DataWatch

Created Monthly Print Magazine, Email Newsletters & Website for a Specialized News Platform

Datawatch is a leading news platform dedicated to data analytics, data integration, and automation specifically designed for the energy markets and commodity markets.

Context
Work on behalf of ZE PowerGroup Inc. (Datawatch) as Team Lead & Senior Graphic Designer, 2013-2016

Contributions
Website Design
UX/UI Design
Prototyping & Wire-framing
Email Campaigns & Template Creation
Blog Layout & Design
Monthly Email Newsletter Layout Creation
Monthly Magazine Production

Collaborators
Director Marketing & CFO
Copywriters
Programmers
Project Managers
Printers

THE PROJECT
Leading the Design of ZE PowerGroup’s Monthly Magazine
Monthly Educational & News-Oriented Publication: Datawatch

As Senior Graphic Designer, I led the creation of a dynamic monthly magazine publication for ZE PowerGroup, positioning the company as an industry leader and strengthening brand recognition. This initiative not only attracted new clients but also reinforced relationships with existing customers, enhancing customer loyalty and engagement.

Using Adobe InDesign, I designed a visually compelling magazine template approved by executives, then integrated content from copywriters, including articles, stock photography, and data-driven charts generated from ZE PowerGroup’s proprietary software. Strategic placement of advertisements highlighted Lunch-n-Learns, user forums, and key marketing campaigns, ensuring each edition delivered both value and visual appeal.

This project demonstrates my expertise in publication design, brand communication, and marketing collateral creation, effectively combining visual storytelling with strategic marketing objectives.

Examples:
September 2014 Publication

April 2014 Publication

July 2014 Publication

May 2014 Publication

January 2015 Publication

MAGAZINE DESIGN
Energy & Commodities Monthly Magazine Design
Strategic Graphic Design & Marketing-Integrated Publication for Niche B2B Audiences

I conceptualized, designed, and produced a sophisticated 60+ page monthly magazine focused on the dynamic energy and commodities markets, delivering high-value insights to traders, analysts, and industry professionals. Working in Adobe InDesign, I crafted both a limited-edition printed version and a fully interactive PDF optimized for digital distribution — emailed directly to subscribers and hosted prominently on the website for easy access and sharing.

My process involved seamlessly integrating content from copywriters, including in-depth articles, curated stock photography, and complex data-driven charts generated from ZE PowerGroup’s proprietary software. I designed custom layouts that transformed raw market data into clear, compelling visualizations, ensuring readability and impact across both print and screen formats.

A key marketing element was the strategic placement of advertisements and promotional features — highlighting Lunch-n-Learns, user forums, exclusive events, and core marketing campaigns — all woven into the editorial flow to maximize engagement without disrupting the professional tone. The result was a premium publication that balanced editorial excellence with subtle yet effective brand promotion, consistently reinforcing value, credibility, and visual appeal for a specialized audience in oil & gas, metals, power, and broader commodities.

WEBSITE DESIGN
Website Design for Datawatch
Insights Platform Clean, User-Friendly Digital Publication Hub & Monthly Insights Distribution

For Datawatch, a specialized news and intelligence platform serving the energy markets and commodity trading sectors, I designed a modern, cohesive website layout template optimized for the seamless distribution of monthly market insights, reports, analytics, and industry updates.

My focus was on creating a clean, accessible, and intuitive design system that effectively presents complex energy data, commodity trends, pricing analysis, and automation insights in a clear, consistent, and professional manner. The structure prioritizes ease of navigation, enabling traders, analysts, risk managers, and professionals to quickly access the latest updates, in-depth reports, archived resources, and subscription features.

Key design elements include responsive layouts for optimal viewing across devices, prominent calls-to-action for newsletter sign-ups and content downloads, integrated data visualization sections, and strong brand alignment that extends seamlessly to email campaigns and digital publications.

This project highlights my expertise in digital publication design, UX/UI for B2B platforms, responsive web design, information architecture, and cross-channel brand consistency — delivering an engaging, high-value online experience tailored to the fast-paced world of energy trading, commodities analytics, and market intelligence.

