THE PROJECTS
Unifying Brand Vision Across Every Touchpoint
Unifying Brand Vision Across Every Touchpoint
Situation
Brands across retail, wellness, e-commerce, and B2B often struggle to maintain a consistent, high-impact presence as their marketing spans an ever-expanding mix of channels (digital, print, social, email, packaging, and live experiences) while juggling input from developers, copywriters, marketers, and stakeholders with competing priorities.
Brands across retail, wellness, e-commerce, and B2B often struggle to maintain a consistent, high-impact presence as their marketing spans an ever-expanding mix of channels (digital, print, social, email, packaging, and live experiences) while juggling input from developers, copywriters, marketers, and stakeholders with competing priorities.
Execution
As an omni-channel marketing and corporate branding designer, I stepped in to lead the creative direction end-to-end, building cohesive visual systems that flexed across website banners, interactive PDFs, brochures, trade show displays, and sales collateral. By pairing strategic thinking with hands-on creative leadership, I aligned cross-functional teams around a shared brand vision, ensuring every asset stayed true to core identity while optimizing for performance, scalability, and audience resonance.
As an omni-channel marketing and corporate branding designer, I stepped in to lead the creative direction end-to-end, building cohesive visual systems that flexed across website banners, interactive PDFs, brochures, trade show displays, and sales collateral. By pairing strategic thinking with hands-on creative leadership, I aligned cross-functional teams around a shared brand vision, ensuring every asset stayed true to core identity while optimizing for performance, scalability, and audience resonance.
Result
The outcome was a unified brand presence that strengthened market positioning, deepened audience trust, and drove measurable engagement, proving that strategic design leadership, when paired with close collaboration, turns brand vision into lasting, high-impact experiences.
The outcome was a unified brand presence that strengthened market positioning, deepened audience trust, and drove measurable engagement, proving that strategic design leadership, when paired with close collaboration, turns brand vision into lasting, high-impact experiences.
RFP PRESENTATION DESIGN
Turning Ideas into Client-Ready Visuals
Turning Ideas into Client-Ready Visuals
Situation
To help attract new business, I created a professional Google Slides presentation that clearly demonstrated my approach to presentation and RFP design.
To help attract new business, I created a professional Google Slides presentation that clearly demonstrated my approach to presentation and RFP design.
Execution
I developed polished slide layouts and used Adobe Photoshop to create realistic mockups, bringing the concepts to life in a client-ready format. I then organized the work into a Google Slides presentation and PDF so the prospective client could easily review the design direction, layouts, and capabilities.
I developed polished slide layouts and used Adobe Photoshop to create realistic mockups, bringing the concepts to life in a client-ready format. I then organized the work into a Google Slides presentation and PDF so the prospective client could easily review the design direction, layouts, and capabilities.
Result
The presentation showcased my ability to turn complex information into clear, professional, brand-consistent visual communications, with the goal of demonstrating value, building confidence, and ultimately winning the project.
The presentation showcased my ability to turn complex information into clear, professional, brand-consistent visual communications, with the goal of demonstrating value, building confidence, and ultimately winning the project.
SOCIAL MEDIA ASSET DESIGN
Local Health Store Social Media Marketing
Local Health Store Social Media Marketing
Situation
A local bricks-and-mortar health and wellness store needed a more consistent and professional social media presence to better showcase products and promotions.
A local bricks-and-mortar health and wellness store needed a more consistent and professional social media presence to better showcase products and promotions.
Execution
I designed a series of social media assets in Photoshop and After Effects, focusing on clean layouts, strong visual hierarchy, and cohesive brand styling across posts.
I designed a series of social media assets in Photoshop and After Effects, focusing on clean layouts, strong visual hierarchy, and cohesive brand styling across posts.
Result
The new assets improved the store’s visual consistency and created a more polished, professional look across its social channels.
The new assets improved the store’s visual consistency and created a more polished, professional look across its social channels.
UX/UI DESIGN
Simplifying Complexity for a Global Education Platform
Simplifying Complexity for a Global Education Platform
Situation
ISCT needed a modern website capable of supporting education, events, membership, and professional engagement, while presenting a large volume of information in a way that felt approachable rather than overwhelming to its diverse member base.
