Davids Tea
UX Designer // 2010
UX Designer // 2010
EMAIL DESIGN
Weekly Email Newsletters: Branded Email Campaigns
Weekly Email Newsletters: Branded Email Campaigns
Situation
David’s Tea, a premium Canadian tea and tea accessory retailer, needed consistent, high-quality weekly email newsletters. They had to engage subscribers, promote new collections and seasonal offers, and drive traffic to the online store while keeping a cohesive brand presence.
David’s Tea, a premium Canadian tea and tea accessory retailer, needed consistent, high-quality weekly email newsletters. They had to engage subscribers, promote new collections and seasonal offers, and drive traffic to the online store while keeping a cohesive brand presence.
Solution
Designed and produced professional, on-brand newsletters that turned a routine weekly send into a compelling marketing touchpoint.
Designed and produced professional, on-brand newsletters that turned a routine weekly send into a compelling marketing touchpoint.
Execution
Created email templates that stayed consistent with David’s Tea’s brand colours, typography, and visual language. I added interactive elements, including clickable links, custom icons, hover effects, strong calls-to-action, and embedded product imagery. I designed layouts with a clear hierarchy, fast loading times, and an intuitive flow that held up across devices and email clients. I worked closely with the Project Manager and Copywriter so each design supported the week’s promotional goals.
Created email templates that stayed consistent with David’s Tea’s brand colours, typography, and visual language. I added interactive elements, including clickable links, custom icons, hover effects, strong calls-to-action, and embedded product imagery. I designed layouts with a clear hierarchy, fast loading times, and an intuitive flow that held up across devices and email clients. I worked closely with the Project Manager and Copywriter so each design supported the week’s promotional goals.
Result
The weekly newsletters gave David’s Tea a reliable, on-brand channel for promoting new products and seasonal offers and driving subscribers to the online store, with a consistent look from one send to the next.
The weekly newsletters gave David’s Tea a reliable, on-brand channel for promoting new products and seasonal offers and driving subscribers to the online store, with a consistent look from one send to the next.
