Situation
Colour Energy is a premier destination for colour and aura products, services, education, and energy-enhancing colour therapy solutions. Its portfolio of six wellness brands, including Gaia Garden, Ashbury’s Aromatherapy, and The Chakra Company, needed a unified, high-performing presence across B2B and B2C channels, in both the Canadian and US markets. Websites, packaging, print, email, and social all had to work together to turn browsers into buyers and build lasting brand loyalty in the competitive wellness and natural health space.
Colour Energy is a premier destination for colour and aura products, services, education, and energy-enhancing colour therapy solutions. Its portfolio of six wellness brands, including Gaia Garden, Ashbury’s Aromatherapy, and The Chakra Company, needed a unified, high-performing presence across B2B and B2C channels, in both the Canadian and US markets. Websites, packaging, print, email, and social all had to work together to turn browsers into buyers and build lasting brand loyalty in the competitive wellness and natural health space.
Solution
Working on-site in Vancouver, I partnered closely with owners, sales managers, project managers, and printers to lead a full-spectrum omni-channel marketing overhaul. I owned creative strategy and execution from pixels to print, so every asset reinforced brand consistency, strengthened emotional connection, and drove measurable growth.
Working on-site in Vancouver, I partnered closely with owners, sales managers, project managers, and printers to lead a full-spectrum omni-channel marketing overhaul. I owned creative strategy and execution from pixels to print, so every asset reinforced brand consistency, strengthened emotional connection, and drove measurable growth.
Execution
Built and managed four user-friendly Shopify and WordPress websites, handling UX/UI design, wireframing, and prototyping. The sites featured clean layouts, seamless navigation, bold calls-to-action, and intuitive product experiences. Beyond digital, I created cohesive B2B and B2C marketing assets, including monthly omni-channel campaigns, email templates, a yearly 100+ page catalogue, and price lists for the Canadian and US markets. On the product side, I designed packaging, labels, logos, and icons, produced 3D product mock-ups and custom photography, and delivered white-label designs and corporate materials. In print, I produced handbills and drop-box displays. I also managed and created assets for social media channels, fuelling five brands with scroll-stopping posts and ads.
Built and managed four user-friendly Shopify and WordPress websites, handling UX/UI design, wireframing, and prototyping. The sites featured clean layouts, seamless navigation, bold calls-to-action, and intuitive product experiences. Beyond digital, I created cohesive B2B and B2C marketing assets, including monthly omni-channel campaigns, email templates, a yearly 100+ page catalogue, and price lists for the Canadian and US markets. On the product side, I designed packaging, labels, logos, and icons, produced 3D product mock-ups and custom photography, and delivered white-label designs and corporate materials. In print, I produced handbills and drop-box displays. I also managed and created assets for social media channels, fuelling five brands with scroll-stopping posts and ads.
Result
The social work drove a 250% surge in Facebook engagement, 105% higher post reach, 150% more page likes, and a 400% increase in video views. Across web, print, packaging, and social, every touchpoint carried the same brand voice, which strengthened customer connection and delivered measurable growth across channels.
The social work drove a 250% surge in Facebook engagement, 105% higher post reach, 150% more page likes, and a 400% increase in video views. Across web, print, packaging, and social, every touchpoint carried the same brand voice, which strengthened customer connection and delivered measurable growth across channels.
UX/UI DESIGN
Website Design & E-Commerce Development
Revenue-Generating Shops
Website Design & E-Commerce Development
Revenue-Generating Shops
Situation
Colour Energy’s family of wellness brands needed e-commerce websites that could drive revenue for both wholesale and direct-to-consumer customers. The stores had to be fast, accessible, and easy for the internal team to manage, and they had to feel premium enough to match the brands’ positioning in the competitive wellness and energy healing market.
Colour Energy’s family of wellness brands needed e-commerce websites that could drive revenue for both wholesale and direct-to-consumer customers. The stores had to be fast, accessible, and easy for the internal team to manage, and they had to feel premium enough to match the brands’ positioning in the competitive wellness and energy healing market.
Solution
As lead UX/UI designer, I built, and managed four high-performing e-commerce websites on Shopify and WordPress, including colourenergyshop.com. I began with user-focused wireframes that prioritized intuitive navigation, smart content hierarchy, and conversion-driven behaviours, so every design decision supported turning visitors into buyers.
As lead UX/UI designer, I built, and managed four high-performing e-commerce websites on Shopify and WordPress, including colourenergyshop.com. I began with user-focused wireframes that prioritized intuitive navigation, smart content hierarchy, and conversion-driven behaviours, so every design decision supported turning visitors into buyers.
Execution
Created fully responsive designs with robust search, streamlined checkout flows, and strategic product promotion zones. I also integrated recurring payments via PayPal, credit card, and debit, with automatic accounting sync. I loaded hundreds of SKUs with precision, using Photoshop-crafted product mock-ups, SEO-optimized descriptions, descriptive alt tags, and optimized file names to maximize organic visibility and search rankings. Throughout the build, I kept back-end management simple for the internal team.
