Chrysler Fiat Campaign

Designed Marketing Assets for the Gucci, Chrystal & Beyond the Rack Collaboration Campaign

Beyond the Rack Home is an expansion of BTR, the largest free Canadian private shopping club with 1.5 million active members in 2010 in Canada and the US.

Context
Client Work on behalf of Beyond the Rack, 2010-2012

Contributions
Email Templates & Landing Pages
Website Design
UX/UI Design
Campaigns
Logos & Branding
Social Media Set-up
Banner Ad Campaigns
Blog Images

Collaborators
Vice President Marketing Department
Copywriters
Web Developpers
Social Media Specialist
Graphic Designers
Printers

THE PROJECT
Chrysler Fiat Campaign
Omni-channel Campaign for Sweepstakes

During my time at Beyond the Rack (2010–2012), I was rapidly promoted to Art Director and then Studio Manager in under 11 months, reporting directly to the Vice President of Event Production.

The Chrysler Fiat Sweepstakes campaign delivered an exhilarating opportunity for automotive enthusiasts to drive away in their dream vehicle, offering participants a chance to win a substantial credit toward a brand-new Chrysler Fiat. To bring this high-energy promotion to life, custom-designed digital assets played a pivotal role in capturing attention and driving engagement.

Eye-catching banner ads deployed across digital channels teased the thrill of winning with bold calls-to-action like "Enter Now to Win Big!" and dynamic visuals of open roads and Italian-inspired design. A polished PowerPoint presentation showcased campaign details, eligibility rules, and prize highlights for press and stakeholder briefings, complemented by vibrant blog images that illustrated the excitement of ownership encouraging shares and boosting organic reach. This cohesive creative ecosystem turned a simple sweepstakes into an immersive, aspirational experience that celebrated the unique blend of American ingenuity and Italian flair under the Chrysler Fiat banner.

WEB DESIGN
Sweepstakes Digital Experience
Crafting Immersive Entry Pathways for the Ultimate Vehicle Credit Giveaway

In the Sweepstakes, custom sign-in pages, product showcase pages, and high-conversion landing pages were meticulously designed to fuel excitement around the chance to win a vehicle (Fiat/Gucci special model). The sign-in experience delivered frictionless registration with clean, branded forms and instant feedback, while product pages spotlighted standout Chrysler luxury and Fiat's iconic Italian style through dynamic imagery, key features, and seamless navigation to inspire dream-vehicle selections. Central landing pages served as captivating hubs—featuring bold hero visuals of open roads, aspirational lifestyle shots, urgent countdowns, and prominent "Enter Now" calls-to-action—driving daily entries and building momentum toward the winner draw. This cohesive digital ecosystem transformed a powerful sweepstakes into an engaging, user-centric journey that blended elegance, excitement, and effortless participation.

SOCIAL MEDIA
Chrysler & Fiat Facebook Management
Growing to 150,000+ Likes Through Strategic Content, Engagement, and Early Paid Advertising

In 2011, amid the pivotal post-bankruptcy revival of Chrysler under its strategic alliance with Fiat, I managed the Chrysler and emerging Fiat Facebook presence during a transformative era for the brands' social media strategy.

By crafting compelling posts—showcasing the stylish Fiat 500's U.S. debut, Chrysler's refreshed lineup like the 200, aspirational lifestyle imagery, user-generated contests, and real-time interactions—I helped propel the Chrysler Facebook page to over 150,000 likes, fostering a vibrant, loyal community of enthusiasts. Paid Facebook ads amplified reach with precision targeting to drive awareness, test engagement on new model reveals, and support lead generation, blending authentic storytelling with early social advertising tactics to position the Chrysler-Fiat partnership as innovative, resilient, and forward-looking in the rapidly evolving digital landscape.

BANNER DESIGN
Chrysler Fiat Gucci Special Edition Campaign
Third-party Banner Ads

This project began with a deep dive into the brand's core identity: blending Chrysler's timeless American elegance and luxury with Fiat's playful, stylish Italian flair. Starting from the campaign's overarching theme, initial brainstorming sessions focused on high-impact visuals that could stop scrollers in their tracks on partner sites. Mood boards captured dynamic road scenes, sleek vehicle profiles, vibrant colour palettes. Wireframes then mapped out key elements: bold headlines with prominent CTAs and subtle brand logos for instant recognition.

Multiple iterations refined compositions for various banner sizes (leaderboards, skyscrapers, rectangles), ensuring mobile responsiveness, fast load times, and compliance with third-party ad specs while maximizing click-through potential. Color testing, A/B variants with different hero vehicle shots or copy tweaks, and motion mockups for animated versions added polish—resulting in a cohesive suite of eye-catching banners that extended the sweepstakes' thrill beyond owned channels, driving traffic and entries through strategic third-party placements. This meticulous, collaborative approach transformed technical constraints into creative opportunities, delivering banners that not only aligned with the campaign's aspirational energy but also performed as powerful digital ambassadors for the Chrysler Fiat experience.

POWERPOINT PRESENTATION
Chrysler Fiat x Gucci Special Edition Campaign
Unveiling the Exclusive Collaboration: Luxury Meets Italian Flair

For the highly anticipated Chrysler Fiat x Gucci Special Edition Campaign, a polished PowerPoint presentation was crafted to captivate stakeholders, media partners, and internal teams with the story of this bold fusion of automotive elegance and high-fashion prestige. The deck opened with stunning hero slides featuring the limited-run special edition vehicles—reimagined Fiat 500 and Chrysler Pacifica models adorned with Gucci’s iconic GG Supreme pattern, signature green-red-green web stripes, and subtle interlocking G motifs—blending Chrysler’s refined American luxury with Fiat’s playful Italian spirit and Gucci’s timeless sophistication. Key sections highlighted exclusive design details, premium interior touches, bespoke badging, co-branded accessories, and the campaign’s aspirational narrative of elevated everyday driving. Vibrant visuals, sleek animations, and concise copy guided viewers through launch timelines, marketing activations, limited availability, and the prestige positioning that made this collaboration a standout moment in automotive and luxury crossover storytelling.

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