Dani Pepper

Designed a Range of Targeted Marketing Materials for a Women's Health-Focused CBD Company

AAXLL Supply Company holds full licensing from Health Canada for the distribution of medical cannabis products and boasts ownership of 29 trademarks.

Context
Work on behalf of AAXLL Supply Company, 2019

Contributions
Product Mock-ups
Branding Guidelines
Packaging & Labels
Social Media Posts & Maintenance
Brochures
Banner Ad Campaigns
Direct Mail & Drop Boxes

Collaborators
Partners, AAXLL
Developers
Copywriters
Social Media Managers

The Project
Branding & Omni-channel Marketing
Female-First Wellness & Intimacy Brand Launch

At Dani Pepper, a female-first wellness and intimacy brand, I designed the complete visual heartbeat of the customer journey from launch through sustained growth. Working in close partnership with founders and developers, I delivered seductive, high-conversion website banners, hyper-realistic product mock-ups that showcased offerings with premium realism, and an intuitive icon system that made browsing feel effortless, empowering, and instantly trustworthy.

Beyond the digital realm, I led the creation of packaging and print collateral—ensuring every box, insert, card, label, and unboxing element carried the same sensual, confident, and luxurious aesthetic. From Shopify hero images and landing page visuals to physical packaging touchpoints, every asset was rigorously aligned with the brand’s core identity, creating a seamless, unmistakable Dani Pepper experience across every format and channel.

This unified omni-channel approach not only elevated brand perception but also built deep emotional connection, reinforced trust, and contributed directly to customer loyalty and sales success in the competitive wellness and intimacy market.

This project demonstrates expertise in female-first wellness branding, omni-channel marketing design, website banner & hero asset creation, hyper-realistic product mock-ups, intuitive icon system development, luxury packaging & unboxing design, brand consistency across digital & print, and strategic visual identity for intimacy, wellness, and direct-to-consumer brands.

Visual Design
Photorealistic 3D Renders & Flavour-Infused Visuals
Cost-Effective Packaging Mock-ups

Leveraging advanced graphic design expertise, I developed cost-effective product mock-ups as a practical, resource-efficient alternative to traditional photo studio sessions, delivering striking, high-fidelity visuals that seamlessly integrated into our e-commerce website as primary product displays. Utilizing sophisticated 3D packaging rendering techniques combined with precise Adobe Photoshop compositing, I skillfully applied approved artwork to realistic product models while strategically incorporating relevant stock images that vividly represented associated flavours—such as swirling citrus zest, cracked vanilla beans, drifting cocoa dust, or fresh berry accents—to authentically convey the sensory and taste experience.

These mock-ups transcended basic aesthetic enhancements, serving as critical touch-points for gathering actionable insights from stakeholders and potential users. By providing early, photorealistic views of the product’s design, presentation, and visual narrative, they facilitated valuable feedback on appeal, packaging functionality, and consumer perception—enabling iterative improvements, reduced production risks, and more confident go-to-market decisions.

This strategic approach optimized resource utilization, accelerated development cycles, and significantly deepened audience understanding, ultimately contributing to stronger product-market fit, enhanced customer confidence, and improved online conversions in competitive retail and e-commerce environments.

This project demonstrates expertise in product mock-up design, 3D packaging rendering, flavour-infused visual storytelling, photorealistic Photoshop compositing, e-commerce product imagery, stakeholder feedback prototyping, cost-effective digital alternatives to photography, and strategic graphic design for food, beverage, wellness, and consumer goods brands.

Print Design
Strategic Packaging Excellence
Visual Brand Integrity & Multi-Brand Consistency

As the guardian of visual brand integrity, I ensured seamless uniformity and unwavering consistency across all communication channels, with packaging as the cornerstone of the brand experience. My expertise in graphic design drove the creation of alluring, high-performance packaging solutions tailored to a variety of sizes and five distinct brand identities, maintaining uncompromising excellence at every stage—from concept and artwork development to final production.

My responsibilities extended far beyond traditional design: I conducted exhaustive research into current packaging trends, materials, sustainability innovations, and consumer preferences to inform forward-thinking concepts. I executed thorough cost analyses, developed strategic budgeting plans, and applied sharp negotiation skills to manage pricing, timelines, and logistics effectively. By cultivating and maintaining strong, collaborative relationships with suppliers in both the USA and China, I guaranteed reliable execution, quality control, and optimal outcomes across global production networks.

