Hanne Nielsen Portfolio

AAXLL Supply Company holds full licensing from Health Canada for the distribution of medical cannabis products and boasts ownership of 29 trademarks.

Context
Work on behalf of AAXLL Supply Company, 2019

Contributions
Product Mock-ups
Branding Guidelines
Packaging & Labels
Social Media Posts & Maintenance
Brochures
Banner Ad Campaigns
Direct Mail & Drop Boxes

Collaborators
Partners, AAXLL
Developers
Copywriters
Social Media Managers

The Project
Branding & Omni-channel Marketing
Elevating Dani Pepper, Building Success from the Ground Up

At Dani Pepper, a female-first wellness and intimacy brand, I designed the visual heartbeat of the entire customer journey. Working tightly with founders and developers, I delivered seductive website banners, hyper-realistic product mock-ups, and an intuitive icon system that made browsing feel effortless and empowering.

Beyond the screen, I led packaging and print collateral—ensuring every box, card, and insert carried the same sensual, confident aesthetic. From Shopify hero images to the unboxing experience, nothing left my desk unless it looked, felt, and spoke unmistakably Dani Pepper—proof that brand consistency can be both luxurious and unwavering across every format.

Visual Design
Product Mock-ups
Infusing Flavours & Ideas

Leveraging my expertise in graphic design, I developed cost-effective product mock-ups as a practical alternative to conventional photo studio sessions, ensuring their seamless integration into our website as striking product displays. Utilizing advanced 3D packaging rendering techniques, I skillfully applied the approved artwork in Photoshop to create realistic representations. To further contextualize and enhance the appeal, I incorporated relevant stock images that represented the associated flavours.

More than just aesthetic enhancements, these visuals functioned as critical touch-points. They provided valuable insights into how stakeholders and potential users perceived the product's design and presentation. This strategic approach not only optimized resource utilization but also significantly contributed to a deeper understanding of our audience's engagement with the product's visual narrative.

Print Design
Packaging Production
Visual Brand Integrity & Consistency

As the guardian of visual brand integrity, I ensured seamless uniformity and consistency across all communication channels. My expertise in graphic design was pivotal in creating alluring packaging for a variety of sizes and five unique brand identities, maintaining a commitment to excellence at every stage of production.

My responsibilities transcended traditional design boundaries. I engaged in exhaustive research on packaging trends, executed thorough cost analyses, and developed strategic budgeting plans. My adept negotiation skills were instrumental in managing pricing and logistical aspects. Additionally, I cultivated and maintained strong relationships with suppliers both within the USA and in China, guaranteeing effective collaboration and optimal results. My comprehensive approach to packaging design and production not only reinforced brand identity but also optimized operational efficiency and cost-effectiveness.

Dani Pepper Packaging

Print Design
Label Design
Visual Brand Consistency

As an accomplished Art Director, I skillfully steered a multitude of projects, from conceptualization to execution, in the realms of packaging, labeling, and product mock-ups. My proficiency in graphic design was key to ensuring that each custom product label was in strict adherence to brand guidelines, thereby reinforcing brand identity and distinctiveness. This meticulous approach significantly contributed to increased sales growth. Operating within stringent timelines, I adeptly handled the challenges of designing for compact packaging spaces, ensuring each design communicated clarity and professionalism while maximizing visual impact.

Label & Mock-up

Social Media Design
Social Media Posts
Brand-Centric Content

As a dedicated graphic designer deeply committed to upholding the brand's essence, I meticulously conceptualized and executed superior-quality, innovative visual content for social media platforms. My approach involved a keen understanding of the brand's core identity, which I translated into visually engaging and creative assets. These designs played a pivotal role in enhancing audience engagement, capturing the attention of viewers and encouraging interaction as they scrolled through their social media feeds.

