Flair Airlines

Produced a High-Impact Marketing Campaign for an Economical Airline in Canada

Flair Airlines is a Canadian ultra-low-cost carrier headquartered in Edmonton, Alberta.

Context
Work on behalf of Flair Airlines as a freelance Senior Graphic Designer, 2024

Contributions
Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.

Conducted market research to define buyer's personas and understand the target audience.

Designed a compelling banner ad campaign with eye-catching graphics, brand consistency and value proposition

Assembled a powerpoint presentation presenting data-driven decisions and key metrics

Collaborators
Project Managers
Art Director

THE PROJECT
Multi-Channel Branding & Omni-Channel Marketing Assets
Elevating Online Presence & User Engagement

In my key contribution to the “Flair Savings Counter” campaign, I designed a distinctive, memorable logo that cleverly replaced the letter “s” with dollar signs, instantly conveying value, savings, and brand energy while adhering strictly to the provided colour schemes and brand guidelines. This versatile logo served as the foundation for a full suite of high-impact omni-channel marketing materials, including large-format outdoor billboards, animated website banners, and engaging social media content that consistently reinforced the campaign’s message across digital and physical touch-points.

To present innovative strategies and elevate the user experience, I meticulously crafted a custom PowerPoint presentation that showcased the campaign vision, creative rationale, and performance-focused tactics with clear visuals, dynamic slides, and compelling storytelling. The cohesive approach across all assets—billboards, animated banners, social posts, and the presentation—maximized brand visibility, drove audience interaction, and positioned the campaign as a powerful driver of online engagement and conversions.

This project demonstrates expertise in omni-channel campaign design, custom logo creation, outdoor billboard advertising, animated banner graphics, social media content production, PowerPoint presentation design, strategic visual storytelling, brand-consistent multi-platform assets, and high-impact marketing for e-commerce, retail, and promotional campaigns.

UX/UI DESIGN
Animated & Iconic Banner Creatives
Leveraging Circular Logo Motif for Strategic Brand Impact & User Engagement

For Flair Airlines’ “Flair Savings Counter” campaign, I conceptualized and executed a series of captivating animated website banners that centred on the airline’s iconic circular logo motif. By transforming this signature element into a dynamic, animated focal point, I created high-impact digital assets that reinforced the brand’s identity while visually communicating value, savings, and excitement to users visiting the corporate website.

The project involved meticulous creative development, from initial concept sketches and storyboarding to final animation and implementation, with unwavering attention to detail and precision. Every frame and transition was designed to align seamlessly with Flair Airlines’ brand guidelines, colour palette, typography, and strategic goals—ensuring the banners felt instantly recognizable, professional, and engaging on both desktop and mobile experiences.

Beyond visual execution, I articulated the concept’s strategic significance in a comprehensive proposal, highlighting how the innovative design would enhance user interaction, drive traffic to promotional pages, and support broader business objectives such as increased bookings and market positioning. This thoughtful integration of graphic design excellence with business acumen resulted in a unified, compelling campaign element that resonated strongly with stakeholders and elevated the overall online brand experience.

This work showcases expertise in website banner design, animated digital assets, UX/UI for airline marketing, logo motif integration, strategic campaign creative, brand-aligned animation, high-engagement web visuals, and merging graphic design with business strategy for travel and low-cost carrier brands.

EMAIL DESIGN
Inbox Impact Excellence
Strategic Email Banners with Logo Motifs, Watermarks & Adaptive Branding for Maximum Engagement

I proficiently created both animated and static email banner modules for Flair Airlines, delivering high-impact visuals optimized for inbox performance and brand reinforcement. My strategic approach centered on innovative repurposing of the airline’s iconic circular logo motif, subtly integrated as a sophisticated watermark in the background to add depth, visual interest, and instant brand recognition without overwhelming the primary message.

A key highlight was the masterful incorporation of the “Flair Savings Counter” logo into the design, with its color scheme thoughtfully adapted to harmonize with Flair’s signature corporate purple tones. This deliberate adjustment mitigated campaign fatigue across recurring promotions while preserving strong brand consistency, recognition, and cohesion throughout the email series.

This blend of creative ingenuity and strategic foresight ensured the banners not only captured attention in crowded inboxes but also aligned seamlessly with overarching brand objectives—driving click-through rates, reinforcing campaign themes, and enhancing overall user engagement in a competitive low-cost airline market.