EMAIL DESIGN
Monthly Email Newsletter Design for Datawatch
Recurring B2B Email Campaigns Delivering Energy & Commodities Market Insights

For Datawatch — the premier news and intelligence platform serving energy markets, commodity trading, data analytics, and automation professionals — I designed a highly optimized monthly email newsletter template built for consistent, recurring use across multiple editions.

The template emphasizes readability, strong visual hierarchy, and unwavering brand consistency, ensuring every issue clearly communicates critical market updates, pricing analysis, trend reports, vendor news, and actionable insights while reinforcing the Datawatch brand identity in the competitive oil & gas, metals, power, and commodities sectors.

Key design features include responsive layouts for flawless rendering across devices (desktop, tablet, mobile), prominent calls-to-action driving subscriptions, website traffic, and engagement with events like Lunch-n-Learns or user forums, integrated sections for data-driven highlights and promotional elements, all while maintaining a clean, professional aesthetic that boosts open rates and click-through performance.

This project showcases my expertise in email newsletter design, digital publication assets, UX for email marketing, B2B brand alignment, and cross-channel consistency — spanning web, email, and interactive PDFs — to create engaging, informative, and high-value communications tailored to fast-moving energy trading and commodities analytics audiences.

View an archived example of the Spring 2016 edition: https://energyandcommodity.zema.global/email/datawatch/spring-2016.html

CHART DESIGN
Chart & Diagram Design for Datawatch
Transforming Complex Energy & Commodity Data into Clear, Actionable Visualizations

For Datawatch, the specialized news and intelligence platform dedicated to energy markets, commodity trading, data analytics, integration, and automation, I specialized in turning dense, complete datasets and market information into intuitive charts, diagrams, and data visualizations. These custom graphics helped traders, analysts, risk managers, and industry professionals quickly grasp intricate concepts such as energy price trends, commodity supply-demand dynamics, market volatility, trading patterns, and proprietary analytics from ZE PowerGroup’s software.

Using tools like Adobe Illustrator, InDesign, and data export integrations, I designed high-impact visuals — including line graphs for historical price tracking, bar charts for sector comparisons, flow diagrams for supply chains, and custom infographics for monthly insights — that enhanced readability and decision-making in both print magazines, interactive PDFs, website embeds, and email newsletters.

My approach ensured every chart maintained brand consistency, strong visual hierarchy, and professional polish while simplifying complex technical data into compelling, easy-to-understand formats that drove engagement and reinforced Datawatch's authority in the oil & gas, metals, power, and broader commodities sectors.

This work demonstrates my expertise in data visualization design, information graphics for B2B, chart design for financial/energy markets, UX-focused diagramming, and turning raw data into strategic storytelling assets for niche technical audiences.

ICON DESIGN
Icon Design for Datawatch Mobile App
Brand-Consistent, Mobile-Optimized App Icon for Energy & Commodities Intelligence

As part of the Datawatch ecosystem — the leading news and intelligence platform for energy markets, commodity trading, data analytics, integration, and automation — I designed a distinctive, visually compelling mobile app icon that extends the established brand identity while delivering fresh, modern appeal tailored to on-the-go professionals in oil & gas, metals, power, and broader commodities sectors.

Building directly on the core design principles, colour palette, typography, and visual language of the existing Datawatch template (website, newsletters, magazines, and charts), I ensured perfect brand coherence and seamless recognition. The icon encapsulates the app's essence: delivering real-time market insights, pricing data, trend analysis, and actionable intelligence through a clean, scalable vector design optimized for iOS and Android app stores — sharp at all sizes, from small launcher icons to promotional assets.

This project highlights my talents as a graphic designer specializing in app icon design, brand extension, mobile-first visual identity, and niche B2B iconography, while demonstrating marketing-savvy decisions to boost app discoverability, user trust, and download appeal in the competitive energy trading and commodities analytics space.

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