ZE PowerGroup Inc. (Zema Global)
Team Lead & Senior Graphic Designer // 2013-2016
Team Lead & Senior Graphic Designer // 2013-2016
MARKETING LEADERSHIP & OMNI-CHANNEL DESIGN
Corporate Branding & Marketing Materials ZE PowerGroup
Corporate Branding & Marketing Materials ZE PowerGroup
Situation
ZE PowerGroup needed cohesive, professional marketing and branding assets to establish thought leadership in the energy and data management sector. With multiple departments and channels, the company required consistent, high-quality materials that supported sales, internal communications, and external positioning.
ZE PowerGroup needed cohesive, professional marketing and branding assets to establish thought leadership in the energy and data management sector. With multiple departments and channels, the company required consistent, high-quality materials that supported sales, internal communications, and external positioning.
Solution
Promoted to Marketing Team Lead within my first year, I led the strategy and execution of omni-channel marketing materials and corporate branding initiatives across the organization.
Promoted to Marketing Team Lead within my first year, I led the strategy and execution of omni-channel marketing materials and corporate branding initiatives across the organization.
Execution
• Led a multidisciplinary team including copywriters, developers, video editors, and external partners.
• Designed and produced a wide range of assets: monthly magazines, factsheets, infographics, white papers, case studies, email campaigns, blog layouts, corporate stationary, intranet designs, pop-up displays, and user forum materials.
• Directed major campaigns including ZEMA User Community Launch, DataWatch Magazine, and Lunch & Learn series.
• Managed printers, suppliers, and production workflows to ensure quality, consistency, and efficiency.
• Maintained strict brand alignment across all touch-points.
• Led a multidisciplinary team including copywriters, developers, video editors, and external partners.
• Designed and produced a wide range of assets: monthly magazines, factsheets, infographics, white papers, case studies, email campaigns, blog layouts, corporate stationary, intranet designs, pop-up displays, and user forum materials.
• Directed major campaigns including ZEMA User Community Launch, DataWatch Magazine, and Lunch & Learn series.
• Managed printers, suppliers, and production workflows to ensure quality, consistency, and efficiency.
• Maintained strict brand alignment across all touch-points.
Result
Delivered a strong, unified brand presence that elevated ZE PowerGroup’s credibility in the energy sector. The scalable systems and high-quality assets improved cross-departmental communication, supported sales efforts, and strengthened the company’s market positioning as a leader in energy data management.
Delivered a strong, unified brand presence that elevated ZE PowerGroup’s credibility in the energy sector. The scalable systems and high-quality assets improved cross-departmental communication, supported sales efforts, and strengthened the company’s market positioning as a leader in energy data management.
UX/UI DESIGN
Strategic B2B Website Redesign ZE PowerGroup Corporate Website
Strategic B2B Website Redesign ZE PowerGroup Corporate Website
Situation
ZE PowerGroup’s corporate website needed a comprehensive redesign to better communicate complex energy and data management solutions while improving user experience, engagement, and marketing performance in a competitive B2B landscape.
ZE PowerGroup’s corporate website needed a comprehensive redesign to better communicate complex energy and data management solutions while improving user experience, engagement, and marketing performance in a competitive B2B landscape.
Solution
As UX/UI Designer (and later Marketing Team Lead), I led the full redesign, ongoing maintenance, and strategic evolution of the website into an intuitive, professional, and brand-aligned digital platform.
As UX/UI Designer (and later Marketing Team Lead), I led the full redesign, ongoing maintenance, and strategic evolution of the website into an intuitive, professional, and brand-aligned digital platform.
Execution
• Created detailed wireframes and high-fidelity mockups in Adobe Photoshop, focusing on optimal layout, content hierarchy, user flows, and functionality.
• Collaborated closely with developers to ensure accurate implementation of design specifications.
• Conducted iterative A/B testing and stakeholder presentations to refine usability and conversion paths.
• Maintained strict brand consistency across all pages while integrating supporting campaigns, including videos, weekly emails, monthly newsletters, and blog content.
• Oversaw regular content updates and SEO enhancements.
• Created detailed wireframes and high-fidelity mockups in Adobe Photoshop, focusing on optimal layout, content hierarchy, user flows, and functionality.
• Collaborated closely with developers to ensure accurate implementation of design specifications.
• Conducted iterative A/B testing and stakeholder presentations to refine usability and conversion paths.
• Maintained strict brand consistency across all pages while integrating supporting campaigns, including videos, weekly emails, monthly newsletters, and blog content.
• Oversaw regular content updates and SEO enhancements.
Result
The redesigned website significantly improved user experience, increased traffic, user retention, and domain authority. It successfully transformed a functional site into a powerful marketing and sales enablement tool that strengthened ZE PowerGroup’s professional brand presence in the energy sector.
The redesigned website significantly improved user experience, increased traffic, user retention, and domain authority. It successfully transformed a functional site into a powerful marketing and sales enablement tool that strengthened ZE PowerGroup’s professional brand presence in the energy sector.
ZE Website Design
ZE Website Design
UX/UI DESIGN
Email Template Creation & Production Mobile-Responsive Email Campaigns
Email Template Creation & Production Mobile-Responsive Email Campaigns
Situation
ZE PowerGroup required consistent, high-performing email templates and campaigns to communicate software features, events, promotions, and updates. The existing templates needed regular refreshing to maintain strong engagement and align with evolving brand standards.
ZE PowerGroup required consistent, high-performing email templates and campaigns to communicate software features, events, promotions, and updates. The existing templates needed regular refreshing to maintain strong engagement and align with evolving brand standards.
Solution
As Marketing Team Lead, I oversaw email template strategy, design, and production, delivering professional, mobile-responsive emails that effectively communicated complex information to the audience.
As Marketing Team Lead, I oversaw email template strategy, design, and production, delivering professional, mobile-responsive emails that effectively communicated complex information to the audience.
Execution
• Led the redesign and revitalization of email templates multiple times per year using Adobe Photoshop.