This work showcases expertise in email banner ad design, animated & static email modules, logo motif integration, watermark branding techniques, adaptive color scheme strategy, campaign fatigue prevention, high-engagement inbox creatives, and strategic graphic design for airline and travel marketing.

PRESENTATION DESIGN
Clarity & Stakeholder Engagement
Transforming Complex Data into Captivating, Presenter-Friendly Visual Stories

I developed a meticulously designed PowerPoint presentation tailored to engage and captivate stakeholders by turning complex information into a clear, compelling, and professionally polished narrative. With a strong emphasis on visual communication, I strategically integrated concise yet powerful visuals, informative infographics, critical data points, charts, icons, and high-quality imagery to create a fluid, coherent flow that empowered the presenter to maintain pace, organization, and confidence throughout the meeting.

Every slide was crafted with deliberate attention to detail—balancing hierarchy, whitespace, typography, color contrast, and animation—to capture and sustain the audience’s attention while ensuring key messages stood out clearly and memorably. This thoughtful structure not only facilitated smooth delivery and comprehension but also fostered stronger engagement, better retention, and more impactful decision-making in high-stakes professional environments.

This project showcases expertise in PowerPoint presentation design, stakeholder engagement slides, data visualization for business, infographic integration, presenter-friendly layouts, visual storytelling in corporate decks, high-retention slide creation, and strategic graphic design that enhances communication, clarity, and connection for meetings, pitches, training, and executive briefings.

SOCIAL MEDIA DESIGN
Banner Ad Campaign for Social Media Channels
Platform-Specific Design with Logo Integration, Watermarked Branding & Consistent Impact

I spearheaded the creation of a dynamic animated banner ad campaign for social media channels, meticulously tailored to meet the unique size, aspect ratio, file format, and performance requirements of each platform (Instagram, Facebook, TikTok, LinkedIn, and Twitter/X). Leveraging the custom-designed “Flair Savings Counter” logo I personally developed, I strategically incorporated subtle watermarked circular motifs throughout the banners, echoing the cohesive branding approach seen across the broader marketing ecosystem and reinforcing instant visual recognition.

Every animation was crafted with precision—smooth transitions, purposeful motion, and compelling calls-to-action—to maximize engagement, drive clicks, and convey the campaign’s core message of savings and value without compromising load times or mobile performance. My unwavering commitment to brand consistency ensured that typography, color palette, logo usage, and overall aesthetic remained unified, elevating the campaign’s professionalism while adapting seamlessly to each platform’s native environment.

This focused, platform-optimized approach not only boosted visibility and interaction across diverse social feeds but also exemplified my ability to deliver superior, strategically coherent design solutions that enhance overall branding impact in competitive digital spaces.

This project demonstrates expertise in social media banner ad design, animated social media graphics, platform-specific campaign assets, logo watermark integration, brand-consistent digital creatives, high-engagement social ads, motion graphics for social channels, and strategic visual design for airline, travel, and promotional marketing.

LARGE FORMAT PRINT DESIGN
High-Impact Large-Format Advertising
Bold, Scalable Branding Engineered for Highway Visibility & Maximum Brand Recognition

For the “Flair Savings Counter” campaign, I transformed the custom-designed logo into a commanding static outdoor billboard hero, scaled to dominate 14 × 48-foot formats while maintaining crystal-clear legibility and instant impact from highway speeds. Locking the design in Flair Airlines’ signature corporate lime green, I optimized every element—bold typography, precise spacing, high-contrast composition, and strategic negative space—to ensure the billboard became an unmissable, high-energy statement that reinforced brand identity and savings messaging in real-world environments.

The billboard was engineered for maximum visibility and brand cohesion, seamlessly aligning with the broader marketing ecosystem (social media, website banners, email, and digital ads) while proving that thoughtful, scalable design delivers equal power at massive physical scale as it does on small screens. This large-format execution not only captured driver attention in fast-moving traffic but also strengthened overall brand recall and campaign momentum across all channels.

This project demonstrates expertise in outdoor billboard design, large-format advertising creatives, high-visibility branding, scalable logo adaptation, high-contrast highway signage, brand-consistent large-scale graphics, static billboard production, and strategic art direction for airline, travel, and promotional campaigns.

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