Created fully responsive designs with robust search, streamlined checkout flows, and strategic product promotion zones. I also integrated recurring payments via PayPal, credit card, and debit, with automatic accounting sync. I loaded hundreds of SKUs with precision, using Photoshop-crafted product mock-ups, SEO-optimized descriptions, descriptive alt tags, and optimized file names to maximize organic visibility and search rankings. Throughout the build, I kept back-end management simple for the internal team.
Result
The sites delivered a premium, fast-loading experience that turned casual visitors into confident, repeat buyers across wholesale and direct-to-consumer channels. They elevated the Colour Energy brand family and supported growth in traffic, conversions, and customer loyalty.
The sites delivered a premium, fast-loading experience that turned casual visitors into confident, repeat buyers across wholesale and direct-to-consumer channels. They elevated the Colour Energy brand family and supported growth in traffic, conversions, and customer loyalty.
SOCIAL MEDIA DESIGN
Social Media Design & Growth
Unified Visual Strategy Across Five Platforms
Social Media Design & Growth
Unified Visual Strategy Across Five Platforms
Situation
Colour Energy’s wellness brands needed a unified social presence across five platforms. Their feeds had to capture attention, tell each brand’s story, showcase products, and send traffic to the online stores, all while staying strictly within brand guidelines. The goal was to turn passive scrolling into active engagement and genuine community connection.
Colour Energy’s wellness brands needed a unified social presence across five platforms. Their feeds had to capture attention, tell each brand’s story, showcase products, and send traffic to the online stores, all while staying strictly within brand guidelines. The goal was to turn passive scrolling into active engagement and genuine community connection.
Solution
Built and executed a comprehensive social media playbook that paired strategic organic content with precisely targeted paid ads. Every asset was designed to stay on-brand while serving a clear purpose: grabbing attention, telling the brand story, or driving visitors to the shop.
Built and executed a comprehensive social media playbook that paired strategic organic content with precisely targeted paid ads. Every asset was designed to stay on-brand while serving a clear purpose: grabbing attention, telling the brand story, or driving visitors to the shop.
Execution
Launched fully optimized profiles and designed on-brand cover banners in every required dimension. I then kept the feeds active with a steady mix of static posts, animations, carousels, Stories, and Reels. Each piece showcased products and told the brand story while holding to visual guidelines across all five platforms.
Launched fully optimized profiles and designed on-brand cover banners in every required dimension. I then kept the feeds active with a steady mix of static posts, animations, carousels, Stories, and Reels. Each piece showcased products and told the brand story while holding to visual guidelines across all five platforms.
Result
The campaigns drove a 250% increase in Facebook engagement, 105% higher post reach, 150% more page likes, and a 400% surge in video views. This strengthened brand presence across platforms and built a more engaged, loyal community around each brand.
The campaigns drove a 250% increase in Facebook engagement, 105% higher post reach, 150% more page likes, and a 400% surge in video views. This strengthened brand presence across platforms and built a more engaged, loyal community around each brand.
PRINT DESIGN
Wholesale Catalogue
Annual 100+ Page Print & Interactive Design
Wholesale Catalogue
Annual 100+ Page Print & Interactive Design
Situation
Colour Energy needed a powerful, premium sales tool to support its wholesale channel across North America. The existing catalogue lacked consistency, visual impact, and ease of use, which made it hard for distributors and retailers to browse products and order with confidence.
Colour Energy needed a powerful, premium sales tool to support its wholesale channel across North America. The existing catalogue lacked consistency, visual impact, and ease of use, which made it hard for distributors and retailers to browse products and order with confidence.
Solution
Single-handedly led the strategy, design, and production of the annual 100+ page wholesale catalogue. I designed it to work as both a tactile, high-end print piece and a practical, user-friendly digital sales tool.
Single-handedly led the strategy, design, and production of the annual 100+ page wholesale catalogue. I designed it to work as both a tactile, high-end print piece and a practical, user-friendly digital sales tool.
Execution
Established strong brand consistency through refined typography and elegant layout systems, then curated and designed product presentations with a clear visual hierarchy. I managed full print production, from printer negotiations and cost optimization to quality control and on-time delivery. I also created a fully interactive digital version with a clickable table of contents, internal hyperlinks, searchable text, and responsive formatting.
Established strong brand consistency through refined typography and elegant layout systems, then curated and designed product presentations with a clear visual hierarchy. I managed full print production, from printer negotiations and cost optimization to quality control and on-time delivery. I also created a fully interactive digital version with a clickable table of contents, internal hyperlinks, searchable text, and responsive formatting.
Result
The catalogue became Colour Energy’s most valuable wholesale asset, mailed directly to key buyers and used daily by the sales team. It strengthened distributor relationships, increased wholesale orders, and reinforced the brand’s premium positioning in the natural health and wellness market. The dual-format approach of premium print and interactive PDF extended reach while keeping the brand experience luxurious year after year.
