Davids Tea is a Canadian specialty tea and tea accessory retailer based in Montreal, Quebec.
Context
Contract work on behalf of Davids Tea as Digital Graphic Designer, 2010-2011
Contract work on behalf of Davids Tea as Digital Graphic Designer, 2010-2011
Contributions
Email Production
Email Production
Collaborators
Project Manager
Copywriter
Project Manager
Copywriter
THE PROJECT
Branded Email Newsletters
David's Tea Weekly Email Campaigns
Branded Email Newsletters
David's Tea Weekly Email Campaigns
As a freelance designer for DavidsTea, I meticulously crafted high-performing email newsletters that elevated the brand’s professional image while delivering consistent, on-brand communications to subscribers. Each newsletter was thoughtfully designed using the official brand colors, typography, and visual language to ensure seamless brand consistency across every send. I incorporated interactive elements including clickable links, custom icons, hover effects, call-to-action buttons, and embedded product imagery to guide recipients toward specific actions—whether browsing new tea collections, redeeming offers, visiting the online store, or engaging with seasonal promotions.
The strategic layout prioritized mobile responsiveness, fast loading, and intuitive flow, ensuring flawless rendering across email clients and devices. By combining clean hierarchy, compelling visuals, and targeted messaging, these emails not only reinforced DavidsTea’s premium identity but also drove measurable results in open rates, click-through rates, engagement, and conversions. The campaigns transformed routine weekly communications into powerful marketing touch-points that strengthened subscriber loyalty and supported ongoing revenue growth.
This work highlights expertise in email newsletter design, interactive email production, branded email campaigns, mobile-responsive email templates, custom icons & interactive links in emails, colour-consistent marketing assets, high-engagement email marketing, and strategic email creative for premium retail and lifestyle brands.
