Blender Bites

Designed Packaging Design & High-Engagement Social Media Campaigns for Retail Success

Blender Bites produces frozen smoothie cubes enriched with probiotics, vitamins, and essential nutrients.

Context
Work on behalf of Hazel Bishop Graphics as Lead Designer, 2019

Contributions
Packaging
PDQ Boxes
Social Media Posts
Charts

Collaborators
CEO, Blender Bites
Project Manager

The Projects

Omni-Channel Branding & Marketing Campaign
Transforming Superfood Convenience Packaging to Captivate Health-Conscious Consumers & Drive Repeat Purchases

I led a comprehensive omni-channel marketing and branding campaign for Blender Bites, repositioning their superfood smoothie cubes as the ultimate one-step convenience solution for busy, health-driven consumers. At the heart of the project was a complete visual refresh of the brand, moving away from generic freezer-aisle packaging to a bold, modern identity that instantly communicates “real ingredients, no fuss, all nutrition.”

I redesigned the primary packaging with vibrant, clean aesthetics, eye-catching product photography, clear ingredient callouts, and strong typography that speaks directly to the target demographic’s values of health, simplicity, and quality. This cohesive system extended across every customer touchpoint, including PDQ display boxes for retail impact, supporting hangtags, shelf talkers, and secondary labels—all unified under the same refreshed look to create instant brand recognition and shelf standout in the competitive frozen food section.

The result was a powerful, integrated brand experience that transformed passive grocery shoppers into loyal, repeat buyers by making Blender Bites’ convenience and superfood benefits impossible to miss. This campaign showcases expertise in frozen food packaging design, health-conscious consumer branding, omni-channel retail marketing, PDQ display & shelf talker production, superfood product visuals, bold aesthetic refresh, grocery shelf impact design, and strategic graphic solutions for wellness and convenience food brands.

3D Design
Photorealistic 3D Renders & Digital Prototyping
Cost-Effective, High-Detail Mock-ups for Seamless Website Integration & Stakeholder Feedback

I specialized in creating professional product mock-ups as a cost-effective, resource-efficient alternative to traditional photo studio sessions, delivering photorealistic visuals that seamlessly integrated with e-commerce websites and marketing materials. Using 3D packaging renderings and advanced Adobe Photoshop techniques, I precisely incorporated approved artwork onto realistic product models, achieving high-definition, lifelike representations that captured every detail—from texture and lighting to reflections and shadows—for maximum visual impact.

These mock-ups served dual purposes: elevating the online product presentation with cohesive, premium imagery that enhanced brand appeal and drove customer confidence, while also acting as interactive tools for soliciting valuable feedback from stakeholders and potential users. By enabling early assessment of aesthetics, functionality, and packaging appeal, the mock-ups facilitated iterative design improvements, reduced production risks, and accelerated time-to-market for user-centred products that truly resonated with the target audience.

This approach demonstrates expertise in product mock-up design, 3D packaging rendering, photorealistic Adobe Photoshop compositing, e-commerce product imagery, stakeholder feedback prototyping, cost-effective digital alternatives to photography, high-resolution visual assets, and strategic design for retail, e-commerce, and consumer brands.

Packaging Design & Product Mock-up

PACKAGING Design
Packaging Production & Brand Coherence
Strategic Concepts, Trend Research & Investor-Ready Presentations for Premium Brand Impact

As the guardian of brand coherence across all communication channels, I collaborated closely with the CEO to develop visually stunning packaging designs that served as a unified, premium extension of the brand identity. My process began with in-depth research into current packaging trends, materials, sustainability standards, competitor landscapes, and consumer preferences, ensuring every concept was innovative, market-relevant, and aligned with long-term brand goals.

I built and nurtured strong relationships with key stakeholders—including printers, suppliers, and internal teams—to facilitate smooth collaboration and execution. This enabled me to present compelling, investor-ready packaging concepts with professional mock-ups, 3D renderings, material samples, and strategic rationale that effectively demonstrated the blend of creativity, functionality, and market awareness needed to attract funding and drive retail success.

