WestJet
Graphic Designer // 2000
Graphic Designer // 2000
SOCIAL MEDIA DESIGN
WestJet “Think Before You Click” Campaign Employee Engagement & Digital Illustration
WestJet “Think Before You Click” Campaign Employee Engagement & Digital Illustration
Situation
WestJet needed an internal campaign to encourage employees to pause and think carefully before posting on social media, helping protect the airline’s reputation while maintaining a positive and responsible online culture.
WestJet needed an internal campaign to encourage employees to pause and think carefully before posting on social media, helping protect the airline’s reputation while maintaining a positive and responsible online culture.
Solution
I designed a series of engaging social media graphics and digital illustrations for the “Think Before You Click” initiative that aligned with WestJet’s vibrant, approachable brand identity.
I designed a series of engaging social media graphics and digital illustrations for the “Think Before You Click” initiative that aligned with WestJet’s vibrant, approachable brand identity.
Execution
• Created clean, streamlined computer illustrations featuring WestJet’s iconic uniforms and branding elements.
• Incorporated signature colours, typography, and a balance of playful yet professional tone to communicate the message clearly.
• Developed high-caliber visuals optimized for internal social media channels and employee communications.
• Ensured every asset reinforced brand consistency while delivering a clear, memorable call for thoughtful online behaviour.
• Created clean, streamlined computer illustrations featuring WestJet’s iconic uniforms and branding elements.
• Incorporated signature colours, typography, and a balance of playful yet professional tone to communicate the message clearly.
• Developed high-caliber visuals optimized for internal social media channels and employee communications.
• Ensured every asset reinforced brand consistency while delivering a clear, memorable call for thoughtful online behaviour.
Result
The campaign effectively boosted internal awareness and engagement. The illustrations resonated with employees, encouraging more mindful social media use and strengthening company culture and brand protection in the highly visible aviation industry.
The campaign effectively boosted internal awareness and engagement. The illustrations resonated with employees, encouraging more mindful social media use and strengthening company culture and brand protection in the highly visible aviation industry.
