WestJet
Freelance Graphic Designer // 2000
Freelance Graphic Designer // 2000
SOCIAL MEDIA DESIGN
“Think Before You Click” Campaign: Employee Engagement & Digital Illustration
“Think Before You Click” Campaign: Employee Engagement & Digital Illustration
Situation
WestJet needed an internal campaign to encourage employees to pause and think before posting on social media, helping protect the airline’s reputation and keep its online culture positive and responsible.
WestJet needed an internal campaign to encourage employees to pause and think before posting on social media, helping protect the airline’s reputation and keep its online culture positive and responsible.
Solution
Designed a series of social media graphics and digital illustrations for the “Think Before You Click” initiative, built to fit WestJet’s vibrant, approachable brand identity.
Designed a series of social media graphics and digital illustrations for the “Think Before You Click” initiative, built to fit WestJet’s vibrant, approachable brand identity.
Execution
Created clean, streamlined computer illustrations featuring WestJet’s iconic uniforms and branding elements, using signature colours, typography, and a balance of playful and professional tone to get the message across clearly. I optimized the visuals for internal social media channels and employee communications, and made sure every asset stayed on-brand while delivering a clear, memorable call for thoughtful online behaviour.
Created clean, streamlined computer illustrations featuring WestJet’s iconic uniforms and branding elements, using signature colours, typography, and a balance of playful and professional tone to get the message across clearly. I optimized the visuals for internal social media channels and employee communications, and made sure every asset stayed on-brand while delivering a clear, memorable call for thoughtful online behaviour.
Result
The campaign gave WestJet a friendly, on-brand way to talk to employees about responsible social media use, with illustrations that reinforced the airline’s brand and culture.
The campaign gave WestJet a friendly, on-brand way to talk to employees about responsible social media use, with illustrations that reinforced the airline’s brand and culture.
