Datawatch, ZE PowerGroup Inc.
Team Lead & Senior Graphic Designer // 2013-2016
Team Lead & Senior Graphic Designer // 2013-2016
Situation
ZE PowerGroup needed Datawatch to position the company as a thought leader in data analytics, integration, and automation for the energy and commodity markets. Datawatch is a news and intelligence brand serving traders, analysts, risk managers, and industry professionals, and it needed a consistent, professional presence across a monthly magazine, a website, an email newsletter, and a mobile app. Together, those channels had to deliver complex market data in an accessible form and support client acquisition and retention.
ZE PowerGroup needed Datawatch to position the company as a thought leader in data analytics, integration, and automation for the energy and commodity markets. Datawatch is a news and intelligence brand serving traders, analysts, risk managers, and industry professionals, and it needed a consistent, professional presence across a monthly magazine, a website, an email newsletter, and a mobile app. Together, those channels had to deliver complex market data in an accessible form and support client acquisition and retention.
Solution
As Senior Graphic Designer and Team Lead, I led the design and production of the full Datawatch publication ecosystem. I built one cohesive visual system and carried it across print, web, email, mobile, and data visualization, so technical market intelligence read as clear, credible, and on-brand wherever subscribers met it.
As Senior Graphic Designer and Team Lead, I led the design and production of the full Datawatch publication ecosystem. I built one cohesive visual system and carried it across print, web, email, mobile, and data visualization, so technical market intelligence read as clear, credible, and on-brand wherever subscribers met it.
Execution
The centrepiece was a 60+ page monthly magazine, produced as both a limited-edition print piece and a fully interactive PDF optimized for email distribution and website hosting. I designed an executive-approved template in Adobe InDesign and integrated articles from copywriters, stock photography, and data-driven charts from ZE PowerGroup’s proprietary software. Promotional elements, including Lunch-n-Learns, user forums, and key campaigns, were placed into the editorial flow without compromising the professional tone, and every issue held a consistent hierarchy and polish.
The centrepiece was a 60+ page monthly magazine, produced as both a limited-edition print piece and a fully interactive PDF optimized for email distribution and website hosting. I designed an executive-approved template in Adobe InDesign and integrated articles from copywriters, stock photography, and data-driven charts from ZE PowerGroup’s proprietary software. Promotional elements, including Lunch-n-Learns, user forums, and key campaigns, were placed into the editorial flow without compromising the professional tone, and every issue held a consistent hierarchy and polish.
To make the complex data readable, I turned dense datasets exported from ZE PowerGroup’s software into custom charts, diagrams, and infographics, including line graphs for price tracking, bar charts for sector comparisons, and flow diagrams for supply chains. I built them in Adobe Illustrator and InDesign and optimized them for print, interactive PDFs, website embeds, and email.
For digital, I designed a website layout template that served as the hub for monthly insights, reports, and analytics. It had strong information architecture, responsive layouts for desktop, tablet, and mobile, data visualization sections, and prominent calls-to-action for newsletter subscriptions, report downloads, and resource access. I also designed a reusable, responsive monthly email newsletter template with a clear visual hierarchy, sections for market insights, data highlights, trend reports, and promotions, and calls-to-action driving traffic, subscriptions, and event participation. To extend the brand to mobile, I designed a scalable vector app icon built on the core palette, typography, and design language, optimized for sizes from launcher icons to promotional graphics on iOS and Android.
Result
Datawatch became a respected industry resource that strengthened ZE PowerGroup’s position as a leader in energy and commodities intelligence. The magazine balanced editorial quality with brand promotion, supporting client engagement and lead generation, and the charts made complex market information easier to read and act on. The website, newsletter, and app icon extended one consistent identity across every digital touchpoint, giving subscribers a reliable, recognizable source of market intelligence.
Datawatch became a respected industry resource that strengthened ZE PowerGroup’s position as a leader in energy and commodities intelligence. The magazine balanced editorial quality with brand promotion, supporting client engagement and lead generation, and the charts made complex market information easier to read and act on. The website, newsletter, and app icon extended one consistent identity across every digital touchpoint, giving subscribers a reliable, recognizable source of market intelligence.