The resulting packaging solutions maintained flawless visual consistency—harmonizing typography, color palettes, logo application, imagery, and tactile finishes—while unifying the brand’s communication across product shelves, e-commerce, and promotional channels. This holistic approach not only elevated the perceived value of the products but also strengthened brand recognition, customer trust, and competitive positioning in the retail space.

This work highlights expertise in packaging production design, brand coherence & visual consistency, packaging trend research, investor-ready packaging concepts, stakeholder collaboration for print, premium product packaging, 3D render & mock-up presentation, and strategic graphic design for consumer goods, wellness, food & beverage, and retail brands.

PACKAGING Design
Custom Stand-Up Mylar Bags
High-Impact Shelf Appeal with Superior Barrier Protection & Brand-Driven Visuals

I designed a standout series of custom stand-up Mylar bags that expertly balanced eye-catching retail shelf impact with advanced product protection and extended freshness. The project began with in-depth research into barrier properties, material specifications, consumer handling behaviors, and competitive packaging trends, ensuring every design decision prioritized both functionality and visual appeal in the crowded retail environment.

From rapid concept iterations and precise die-line development to final production-ready artwork, I delivered clean, modern graphics, strategic typography, high-resolution product photography integration, and bold yet brand-aligned color palettes that made the bags impossible to miss on shelves. Clear stakeholder presentations, detailed mock-ups, and meticulous file preparation kept the process on-brief and on-schedule, resulting in packaging that not only performs beautifully—preserving contents longer with superior moisture, oxygen, and light barriers—but also elevates brand perception and drives impulse purchases.

This project demonstrates expertise in custom Mylar bag design, stand-up pouch packaging, barrier property optimization, shelf-impact retail graphics, die-line & production-ready artwork, consumer-focused packaging research, high-freshness food & wellness packaging, and end-to-end packaging development for premium retail brands.

PACKAGING Design
PDQ Boxes
Storage, Striking & Customized

I orchestrated the design and production of PDQ boxes, including their mock-ups, and adeptly presented them to stakeholders, culminating in the finalization of print files. These bespoke storage solutions were meticulously crafted to ensure product freshness in the freezer environment, while simultaneously harmonizing with our brand's aesthetic. Adorned with vivid colours and imagery of fresh fruit, these boxes not only fortified our brand identity but also distinguished themselves on retail shelves, contributing to a substantial increase in sales.

Packaging Mock-up

Social Media Design
Social Media Visual Strategy
Crafting Visually Engaging Stories Across Platforms

In my role, I upheld and enhanced our brand's identity by producing a range of high-quality, imaginative visuals for social media, encompassing both static and animated assets. This content notably amplified user engagement, capturing the audience's attention across their social media feeds.

Through strategic collaborations with influencers, I injected fresh energy into our content strategy, which allowed for a more dynamic and effective showcase of our products. This partnership enabled us to provide followers with a more comprehensive understanding of our offerings, ranging from product features to recipes and informative content, deepening their engagement and connection with the brand.

Blender Bites Social Media

HTML Design
Custom HTML Email Signatures
Professional, Clickable, and Flawless Everywhere

I created lightweight, fully coded HTML/CSS email signatures that ditch clunky images for clean, responsive code. Live links, crisp icons, on-brand colours, and subtle hover effects work perfectly in Outlook, Gmail, Apple Mail, and on mobile—no broken layouts, no “image blocked” placeholders.

Fast-loading, universally compatible, and pixel-sharp on every screen, these signatures strengthen brand consistency while quietly driving traffic to bookings, profiles, or key pages with every email sent.

Print Design
Charts, Brochures & Visual Designs
Charting Brand Consistency Across Communication

In my capacity as a designer, I focused on creating charts that significantly improved consumers' understanding and retention of product details. I was fully responsible for the entire design process, which included conducting thorough research, testing, engaging in cross-functional collaborations, and executing the visual aspects. My efforts culminated in the development of vital corporate assets, such as informative charts and brochures, which played a key role in conveying product information effectively.

Blender Bites

Packaging Design & Product Mock-up

Packaging Design & Product Mock-up

Packaging Mock-up

Packaging Mock-up

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Blender Bites Social Media

Comparison Chart

Comparison Brochure

You may also like