• Created multiple design variations and presented them to stakeholders for approval.
• Integrated content from the copy team, stock photography, and ZEMA software screenshots into clean, engaging layouts.
• Transformed complex data into digestible infographics and visuals.
• Updated email specification sheets and collaborated with programmers for development and rigorous quality assurance.
• Led the redesign and revitalization of email templates multiple times per year using Adobe Photoshop.
• Created multiple design variations and presented them to stakeholders for approval.
• Integrated content from the copy team, stock photography, and ZEMA software screenshots into clean, engaging layouts.
• Transformed complex data into digestible infographics and visuals.
• Updated email specification sheets and collaborated with programmers for development and rigorous quality assurance.
Result
The refreshed email templates improved visual consistency, engagement, and user experience across campaigns. The structured process enhanced production efficiency and supported stronger open rates, click-through performance, and overall marketing effectiveness for the organization.
The refreshed email templates improved visual consistency, engagement, and user experience across campaigns. The structured process enhanced production efficiency and supported stronger open rates, click-through performance, and overall marketing effectiveness for the organization.
UX/UI DESIGN
Blog Design & Optimization ZE PowerGroup Corporate Blog
Blog Design & Optimization ZE PowerGroup Corporate Blog
Situation
ZE PowerGroup needed a strong digital content platform to increase brand visibility, establish thought leadership in the energy sector, and generate qualified leads. The existing blog and related pages lacked modern usability and engagement.
ZE PowerGroup needed a strong digital content platform to increase brand visibility, establish thought leadership in the energy sector, and generate qualified leads. The existing blog and related pages lacked modern usability and engagement.
Solution
I led the launch and optimization of the corporate blog as a key growth initiative, focusing on creating an intuitive, mobile-responsive, and content-rich user experience.
I led the launch and optimization of the corporate blog as a key growth initiative, focusing on creating an intuitive, mobile-responsive, and content-rich user experience.
Execution
• Collaborated with the programming team to successfully launch the ZE blog.
• Directed the redesign of key UK subpages, implementing an infinite-scroll experience to reduce friction and encourage deeper exploration.
• Enhanced product pages with intuitive visual cues, embedded software demonstration videos, and high-quality product imagery.
• Focused on improving overall usability, accessibility, and content consumption.
• Collaborated with the programming team to successfully launch the ZE blog.
• Directed the redesign of key UK subpages, implementing an infinite-scroll experience to reduce friction and encourage deeper exploration.
• Enhanced product pages with intuitive visual cues, embedded software demonstration videos, and high-quality product imagery.
• Focused on improving overall usability, accessibility, and content consumption.
Result
The blog quickly became a high-performing acquisition channel, driving sustained user engagement and qualified leads. The redesign improvements significantly enhanced user experience, increased content consumption, and supported stronger lead conversion and sales enablement.
The blog quickly became a high-performing acquisition channel, driving sustained user engagement and qualified leads. The redesign improvements significantly enhanced user experience, increased content consumption, and supported stronger lead conversion and sales enablement.
ZE Perspective Website
ZE Perspective Website
UX/UI DESIGN
Client Email Newsletter Redesign ZE PowerGroup
Client Email Newsletter Redesign ZE PowerGroup
Situation
ZE PowerGroup’s monthly client newsletter needed a modern refresh to better communicate the company’s vision, improve engagement, and strengthen brand consistency while aligning with overall marketing goals.
ZE PowerGroup’s monthly client newsletter needed a modern refresh to better communicate the company’s vision, improve engagement, and strengthen brand consistency while aligning with overall marketing goals.
Solution
I led the redesign of the client newsletter template, transforming it into a more visually engaging and user-friendly format that highlighted corporate objectives and enhanced the reader experience.
I led the redesign of the client newsletter template, transforming it into a more visually engaging and user-friendly format that highlighted corporate objectives and enhanced the reader experience.
Execution
• Redesigned the newsletter in Adobe Photoshop with a fresh aesthetic, including user-friendly icons, integrated social media links, enriched imagery, and dedicated ad spaces for corporate messaging.
• Introduced contemporary icons and colour schemes to elevate visual appeal.
• Collaborated with the development team to implement the new template.
• Contributed to broader website improvements, including infinite scrolling on select sub-pages and A/B testing to optimize user experience and marketing performance.
• Redesigned the newsletter in Adobe Photoshop with a fresh aesthetic, including user-friendly icons, integrated social media links, enriched imagery, and dedicated ad spaces for corporate messaging.
• Introduced contemporary icons and colour schemes to elevate visual appeal.
• Collaborated with the development team to implement the new template.
• Contributed to broader website improvements, including infinite scrolling on select sub-pages and A/B testing to optimize user experience and marketing performance.
Result
The redesigned newsletter delivered a more professional, engaging, and cohesive client communication experience. The updates improved visual hierarchy, user interaction, and alignment with ZE’s corporate vision, contributing to stronger overall marketing effectiveness.
The redesigned newsletter delivered a more professional, engaging, and cohesive client communication experience. The updates improved visual hierarchy, user interaction, and alignment with ZE’s corporate vision, contributing to stronger overall marketing effectiveness.
ZE Client Newsletter Email Template
CAMPAIGN DESIGN
ZECO Launch & User Forum Campaigns Multi-Channel Digital Promotion
ZECO Launch & User Forum Campaigns Multi-Channel Digital Promotion
Situation
ZE PowerGroup needed a comprehensive digital campaign to successfully launch ZECO and promote their User Forum events in Toronto and Houston. The goal was to educate clients on the ZEMA software while driving registrations and engagement across multiple channels.
ZE PowerGroup needed a comprehensive digital campaign to successfully launch ZECO and promote their User Forum events in Toronto and Houston. The goal was to educate clients on the ZEMA software while driving registrations and engagement across multiple channels.
Solution
I led the creative direction and design of an integrated multi-channel campaign that unified digital touch-points and supported the Sales team in promoting the User Forums.
