Vitamix
Digital Graphic Designer // 2023
Digital Graphic Designer // 2023
CAMPAIGN & WEB DESIGN
Cooking Class Campaign, Website Carousel & Hero Banners
Cooking Class Campaign, Website Carousel & Hero Banners
Situation
Vitamix needed a cohesive, high-impact visual system for its website homepage and supporting social channels, showcasing hero products, seasonal collections, and key promotions in a competitive e-commerce environment. Alongside that, Sur La Table wanted to build excitement, class registrations, and product sales for Vitamix blenders through a coordinated promotional campaign. The campaign had to highlight Vitamix’s premium performance and versatility while inspiring home chefs to join exclusive cooking classes.
Vitamix needed a cohesive, high-impact visual system for its website homepage and supporting social channels, showcasing hero products, seasonal collections, and key promotions in a competitive e-commerce environment. Alongside that, Sur La Table wanted to build excitement, class registrations, and product sales for Vitamix blenders through a coordinated promotional campaign. The campaign had to highlight Vitamix’s premium performance and versatility while inspiring home chefs to join exclusive cooking classes.
Solution
Designed a unified, premium visual experience across web, email, and social. For the Vitamix site, that meant a series of carousel banners, hero banners, and matching static social graphics. For the cooking class campaign, I designed and ran a high-energy, multi-channel promotion that showed off the power and precision of the blenders.
Designed a unified, premium visual experience across web, email, and social. For the Vitamix site, that meant a series of carousel banners, hero banners, and matching static social graphics. For the cooking class campaign, I designed and ran a high-energy, multi-channel promotion that showed off the power and precision of the blenders.
Execution
For the website, I created homepage carousels with smooth transitions, bold imagery, compelling headlines, and strategic calls-to-action, along with additional hero banners and static graphics for Instagram, Facebook, Pinterest, and other platforms. I built every asset for fast loading and responsive performance on desktop and mobile, with a strong visual hierarchy and consistent colour palettes, typography, and photography.
For the website, I created homepage carousels with smooth transitions, bold imagery, compelling headlines, and strategic calls-to-action, along with additional hero banners and static graphics for Instagram, Facebook, Pinterest, and other platforms. I built every asset for fast loading and responsive performance on desktop and mobile, with a strong visual hierarchy and consistent colour palettes, typography, and photography.
For the cooking class campaign, I created a full suite of assets, including targeted email blasts, website banners, a website carousel, and Instagram Stories. I used bold, vibrant food close-ups, smooth blending animations, crisp typography, and strong calls-to-action, keeping the visuals aligned with Sur La Table’s sophisticated brand while emphasizing Vitamix’s professional-grade performance. Messaging and visual storytelling stayed cohesive across every channel.
Result
The work gave Vitamix a consistent, premium look across its homepage and social channels, making the homepage a more effective storefront. The cooking class campaign carried one clear story across email, web, and social, supporting Sur La Table’s goals of class sign-ups, traffic, and product sales.
The work gave Vitamix a consistent, premium look across its homepage and social channels, making the homepage a more effective storefront. The cooking class campaign carried one clear story across email, web, and social, supporting Sur La Table’s goals of class sign-ups, traffic, and product sales.