ISCT needed a modern website capable of supporting education, events, membership, and professional engagement, while presenting a large volume of information in a way that felt approachable rather than overwhelming to its diverse member base.
Execution
I designed and developed a clean, intuitive, and responsive interface with a user-first approach, focusing on accessibility, clear content hierarchy, and simplified navigation. Every design decision reinforced a professional visual language that reflected ISCT's commitment to advancing education and innovation in computed tomography, while ensuring the layout performed seamlessly across desktop and mobile.
I designed and developed a clean, intuitive, and responsive interface with a user-first approach, focusing on accessibility, clear content hierarchy, and simplified navigation. Every design decision reinforced a professional visual language that reflected ISCT's commitment to advancing education and innovation in computed tomography, while ensuring the layout performed seamlessly across desktop and mobile.
Result
The redesigned platform delivered a more intuitive, brand-consistent experience that improved usability and member discovery, positioning ISCT's digital presence as a professional, accessible hub for education and engagement in the CT community.
The redesigned platform delivered a more intuitive, brand-consistent experience that improved usability and member discovery, positioning ISCT's digital presence as a professional, accessible hub for education and engagement in the CT community.
Check out the project here:
https://new.express.adobe.com/webpage/design/urn:aaid:sc:US:a6374c17-8554-5c2d-9148-060904924cd5/preview
https://new.express.adobe.com/webpage/design/urn:aaid:sc:US:a6374c17-8554-5c2d-9148-060904924cd5/preview
SOCIAL MEDIA DESIGN
Building Community Through Content
Building Community Through Content
Situation
Salee needed a way to stand out in a crowded digital space, transforming its Instagram presence from passive scrolling content into a dynamic feed that could drive real engagement and follower growth.
Salee needed a way to stand out in a crowded digital space, transforming its Instagram presence from passive scrolling content into a dynamic feed that could drive real engagement and follower growth.
Solution
I designed a diverse, high-impact visual system built to capture Salee's personality instantly and turn passive viewers into active participants.
I designed a diverse, high-impact visual system built to capture Salee's personality instantly and turn passive viewers into active participants.
Execution
Created posts, Stories, Reels thumbnails, and carousels using Edits
Applied Salee's supplied fonts, colours, and imagery to build energetic, on-brand compositions
Incorporated compelling CTAs and relatable lifestyle imagery
Built scroll-stopping elements designed to spark likes, comments, shares, and saves
Created posts, Stories, Reels thumbnails, and carousels using Edits
Applied Salee's supplied fonts, colours, and imagery to build energetic, on-brand compositions
Incorporated compelling CTAs and relatable lifestyle imagery
Built scroll-stopping elements designed to spark likes, comments, shares, and saves
Result
A cohesive, lively feed that elevated Salee's online visibility, turned passive scrollers into active community members, and strengthened brand recall and loyalty in a competitive digital landscape.
A cohesive, lively feed that elevated Salee's online visibility, turned passive scrollers into active community members, and strengthened brand recall and loyalty in a competitive digital landscape.
RFP Document Design
20+ Page Proposal for AG Creative
20+ Page Proposal for AG Creative
Situation
AG Creative needed a polished, professional, and visually compelling 20+ page RFP document to submit to a major potential client. The proposal required strong structure, clear data presentation, and consistent branding to stand out in a competitive bidding process.
AG Creative needed a polished, professional, and visually compelling 20+ page RFP document to submit to a major potential client. The proposal required strong structure, clear data presentation, and consistent branding to stand out in a competitive bidding process.
Solution
As Freelance Graphic Designer, I took full ownership of the RFP’s visual design and production, creating a comprehensive, high-impact document that effectively communicated the company’s capabilities.
As Freelance Graphic Designer, I took full ownership of the RFP’s visual design and production, creating a comprehensive, high-impact document that effectively communicated the company’s capabilities.