I led the creative direction and design of an integrated multi-channel campaign that unified digital touch-points and supported the Sales team in promoting the User Forums.
Execution
• Designed dynamic creatives with strong calls-to-action for the website, email campaigns, and both paid and organic social media platforms.
• Ensured full brand consistency across all assets while adhering to ZE PowerGroup’s guidelines.
• Created compelling promotional materials specifically for the User Forum events.
• Collaborated closely with programmers to design the dedicated events page, including an intuitive calendar interface, dynamic carousels, and illustrative icons for improved user navigation.
• Designed dynamic creatives with strong calls-to-action for the website, email campaigns, and both paid and organic social media platforms.
• Ensured full brand consistency across all assets while adhering to ZE PowerGroup’s guidelines.
• Created compelling promotional materials specifically for the User Forum events.
• Collaborated closely with programmers to design the dedicated events page, including an intuitive calendar interface, dynamic carousels, and illustrative icons for improved user navigation.
Result
The campaign effectively promoted the ZECO launch and User Forums, delivering a cohesive digital experience that supported client education and event attendance. The strategic assets strengthened brand messaging and enhanced user engagement across all channels.
The campaign effectively promoted the ZECO launch and User Forums, delivering a cohesive digital experience that supported client education and event attendance. The strategic assets strengthened brand messaging and enhanced user engagement across all channels.
ZEMA User Forum Assets
ZEMA User Forum Assets
CAMPAIGN DESIGN
Lunch & Learn Campaign ZEMA Software Education Series
Lunch & Learn Campaign ZEMA Software Education Series
Situation
ZE PowerGroup needed an effective B2B educational program to nurture leads, educate existing customers, and increase awareness of the ZEMA enterprise software. The “Lunch & Learn” series had to deliver real value while promoting the product in a professional and engaging way.
ZE PowerGroup needed an effective B2B educational program to nurture leads, educate existing customers, and increase awareness of the ZEMA enterprise software. The “Lunch & Learn” series had to deliver real value while promoting the product in a professional and engaging way.
Solution
As Team Lead and Senior Graphic Designer, I led the creative direction and execution of the Lunch & Learn campaign, creating a cohesive educational and promotional experience.
As Team Lead and Senior Graphic Designer, I led the creative direction and execution of the Lunch & Learn campaign, creating a cohesive educational and promotional experience.
Execution
• Designed a full suite of assets including event agendas, custom landing pages, digital banners, speaker materials, and branded name badges.
• Ensured all materials were consistent with ZE PowerGroup’s brand standards and effectively communicated complex software benefits.
• Collaborated with cross-functional teams to align educational content with marketing and sales objectives.
• Designed a full suite of assets including event agendas, custom landing pages, digital banners, speaker materials, and branded name badges.
• Ensured all materials were consistent with ZE PowerGroup’s brand standards and effectively communicated complex software benefits.
• Collaborated with cross-functional teams to align educational content with marketing and sales objectives.
Result
The campaign successfully positioned ZE as a thought leader while driving customer engagement and product awareness. The professional, integrated assets enhanced attendee experience, supported lead nurturing, and strengthened overall brand storytelling.
The campaign successfully positioned ZE as a thought leader while driving customer engagement and product awareness. The professional, integrated assets enhanced attendee experience, supported lead nurturing, and strengthened overall brand storytelling.
CAMPAIGN DESIGN
ZE Intranet Website Layout & Campaign Internal Employee Resource Hub
ZE Intranet Website Layout & Campaign Internal Employee Resource Hub
Situation
ZE PowerGroup needed a centralized, engaging internal platform to improve employee communication, provide easy access to important resources, and foster a stronger sense of community across the organization.
ZE PowerGroup needed a centralized, engaging internal platform to improve employee communication, provide easy access to important resources, and foster a stronger sense of community across the organization.
Solution
I led the design and launch of ZE’s internal intranet as a comprehensive digital hub, supported by a consistent internal marketing campaign to drive regular engagement.
I led the design and launch of ZE’s internal intranet as a comprehensive digital hub, supported by a consistent internal marketing campaign to drive regular engagement.
Execution
• Collaborated with programmers to design and develop the intranet layout, creating an intuitive resource centre for company news, benefits, training, policies, templates, and canteen wallet management.
• Designed a bi-weekly email template in Adobe Photoshop to keep staff informed and engaged.
• Conceptualized and created monthly “Staff Spotlight” posters in Adobe Illustrator, transforming employees into fun cartoon characters with personalized stories highlighting how the intranet solved real challenges.
• Worked closely with copywriters and the team to ensure content was relevant, engaging, and on-brand.
• Collaborated with programmers to design and develop the intranet layout, creating an intuitive resource centre for company news, benefits, training, policies, templates, and canteen wallet management.
• Designed a bi-weekly email template in Adobe Photoshop to keep staff informed and engaged.
• Conceptualized and created monthly “Staff Spotlight” posters in Adobe Illustrator, transforming employees into fun cartoon characters with personalized stories highlighting how the intranet solved real challenges.
• Worked closely with copywriters and the team to ensure content was relevant, engaging, and on-brand.
Result
The intranet became a well-used, central resource that improved internal communication and employee experience. The supporting email campaign and staff spotlight posters boosted engagement, recognition, and community spirit within the organization.
The intranet became a well-used, central resource that improved internal communication and employee experience. The supporting email campaign and staff spotlight posters boosted engagement, recognition, and community spirit within the organization.
ZE Intranet
PRINT DESIGN
Employee Spotlight Posters Monthly Intranet Engagement Campaign
Employee Spotlight Posters Monthly Intranet Engagement Campaign
Situation
ZE PowerGroup’s HR department wanted to increase employee engagement with the new internal intranet and build a stronger sense of community through regular internal communications.
ZE PowerGroup’s HR department wanted to increase employee engagement with the new internal intranet and build a stronger sense of community through regular internal communications.
