Royal Bank of Canada
Graphic Design // 2006
Graphic Design // 2006
CAMPAIGN DESIGN
Direct Mail Campaign: Targeted Print Marketing Assets
Situation
Royal Bank of Canada (RBC) needed high-impact direct mail materials to support major financing and customer acquisition initiatives aimed at affluent prospects and clients in the telecom and banking sectors.
Royal Bank of Canada (RBC) needed high-impact direct mail materials to support major financing and customer acquisition initiatives aimed at affluent prospects and clients in the telecom and banking sectors.
Solution
Led the design and full production of personalized direct mail assets that communicated RBC’s competitive advantages and tailored financial solutions to this audience.
Led the design and full production of personalized direct mail assets that communicated RBC’s competitive advantages and tailored financial solutions to this audience.
Execution
Created brochures, personalized mailers, and supporting collateral with compelling visuals and strong calls-to-action, and integrated persuasive copy with insight into the Canadian banking landscape. Each piece used a premium look, a clear visual hierarchy, and consistent branding to speak to the audience’s financial goals, and was designed to encourage response and build long-term trust.
Created brochures, personalized mailers, and supporting collateral with compelling visuals and strong calls-to-action, and integrated persuasive copy with insight into the Canadian banking landscape. Each piece used a premium look, a clear visual hierarchy, and consistent branding to speak to the audience’s financial goals, and was designed to encourage response and build long-term trust.
Result
The campaign gave RBC a polished, consistent set of materials for reaching affluent prospects, with every piece reinforcing the brand and the bank’s value proposition.
The campaign gave RBC a polished, consistent set of materials for reaching affluent prospects, with every piece reinforcing the brand and the bank’s value proposition.