The catalogue became Colour Energy’s most valuable wholesale asset, mailed directly to key buyers and used daily by the sales team. It strengthened distributor relationships, increased wholesale orders, and reinforced the brand’s premium positioning in the natural health and wellness market. The dual-format approach of premium print and interactive PDF extended reach while keeping the brand experience luxurious year after year.
PRINT DESIGN
Custom Price Lists
Flexible, Brand-Consistent Pricing Tools
Custom Price Lists
Flexible, Brand-Consistent Pricing Tools
Situation
Essential oil prices fluctuate, and baking them into the main catalogue would have forced constant reprints. Colour Energy’s sales team needed pricing tools they could update quickly for wholesale tiers, retail pricing, and custom rates for key accounts, without disrupting the core product catalogue. Those tools also had to protect margins and keep a premium brand presentation.
Essential oil prices fluctuate, and baking them into the main catalogue would have forced constant reprints. Colour Energy’s sales team needed pricing tools they could update quickly for wholesale tiers, retail pricing, and custom rates for key accounts, without disrupting the core product catalogue. Those tools also had to protect margins and keep a premium brand presentation.
Solution
Separated pricing from the catalogue and designed three standalone price lists: one in Canadian dollars, one in US dollars, and a dedicated edition for Ashbury’s Aromatherapy. This gave the sales team the flexibility to respond to market changes in hours instead of weeks.
Separated pricing from the catalogue and designed three standalone price lists: one in Canadian dollars, one in US dollars, and a dedicated edition for Ashbury’s Aromatherapy. This gave the sales team the flexibility to respond to market changes in hours instead of weeks.
Execution
Designed and produced all three lists with clean typography, clear visual hierarchy, on-brand colour coding, and concise layouts, so pricing was easy to read, simple to email, and hard to misquote. I printed them in-house for maximum speed, control, and cost efficiency, which let the team reprint updated versions on demand.
Designed and produced all three lists with clean typography, clear visual hierarchy, on-brand colour coding, and concise layouts, so pricing was easy to read, simple to email, and hard to misquote. I printed them in-house for maximum speed, control, and cost efficiency, which let the team reprint updated versions on demand.
Result
The price lists kept orders flowing smoothly, reduced pricing errors, and maintained a premium brand presentation even as commodity costs shifted. Updates that would have taken weeks with a catalogue reprint now took hours, which protected margins and let the team respond quickly to the market.
The price lists kept orders flowing smoothly, reduced pricing errors, and maintained a premium brand presentation even as commodity costs shifted. Updates that would have taken weeks with a catalogue reprint now took hours, which protected margins and let the team respond quickly to the market.
PACKAGING DESIGN
Tailored Packaging Solutions
Captivating Design for Essential Oils & Premium Products
Tailored Packaging Solutions
Captivating Design for Essential Oils & Premium Products
Situation
Colour Energy’s new product introductions needed packaging that made a strong first impression and encouraged customer interaction, while also protecting the contents. Essential oils are vulnerable to light, temperature changes, and other environmental factors, so the packaging had to look premium and keep the product intact from production to the customer’s hands.
Colour Energy’s new product introductions needed packaging that made a strong first impression and encouraged customer interaction, while also protecting the contents. Essential oils are vulnerable to light, temperature changes, and other environmental factors, so the packaging had to look premium and keep the product intact from production to the customer’s hands.
Solution
As lead designer, I created tailored packaging solutions that balanced visual appeal with protective function. I worked closely with printers and distributors so each design aligned with brand aspirations and held up in production and distribution.
As lead designer, I created tailored packaging solutions that balanced visual appeal with protective function. I worked closely with printers and distributors so each design aligned with brand aspirations and held up in production and distribution.
Execution
Designed box art, labels, and structural elements that shielded the product while conveying its value through premium finishes, strategic colour palettes, elegant typography, and a clear information hierarchy. Each piece was built to work for the consumer, the printer, and the distributor.
Designed box art, labels, and structural elements that shielded the product while conveying its value through premium finishes, strategic colour palettes, elegant typography, and a clear information hierarchy. Each piece was built to work for the consumer, the printer, and the distributor.
Result
The packaging protected the product and persuaded the buyer, turning first glances into lasting impressions and strengthening shelf appeal. It aligned with brand aspirations, met consumer expectations, and strengthened Colour Energy’s position in the competitive wellness and natural products market.
The packaging protected the product and persuaded the buyer, turning first glances into lasting impressions and strengthening shelf appeal. It aligned with brand aspirations, met consumer expectations, and strengthened Colour Energy’s position in the competitive wellness and natural products market.
MARKETING DESIGN
White-Labelling Mastery
Comprehensive Branding & Marketing for Esoteric Wellness Clients
White-Labelling Mastery
Comprehensive Branding & Marketing for Esoteric Wellness Clients
Situation
Colour Energy’s white-label clients, including spas, tanning salons, hotels, yoga studios, health stores, and spiritual practitioners, wanted to offer premium products under their own distinct branding. They needed finished goods that looked entirely custom-created, with their name, logo, and identity, and they needed sales teams equipped to explain the value of those products in their own markets.