Solution
I designed a monthly series of fun, cartoon-style Employee Spotlight posters to highlight individual staff members and drive traffic to the intranet.
I designed a monthly series of fun, cartoon-style Employee Spotlight posters to highlight individual staff members and drive traffic to the intranet.
Execution
• Created engaging cartoon illustrations featuring different employees in creative and relatable scenarios.
• Designed each poster to promote the intranet while celebrating the featured employee.
• Ensured consistent branding and a light-hearted, approachable tone suitable for company-wide display.
• Delivered print-ready files for physical posting throughout the office.
• Created engaging cartoon illustrations featuring different employees in creative and relatable scenarios.
• Designed each poster to promote the intranet while celebrating the featured employee.
• Ensured consistent branding and a light-hearted, approachable tone suitable for company-wide display.
• Delivered print-ready files for physical posting throughout the office.
Result
The posters quickly gained popularity and became highly anticipated each month. They successfully boosted intranet traffic, fostered a stronger sense of community, and improved overall employee engagement across the organization.
The posters quickly gained popularity and became highly anticipated each month. They successfully boosted intranet traffic, fostered a stronger sense of community, and improved overall employee engagement across the organization.
Intranet posters
Intranet posters
PRINT DESIGN
ZEMA Software Fact Sheets Bridging Understanding & Value
ZEMA Software Fact Sheets Bridging Understanding & Value
Situation
ZE PowerGroup needed clear, professional fact sheets to help potential clients quickly understand the features, benefits, and value of their complex ZEMA software applications.
ZE PowerGroup needed clear, professional fact sheets to help potential clients quickly understand the features, benefits, and value of their complex ZEMA software applications.
Solution
I designed a series of compelling, easy-to-digest fact sheets that combined strong visual storytelling with concise technical information.
I designed a series of compelling, easy-to-digest fact sheets that combined strong visual storytelling with concise technical information.
Execution
• Created streamlined, two-sided (recto-verso) fact sheets using Adobe InDesign.
• Integrated application screenshots, data-driven tables, charts, and clear bullet points.
• Delivered both high-quality printed collateral and interactive PDF versions for the corporate website.
• Maintained strong brand consistency while making complex software concepts more approachable and visually engaging.
• Created streamlined, two-sided (recto-verso) fact sheets using Adobe InDesign.
• Integrated application screenshots, data-driven tables, charts, and clear bullet points.
• Delivered both high-quality printed collateral and interactive PDF versions for the corporate website.
• Maintained strong brand consistency while making complex software concepts more approachable and visually engaging.
Result
The fact sheets became highly effective marketing tools that improved client understanding, supported sales conversations, and strengthened ZE PowerGroup’s overall marketing efforts. They provided a polished, professional resource that helped prospects make more informed decisions.
The fact sheets became highly effective marketing tools that improved client understanding, supported sales conversations, and strengthened ZE PowerGroup’s overall marketing efforts. They provided a polished, professional resource that helped prospects make more informed decisions.
INFOGRAPHIC DESIGN
Transforming Complex Data into Engaging Visuals
Transforming Complex Data into Engaging Visuals
Situation
ZE PowerGroup needed to communicate complex software data, processes, and departmental information in a way that was clear, engaging, and easy to understand for both external clients and internal employees.
ZE PowerGroup needed to communicate complex software data, processes, and departmental information in a way that was clear, engaging, and easy to understand for both external clients and internal employees.
Solution
I designed a variety of compelling infographics that simplified intricate datasets and processes into visually appealing, easy-to-digest narratives.
I designed a variety of compelling infographics that simplified intricate datasets and processes into visually appealing, easy-to-digest narratives.
Execution
• Created data-driven infographics for the corporate website and email marketing campaigns to illustrate key patterns and insights.
• Developed specialized onboarding infographics for new hires, clearly outlining processes, responsibilities, and organizational structure.
• Used Adobe Illustrator to craft clean, engaging visuals with strong storytelling techniques and brand consistency.
• Tailored designs to meet the specific needs of different departments while maintaining high readability and visual impact.
• Created data-driven infographics for the corporate website and email marketing campaigns to illustrate key patterns and insights.
• Developed specialized onboarding infographics for new hires, clearly outlining processes, responsibilities, and organizational structure.
• Used Adobe Illustrator to craft clean, engaging visuals with strong storytelling techniques and brand consistency.
• Tailored designs to meet the specific needs of different departments while maintaining high readability and visual impact.
Result
The infographics significantly improved understanding and retention of complex information. They became valuable assets for both client-facing marketing and internal onboarding, enhancing communication effectiveness across the organization.
The infographics significantly improved understanding and retention of complex information. They became valuable assets for both client-facing marketing and internal onboarding, enhancing communication effectiveness across the organization.
PRINT DESIGN
White Papers & Case Study Templates Professional Content Templates for ZE PowerGroup
White Papers & Case Study Templates Professional Content Templates for ZE PowerGroup
Situation
ZE PowerGroup needed consistent, professional templates for white papers and case studies to effectively communicate complex technical information while maintaining strong brand identity across print and digital channels.
ZE PowerGroup needed consistent, professional templates for white papers and case studies to effectively communicate complex technical information while maintaining strong brand identity across print and digital channels.
Solution
I designed polished, reusable templates for white papers and case studies that elevated visual quality and streamlined content production.
I designed polished, reusable templates for white papers and case studies that elevated visual quality and streamlined content production.
Execution
• Developed professional layouts in Adobe InDesign optimized for readability and visual impact.
• Created detailed, custom charts in Adobe Illustrator using the corporate colour palette.
• Incorporated curated stock imagery for compelling cover designs.
• Delivered both high-quality print versions and downloadable PDFs for the corporate website.
• Ensured full brand consistency across all materials.
• Developed professional layouts in Adobe InDesign optimized for readability and visual impact.
• Created detailed, custom charts in Adobe Illustrator using the corporate colour palette.
• Incorporated curated stock imagery for compelling cover designs.