Execution
• Designed a complete, reusable template with strong visual hierarchy and brand consistency
• Created a custom, easy-to-read chart to present key information clearly
• Integrated and formatted all copy for maximum readability
• Prepared both a premium print-ready version and a fully interactive PDF (with bookmarks, hyperlinks, and navigation)
• Designed a complete, reusable template with strong visual hierarchy and brand consistency
• Created a custom, easy-to-read chart to present key information clearly
• Integrated and formatted all copy for maximum readability
• Prepared both a premium print-ready version and a fully interactive PDF (with bookmarks, hyperlinks, and navigation)
Result
The final RFP was delivered on time with a professional, cohesive, and polished appearance. The clean design, strategic layout, and interactive functionality strengthened AG Creative’s credibility and helped present their proposal in the most compelling way possible.
The final RFP was delivered on time with a professional, cohesive, and polished appearance. The clean design, strategic layout, and interactive functionality strengthened AG Creative’s credibility and helped present their proposal in the most compelling way possible.
Email Template Creation & Design
Visually Compelling, Mobile-Optimized Emails
Visually Compelling, Mobile-Optimized Emails
Situation
Brands needed email templates that felt on-brand and professional while performing reliably across every device, without sacrificing visual impact for functionality.
Brands needed email templates that felt on-brand and professional while performing reliably across every device, without sacrificing visual impact for functionality.
Solution
I developed fully responsive email templates that strictly adhered to brand guidelines, blending strategic design with a user-first approach to maximize interaction and support campaign objectives.
I developed fully responsive email templates that strictly adhered to brand guidelines, blending strategic design with a user-first approach to maximize interaction and support campaign objectives.
Execution
Designed engaging headers, persuasive CTAs, and clean, concise messaging
Incorporated high-quality imagery and intuitive layouts optimized for fast loading
Built for full responsiveness across desktop and mobile
Tailored templates for varied use cases, product promotions, events, and educational content
Designed engaging headers, persuasive CTAs, and clean, concise messaging
Incorporated high-quality imagery and intuitive layouts optimized for fast loading
Built for full responsiveness across desktop and mobile
Tailored templates for varied use cases, product promotions, events, and educational content
Result
Strengthened brand communication and increased open rates, click-through rates, and overall engagement, contributing directly to marketing success and customer loyalty.
Strengthened brand communication and increased open rates, click-through rates, and overall engagement, contributing directly to marketing success and customer loyalty.
SOCIAL MEDIA DESIGN
Turning Scrollers Into a Community
Turning Scrollers Into a Community
Situation
Mindlink needed a way to stand out in a crowded digital space, transforming its Instagram presence from passive scrolling content into a dynamic feed that could drive real engagement and follower growth.
Mindlink needed a way to stand out in a crowded digital space, transforming its Instagram presence from passive scrolling content into a dynamic feed that could drive real engagement and follower growth.
Solution
I designed a diverse, high-impact visual system built to capture Mindlink's personality instantly and turn passive viewers into active participants.
I designed a diverse, high-impact visual system built to capture Mindlink's personality instantly and turn passive viewers into active participants.
Execution
Created posts, Stories, Reels thumbnails, and carousels using Canva
Applied bold typography, vibrant on-brand colour palettes, and energetic compositions
Incorporated compelling CTAs and relatable lifestyle imagery
Built scroll-stopping elements designed to spark likes, comments, shares, and saves
Created posts, Stories, Reels thumbnails, and carousels using Canva
Applied bold typography, vibrant on-brand colour palettes, and energetic compositions
Incorporated compelling CTAs and relatable lifestyle imagery
Built scroll-stopping elements designed to spark likes, comments, shares, and saves
Result
A cohesive, lively feed that elevated Mindlink's online visibility, turned passive scrollers into active community members, and strengthened brand recall and loyalty in a competitive digital landscape.
A cohesive, lively feed that elevated Mindlink's online visibility, turned passive scrollers into active community members, and strengthened brand recall and loyalty in a competitive digital landscape.
UX/UI DESIGN
Elevating a Biotech Pioneer's Digital Presence Through Email & Web Design
Elevating a Biotech Pioneer's Digital Presence Through Email & Web Design
Situation
Aspect Biosystems, a pioneering leader in bio-printed tissue therapy affiliated with UBC, needed a stronger digital presence, one that could communicate groundbreaking advancements in regenerative medicine to stakeholders, investors, and partners with the credibility and clarity their science-driven identity demanded.
