a conduit, guiding users towards an educational portal. Here, they were incentivized to delve deeper, earning coveted certificates attesting to their proficiency in leveraging the software's capabilities.
ICON DESIGN
Custom Icon Creation
To Ease Navigation & Understanding
Custom Icon Creation
To Ease Navigation & Understanding
In the realm of digital branding and user experience, custom icon creation stands as a cornerstone. Tailored icons not only enhance aesthetic appeal but also play a pivotal role in conveying brand identity and facilitating intuitive user interactions. By meticulously crafting icons that resonate with the brand's ethos and the target audience's expectations, businesses can elevate their digital presence, ensuring memorable and cohesive user experiences across platforms.
BRANDING DESIGN
Designing a Distinctive App Icon for ZEMA
Where Vision Meets Design
Where Vision Meets Design
As a Graphic Designer, I showcased expertise in brand adaptation and digital innovation by creating a distinctive app icon for ZEMA. This project involved a creative reinterpretation of the existing ZEMA logo, transforming it into a visually compelling app icon optimized for mobile users and digital audiences.
By blending the core brand identity with mobile interface design principles, I ensured the icon was instantly recognizable, engaging, and consistent with ZEMA’s overall visual language. Leveraging advanced design tools and a deep understanding of digital platform requirements, I delivered a design that seamlessly integrated traditional branding elements into a modern digital format, demonstrating both adaptability and a forward-thinking approach to UX and app design.
BRANDING DESIGN
Logo Redesign for ZE PowerGroup’s 20-Year Anniversary
Celebrating 20 Years
Celebrating 20 Years
As a Graphic Designer, I had the privilege of rejuvenating the ZE PowerGroup Inc. logo in celebration of the company’s 20-year anniversary. This project balanced respect for the company’s heritage with a modern, forward-looking design approach, ensuring the logo reflected both its legacy and industry leadership.
I applied advanced design techniques to modernize the logo while preserving its core identity. The process included refining typography, selecting contemporary color schemes, and making strategic design choices that conveyed the company’s evolution over two decades.
The refreshed logo became a key asset across digital platforms, print materials, and marketing collateral, amplifying the anniversary celebration and reinforcing ZE PowerGroup’s brand identity, commitment to innovation, and industry excellence.
PRINT DESIGN
Creating Annual Holiday Cards for ZE PowerGroup
Seasonal Publication
Creating Annual Holiday Cards for ZE PowerGroup
Seasonal Publication
As Brand Designer at ZE PowerGroup, I conceptualized and designed the company’s annual Christmas card, delivering a festive, on-brand piece in both printed and digital formats to maximize reach and engagement. Drawing from the company’s visual identity, I created a sophisticated illustration that combined holiday elements with subtle energy-themed motifs, complemented by elegant typography and a warm, inviting colour palette.
The print edition was produced on premium textured card-stock with spot UV accents, providing a luxurious tactile experience, while the digital version featured subtle animations and an interactive greeting optimized for email campaigns and social sharing.
This project not only delighted clients and partners but also reinforced ZE PowerGroup’s brand image as innovative and thoughtful, strengthening client relationships and enhancing brand engagement during the holiday season.