Colour Energy’s white-label clients, including spas, tanning salons, hotels, yoga studios, health stores, and spiritual practitioners, wanted to offer premium products under their own distinct branding. They needed finished goods that looked entirely custom-created, with their name, logo, and identity, and they needed sales teams equipped to explain the value of those products in their own markets.
Solution
Supported Colour Energy’s white-labelling work in the esoteric wellness sector from branding through sales enablement. On select projects, I led logo and branding design from concept through stakeholder presentation. I also built the materials that helped clients communicate value and close partnerships, alongside the marketing campaigns and product production Colour Energy managed.
Supported Colour Energy’s white-labelling work in the esoteric wellness sector from branding through sales enablement. On select projects, I led logo and branding design from concept through stakeholder presentation. I also built the materials that helped clients communicate value and close partnerships, alongside the marketing campaigns and product production Colour Energy managed.
Execution
Integrated each approved identity across packaging, labels, and marketing materials, using Adobe Illustrator to craft bespoke labels and packaging that were professional and cost-effective. Every design held to careful font coordination, colour accuracy, visual harmony, and regulatory compliance. To support client sales teams, I created detailed reports highlighting product benefits, advantages, and ROI potential, along with product mock-ups that let clients visualize the offerings in their own markets. I also produced custom brochures, presentations, digital collateral, and promotional resources for client engagement, education, and conversion.
Integrated each approved identity across packaging, labels, and marketing materials, using Adobe Illustrator to craft bespoke labels and packaging that were professional and cost-effective. Every design held to careful font coordination, colour accuracy, visual harmony, and regulatory compliance. To support client sales teams, I created detailed reports highlighting product benefits, advantages, and ROI potential, along with product mock-ups that let clients visualize the offerings in their own markets. I also produced custom brochures, presentations, digital collateral, and promotional resources for client engagement, education, and conversion.
Result
Clients received high-quality, ready-to-sell products that looked authentically their own, along with the marketing materials to sell them. This strengthened their brand presence, customer trust, and revenue potential, and reinforced Colour Energy’s position as a trusted partner for turnkey wellness solutions.
Clients received high-quality, ready-to-sell products that looked authentically their own, along with the marketing materials to sell them. This strengthened their brand presence, customer trust, and revenue potential, and reinforced Colour Energy’s position as a trusted partner for turnkey wellness solutions.
CAMPAIGN DESIGN
Product Launches
Branding & Omni-Channel Launch Campaigns
Product Launches
Branding & Omni-Channel Launch Campaigns
Situation
Colour Energy regularly launched new products in the competitive wellness market, and each one needed its own distinctive identity and a campaign that built visibility and trust across every channel. The four launches had different challenges. Holy Grail, a premium essential oil blend of Frankincense, Turmeric, and Myrrh, needed an opulent identity that conveyed its sacred, timeless character. Buzz-off, an essential oil blend that naturally repels insects, needed a rebrand that moved it past a generic look. The company’s first skincare line needed a fresh identity, packaging that protected light- and temperature-sensitive oils, and a strong social presence on a limited budget. Medieval Thymes, a natural disinfecting oil blend, needed branding that emphasized efficacy, natural ingredients, and its historical inspiration.
Colour Energy regularly launched new products in the competitive wellness market, and each one needed its own distinctive identity and a campaign that built visibility and trust across every channel. The four launches had different challenges. Holy Grail, a premium essential oil blend of Frankincense, Turmeric, and Myrrh, needed an opulent identity that conveyed its sacred, timeless character. Buzz-off, an essential oil blend that naturally repels insects, needed a rebrand that moved it past a generic look. The company’s first skincare line needed a fresh identity, packaging that protected light- and temperature-sensitive oils, and a strong social presence on a limited budget. Medieval Thymes, a natural disinfecting oil blend, needed branding that emphasized efficacy, natural ingredients, and its historical inspiration.
Solution
As Senior Graphic Designer and Art Director, I led branding and creative direction for each launch and extended every identity into an omni-channel campaign. For Holy Grail, I chose a typeface that captured the product’s sacred essence and added a gold leaf effect to the labels for a tactile, premium feel. For the Buzz-off rebrand, I developed nature-inspired logo concepts that made a strong impression in stakeholder reviews. For the skincare debut, I chose a vibrant blue palette to evoke freshness and trust, and built the campaign around budget-conscious tools. For Medieval Thymes, I created a complete suite of assets that reinforced the product’s credibility and kept messaging consistent for distributors, retailers, and direct customers.
As Senior Graphic Designer and Art Director, I led branding and creative direction for each launch and extended every identity into an omni-channel campaign. For Holy Grail, I chose a typeface that captured the product’s sacred essence and added a gold leaf effect to the labels for a tactile, premium feel. For the Buzz-off rebrand, I developed nature-inspired logo concepts that made a strong impression in stakeholder reviews. For the skincare debut, I chose a vibrant blue palette to evoke freshness and trust, and built the campaign around budget-conscious tools. For Medieval Thymes, I created a complete suite of assets that reinforced the product’s credibility and kept messaging consistent for distributors, retailers, and direct customers.