Aspect Biosystems, a pioneering leader in bio-printed tissue therapy affiliated with UBC, needed a stronger digital presence, one that could communicate groundbreaking advancements in regenerative medicine to stakeholders, investors, and partners with the credibility and clarity their science-driven identity demanded.
Execution
In partnership with the Aspect team, I led the design and development of a modern email template and website refresh, working closely with stakeholders to define clear marketing objectives and integrate analytics for performance tracking. For the email newsletter, I curated industry-relevant imagery, redesigned custom icons, and crafted a mobile-optimized layout with clean typography and strong calls-to-action. For the website, I focused on seamless UX, responsive layouts, intuitive navigation, and high-impact visuals that highlighted Aspect's bio-printing technology and research milestones.
In partnership with the Aspect team, I led the design and development of a modern email template and website refresh, working closely with stakeholders to define clear marketing objectives and integrate analytics for performance tracking. For the email newsletter, I curated industry-relevant imagery, redesigned custom icons, and crafted a mobile-optimized layout with clean typography and strong calls-to-action. For the website, I focused on seamless UX, responsive layouts, intuitive navigation, and high-impact visuals that highlighted Aspect's bio-printing technology and research milestones.
Result
The cohesive digital ecosystem strengthened Aspect Biosystems' professional credibility, boosted newsletter engagement and open rates, and reinforced the brand's authority in the life sciences space — positioning Aspect as a forward-thinking leader in tissue engineering and therapeutic innovation.
The cohesive digital ecosystem strengthened Aspect Biosystems' professional credibility, boosted newsletter engagement and open rates, and reinforced the brand's authority in the life sciences space — positioning Aspect as a forward-thinking leader in tissue engineering and therapeutic innovation.
BRANDING DESIGN
Building an Appetizing Identity for a Hot Dog Restaurant
Building an Appetizing Identity for a Hot Dog Restaurant
Situation
A restaurant needed a distinctive visual identity to stand out in a competitive food service market, one that could capture its playful personality, build instant recognition, and translate into stronger customer engagement and repeat business.
A restaurant needed a distinctive visual identity to stand out in a competitive food service market, one that could capture its playful personality, build instant recognition, and translate into stronger customer engagement and repeat business.
Execution
Using Adobe Illustrator, I designed a logo that creatively incorporated an icon symbolizing the restaurant's signature dish, the hot dog, pairing a clean, impactful font with a vibrant colour palette that evokes energy, appetite, and fun. To extend the brand's reach, I crafted professional business cards integrating essential contact details, URLs, and social handles in a polished layout designed to encourage reconnection and repeat visits.
Using Adobe Illustrator, I designed a logo that creatively incorporated an icon symbolizing the restaurant's signature dish, the hot dog, pairing a clean, impactful font with a vibrant colour palette that evokes energy, appetite, and fun. To extend the brand's reach, I crafted professional business cards integrating essential contact details, URLs, and social handles in a polished layout designed to encourage reconnection and repeat visits.
Result
The cohesive logo and stationery system reinforced the restaurant's unique personality, increased visibility, and built instant trust, driving measurable growth and turning every customer exchange into an opportunity for conversion and loyalty.
The cohesive logo and stationery system reinforced the restaurant's unique personality, increased visibility, and built instant trust, driving measurable growth and turning every customer exchange into an opportunity for conversion and loyalty.
UX/UI DESIGN
Designing a Digital Ecosystem for an Educational Gaming Launch
Designing a Digital Ecosystem for an Educational Gaming Launch
Situation
Dreamseeker Drift,, an educational video game aimed at children and young adults, needed a full suite of digital assets to build awareness and momentum ahead of its launch — assets that could balance playful appeal with the clarity needed to drive genuine engagement in a crowded edutainment market.
Dreamseeker Drift,, an educational video game aimed at children and young adults, needed a full suite of digital assets to build awareness and momentum ahead of its launch — assets that could balance playful appeal with the clarity needed to drive genuine engagement in a crowded edutainment market.
Execution
Using Figma, I designed a dedicated landing page optimized for user engagement and conversion, paired with a full suite of static marketing materials for a targeted social media campaign. I also developed a focused email campaign using provided graphics, incorporating strategic calls-to-action that maximized clarity and click-through potential while staying seamlessly integrated with the landing page and social assets. Throughout, I maintained a cohesive visual system built on playful yet educational themes, vibrant colour palettes, and user-centric layouts.