• Delivered both high-quality print versions and downloadable PDFs for the corporate website.
• Ensured full brand consistency across all materials.
Result
The templates improved the overall quality and professionalism of ZE’s thought leadership materials. The dual-format (print + digital) approach enhanced online visibility, supported SEO goals, and provided sales and marketing teams with cohesive, effective resources for communicating complex information.
The templates improved the overall quality and professionalism of ZE’s thought leadership materials. The dual-format (print + digital) approach enhanced online visibility, supported SEO goals, and provided sales and marketing teams with cohesive, effective resources for communicating complex information.
ZE PowerGroup Manuals
ZE PowerGroup Manuals
PRINT DESIGN
Comprehensive System Manual 80+ Page Internal Reference Guide
Comprehensive System Manual 80+ Page Internal Reference Guide
Situation
ZE PowerGroup needed a clear, professional, and easy-to-use system manual to serve as a central reference for staff. The document had to organize extensive technical and procedural information in a way that was accessible both in print and digitally.
ZE PowerGroup needed a clear, professional, and easy-to-use system manual to serve as a central reference for staff. The document had to organize extensive technical and procedural information in a way that was accessible both in print and digitally.
Solution
I designed and produced an 80+ page comprehensive system manual that functioned effectively as both a printed reference guide and an interactive PDF.
I designed and produced an 80+ page comprehensive system manual that functioned effectively as both a printed reference guide and an interactive PDF.
Execution
• Created a structured layout system with strong information hierarchy and intuitive navigation elements.
• Developed a clean, professional visual style with consistent branding throughout the extensive content.
• Ensured excellent usability and readability for both print and digital (interactive PDF) formats.
• Balanced dense information with visual clarity and logical flow.
• Created a structured layout system with strong information hierarchy and intuitive navigation elements.
• Developed a clean, professional visual style with consistent branding throughout the extensive content.
• Ensured excellent usability and readability for both print and digital (interactive PDF) formats.
• Balanced dense information with visual clarity and logical flow.
Result
The system manual became a reliable, user-friendly resource that significantly enhanced internal efficiency and team productivity. It provided staff with a clear, accessible guide to core processes and procedures, improving overall operational understanding and consistency.
The system manual became a reliable, user-friendly resource that significantly enhanced internal efficiency and team productivity. It provided staff with a clear, accessible guide to core processes and procedures, improving overall operational understanding and consistency.
ZE PowerGroup Manuals
ZE PowerGroup Manuals
PRINT DESIGN
HR Recruitment & Onboarding Materials New Hire Packets & Employee Handbook
HR Recruitment & Onboarding Materials New Hire Packets & Employee Handbook
Situation
ZE PowerGroup’s HR team needed professional and welcoming materials to improve the recruitment and onboarding experience for new employees while effectively communicating company culture, policies, and procedures.
ZE PowerGroup’s HR team needed professional and welcoming materials to improve the recruitment and onboarding experience for new employees while effectively communicating company culture, policies, and procedures.
Solution
I designed a comprehensive suite of HR resources, including new hire packets and an employee handbook, to create a positive first impression and support smoother integration.
I designed a comprehensive suite of HR resources, including new hire packets and an employee handbook, to create a positive first impression and support smoother integration.
Execution
• Created a detailed new hire packet featuring office maps, organizational charts, and key company insights.
• Designed a clear, comprehensive employee handbook covering policies, benefits, and procedures.
• Used a friendly, approachable visual tone and strong information hierarchy to make the materials easy to read and engaging.
• Ensured full brand consistency across all collateral.
• Created a detailed new hire packet featuring office maps, organizational charts, and key company insights.
• Designed a clear, comprehensive employee handbook covering policies, benefits, and procedures.
• Used a friendly, approachable visual tone and strong information hierarchy to make the materials easy to read and engaging.
• Ensured full brand consistency across all collateral.
Result
The materials helped reduce first-day anxiety, improved employee confidence, and strengthened engagement from day one. They became valuable tools for HR that enhanced workplace satisfaction and reinforced ZE PowerGroup’s culture and values.
The materials helped reduce first-day anxiety, improved employee confidence, and strengthened engagement from day one. They became valuable tools for HR that enhanced workplace satisfaction and reinforced ZE PowerGroup’s culture and values.
ZE PowerGroup Employee Handbook
ZE PowerGroup Employee Handbook
CAMPAIGN DESIGN
ZE Mobile Launch Sleek Mobile Software Campaign
ZE Mobile Launch Sleek Mobile Software Campaign
Situation
ZE PowerGroup was launching their new mobile software application and needed a cohesive, professional visual campaign to introduce it effectively while maintaining strong alignment with their existing software suite and overall brand identity.
ZE PowerGroup was launching their new mobile software application and needed a cohesive, professional visual campaign to introduce it effectively while maintaining strong alignment with their existing software suite and overall brand identity.
Solution
I led the creative direction and design for the ZE Mobile launch, delivering a unified suite of marketing assets that showcased the new mobile solution with a modern, sleek aesthetic.
I led the creative direction and design for the ZE Mobile launch, delivering a unified suite of marketing assets that showcased the new mobile solution with a modern, sleek aesthetic.
Execution
• Designed fact sheets highlighting key features and benefits.
• Created a custom mobile app icon that seamlessly integrated with the existing ZE software visual language.
• Developed dynamic banner ad campaigns and handbills for multi-channel promotion.
• Used Adobe Illustrator and Photoshop to refine software elements into engaging, consistent mobile graphics across all digital touch-points.
• Designed fact sheets highlighting key features and benefits.
• Created a custom mobile app icon that seamlessly integrated with the existing ZE software visual language.
• Developed dynamic banner ad campaigns and handbills for multi-channel promotion.
• Used Adobe Illustrator and Photoshop to refine software elements into engaging, consistent mobile graphics across all digital touch-points.
Result
The launch campaign delivered a polished, high-impact introduction to ZE Mobile. The cohesive visual system strengthened brand consistency, maximized display impact, and effectively communicated the value of the new mobile application to users and stakeholders.