Execution
For Holy Grail, I designed the primary logo, custom icons, product labels, box inserts, posters, handbills, email campaigns, website assets, mock-ups, and social content, all harmonized to communicate purity, potency, and spiritual heritage. I also spotlighted the line in the monthly corporate newsletter and placed a full-page advertisement in the catalogue.
For Holy Grail, I designed the primary logo, custom icons, product labels, box inserts, posters, handbills, email campaigns, website assets, mock-ups, and social content, all harmonized to communicate purity, potency, and spiritual heritage. I also spotlighted the line in the monthly corporate newsletter and placed a full-page advertisement in the catalogue.
For the rebrand into Mother Nature Aromatherapy, I paired the chosen logo with a custom stylized tree icon that tied directly to the new name, then designed bespoke labels that balanced essential information, regulatory compliance, and clear hierarchy at a cost-effective production level.
For the skincare line, I designed custom labels and protective box inserts that shielded the oils while keeping the products looking luxurious. I extended the brand across posters, handbills, email campaigns, and social assets, and revamped existing promotional materials into flyers that doubled as drop-box inserts and created memorable unboxing moments. For social, I merged accurate 3D packaging models with Photoshop artwork to produce photorealistic mock-ups for posts, stories, and ads, without the cost of a photo shoot.
For Medieval Thymes, I designed custom labels, box inserts, posters, handbills, email campaigns, website banners and hero visuals, photorealistic mock-ups, and a full array of social posts. I also featured the line in the monthly newsletter and curated catalogue updates to keep it visible across B2B and B2C audiences.
Result
Each launch reached customers with a cohesive, distinctive identity and consistent messaging from digital to print. Holy Grail’s gold-leaf identity stood out in a crowded category, and the Mother Nature rebrand gave the insect repellent a memorable, market-ready look that appealed to health-conscious consumers. The skincare debut gave Colour Energy a unified identity across packaging, print, email, and social, with 3D mock-ups that drove traffic to online and retail channels and flyers that strengthened the customer experience in every order. Medieval Thymes launched with immediate credibility in the growing natural cleaning category. Together, the four launches strengthened Colour Energy’s market positioning and customer loyalty.
Each launch reached customers with a cohesive, distinctive identity and consistent messaging from digital to print. Holy Grail’s gold-leaf identity stood out in a crowded category, and the Mother Nature rebrand gave the insect repellent a memorable, market-ready look that appealed to health-conscious consumers. The skincare debut gave Colour Energy a unified identity across packaging, print, email, and social, with 3D mock-ups that drove traffic to online and retail channels and flyers that strengthened the customer experience in every order. Medieval Thymes launched with immediate credibility in the growing natural cleaning category. Together, the four launches strengthened Colour Energy’s market positioning and customer loyalty.
DESIGN & COPYWRITING
Monthly Newsletter
Amplifying Colour Energy's Corporate Vision & Objectives
Monthly Newsletter
Amplifying Colour Energy's Corporate Vision & Objectives
Situation
Colour Energy’s monthly client newsletter relied on existing company information that needed to reach clients in a form they would actually read. The content, both digital email and print, had to communicate the company’s vision and objectives, spotlight new products and seasonal promotions, and encourage repeat readership, while reinforcing the brand’s authority in the wellness and energy healing space.
Colour Energy’s monthly client newsletter relied on existing company information that needed to reach clients in a form they would actually read. The content, both digital email and print, had to communicate the company’s vision and objectives, spotlight new products and seasonal promotions, and encourage repeat readership, while reinforcing the brand’s authority in the wellness and energy healing space.
Solution
Took on both the writing and the design, revitalizing the newsletter end to end. I rewrote the existing source information into clear, engaging newsletter copy, then built the layout around it so words and visuals worked together. I carried each month’s content across print, email, and social, so one message reached clients on every channel.
Took on both the writing and the design, revitalizing the newsletter end to end. I rewrote the existing source information into clear, engaging newsletter copy, then built the layout around it so words and visuals worked together. I carried each month’s content across print, email, and social, so one message reached clients on every channel.
Execution
Rewrote and edited each issue’s copy to highlight key initiatives, new products, and seasonal promotions, with dedicated ad spaces placed to spotlight them. In Adobe InDesign, I overhauled the print template with intuitive navigation icons, refined colour palettes, enriched imagery, and streamlined layouts that balanced readability with visual impact. The print edition served as a drop-box insert for clients and as a fully interactive PDF on the website, with clickable links, bookmarks, and responsive formatting. The email edition carried prominent social media links. Drawing on each month’s newsletter content, I also wrote and designed matching social media assets, including monthly horoscopes, promotional campaigns, and new product unveilings, keeping the brand voice and visuals consistent across channels.