Using Figma, I designed a dedicated landing page optimized for user engagement and conversion, paired with a full suite of static marketing materials for a targeted social media campaign. I also developed a focused email campaign using provided graphics, incorporating strategic calls-to-action that maximized clarity and click-through potential while staying seamlessly integrated with the landing page and social assets. Throughout, I maintained a cohesive visual system built on playful yet educational themes, vibrant colour palettes, and user-centric layouts.
Result
The unified campaign communicated Dreamseeker Drift's value proposition instantly, fostering curiosity and long-term engagement while strengthening the game's presence and driving excitement around its launch.
The unified campaign communicated Dreamseeker Drift's value proposition instantly, fostering curiosity and long-term engagement while strengthening the game's presence and driving excitement around its launch.
SOCIAL MEDIA DESIGN
Amplifying Crestview Exploration's Social Presence
Situation
Crestview Exploration needed a way to stand out in the competitive exploration sector, where static content struggled to capture attention or drive meaningful engagement across social channels.
Crestview Exploration needed a way to stand out in the competitive exploration sector, where static content struggled to capture attention or drive meaningful engagement across social channels.
Execution
I designed a series of animated social media graphics featuring smooth motion, strategic transitions, bold typography, and on-brand imagery, blending creativity with technical precision to transform Crestview's online channels into a high-energy, attention-grabbing platform. Each animation was crafted to communicate innovation, reliability, and forward-thinking leadership with every scroll.
I designed a series of animated social media graphics featuring smooth motion, strategic transitions, bold typography, and on-brand imagery, blending creativity with technical precision to transform Crestview's online channels into a high-energy, attention-grabbing platform. Each animation was crafted to communicate innovation, reliability, and forward-thinking leadership with every scroll.
Result
The cohesive, animated content ecosystem significantly increased engagement, reinforced brand identity, and positioned Crestview Exploration as a trailblazer in the industry, amplifying visibility, fostering community loyalty, and driving greater market impact through consistent, high-performance social storytelling.
The cohesive, animated content ecosystem significantly increased engagement, reinforced brand identity, and positioned Crestview Exploration as a trailblazer in the industry, amplifying visibility, fostering community loyalty, and driving greater market impact through consistent, high-performance social storytelling.
Landing Page & Pop-up Design
Driving Clicks, Upsells & Conversions
Driving Clicks, Upsells & Conversions
Situation
The client needed a high-converting landing page and pop-up system focused on a flagship product. The goal was to increase engagement, drive upsells, and improve conversion rates through a clear, persuasive user experience.
The client needed a high-converting landing page and pop-up system focused on a flagship product. The goal was to increase engagement, drive upsells, and improve conversion rates through a clear, persuasive user experience.
Execution
I designed a streamlined pop-up and specialized landing page with strong visual hierarchy, benefit-driven messaging, and clear calls-to-action. The landing page highlighted the flagship product while strategically presenting upsell opportunities. Dynamic content elements and exit-intent functionality were incorporated to capture attention at key moments and guide users toward purchase. Performance was continuously monitored through metrics such as click-through and conversion rates to refine the experience.
I designed a streamlined pop-up and specialized landing page with strong visual hierarchy, benefit-driven messaging, and clear calls-to-action. The landing page highlighted the flagship product while strategically presenting upsell opportunities. Dynamic content elements and exit-intent functionality were incorporated to capture attention at key moments and guide users toward purchase. Performance was continuously monitored through metrics such as click-through and conversion rates to refine the experience.
Result
The combined pop-up and landing page created focused, high-converting touch-points that improved engagement, supported lead capture, and increased sales. The design balanced strong visual appeal with a frictionless user journey, reinforcing the brand’s value and driving measurable campaign results.
The combined pop-up and landing page created focused, high-converting touch-points that improved engagement, supported lead capture, and increased sales. The design balanced strong visual appeal with a frictionless user journey, reinforcing the brand’s value and driving measurable campaign results.