The launch campaign delivered a polished, high-impact introduction to ZE Mobile. The cohesive visual system strengthened brand consistency, maximized display impact, and effectively communicated the value of the new mobile application to users and stakeholders.
ZE Mobile Launch
ZE Mobile Launch
PRINT DESIGN
Immersive Pop-Up Displays & Event Banners Trade Shows, Conferences & Office Branding
Immersive Pop-Up Displays & Event Banners Trade Shows, Conferences & Office Branding
Situation
ZE PowerGroup needed visually impactful pop-up displays and banners to strengthen brand presence at trade shows, conferences, corporate events, and within the office environment.
ZE PowerGroup needed visually impactful pop-up displays and banners to strengthen brand presence at trade shows, conferences, corporate events, and within the office environment.
Solution
I designed and managed a full range of immersive, high-quality display solutions that elevated brand visibility and created memorable experiences across both external events and internal spaces.
I designed and managed a full range of immersive, high-quality display solutions that elevated brand visibility and created memorable experiences across both external events and internal spaces.
Execution
• Led the entire process from concept development through design, production, and quality control.
• Created dynamic pop-up displays and large-format banners tailored for different event types and office use.
• Maintained strong brand consistency and visual impact across all materials.
• Focused on creative design combined with practical, durable production standards.
• Led the entire process from concept development through design, production, and quality control.
• Created dynamic pop-up displays and large-format banners tailored for different event types and office use.
• Maintained strong brand consistency and visual impact across all materials.
• Focused on creative design combined with practical, durable production standards.
Result
The displays and banners successfully captivated audiences at events and enhanced the office environment year-round. They reinforced brand recognition, increased engagement at events, and left a lasting professional impression on clients, partners, and employees.
The displays and banners successfully captivated audiences at events and enhanced the office environment year-round. They reinforced brand recognition, increased engagement at events, and left a lasting professional impression on clients, partners, and employees.
ZEMA Print Popups
ZEMA Print Popups
CAMPAIGN DESIGN
ZEMA User Forum Campaign Omni-Channel Event Marketing & Collateral
ZEMA User Forum Campaign Omni-Channel Event Marketing & Collateral
Situation
ZE PowerGroup needed a comprehensive, high-impact marketing campaign to promote the annual ZEMA User Forum — a key industry event for energy, commodities, and data analytics professionals — while creating a memorable experience that drove attendance and reinforced brand leadership.
ZE PowerGroup needed a comprehensive, high-impact marketing campaign to promote the annual ZEMA User Forum — a key industry event for energy, commodities, and data analytics professionals — while creating a memorable experience that drove attendance and reinforced brand leadership.
Solution
As Senior Graphic Designer, I led the full creative direction and production of an integrated omni-channel campaign that combined digital marketing with premium print and on-site collateral.
As Senior Graphic Designer, I led the full creative direction and production of an integrated omni-channel campaign that combined digital marketing with premium print and on-site collateral.
Execution
• Developed a cohesive strategy across email templates and nurture sequences, website landing pages, dynamic banners, and countdown assets.
• Designed direct mailers, handbills, and a sophisticated magazine-style brochure highlighting Vancouver as the host city.
• Created complete on-site event materials including name tags, agendas, speaker bios, surveys, and large-format pop-up banners.
• Managed quality control, vendor relationships, and production to ensure brand consistency and professional execution.
• Curated premium welcome packages for all attendees featuring the Vancouver-themed brochure.
• Developed a cohesive strategy across email templates and nurture sequences, website landing pages, dynamic banners, and countdown assets.
• Designed direct mailers, handbills, and a sophisticated magazine-style brochure highlighting Vancouver as the host city.
• Created complete on-site event materials including name tags, agendas, speaker bios, surveys, and large-format pop-up banners.
• Managed quality control, vendor relationships, and production to ensure brand consistency and professional execution.
• Curated premium welcome packages for all attendees featuring the Vancouver-themed brochure.
Result
The campaign successfully built anticipation, increased registrations, and delivered a polished, memorable experience for attendees. The integrated approach strengthened ZE PowerGroup’s reputation in the energy and commodities sector and elevated the overall quality and impact of the ZEMA User Forum.
The campaign successfully built anticipation, increased registrations, and delivered a polished, memorable experience for attendees. The integrated approach strengthened ZE PowerGroup’s reputation in the energy and commodities sector and elevated the overall quality and impact of the ZEMA User Forum.
CAMPAIGN DESIGN
Corporate Campaigns & Visual Communication ZE Software + Interactive Data / FutureSource Merger
Corporate Campaigns & Visual Communication ZE Software + Interactive Data / FutureSource Merger
Situation
During the strategic merger of ZE Software with Interactive Data/FutureSource, the company needed a comprehensive internal and external communication campaign to clearly explain the integration, increase employee awareness, engage clients, and drive stakeholder participation.
During the strategic merger of ZE Software with Interactive Data/FutureSource, the company needed a comprehensive internal and external communication campaign to clearly explain the integration, increase employee awareness, engage clients, and drive stakeholder participation.
Solution
As Team Lead, I spearheaded the creative direction and execution of an integrated omni-channel campaign featuring educational events, digital assets, and clear visual communication to support a smooth merger rollout.
As Team Lead, I spearheaded the creative direction and execution of an integrated omni-channel campaign featuring educational events, digital assets, and clear visual communication to support a smooth merger rollout.
Execution
• Designed and executed a Lunch & Learn program and webinar series to educate employees and clients.
• Collaborated with the programming team to build a dedicated landing page optimized for email campaigns and registrations.
• Created a custom merger graphic used across the homepage carousel, banner ads, and promotional materials.
• Developed email campaigns with live countdowns and strong calls-to-action.
• Produced detailed charts, infographics, a one-page factsheet (print + digital), and a comprehensive white paper using Adobe Illustrator and Photoshop.
