PEKANA
Senior Graphic Designer // 2026
Senior Graphic Designer // 2026
CONTENT WRITING & CAMPAIGN DESIGN
Bilingual Articles, Monthly Promotions & Quarterly Webinar Assets
Bilingual Articles, Monthly Promotions & Quarterly Webinar Assets
Situation
Pekana, a German manufacturer of pharmaceutical remedies made from herbs and flowers, needed consistent, professional marketing to reach retailers, distributors, wellness professionals, and consumers. It needed monthly offers and quarterly webinars promoted in both print and digital formats with a consistent brand. It also needed informative, credible articles placed on third-party industry publications and websites. That content had to speak clearly to Canada’s bilingual market without losing nuance or accuracy between English and French, while meeting each publication’s editorial standards.
Pekana, a German manufacturer of pharmaceutical remedies made from herbs and flowers, needed consistent, professional marketing to reach retailers, distributors, wellness professionals, and consumers. It needed monthly offers and quarterly webinars promoted in both print and digital formats with a consistent brand. It also needed informative, credible articles placed on third-party industry publications and websites. That content had to speak clearly to Canada’s bilingual market without losing nuance or accuracy between English and French, while meeting each publication’s editorial standards.
Solution
I designed and produced a series of print-ready and interactive PDFs for the monthly promotions and quarterly webinar invitations, so communication stayed clear and engaging across physical and digital channels. I also wrote and adapted educational articles in English and French for external platforms, balancing product education with Pekana’s natural, pharmaceutical-grade positioning.
I designed and produced a series of print-ready and interactive PDFs for the monthly promotions and quarterly webinar invitations, so communication stayed clear and engaging across physical and digital channels. I also wrote and adapted educational articles in English and French for external platforms, balancing product education with Pekana’s natural, pharmaceutical-grade positioning.
Execution
For the promotions and webinars, I created clean, visually compelling layouts with bold visuals, strong calls-to-action, and a precise information hierarchy. I prepared print-ready files with embedded fonts, accurate bleeds, colour management, and PDF/X-1a compliance, and built interactive PDFs with embedded hyperlinks, clickable registration buttons, event agendas, speaker highlights, and responsive formatting. Each piece worked in print and through email and website distribution.
For the promotions and webinars, I created clean, visually compelling layouts with bold visuals, strong calls-to-action, and a precise information hierarchy. I prepared print-ready files with embedded fonts, accurate bleeds, colour management, and PDF/X-1a compliance, and built interactive PDFs with embedded hyperlinks, clickable registration buttons, event agendas, speaker highlights, and responsive formatting. Each piece worked in print and through email and website distribution.
For the articles, I researched and wrote original pieces covering product benefits, ingredient sourcing, and usage guidance. I adapted each one for the English and French markets, keeping tone, accuracy, and brand voice consistent across languages. I tailored the content to each publication’s editorial style and requirements, and aligned the messaging with Pekana’s brand standards even though the articles ran outside its own channels.
Result
The promotion and webinar assets streamlined Pekana’s marketing workflow and kept the brand consistent across print and digital. The bilingual articles gave Pekana credible, consistent content on trusted third-party publications, extending its educational reach beyond its own channels to new audiences in both languages.
The promotion and webinar assets streamlined Pekana’s marketing workflow and kept the brand consistent across print and digital. The bilingual articles gave Pekana credible, consistent content on trusted third-party publications, extending its educational reach beyond its own channels to new audiences in both languages.
