CliqueSave
On behalf of Beyond the Rack as Art Director & Studio Manager // 2010–2012
On behalf of Beyond the Rack as Art Director & Studio Manager // 2010–2012
THE PROJECT
CliqueSave E-Launch
Comprehensive UX/UI & Brand Design for an E-Commerce Platform
CliqueSave E-Launch
Comprehensive UX/UI & Brand Design for an E-Commerce Platform
Situation
Beyond the Rack needed a complete brand and platform launch for CliqueSave, a new daily deals e-commerce site positioned to compete with Groupon, requiring a seamless, high-conversion experience that could win trust in a crowded savings market from day one.
Beyond the Rack needed a complete brand and platform launch for CliqueSave, a new daily deals e-commerce site positioned to compete with Groupon, requiring a seamless, high-conversion experience that could win trust in a crowded savings market from day one.
Solution
As primary UX/UI designer, working closely with programmers and copywriters, I led both the platform's UX/UI design and its brand identity from the ground up, building the full visual and functional foundation for launch.
As primary UX/UI designer, working closely with programmers and copywriters, I led both the platform's UX/UI design and its brand identity from the ground up, building the full visual and functional foundation for launch.
Execution
I designed the logo and overall brand identity, selecting a modern, approachable font family and a vibrant, confidence-inspiring colour scheme that reflected the platform's promise of smart, rewarding shopping. I crafted detailed wireframes that optimized space, content hierarchy, and user behaviour, serving as the blueprint for developers to build an intuitive sign-in flow, offers pages, and responsive content templates. I extended the identity into branded email templates and a postcard, keeping the look consistent across every customer touchpoint.
I designed the logo and overall brand identity, selecting a modern, approachable font family and a vibrant, confidence-inspiring colour scheme that reflected the platform's promise of smart, rewarding shopping. I crafted detailed wireframes that optimized space, content hierarchy, and user behaviour, serving as the blueprint for developers to build an intuitive sign-in flow, offers pages, and responsive content templates. I extended the identity into branded email templates and a postcard, keeping the look consistent across every customer touchpoint.
Result
A polished, user-centred platform and brand that looked professional from launch day and reinforced credibility and trust against an established competitor in the daily deals space.
A polished, user-centred platform and brand that looked professional from launch day and reinforced credibility and trust against an established competitor in the daily deals space.