• Designed web banners promoting the events across the corporate website and partner platforms.
• Designed and executed a Lunch & Learn program and webinar series to educate employees and clients.
• Collaborated with the programming team to build a dedicated landing page optimized for email campaigns and registrations.
• Created a custom merger graphic used across the homepage carousel, banner ads, and promotional materials.
• Developed email campaigns with live countdowns and strong calls-to-action.
• Produced detailed charts, infographics, a one-page factsheet (print + digital), and a comprehensive white paper using Adobe Illustrator and Photoshop.
• Designed web banners promoting the events across the corporate website and partner platforms.
Result
The campaign effectively communicated complex merger details, boosted engagement, and supported successful internal alignment and external stakeholder participation. The cohesive visual strategy strengthened brand integration and reinforced clear, professional communication throughout the transition.
The campaign effectively communicated complex merger details, boosted engagement, and supported successful internal alignment and external stakeholder participation. The cohesive visual strategy strengthened brand integration and reinforced clear, professional communication throughout the transition.
https://energyandcommodity.zema.global/email/campaign/garp-webinar/recording.html
CAMPAIGN DESIGN
ZEMA User Community Campaign Community Building & Engagement Initiative
ZEMA User Community Campaign Community Building & Engagement Initiative
Situation
ZE PowerGroup needed a comprehensive campaign to launch and grow the ZEMA User Community, creating a vibrant hub where users could access resources, engage with peers, and deepen their knowledge of the software.
ZE PowerGroup needed a comprehensive campaign to launch and grow the ZEMA User Community, creating a vibrant hub where users could access resources, engage with peers, and deepen their knowledge of the software.
Solution
As Team Lead, I spearheaded the full creative strategy and execution of the ZEMA Community campaign, blending digital, print, and educational elements to foster engagement and long-term user loyalty.
As Team Lead, I spearheaded the full creative strategy and execution of the ZEMA Community campaign, blending digital, print, and educational elements to foster engagement and long-term user loyalty.
Execution
• Designed an iconic infographic that served as the central visual anchor across all marketing materials.
• Collaborated with programmers to develop a robust community website featuring interactive catalogs, a resource library, webinars, online support, and a discussion forum.
• Created print handbills and direct mail postcards to promote the grand unveiling.
• Developed a series of email templates, including monthly newsletters and frequent touch-points, to maintain consistent communication.
• Designed pathways within the community that guided users toward an educational portal, where they could earn proficiency certificates.
• Designed an iconic infographic that served as the central visual anchor across all marketing materials.
• Collaborated with programmers to develop a robust community website featuring interactive catalogs, a resource library, webinars, online support, and a discussion forum.
• Created print handbills and direct mail postcards to promote the grand unveiling.
• Developed a series of email templates, including monthly newsletters and frequent touch-points, to maintain consistent communication.
• Designed pathways within the community that guided users toward an educational portal, where they could earn proficiency certificates.
Result
The campaign successfully launched a thriving ZEMA User Community that increased user engagement, supported ongoing education, and strengthened relationships with clients. The cohesive branding and multi-channel approach created a valuable, active ecosystem around the ZEMA software.
The campaign successfully launched a thriving ZEMA User Community that increased user engagement, supported ongoing education, and strengthened relationships with clients. The cohesive branding and multi-channel approach created a valuable, active ecosystem around the ZEMA software.
ICON DESIGN
Custom Icon Creation Improving Navigation & Brand Clarity
Custom Icon Creation Improving Navigation & Brand Clarity
Situation
ZE PowerGroup needed a cohesive set of custom icons to improve user navigation and strengthen visual consistency across their software platforms, website, and marketing materials.
ZE PowerGroup needed a cohesive set of custom icons to improve user navigation and strengthen visual consistency across their software platforms, website, and marketing materials.
Solution
I designed a custom icon system that aligned with the brand’s identity while making complex software functions more intuitive and user-friendly.
I designed a custom icon system that aligned with the brand’s identity while making complex software functions more intuitive and user-friendly.
Execution
• Created a complete set of tailored icons that reflected ZE’s professional yet approachable aesthetic.
• Ensured visual harmony in style, line weight, and proportion for seamless integration across digital interfaces and collateral.
• Focused on clarity, simplicity, and immediate recognition to enhance usability.
• Delivered icons optimized for both web and software applications.
• Created a complete set of tailored icons that reflected ZE’s professional yet approachable aesthetic.
• Ensured visual harmony in style, line weight, and proportion for seamless integration across digital interfaces and collateral.
• Focused on clarity, simplicity, and immediate recognition to enhance usability.
• Delivered icons optimized for both web and software applications.
Result
The custom icons significantly improved navigation and user understanding, contributing to a more polished and cohesive digital experience. They strengthened overall brand recognition and made ZE’s complex tools feel more accessible and intuitive for users.
The custom icons significantly improved navigation and user understanding, contributing to a more polished and cohesive digital experience. They strengthened overall brand recognition and made ZE’s complex tools feel more accessible and intuitive for users.
BRANDING DESIGN
ZEMA Mobile App Icon Distinctive Digital Brand Adaptation
ZEMA Mobile App Icon Distinctive Digital Brand Adaptation
Situation
ZE PowerGroup needed a strong, recognizable app icon for their ZEMA software that would maintain brand consistency while performing effectively in mobile app stores and digital environments.
ZE PowerGroup needed a strong, recognizable app icon for their ZEMA software that would maintain brand consistency while performing effectively in mobile app stores and digital environments.
Solution
I designed a custom mobile app icon by thoughtfully reinterpreting the existing ZEMA logo into a modern, polished digital asset.
I designed a custom mobile app icon by thoughtfully reinterpreting the existing ZEMA logo into a modern, polished digital asset.
Execution
• Adapted core brand elements from the ZEMA logo into a clean, scalable icon optimized for small screen sizes.
• Applied mobile design principles to ensure clarity, visual impact, and strong recognition at various resolutions.