Rewrote and edited each issue’s copy to highlight key initiatives, new products, and seasonal promotions, with dedicated ad spaces placed to spotlight them. In Adobe InDesign, I overhauled the print template with intuitive navigation icons, refined colour palettes, enriched imagery, and streamlined layouts that balanced readability with visual impact. The print edition served as a drop-box insert for clients and as a fully interactive PDF on the website, with clickable links, bookmarks, and responsive formatting. The email edition carried prominent social media links. Drawing on each month’s newsletter content, I also wrote and designed matching social media assets, including monthly horoscopes, promotional campaigns, and new product unveilings, keeping the brand voice and visuals consistent across channels.
Result
The redesigned newsletter gave Colour Energy a cohesive, professional publication that reinforced brand authority and encouraged repeat readership. The social assets extended each issue’s reach, driving cross-channel traffic and engagement while deepening client relationships.
The redesigned newsletter gave Colour Energy a cohesive, professional publication that reinforced brand authority and encouraged repeat readership. The social assets extended each issue’s reach, driving cross-channel traffic and engagement while deepening client relationships.
PRINT DESIGN
Informative Double-Sided Factsheets
Print & Downloadable PDFs for Wholesale & Retail Impact
Informative Double-Sided Factsheets
Print & Downloadable PDFs for Wholesale & Retail Impact
Situation
Colour Energy’s mission is to empower holistic well-being through the transformative power of colour for body, mind, and spirit. Retailers, practitioners, and end-users across North America needed clear, in-depth information on every product in the lineup, covering benefits, applications, ingredients, and energetic properties, in a form that was easy to read and consistent with the brand. That information needed to reach them both in person and online, every month.
Colour Energy’s mission is to empower holistic well-being through the transformative power of colour for body, mind, and spirit. Retailers, practitioners, and end-users across North America needed clear, in-depth information on every product in the lineup, covering benefits, applications, ingredients, and energetic properties, in a form that was easy to read and consistent with the brand. That information needed to reach them both in person and online, every month.
Solution
Led the monthly creation of product factsheets and promotional assets, designing a double-sided factsheet for every product in the lineup. I produced each one in two formats, a physical piece clients could hold and a digital version they could access anywhere, so the information was always within reach.
Led the monthly creation of product factsheets and promotional assets, designing a double-sided factsheet for every product in the lineup. I produced each one in two formats, a physical piece clients could hold and a digital version they could access anywhere, so the information was always within reach.
Execution
In Adobe InDesign, I designed concise factsheets that put readability, visual impact, and brand consistency first. Each one combined structured content with photorealistic product mock-ups, intuitive tables, charts, concise lists, and high-quality imagery, which made complex wellness information quick to absorb. I produced premium physical drop-box inserts so clients could experience the products firsthand, along with optimized downloadable PDFs hosted on the wholesaler platform for retailers, practitioners, and end-users across North America.
In Adobe InDesign, I designed concise factsheets that put readability, visual impact, and brand consistency first. Each one combined structured content with photorealistic product mock-ups, intuitive tables, charts, concise lists, and high-quality imagery, which made complex wellness information quick to absorb. I produced premium physical drop-box inserts so clients could experience the products firsthand, along with optimized downloadable PDFs hosted on the wholesaler platform for retailers, practitioners, and end-users across North America.
Result
The print-to-digital approach educated audiences, reinforced Colour Energy’s authority in the esoteric wellness space, and kept clients engaged through consistent, high-value monthly campaigns. It also supported retailer relationships by giving partners dependable, ready-to-use product information.
The print-to-digital approach educated audiences, reinforced Colour Energy’s authority in the esoteric wellness space, and kept clients engaged through consistent, high-value monthly campaigns. It also supported retailer relationships by giving partners dependable, ready-to-use product information.
PACKAGING & PRODUCT DESIGN
Product Creation & Packaging Design
Product Creation & Packaging Design
Situation
Colour Energy and its family of brands were launching multiple products, many of them delicate, like essential oils, and each needed packaging that captivated consumers and reinforced premium quality and brand trust from production to unboxing. The company also needed educational print pieces and extension materials, including a benefit chart and CD packaging for the owners’ musical ventures, that stayed true to the wellness ethos.
Colour Energy and its family of brands were launching multiple products, many of them delicate, like essential oils, and each needed packaging that captivated consumers and reinforced premium quality and brand trust from production to unboxing. The company also needed educational print pieces and extension materials, including a benefit chart and CD packaging for the owners’ musical ventures, that stayed true to the wellness ethos.
Solution
As a pivotal contributor to multiple launches, I led the creative direction and end-to-end development of packaging and print pieces across formats. Each one balanced visual appeal with practical function, and I worked closely with the printer to make sure the final output matched the design.
As a pivotal contributor to multiple launches, I led the creative direction and end-to-end development of packaging and print pieces across formats. Each one balanced visual appeal with practical function, and I worked closely with the printer to make sure the final output matched the design.
Execution
Designed distinctive box art, precision labels, protective structures, and functional inserts that guarded products against light, temperature, and handling. I created CD labels and sleeves for the owners’ musical ventures, keeping brand consistency and professional quality. I also designed a large-format chakra poster with distinctive protective packaging. In Adobe Illustrator, I created a double-sided benefit chart that illustrated the advantages of essential oils with clear, engaging visuals. I prepared the files for flawless printing and built a strong working relationship with the printer to ensure superior output.
