Scotiabank
Graphic Design // 2006
Graphic Design // 2006
CAMPAIGN DESIGN
Direct Mail Campaign: High-Impact Financial Marketing
Direct Mail Campaign: High-Impact Financial Marketing
Situation
Scotiabank needed targeted, premium direct mail materials to support major financing and customer acquisition initiatives aimed at affluent prospects and clients in the telecom and banking sectors. The materials had to communicate the bank’s competitive advantages clearly and encourage engagement in a competitive market.
Scotiabank needed targeted, premium direct mail materials to support major financing and customer acquisition initiatives aimed at affluent prospects and clients in the telecom and banking sectors. The materials had to communicate the bank’s competitive advantages clearly and encourage engagement in a competitive market.
Solution
As lead designer, I created a suite of personalized direct mail assets that presented Scotiabank’s value proposition and tailored financial solutions to this audience.
As lead designer, I created a suite of personalized direct mail assets that presented Scotiabank’s value proposition and tailored financial solutions to this audience.
Execution
Designed brochures, personalized mailers, and supporting collateral, combining compelling visuals with persuasive copy and strong calls-to-action. Each piece used a premium look, a clear visual hierarchy, and a consistent brand identity, and spoke to the audience’s financial goals and decision-making priorities. I kept the tone sophisticated and professional, suited to high-net-worth clients.
Designed brochures, personalized mailers, and supporting collateral, combining compelling visuals with persuasive copy and strong calls-to-action. Each piece used a premium look, a clear visual hierarchy, and a consistent brand identity, and spoke to the audience’s financial goals and decision-making priorities. I kept the tone sophisticated and professional, suited to high-net-worth clients.
Result
The campaign gave Scotiabank a polished, trustworthy set of materials for reaching affluent prospects, with consistent branding across every piece in the mailing.
The campaign gave Scotiabank a polished, trustworthy set of materials for reaching affluent prospects, with consistent branding across every piece in the mailing.
