BLENDER BITES
Freelance Graphic Designer
Freelance Graphic Designer
PACKING, BRANDING & MARKETING DESIGN
Packaging System, Print, Social & 3D Mock-ups
Packaging System, Print, Social & 3D Mock-ups
Situation
Blender Bites needed to reposition its superfood smoothie cubes as a one-step convenience solution for busy, health-conscious consumers. Its generic freezer-aisle packaging failed to communicate the “real ingredients, no fuss, all nutrition” promise, and in a crowded retail category it needed packaging that stood out on shelf and protected the product. The brand also needed charts and brochures that helped consumers understand key product information, social content that stood out in crowded feeds, and product mock-ups for e-commerce and marketing without the cost and time of photo studio sessions.
Blender Bites needed to reposition its superfood smoothie cubes as a one-step convenience solution for busy, health-conscious consumers. Its generic freezer-aisle packaging failed to communicate the “real ingredients, no fuss, all nutrition” promise, and in a crowded retail category it needed packaging that stood out on shelf and protected the product. The brand also needed charts and brochures that helped consumers understand key product information, social content that stood out in crowded feeds, and product mock-ups for e-commerce and marketing without the cost and time of photo studio sessions.
Solution
Working from the brand’s existing logo and identity, I led a comprehensive omni-channel branding and marketing effort built around a visual refresh of the packaging system. I owned the work from research through production, and as the guardian of the brand identity, I kept every touchpoint under one cohesive visual system.
Working from the brand’s existing logo and identity, I led a comprehensive omni-channel branding and marketing effort built around a visual refresh of the packaging system. I owned the work from research through production, and as the guardian of the brand identity, I kept every touchpoint under one cohesive visual system.
Execution
For the packaging, I redesigned the primary packaging with vibrant, clean aesthetics, eye-catching product photography, clear ingredient callouts, and strong typography aimed at health-conscious consumers. For the custom stand-up Mylar bags, I researched barrier properties, material specifications, consumer handling, and competitive packaging trends, then developed rapid concepts and precise die-lines through to production-ready artwork. I chose materials for moisture, oxygen, and light protection to preserve the contents longer, and I managed stakeholder presentations, mock-ups, and file preparation to keep the project on-brief and on schedule. I also designed freezer-durable PDQ display boxes with vibrant colours and high-resolution fruit imagery, delivering 3D mock-ups for stakeholder review and final print-ready files. I extended the system across hangtags, shelf talkers, and secondary labels.
For the packaging, I redesigned the primary packaging with vibrant, clean aesthetics, eye-catching product photography, clear ingredient callouts, and strong typography aimed at health-conscious consumers. For the custom stand-up Mylar bags, I researched barrier properties, material specifications, consumer handling, and competitive packaging trends, then developed rapid concepts and precise die-lines through to production-ready artwork. I chose materials for moisture, oxygen, and light protection to preserve the contents longer, and I managed stakeholder presentations, mock-ups, and file preparation to keep the project on-brief and on schedule. I also designed freezer-durable PDQ display boxes with vibrant colours and high-resolution fruit imagery, delivering 3D mock-ups for stakeholder review and final print-ready files. I extended the system across hangtags, shelf talkers, and secondary labels.
For print, I owned the full creative process on informative charts and brochures, from research and iterative testing through cross-functional collaboration with internal teams. I designed charts with precise typography, intuitive colour coding, clear hierarchy, and strategic iconography for readability, and crafted brand-consistent brochures that balanced storytelling with essential product details.
For 3D, I created photorealistic product mock-ups as a cost-effective alternative to photography, applying approved artwork onto 3D packaging models and compositing in Adobe Photoshop to capture realistic texture, lighting, reflections, and shadows. I produced premium imagery for e-commerce and marketing, and used the mock-ups to gather early stakeholder and user feedback on aesthetics, functionality, and packaging appeal, which allowed design improvements before production.
For social media, I designed static and animated posts across all major platforms with a consistent, premium look, using composition, typography, and colour that made the content instantly recognizable. I worked closely with influencers to create relatable content, including real-life product use, recipes, and educational posts that informed audiences rather than simply filling a feed.
Result
The brand gained one cohesive visual system, from shelf packaging and display boxes to brochures, mock-ups, and social, with superior barrier protection built into the packaging. The 3D mock-ups reduced production risk by surfacing feedback early at a low cost, and the influencer partnerships added authentic, educational content to the brand’s social presence.
The brand gained one cohesive visual system, from shelf packaging and display boxes to brochures, mock-ups, and social, with superior barrier protection built into the packaging. The 3D mock-ups reduced production risk by surfacing feedback early at a low cost, and the influencer partnerships added authentic, educational content to the brand’s social presence.
Blender Bites Social Media
Static Social Media Assets for Blender Bites 🥭🍓
Static Social Media Assets for Blender Bites 🥭🍓
Static Social Media Assets for Blender Bites 🥭🍓