LOGO & BUSINESS CARD DESIGN
Handcrafted Knitted Socks Brand Identity
Handcrafted Knitted Socks Brand Identity
Situation
A small business owner specializing in handcrafted knitted socks needed a distinctive brand identity for her Etsy store and broader online presence. The goal was to create a warm, artisanal visual language that felt authentic to her craft while establishing a professional and recognizable brand across all customer touch-points.
A small business owner specializing in handcrafted knitted socks needed a distinctive brand identity for her Etsy store and broader online presence. The goal was to create a warm, artisanal visual language that felt authentic to her craft while establishing a professional and recognizable brand across all customer touch-points.
Execution
The completed brand system created a unified and professional presence that translated the artisan quality of the product into a compelling market-ready identity. The cohesive design helped build customer trust, strengthen recognition, and support engagement and sales in the competitive handmade goods space.
I developed a range of logo options and, once the final direction was selected, established comprehensive brand guidelines. I then designed a full suite of marketing materials including premium business cards, stickers, handbills, hang-tags, and digital banners. In addition, I set up and branded her Etsy store, WordPress website, and social media channels to ensure a cohesive visual identity across every platform. I also continue to manage the social media presence for #handysocks.
Result The completed brand system created a unified and professional presence that translated the artisan quality of the product into a compelling market-ready identity. The cohesive design helped build customer trust, strengthen recognition, and support engagement and sales in the competitive handmade goods space.
Visual Identity Logo, Colour System & Brand Guidelines
West End Cleaning Branding
West End Cleaning Branding
Situation
West End Cleaning needed a complete brand identity that felt fresh, trustworthy, and locally rooted in Vancouver’s West End. The visual system had to communicate cleanliness and professionalism while remaining simple, memorable, and easy to apply across all customer touchpoints.
West End Cleaning needed a complete brand identity that felt fresh, trustworthy, and locally rooted in Vancouver’s West End. The visual system had to communicate cleanliness and professionalism while remaining simple, memorable, and easy to apply across all customer touchpoints.
Execution
I designed a clean, minimalist logo in Adobe Illustrator that incorporated a subtle bubble-inspired concept to reinforce the idea of pristine service. A calm blue colour palette was selected as the foundation of the brand, paired with modern typography and supporting visual elements. Once the logo was approved, I developed a comprehensive brand style guide covering logo usage, colour specifications (HEX, RGB, CMYK, Pantone), typography, clear space rules, tone of voice, and application guidelines for business cards, social media, signage, and marketing materials. I also continue to manage the social media presence for #westendcleaners.
I designed a clean, minimalist logo in Adobe Illustrator that incorporated a subtle bubble-inspired concept to reinforce the idea of pristine service. A calm blue colour palette was selected as the foundation of the brand, paired with modern typography and supporting visual elements. Once the logo was approved, I developed a comprehensive brand style guide covering logo usage, colour specifications (HEX, RGB, CMYK, Pantone), typography, clear space rules, tone of voice, and application guidelines for business cards, social media, signage, and marketing materials. I also continue to manage the social media presence for #westendcleaners.
Result
The finished brand system gave West End Cleaning a cohesive, professional identity that strengthened recognition and consistency across every platform. The clear guidelines made it easy to maintain a polished brand presence while supporting long-term customer trust and loyalty in the competitive cleaning services market.
The finished brand system gave West End Cleaning a cohesive, professional identity that strengthened recognition and consistency across every platform. The clear guidelines made it easy to maintain a polished brand presence while supporting long-term customer trust and loyalty in the competitive cleaning services market.
Logo, Email Campaign & Landing Page
Anti-Aging Serum Brand Launch
Anti-Aging Serum Brand Launch
Situation
An innovative anti-aging serum infused with stem-cell technology needed a complete brand identity and launch campaign. The goal was to position the product as a premium, science-backed solution in the competitive beauty market and drive conversions through a cohesive multi-channel experience.
An innovative anti-aging serum infused with stem-cell technology needed a complete brand identity and launch campaign. The goal was to position the product as a premium, science-backed solution in the competitive beauty market and drive conversions through a cohesive multi-channel experience.
