Vitamix
Digital Graphic Designer // 2023
Digital Graphic Designer // 2023
CAMPAIGN DESIGN
Vitamix Cooking Class Campaign Multi-Channel Promotional Blitz
Vitamix Cooking Class Campaign Multi-Channel Promotional Blitz
Situation
Sur La Table wanted to drive excitement, class registrations, and product sales for Vitamix blenders through a coordinated promotional campaign. The goal was to highlight the premium performance and versatility of Vitamix while inspiring home chefs to participate in exclusive cooking classes.
Sur La Table wanted to drive excitement, class registrations, and product sales for Vitamix blenders through a coordinated promotional campaign. The goal was to highlight the premium performance and versatility of Vitamix while inspiring home chefs to participate in exclusive cooking classes.
Solution
I designed and executed a high-energy, multi-channel campaign that showcased the power and precision of Vitamix blenders across email, web, and social platforms.
I designed and executed a high-energy, multi-channel campaign that showcased the power and precision of Vitamix blenders across email, web, and social platforms.
Execution
• Created a full suite of assets including targeted email blasts, captivating website banners, an engaging website carousel, and immersive Instagram Stories.
• Used bold, vibrant food close-ups, smooth blending animations, crisp typography, and strong calls-to-action.
• Ensured all visuals aligned with Sur La Table’s sophisticated brand aesthetic while emphasizing Vitamix’s professional-grade performance.
• Maintained cohesive messaging and visual storytelling across every channel.
• Created a full suite of assets including targeted email blasts, captivating website banners, an engaging website carousel, and immersive Instagram Stories.
• Used bold, vibrant food close-ups, smooth blending animations, crisp typography, and strong calls-to-action.
• Ensured all visuals aligned with Sur La Table’s sophisticated brand aesthetic while emphasizing Vitamix’s professional-grade performance.
• Maintained cohesive messaging and visual storytelling across every channel.
Result
The campaign successfully generated strong engagement, significantly boosted cooking class sign-ups, and increased online traffic and sales. It reinforced Sur La Table’s position as the go-to destination for premium kitchen tools and culinary experiences.
The campaign successfully generated strong engagement, significantly boosted cooking class sign-ups, and increased online traffic and sales. It reinforced Sur La Table’s position as the go-to destination for premium kitchen tools and culinary experiences.
WEB BANNER DESIGN
Website Carousel & Hero Banners Multi-Channel Visual System
Website Carousel & Hero Banners Multi-Channel Visual System
Situation
The client needed a cohesive and high-impact visual system for their website homepage and supporting social channels to showcase hero products, seasonal collections, and key promotions while driving user engagement and conversions in a competitive e-commerce environment.
The client needed a cohesive and high-impact visual system for their website homepage and supporting social channels to showcase hero products, seasonal collections, and key promotions while driving user engagement and conversions in a competitive e-commerce environment.
Solution
I designed a dynamic series of website carousel banners, hero banners, and matching static social media graphics that created a unified, premium brand experience across platforms.
I designed a dynamic series of website carousel banners, hero banners, and matching static social media graphics that created a unified, premium brand experience across platforms.
Execution
• Created high-impact homepage carousels with smooth transitions, bold imagery, compelling headlines, and strategic calls-to-action.
• Designed additional hero banners and static social graphics optimized for Instagram, Facebook, Pinterest, and other platforms.
• Ensured fast loading, perfect responsive performance across desktop and mobile, and strong visual hierarchy.
• Maintained consistent brand-aligned colour palettes, typography, and photography throughout all assets.
• Created high-impact homepage carousels with smooth transitions, bold imagery, compelling headlines, and strategic calls-to-action.
• Designed additional hero banners and static social graphics optimized for Instagram, Facebook, Pinterest, and other platforms.
• Ensured fast loading, perfect responsive performance across desktop and mobile, and strong visual hierarchy.
• Maintained consistent brand-aligned colour palettes, typography, and photography throughout all assets.
Result
The banners and carousel system successfully captured attention, increased dwell time, and improved click-through rates. The integrated approach strengthened brand recognition, transformed the homepage into a more effective storefront, and drove measurable engagement and conversions across both website and social channels.
The banners and carousel system successfully captured attention, increased dwell time, and improved click-through rates. The integrated approach strengthened brand recognition, transformed the homepage into a more effective storefront, and drove measurable engagement and conversions across both website and social channels.
SOCIAL MEDIA DESIGN
Vitamix Campaign Instagram Stories
Vitamix Campaign Instagram Stories
Situation
Sur La Table needed scroll-stopping Instagram Stories to promote Vitamix high-performance blenders as part of a larger campaign. The goal was to capture attention quickly, highlight product benefits, and drive viewers toward product pages and cooking class registrations.
Sur La Table needed scroll-stopping Instagram Stories to promote Vitamix high-performance blenders as part of a larger campaign. The goal was to capture attention quickly, highlight product benefits, and drive viewers toward product pages and cooking class registrations.
Solution
I designed a series of vibrant, high-energy Instagram Stories that showcased the power and versatility of Vitamix blenders in an engaging, mobile-first format.
I designed a series of vibrant, high-energy Instagram Stories that showcased the power and versatility of Vitamix blenders in an engaging, mobile-first format.
Execution
• Created bold product close-ups, smooth blending animations, and appetizing recipe teases.
• Incorporated strategic layering, crisp typography, rich colours, and clear calls-to-action.
• Maintained strong alignment with Sur La Table’s premium kitchenware aesthetic while optimizing for the ephemeral, fast-paced nature of Stories.
• Created bold product close-ups, smooth blending animations, and appetizing recipe teases.
• Incorporated strategic layering, crisp typography, rich colours, and clear calls-to-action.
• Maintained strong alignment with Sur La Table’s premium kitchenware aesthetic while optimizing for the ephemeral, fast-paced nature of Stories.
Result
The Stories successfully stopped thumbs mid-scroll, boosted engagement, and drove meaningful traffic to product pages. They helped increase brand excitement and contributed to stronger campaign performance and conversions in the premium kitchenware space.
The Stories successfully stopped thumbs mid-scroll, boosted engagement, and drove meaningful traffic to product pages. They helped increase brand excitement and contributed to stronger campaign performance and conversions in the premium kitchenware space.
