Limelight Marketing specializes in catering to the real estate industry for marketing solutions.
Context
Freelance Lead Designer, Limelight Marketing 2018-2019
Freelance Lead Designer, Limelight Marketing 2018-2019
Contributions
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Posts & Identity Set-up
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Posts & Identity Set-up
Collaborators
COO Limelight Marketing
Real Estate Agents
COO Limelight Marketing
Real Estate Agents
The Project
Multi-Channel Brand Design & Execution
One Vision, Every Medium
Multi-Channel Brand Design & Execution
One Vision, Every Medium
I designed and delivered cohesive visual systems for niche brands across websites, presentations, brochures, postcards, logos, social content, and full identity packages. Working hand-in-hand with developers and copywriters, I built smart template libraries, locked in colour palettes, typography, and core design rules—then applied them flawlessly so everything felt instantly recognizable, no matter the format.
From leading feedback rounds to managing printers and suppliers, I kept projects moving fast, on-budget, and pixel-perfect—proving that great design can scale, stay beautiful, and actually grow the business.
Social Media Design
Social Media Visual Strategy
Brand-First, Scroll-Stopping Content
Brand-First, Scroll-Stopping Content
Staying laser-true to the brand’s core, I designed a steady flow of high-impact social content—sharp static posts, fluid animations, and bold typography—that grabbed attention without ever feeling off-brand. Every piece was shaped by audience data and performance insights to hit the exact sweet spot of our demographic.
The payoff: consistently higher likes, shares, comments, and saves, plus a feed that felt alive, cohesive, and unmistakably ours—proof that great design can look stunning and move the needle at the same time.
PRINT Design
Agent Resource Guide
The Essential Toolkit
Agent Resource Guide
The Essential Toolkit
This 28-page comprehensive PDF served as the ultimate quick-reference and client-handout document for Century 21 agents. Clean, branded layouts packed in market stats, commission breakdowns, key timelines, disclosure checklists, and fillable transaction forms—all organized with colour-coded sections, intuitive icons, and a hyperlinked table of contents. Designed to live on tablets and desktops, it gave agents instant access to critical information during listings and showings while doubling as a polished leave-behind for clients. Professional, practical, and unmistakably Century 21.
HTML Design
Custom HTML Email Signatures
Professional, Clickable, and Flawless Everywhere
Custom HTML Email Signatures
Professional, Clickable, and Flawless Everywhere
I created lightweight, fully coded HTML/CSS email signatures that ditch clunky images for clean, responsive code. Live links, crisp icons, on-brand colours, and subtle hover effects work perfectly in Outlook, Gmail, Apple Mail, and on mobile—no broken layouts, no “image blocked” placeholders.
Fast-loading, universally compatible, and pixel-sharp on every screen, these signatures strengthen brand consistency while quietly driving traffic to bookings, profiles, or key pages with every email sent.