• Maintained full alignment with ZEMA’s overall visual language and brand identity.
• Delivered a versatile icon suitable for app stores and other digital touchpoints.
• Adapted core brand elements from the ZEMA logo into a clean, scalable icon optimized for small screen sizes.
• Applied mobile design principles to ensure clarity, visual impact, and strong recognition at various resolutions.
• Maintained full alignment with ZEMA’s overall visual language and brand identity.
• Delivered a versatile icon suitable for app stores and other digital touchpoints.
Result
The custom app icon successfully strengthened ZEMA’s digital presence, providing instant brand recognition while delivering a professional and cohesive appearance across mobile platforms.
The custom app icon successfully strengthened ZEMA’s digital presence, providing instant brand recognition while delivering a professional and cohesive appearance across mobile platforms.
BRANDING DESIGN
ZE PowerGroup 20-Year Anniversary Logo Redesign Celebrating Legacy & Innovation
ZE PowerGroup 20-Year Anniversary Logo Redesign Celebrating Legacy & Innovation
Situation
ZE PowerGroup wanted to mark their 20-year milestone with a refreshed logo that honored the company’s established heritage while projecting a modern, forward-thinking image in the energy and data management sector.
ZE PowerGroup wanted to mark their 20-year milestone with a refreshed logo that honored the company’s established heritage while projecting a modern, forward-thinking image in the energy and data management sector.
Solution
I designed an updated version of the ZE PowerGroup logo that balanced respect for tradition with contemporary design elements.
I designed an updated version of the ZE PowerGroup logo that balanced respect for tradition with contemporary design elements.
Execution
• Refined typography, proportions, and details to modernize the mark while preserving its core identity.
• Selected updated colour schemes and made strategic adjustments to improve clarity and versatility.
• Ensured the new logo performed effectively across digital platforms, print materials, and marketing collateral.
• Refined typography, proportions, and details to modernize the mark while preserving its core identity.
• Selected updated colour schemes and made strategic adjustments to improve clarity and versatility.
• Ensured the new logo performed effectively across digital platforms, print materials, and marketing collateral.
Result
The refreshed logo became a central visual asset for the 20-year anniversary celebrations. It successfully reinforced ZE PowerGroup’s brand identity, highlighted their evolution and industry leadership, and strengthened overall brand perception across all touchpoints.
The refreshed logo became a central visual asset for the 20-year anniversary celebrations. It successfully reinforced ZE PowerGroup’s brand identity, highlighted their evolution and industry leadership, and strengthened overall brand perception across all touchpoints.
PRINT DESIGN
Annual Holiday Cards ZE PowerGroup Christmas Greeting
Annual Holiday Cards ZE PowerGroup Christmas Greeting
Situation
ZE PowerGroup wanted a professional yet warm annual Christmas card to send to clients, partners, and stakeholders that would strengthen relationships while reinforcing brand identity during the holiday season.
ZE PowerGroup wanted a professional yet warm annual Christmas card to send to clients, partners, and stakeholders that would strengthen relationships while reinforcing brand identity during the holiday season.
Solution
I conceptualized and designed a sophisticated, on-brand holiday card delivered in both premium print and digital formats.
I conceptualized and designed a sophisticated, on-brand holiday card delivered in both premium print and digital formats.
Execution
• Created a custom illustration combining festive elements with subtle energy-themed motifs.
• Used elegant typography and a warm, inviting colour palette aligned with ZE PowerGroup’s brand.
• Produced the print version on premium textured card-stock with spot UV accents for a luxurious tactile feel.
• Designed a digital version featuring subtle animations, optimized for email campaigns and social sharing.
• Created a custom illustration combining festive elements with subtle energy-themed motifs.
• Used elegant typography and a warm, inviting colour palette aligned with ZE PowerGroup’s brand.
• Produced the print version on premium textured card-stock with spot UV accents for a luxurious tactile feel.
• Designed a digital version featuring subtle animations, optimized for email campaigns and social sharing.
Result
The holiday cards successfully created a memorable and positive impression, strengthening client relationships and enhancing brand engagement. The thoughtful, high-quality design reinforced ZE PowerGroup’s image as an innovative and caring industry leader.
The holiday cards successfully created a memorable and positive impression, strengthening client relationships and enhancing brand engagement. The thoughtful, high-quality design reinforced ZE PowerGroup’s image as an innovative and caring industry leader.
UX/UI DESIGN
ZE UK Website Localized Corporate Site for the UK Market
ZE UK Website Localized Corporate Site for the UK Market
Situation
ZE PowerGroup required a dedicated website for their UK office to better serve the local market, while maintaining consistency with the global brand and delivering a strong user experience.
ZE PowerGroup required a dedicated website for their UK office to better serve the local market, while maintaining consistency with the global brand and delivering a strong user experience.
Solution
I designed and developed a custom corporate website tailored specifically for UK audiences, balancing regional relevance with global brand standards.
I designed and developed a custom corporate website tailored specifically for UK audiences, balancing regional relevance with global brand standards.
Execution
• Collaborated closely with the ZE PowerGroup UK team to align the site with local market needs and expectations.
• Created a user-centred design with intuitive navigation, clear content hierarchy, and responsive layouts optimized for engagement and usability.
• Ensured the visual identity and overall experience remained consistent with ZE PowerGroup’s global branding.
• Collaborated closely with the ZE PowerGroup UK team to align the site with local market needs and expectations.
• Created a user-centred design with intuitive navigation, clear content hierarchy, and responsive layouts optimized for engagement and usability.
• Ensured the visual identity and overall experience remained consistent with ZE PowerGroup’s global branding.
Result
The ZE UK website successfully provided a distinctive, localized digital presence that resonated with UK clients and stakeholders. It strengthened regional brand visibility while maintaining a cohesive connection to the global organization.
The ZE UK website successfully provided a distinctive, localized digital presence that resonated with UK clients and stakeholders. It strengthened regional brand visibility while maintaining a cohesive connection to the global organization.