Designed distinctive box art, precision labels, protective structures, and functional inserts that guarded products against light, temperature, and handling. I created CD labels and sleeves for the owners’ musical ventures, keeping brand consistency and professional quality. I also designed a large-format chakra poster with distinctive protective packaging. In Adobe Illustrator, I created a double-sided benefit chart that illustrated the advantages of essential oils with clear, engaging visuals. I prepared the files for flawless printing and built a strong working relationship with the printer to ensure superior output.
Result
The packaging reinforced premium quality and protected delicate products from production through unboxing. The benefit chart became a highly sought-after item on The Chakra Company’s website, and the CD and poster work extended the brand’s consistency across diverse formats.
The packaging reinforced premium quality and protected delicate products from production through unboxing. The benefit chart became a highly sought-after item on The Chakra Company’s website, and the CD and poster work extended the brand’s consistency across diverse formats.
CAMPAIGN DESIGN
Targeted Social Media & Promotional Campaigns
Targeted Social Media & Promotional Campaigns
Situation
Colour Energy was hosting its Colour Symposium, a week-long event of immersive, hands-on sessions in Crystal Light Therapy, Biopulsar, Chromalive, and other areas of holistic medicine and energy healing. The event needed a marketing campaign that built anticipation, educated prospective attendees, and persuaded them to invest in the lesson plans, certification pathways, and related Colour Energy products.
Colour Energy was hosting its Colour Symposium, a week-long event of immersive, hands-on sessions in Crystal Light Therapy, Biopulsar, Chromalive, and other areas of holistic medicine and energy healing. The event needed a marketing campaign that built anticipation, educated prospective attendees, and persuaded them to invest in the lesson plans, certification pathways, and related Colour Energy products.
Solution
Led the full marketing strategy for the symposium, with a targeted social media and promotional campaign at its centre. The campaign positioned the event as a premier platform for professional development and personal transformation, highlighting its blend of theory, practical application, and direct access to expert-led sessions.
Led the full marketing strategy for the symposium, with a targeted social media and promotional campaign at its centre. The campaign positioned the event as a premier platform for professional development and personal transformation, highlighting its blend of theory, practical application, and direct access to expert-led sessions.
Execution
Created posts, Stories, Reels, carousels, and ads that showcased testimonials, course previews, behind-the-scenes glimpses, and clear value propositions. Each piece stayed true to the brand’s premium, authentic aesthetic to build trust and inspire action, and the content was shaped for the different audiences and platforms it ran on.
Created posts, Stories, Reels, carousels, and ads that showcased testimonials, course previews, behind-the-scenes glimpses, and clear value propositions. Each piece stayed true to the brand’s premium, authentic aesthetic to build trust and inspire action, and the content was shaped for the different audiences and platforms it ran on.
Result
The campaign built interest in the symposium and encouraged registrations, reinforcing Colour Energy’s reputation in holistic education. It also supported product sales and relationships with attendees beyond the event.
The campaign built interest in the symposium and encouraged registrations, reinforcing Colour Energy’s reputation in holistic education. It also supported product sales and relationships with attendees beyond the event.
PRINT DESIGN
Corporate Marketing Materials
Premium Letterheads, Envelopes, Presentations & Business Cards
Corporate Marketing Materials
Premium Letterheads, Envelopes, Presentations & Business Cards
Situation
Colour Energy sold a wide range of product kits, displays, and wellness offerings to potential clients and wholesale partners, and its sales conversations and onboarding relied on materials that could explain complex products clearly. The company also needed its first points of contact, such as mailed letters, handed business cards, and presented envelopes, to convey the same trust, quality, and refinement as the products themselves.
Colour Energy sold a wide range of product kits, displays, and wellness offerings to potential clients and wholesale partners, and its sales conversations and onboarding relied on materials that could explain complex products clearly. The company also needed its first points of contact, such as mailed letters, handed business cards, and presented envelopes, to convey the same trust, quality, and refinement as the products themselves.
Solution
Designed both the presentations and the corporate stationery, so every client-facing touchpoint carried the same polished, brand-aligned look. In PowerPoint, I turned complex product information into clear, compelling narratives for clients, wholesale partners, and internal teams. In print, I designed a stationery suite that made a strong first impression before a single word was read.
Designed both the presentations and the corporate stationery, so every client-facing touchpoint carried the same polished, brand-aligned look. In PowerPoint, I turned complex product information into clear, compelling narratives for clients, wholesale partners, and internal teams. In print, I designed a stationery suite that made a strong first impression before a single word was read.
Execution
For the presentations, I used layout, high-quality visuals, strategic infographics, clear typography, and brand-aligned colour palettes to explain each kit’s features, benefits, applications, and value, with concise copy that made key selling points and use cases easy to remember. For the stationery, I designed letterheads, envelopes, and business cards with elegant typography, harmonious colour palettes, subtle textures, and flawless brand alignment, so each piece felt cohesive and premium.