My creative process was data-driven and audience-focused, allowing me to create content that resonated with our target demographic. I employed a variety of design techniques, including compelling imagery, animation, and typography, to create a dynamic and aesthetically pleasing online presence. This strategic utilization of visuals not only reinforced the brand's identity but also fostered a deeper connection with the audience, leading to increased engagement and a stronger online community.

The success of these social media assets was evident in the measurable increase in likes, shares, comments, and overall viewer engagement. This achievement underscored my ability to blend artistic skill with marketing acumen, ensuring that each piece of content not only looked exceptional but also effectively communicated the brand's message and values.

Campaign Design
Banner Ad Campaigns
Impactful Visuals to Boost Customer Engagement

In my role as a graphic designer, I diligently developed and executed high-quality, inventive banner ad campaigns that aligned with the brand's fundamental identity. Through meticulous monitoring of Click-Through Rates (CTRs) and the strategic implementation of A/B testing, I ensured that our marketing initiatives consistently engaged our target audience. My approach involved crafting tailored banner designs for diverse platforms, including male-centric and wellness websites, to maximize impact and audience engagement.

My expertise extended to creating captivating banner advertisements for a range of digital channels, including dedicated email campaigns, Google Ads, Amazon promotions, and third-party platforms. This multifaceted approach was instrumental in driving increased customer traffic, boosting product sales, and capturing the target audience's attention effectively. Each banner ad was not only visually appealing but also strategically designed to resonate with the specific audience of each platform, reflecting my commitment to enhancing brand visibility and achieving marketing objectives through thoughtful and skillful graphic design.

Print Design
Direct Mail & Drop Box Design
Creative, On-Brand Omni-channel Assets

As a seasoned graphic designer specializing in print design, I have consistently demonstrated expertise in creating compelling assets for drop box and direct mail campaigns. My approach involved meticulously designing postcards that artfully combined product features and flavour profiles, ensuring a cohesive and appealing presentation. Focused on maximizing return on investment, I strategically targeted a specific niche audience with these designs.

In a display of resourceful efficiency, I repurposed the same postcards for use in both direct mail initiatives and drop box shipments. This not only streamlined our marketing efforts but also maintained brand consistency across different channels. Each postcard was intricately detailed, featuring engaging promotional content and a traceable promotional code. This integration not only bolstered user engagement but also allowed us to track the effectiveness of our campaigns, embodying my commitment to producing high-quality, impactful, and measurable print design solutions.

Direct Mail/Drop Box Assets

Icon Design
CBD Icon System – Clarity Without Words
Turning Complex Benefits into Instant Recognition

To untangle the often-confusing world of CBD, I designed a clean, custom icon suite that replaced paragraphs of text with single, glanceable symbols. Each icon—calm, sleep, focus, recovery—was crafted to communicate a specific product benefit in a split second while staying true to the brand’s calm, modern aesthetic.

The result was a website that feels lighter, faster, and friendlier: users instantly understand what each product does, navigation flows effortlessly, and screen real estate works harder. Simple icons, massive impact—proof that thoughtful visual shorthand can make even the most technical range feel approachable and intuitive.

Icon Creation

Print Design
Investor & Customer Brochures – Print + Digital
More Than Marketing – Brand Stories That Stick

Using Adobe InDesign, I turned standard brochures into immersive brand narratives that spoke equally to customers and investors. Each layout blended stunning photography, confident typography, and subtle storytelling to make complex offerings feel effortless and exciting.

Every file was crafted for dual life: gorgeous in print and optimized as downloadable, interactive PDFs for instant online access. I also owned the printer relationships—spec’ing papers, overseeing proofs, and pushing color accuracy until the final pieces felt as premium as the brand itself. The result: brochures that don’t just inform—they captivate, convert, and leave a lasting impression.

Dani Pepper Packaging

Dani Pepper Packaging

Label & Mock-up

Label & Mock-up

Direct Mail/Drop Box Assets

Direct Mail/Drop Box Assets

Icon Creation

Icon Creation

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