This comprehensive, end-to-end approach not only reinforced each brand’s unique identity through precise typography, color fidelity, structural innovation, and premium finishes but also optimized operational efficiency, reduced costs, and maximized market impact in competitive retail environments.

This work demonstrates expertise in packaging production management, multi-brand visual consistency, trend-informed packaging design, cost analysis & budget optimization, global supplier coordination (USA & China), strategic negotiation for print production, high-volume packaging artwork, and premium graphic solutions for consumer goods, food, beverage, wellness, and retail brands.

Dani Pepper Packaging

Print Design
Custom Label Design & Production
Visual Brand Consistency & Market Impact

As an accomplished Art Director, I skillfully led numerous projects from initial concept through final execution in the areas of packaging, custom label design, and product mock-ups. My expertise in graphic design ensured that every label strictly adhered to established brand guidelines, delivering flawless consistency in typography, color accuracy, logo placement, imagery style, and overall visual language—reinforcing brand identity and creating unmistakable distinctiveness in crowded retail environments.

Operating under stringent timelines, I adeptly navigated the challenges of designing for compact label spaces, condensing essential information—ingredients, usage instructions, regulatory details, and key selling points—while preserving clarity, professionalism, and maximum visual impact. This meticulous, strategic approach not only communicated product value effectively but also significantly contributed to increased sales growth by elevating perceived quality, building consumer trust, and enhancing shelf appeal.

My comprehensive oversight encompassed trend research, stakeholder presentations, artwork refinement, print-ready file preparation, and quality control, resulting in labels that performed as powerful marketing tools across physical and digital channels.

This work demonstrates expertise in custom product label design, brand guideline adherence, compact-space packaging layout, high-impact retail visuals, sales-driving label strategy, print production management, visual brand consistency, and strategic graphic design for consumer goods, food, beverage, wellness, and CBD brands.

Label & Mock-up

Social Media Design

Brand-First, Scroll-Stopping Content
High-Impact Social Assets

As the lead on social media visual strategy, I maintained laser-true adherence to the brand’s core identity while designing a steady stream of high-impact content that consistently stopped thumbs mid-scroll. Every piece—sharp static posts, fluid animations, bold typography treatments, carousels, Stories, and Reels—was meticulously shaped by audience data, engagement metrics, and performance insights to hit the exact sweet spot of our target demographic.

This disciplined, brand-first approach ensured nothing ever felt off-brand, yet the content remained visually bold, emotionally resonant, and optimized for platform algorithms. The result was a vibrant, cohesive feed that felt alive and unmistakably ours, delivering consistently higher likes, shares, comments, saves, and overall interaction while strengthening recognition and loyalty.

The payoff proved that exceptional design can be both stunning and strategic—moving the needle on engagement, community growth, and conversions without ever compromising brand integrity.

This work demonstrates expertise in social media visual strategy, brand-consistent content creation, scroll-stopping graphics, animated social posts, data-driven design optimization, audience-targeted typography & visuals, high-engagement feed management, and results-oriented creative for lifestyle, wellness, e-commerce, and consumer brands.

Campaign Design
High-Impact Digital Advertising
Banner Ad Campaign Design & Optimization

In my role as a graphic designer, I developed and executed high-quality, inventive banner ad campaigns that remained in perfect alignment with the brand’s core identity while delivering measurable results. Through daily monitoring of Click-Through Rates (CTRs) and rigorous A/B testing protocols, I continuously refined creative elements—layout, copy, imagery, and calls-to-action—to ensure maximum audience engagement and responsiveness to evolving market conditions.

I crafted custom banner advertisements precisely tailored for diverse platforms, including male-centric websites, wellness-focused sites, dedicated email campaigns, Google Ads, Amazon promotions, and various third-party networks. Each design was strategically optimized for its specific channel and demographic, combining visually compelling aesthetics with performance-driven principles to capture attention, drive clicks, increase customer traffic, and boost product sales in competitive digital environments.

This multifaceted, data-informed approach not only elevated brand visibility but also demonstrated my commitment to thoughtful, skillful graphic design that consistently achieves marketing objectives through strategic creativity and optimization.

This work showcases expertise in banner ad campaign design, CTR optimization & A/B testing, custom digital advertising creatives, platform-specific banner tailoring, Google Ads & Amazon banner production, high-engagement visual marketing, email banner design, and results-oriented graphic solutions for e-commerce, wellness, retail, and targeted audience campaigns.

