Hanne Nielsen Portfolio - Blender Bites

Blender Bites produces frozen smoothie cubes enriched with probiotics, vitamins, and essential nutrients.

Context
Work on behalf of Hazel Bishop Graphics as Lead Designer, 2019

Contributions
Packaging
PDQ Boxes
Social Media Posts
Charts

Collaborators
CEO, Blender Bites
Project Manager

The Projects
Omni-channel Marketing & Branding Excellence
Fresh Packaging for a Health-Conscious Audience

I led a focused marketing campaign that put Blender Bites’ superfood convenience front and center for busy, health-driven consumers. The core of the project was a full visual refresh of the brand—taking it from generic freezer-aisle packaging to bold assets that instantly communicate “one-step smoothie, real ingredients.”

Working across every customer touchpoint, I redesigned the primary packaging, created eye-catching PDQ display boxes, and developed supporting hangtags, shelf talkers, and labels that all shared the same vibrant, clean aesthetic. The result was a cohesive system that stands out in the frozen section, speaks directly to the target demographic, and turned passive grocery shoppers into repeat buyers.

3D Design
Product Mock-ups
Modern Mock-ups, Beyond Traditional Photography

Utilizing my expertise in Adobe Photoshop, I created sophisticated product mock-ups, providing a cost-efficient solution compared to conventional photo studio shoots. These mock-ups, crafted with 3D packaging renderings, were skillfully blended with approved artwork to produce realistic and engaging visuals for our website's product imagery. This approach not only enhanced online product presentation but also served as a critical tool for gathering feedback from stakeholders and potential users, allowing for valuable insights into the product's design and functionality.

Packaging Design & Product Mock-up

Print Design
Packaging Production
Packaging Visual Consistency, Unifying Communication

In my capacity as the guardian of brand coherence across all communication channels, I engaged in a collaborative partnership with the CEO to develop visually stunning packaging designs. My approach involved conducting thorough research into current packaging trends and establishing robust relationships with key stakeholders. This enabled me to present innovative packaging concepts effectively to potential investors, demonstrating a blend of creativity and market awareness.

PACKAGING Design
Custom Stand-Up Mylar Bags
Freshness You Can See and Feel

I designed a standout custom Mylar bag series that balanced shelf impact with serious product protection. From deep-dive research into barrier properties and consumer handling to rapid concept iterations and final production-ready artwork, every detail was dialled in to keep the contents fresher longer while turning heads at retail.

Clean graphics, precise die-lines, and clear stakeholder presentations kept the entire process on-brief and on-schedule—delivering packaging that performs as beautifully as it looks.

Print Design
PDQ Boxes
Storage, Striking & Customized

I orchestrated the design and production of PDQ boxes, including their mock-ups, and adeptly presented them to stakeholders, culminating in the finalization of print files. These bespoke storage solutions were meticulously crafted to ensure product freshness in the freezer environment, while simultaneously harmonizing with our brand's aesthetic. Adorned with vivid colours and imagery of fresh fruit, these boxes not only fortified our brand identity but also distinguished themselves on retail shelves, contributing to a substantial increase in sales.

Packaging Mock-up

Social Media Design
Social Media Posts
Crafting Visually Engaging Stories Across Platforms

In my role, I upheld and enhanced our brand's identity by producing a range of high-quality, imaginative visuals for social media, encompassing both static and animated assets. This content notably amplified user engagement, capturing the audience's attention across their social media feeds.

Through strategic collaborations with influencers, I injected fresh energy into our content strategy, which allowed for a more dynamic and effective showcase of our products. This partnership enabled us to provide followers with a more comprehensive understanding of our offerings, ranging from product features to recipes and informative content, deepening their engagement and connection with the brand.

Blender Bites Social Media

Print Design
Charts, Brochures & Visual Designs
Charting Brand Consistency Across Communication

In my capacity as a designer, I focused on creating charts that significantly improved consumers' understanding and retention of product details. I was fully responsible for the entire design process, which included conducting thorough research, testing, engaging in cross-functional collaborations, and executing the visual aspects. My efforts culminated in the development of vital corporate assets, such as informative charts and brochures, which played a key role in conveying product information effectively.

Comparison Chart

Comparison Brochure

HTML Design
Custom HTML Email Signatures
Professional, Clickable, and Flawless Everywhere

I built lightweight, fully custom HTML/CSS email signatures that went beyond static images—complete with live links, crisp icons, on-brand colours, and subtle hover effects that actually work. Built with clean, web-first code instead of heavy graphics, they load instantly, render perfectly across Outlook, Gmail, Apple Mail, and mobile, and look sharp on every device.

The result: a polished, professional footprint that reinforces brand consistency while driving clicks to bookings, social profiles, or key pages—no broken layouts, no missing images, just seamless performance and real results.

Packaging Design & Product Mock-up

Packaging Design & Product Mock-up

Packaging Mock-up

Packaging Mock-up

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Comparison Chart

Comparison Brochure

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