For the presentations, I used layout, high-quality visuals, strategic infographics, clear typography, and brand-aligned colour palettes to explain each kit’s features, benefits, applications, and value, with concise copy that made key selling points and use cases easy to remember. For the stationery, I designed letterheads, envelopes, and business cards with elegant typography, harmonious colour palettes, subtle textures, and flawless brand alignment, so each piece felt cohesive and premium.
Result
The presentations made complex products accessible and memorable, supported sales conversations and onboarding, and reinforced the brand’s commitment to excellence in holistic wellness. The stationery elevated the company’s image, strengthened professional credibility, and helped build lasting relationships with prospective clients and partners.
The presentations made complex products accessible and memorable, supported sales conversations and onboarding, and reinforced the brand’s commitment to excellence in holistic wellness. The stationery elevated the company’s image, strengthened professional credibility, and helped build lasting relationships with prospective clients and partners.
MARKETING DESIGN & MANAGEMENT
The Chakra Company Corporate Marketing Management
Social Media, Products, Shopify & Photographs
The Chakra Company Corporate Marketing Management
Social Media, Products, Shopify & Photographs
Situation
The Chakra Company is Colour Energy’s B2C, online-only Shopify store, the retail arm for the company’s full holistic wellness range. It needed to make complex esoteric concepts accessible and appealing to everyday consumers, practitioners, and wellness enthusiasts, while mirroring the premium identity of the wholesale brand. That meant a signature large-format reference piece, an engaged social community that turned followers into loyal customers, and a steady supply of polished product imagery for the website and every other channel, all on a lean budget, with tight deadlines and minimal supervision.
The Chakra Company is Colour Energy’s B2C, online-only Shopify store, the retail arm for the company’s full holistic wellness range. It needed to make complex esoteric concepts accessible and appealing to everyday consumers, practitioners, and wellness enthusiasts, while mirroring the premium identity of the wholesale brand. That meant a signature large-format reference piece, an engaged social community that turned followers into loyal customers, and a steady supply of polished product imagery for the website and every other channel, all on a lean budget, with tight deadlines and minimal supervision.
Solution
Independently led the visual work across print, social, web, and photography, so one consistent look carried the retail brand everywhere. The centrepiece was a 7-foot chakra reference poster that worked as both an artistic statement and a practical guide to the body’s seven energy centres. I supported it with a social media channel built around visual storytelling and a cost-conscious product imagery strategy that combined 3D renderings with in-house photography instead of traditional studio sessions.
Independently led the visual work across print, social, web, and photography, so one consistent look carried the retail brand everywhere. The centrepiece was a 7-foot chakra reference poster that worked as both an artistic statement and a practical guide to the body’s seven energy centres. I supported it with a social media channel built around visual storytelling and a cost-conscious product imagery strategy that combined 3D renderings with in-house photography instead of traditional studio sessions.
Execution
For the poster, I designed and produced the full 7-foot piece in Adobe Illustrator and InDesign, illustrating the Crown, Brow, Throat, Heart, Solar Plexus, Sacral, and Root chakras with lotus flowers interwoven with precise symbolism and balanced, vibrant palettes. I also designed complementary packaging so the poster arrived protected and the unboxing felt premium.
For the poster, I designed and produced the full 7-foot piece in Adobe Illustrator and InDesign, illustrating the Crown, Brow, Throat, Heart, Solar Plexus, Sacral, and Root chakras with lotus flowers interwoven with precise symbolism and balanced, vibrant palettes. I also designed complementary packaging so the poster arrived protected and the unboxing felt premium.
Established and managed The Chakra Company’s social media channels, spotlighting the chakra-aligned product range with consistent aesthetics, colour symbolism, intuitive layouts, and purposeful content sequencing.
For product imagery, I developed lifelike 3D-rendered mock-ups as a practical alternative to photo studio sessions, and shot new arrivals in a professional light-box, controlling composition, angles, and exposure, then retouching for sharp detail, accurate colour, and clean backgrounds. I used these visuals across the website, social posts, email campaigns, catalogues, and brochures. I also refreshed the Shopify site with custom HTML elements, blending 3D renderings with high-resolution photography to enrich product pages and keep the site fresh and visually compelling.
Result
The poster gave The Chakra Company a distinctive flagship that made chakra concepts approachable, with packaging that reinforced the brand’s commitment to quality. The social channel drew likes, comments, shares, and saves, and built a community around the brand’s ethos. The combination of 3D mock-ups and in-house photography delivered consistent, professional imagery across every channel with fast turnaround and complete creative control, at lower cost than outside shoots. The refreshed product pages enhanced appeal and built trust with online shoppers.
The poster gave The Chakra Company a distinctive flagship that made chakra concepts approachable, with packaging that reinforced the brand’s commitment to quality. The social channel drew likes, comments, shares, and saves, and built a community around the brand’s ethos. The combination of 3D mock-ups and in-house photography delivered consistent, professional imagery across every channel with fast turnaround and complete creative control, at lower cost than outside shoots. The refreshed product pages enhanced appeal and built trust with online shoppers.