Print Design
Targeted Print Marketing Excellence
Creative, On-Brand Omni-Channel Assets

As a seasoned graphic designer specializing in print design, I created compelling, high-performance assets for direct mail and drop box campaigns that maximized engagement and return on investment. My approach involved meticulously designing postcards that artfully combined product features and distinctive flavour profiles into a cohesive, visually appealing presentation that spoke directly to the target niche audience.

To achieve resourceful efficiency and cost-effectiveness, I strategically repurposed the same postcards across both direct mail initiatives and drop box shipments, maintaining flawless brand consistency across channels while reducing production overhead. Each postcard was intricately detailed with engaging promotional content, strong calls-to-action, and a unique traceable promotional code—enabling precise measurement of campaign effectiveness, redemption rates, and overall performance.

This integrated, multi-use strategy not only streamlined marketing efforts but also delivered measurable results: heightened user engagement, increased conversions, and reinforced brand presence through every customer touchpoint. The project underscores my commitment to producing high-quality, impactful, and data-trackable print solutions that drive real business outcomes.

This work demonstrates expertise in direct mail campaign design, drop box insert production, repurposed print marketing assets, flavour-profile & product-feature visuals, trackable promo code integration, niche audience targeting, brand-consistent omni-channel collateral, high-ROI print design, and strategic graphic solutions for food, beverage, wellness, and consumer retail brands.

Direct Mail/Drop Box Assets

Icon Design
Clarity Without Words
Custom Icons for Product Benefits

To simplify the often confusing world of CBD benefits, I designed a clean, custom icon suite that replaced lengthy text explanations with single, instantly understandable symbols. Each icon—representing core benefits such as calm, sleep, focus, and recovery—was carefully crafted to communicate its specific product purpose in a split second while remaining perfectly aligned with the brand’s calm, modern, and trustworthy aesthetic.

The icon system was integrated throughout the website, from product pages and comparison tables to navigation elements and marketing materials, creating a lighter, faster, and more intuitive user experience. By eliminating visual clutter and enabling effortless comprehension, the icons made the entire CBD range feel approachable, professional, and user-friendly, allowing customers to quickly identify the right product for their needs.

The result was a more engaging, conversion-focused digital presence: improved navigation, higher user confidence, better on-page retention, and stronger overall brand perception in a highly competitive wellness category. This project demonstrates expertise in CBD icon design, benefit-focused iconography, visual shorthand for complex products, user-friendly interface icons, brand-consistent icon systems, minimalist wellness branding, and strategic UX/UI visual communication for health, CBD, and lifestyle brands.

Icon Creation

PRINT DESIGN
Strategic Print & Digital Marketing Collateral
Transforming Product Details into Compelling Brand Narratives for Customers & Investors

As a senior graphic designer, I specialize in corporate brochure design and product brochure development, creating sophisticated marketing collateral that goes far beyond traditional print materials. Using Adobe InDesign, I meticulously craft professional brochure layouts that function as powerful storytelling tools — seamlessly communicating brand essence, product details, key benefits, and strategic value to both discerning customers and high-level investors.

Every project begins with strategic intent: I design brochures as engaging, narrative-driven touchpoints that build trust and drive meaningful connections. Clean visual hierarchy, thoughtful typography, premium imagery, and brand-aligned aesthetics ensure the content is not only visually compelling but also easy to navigate and highly persuasive.

To maximize reach and accessibility, I produce dual-purpose deliverables: premium print brochures on high-quality stocks for tactile, in-person impact, and optimized downloadable PDF brochures for seamless online distribution. This hybrid approach allows global audiences to access the materials anytime, anywhere — enhancing lead generation, supporting sales efforts, and strengthening digital presence.

I also oversee the entire production process, maintaining close partnerships with trusted printing vendors to guarantee exceptional quality control. From paper stock and ink selection to color accuracy, finishing techniques, and final proofs, every detail is managed to deliver flawless results that reflect the brand’s commitment to excellence.

These brochures serve as strategic communication assets — beautiful, functional, and results-oriented. They demonstrate the powerful intersection of creative design, thoughtful strategy, and meticulous execution, consistently leaving a lasting impression on target audiences.

View PDF

Dani Pepper Packaging

Dani Pepper Packaging

Label & Mock-up

Label & Mock-up

Direct Mail/Drop Box Assets

Direct Mail/Drop Box Assets

Icon Creation

Icon Creation

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