PEKANA
Monthly Promotions & Quarterly Webinar Assets (Print-Ready & Interactive PDFs)
Monthly Promotions & Quarterly Webinar Assets (Print-Ready & Interactive PDFs)
Situation
Pekana, a German manufacturer of pharmaceutical remedies made from herbs and flowers, needed consistent, professional marketing materials to promote monthly offers and quarterly webinars to retailers, distributors, and wellness professionals. The assets had to work effectively in both print and digital formats while maintaining strong brand consistency.
Pekana, a German manufacturer of pharmaceutical remedies made from herbs and flowers, needed consistent, professional marketing materials to promote monthly offers and quarterly webinars to retailers, distributors, and wellness professionals. The assets had to work effectively in both print and digital formats while maintaining strong brand consistency.
Solution
I designed and produced a series of high-quality print-ready and interactive PDFs for monthly promotions and quarterly webinar invitations, delivering clear, engaging communication across both physical and digital channels.
I designed and produced a series of high-quality print-ready and interactive PDFs for monthly promotions and quarterly webinar invitations, delivering clear, engaging communication across both physical and digital channels.
Execution
Created clean, visually compelling layouts with bold visuals, strong calls-to-action, and precise information hierarchy
Prepared print-ready files with embedded fonts, accurate bleeds, colour management, and PDF/X-1a compliance
Developed interactive PDFs featuring embedded hyperlinks, clickable registration buttons, event agendas, speaker highlights, and responsive formatting
Ensured seamless usability across printed collateral and digital distribution via email and website
Created clean, visually compelling layouts with bold visuals, strong calls-to-action, and precise information hierarchy
Prepared print-ready files with embedded fonts, accurate bleeds, colour management, and PDF/X-1a compliance
Developed interactive PDFs featuring embedded hyperlinks, clickable registration buttons, event agendas, speaker highlights, and responsive formatting
Ensured seamless usability across printed collateral and digital distribution via email and website
Result
Streamlined marketing workflows, maintained strong brand integrity, and delivered measurable improvements in retailer engagement, wholesale orders, promotion response rates, and webinar attendance within the wellness and natural health sector.
Streamlined marketing workflows, maintained strong brand integrity, and delivered measurable improvements in retailer engagement, wholesale orders, promotion response rates, and webinar attendance within the wellness and natural health sector.
CONTENT WRITING
Bilingual Educational Articles for Third-Party Publications
Bilingual Educational Articles for Third-Party Publications
Situation
Pekana needed informative, credible articles placed on third-party industry publications and websites to reach retailers, practitioners, and consumers, content that had to speak clearly to Canada's bilingual market without losing nuance or accuracy between languages, while meeting each publication's editorial standards.
Pekana needed informative, credible articles placed on third-party industry publications and websites to reach retailers, practitioners, and consumers, content that had to speak clearly to Canada's bilingual market without losing nuance or accuracy between languages, while meeting each publication's editorial standards.
Solution
I wrote and adapted educational articles in both English and French for placement on external industry platforms, balancing product education with Pekana's natural, pharmaceutical-grade positioning for a bilingual audience.
I wrote and adapted educational articles in both English and French for placement on external industry platforms, balancing product education with Pekana's natural, pharmaceutical-grade positioning for a bilingual audience.
Execution
Researched and wrote original articles covering product benefits, ingredient sourcing, and usage guidance
Adapted each article for both English and French markets, maintaining tone, accuracy, and brand voice across languages
Tailored content to fit the editorial style and requirements of each third-party publication
Aligned messaging with Pekana's broader brand standards despite publishing outside owned channels
Researched and wrote original articles covering product benefits, ingredient sourcing, and usage guidance
Adapted each article for both English and French markets, maintaining tone, accuracy, and brand voice across languages
Tailored content to fit the editorial style and requirements of each third-party publication
Aligned messaging with Pekana's broader brand standards despite publishing outside owned channels
Result
Delivered consistent, credible bilingual content that extended Pekana's educational authority and visibility beyond its own channels, reaching new audiences through trusted third-party publications.
Delivered consistent, credible bilingual content that extended Pekana's educational authority and visibility beyond its own channels, reaching new audiences through trusted third-party publications.
WEB BANNER DESIGN
Third-Party Website Banners
Third-Party Website Banners
Situation
Pekana needed high-impact banner ads to promote its products on third-party industry websites frequented by retailers, distributors, and wellness professionals, requiring designs that met each platform's technical specs while staying true to Pekana's brand.
Pekana needed high-impact banner ads to promote its products on third-party industry websites frequented by retailers, distributors, and wellness professionals, requiring designs that met each platform's technical specs while staying true to Pekana's brand.
Solution
I designed a series of web banners tailored to each third-party platform's requirements, balancing strong visual impact with strict brand consistency.
I designed a series of web banners tailored to each third-party platform's requirements, balancing strong visual impact with strict brand consistency.
Execution
Designed banners to meet each platform's specific dimensions, file size, and technical requirements
Applied Pekana's brand colours, typography, and product imagery for instant recognition
Wrote concise, benefit-driven copy to encourage clicks and engagement
Adapted creative across multiple sizes and placements for different third-party sites
Designed banners to meet each platform's specific dimensions, file size, and technical requirements
Applied Pekana's brand colours, typography, and product imagery for instant recognition
Wrote concise, benefit-driven copy to encourage clicks and engagement
Adapted creative across multiple sizes and placements for different third-party sites
Result
Delivered a set of technically compliant, on-brand banners that expanded Pekana's visibility on key industry platforms and supported traffic and awareness goals beyond its own channels.
Delivered a set of technically compliant, on-brand banners that expanded Pekana's visibility on key industry platforms and supported traffic and awareness goals beyond its own channels.