Execution
I developed a sophisticated visual identity featuring a pharmaceutical-inspired blue palette and a series of logo concepts that combined scientific motifs with elegant modern typography. Building on the approved branding, I designed a targeted email campaign and a dedicated conversion-focused landing page. Both channels featured clear messaging, strong calls-to-action, and consistent visual design, with performance tracked through open rates, click-through rates, and conversions to support ongoing optimization.
I developed a sophisticated visual identity featuring a pharmaceutical-inspired blue palette and a series of logo concepts that combined scientific motifs with elegant modern typography. Building on the approved branding, I designed a targeted email campaign and a dedicated conversion-focused landing page. Both channels featured clear messaging, strong calls-to-action, and consistent visual design, with performance tracked through open rates, click-through rates, and conversions to support ongoing optimization.
Result
The combined branding, email campaign, and landing page created a polished, high-credibility launch experience that reinforced the product’s scientific positioning and guided users toward purchase. The cohesive multi-channel approach strengthened brand perception and supported measurable engagement and sales growth.
The combined branding, email campaign, and landing page created a polished, high-credibility launch experience that reinforced the product’s scientific positioning and guided users toward purchase. The cohesive multi-channel approach strengthened brand perception and supported measurable engagement and sales growth.
BC SPCA “SPEAKING FOR ANIMALS” LOGO
Volunteer-Driven Visual Identity
Volunteer-Driven Visual Identity
Situation
The BC SPCA’s “Speaking for Animals” initiative needed a distinctive logo and visual identity that authentically reflected its mission of advocacy, compassion, and protection for animals. As a volunteer project close to my heart, the goal was to create a warm, approachable, and memorable brand system that would resonate with supporters, donors, and the broader community.
The BC SPCA’s “Speaking for Animals” initiative needed a distinctive logo and visual identity that authentically reflected its mission of advocacy, compassion, and protection for animals. As a volunteer project close to my heart, the goal was to create a warm, approachable, and memorable brand system that would resonate with supporters, donors, and the broader community.
Execution
I designed a logo that captured the essence of domesticated animals while communicating strength and empathy. A warm, approachable colour palette and carefully selected typography were developed to support the mark. I then created a comprehensive brand style guide defining logo usage, colour specifications (HEX, RGB, CMYK, Pantone), typography systems, clear space rules, tone of voice, and application guidelines for digital, print, signage, merchandise, and social media.
I designed a logo that captured the essence of domesticated animals while communicating strength and empathy. A warm, approachable colour palette and carefully selected typography were developed to support the mark. I then created a comprehensive brand style guide defining logo usage, colour specifications (HEX, RGB, CMYK, Pantone), typography systems, clear space rules, tone of voice, and application guidelines for digital, print, signage, merchandise, and social media.
Result
The completed visual identity provided the initiative with a clear, consistent, and emotionally resonant brand presence. The logo and guidelines helped strengthen recognition, support advocacy messaging, and foster deeper connections with audiences across British Columbia.
The completed visual identity provided the initiative with a clear, consistent, and emotionally resonant brand presence. The logo and guidelines helped strengthen recognition, support advocacy messaging, and foster deeper connections with audiences across British Columbia.
PRINT POSTERS
COVID-19 Safety Signage for Apartment Complex
COVID-19 Safety Signage for Apartment Complex
Situation
An apartment complex in Vancouver needed clear, cost-effective signage to communicate essential COVID-19 safety guidelines to residents and visitors. The posters had to be highly visible in common areas while remaining budget-friendly and easy to understand.
An apartment complex in Vancouver needed clear, cost-effective signage to communicate essential COVID-19 safety guidelines to residents and visitors. The posters had to be highly visible in common areas while remaining budget-friendly and easy to understand.
Execution
I designed a series of print posters in Adobe Illustrator using a sophisticated grayscale palette to reduce printing costs while maintaining strong contrast and readability. The designs featured clean layouts, bold typography, simple icons, and clear messaging focused on key behaviours such as mask-wearing, physical distancing, hand hygiene, and capacity limits. Each poster was optimized for high-traffic areas and designed to be easily readable from a distance.
I designed a series of print posters in Adobe Illustrator using a sophisticated grayscale palette to reduce printing costs while maintaining strong contrast and readability. The designs featured clean layouts, bold typography, simple icons, and clear messaging focused on key behaviours such as mask-wearing, physical distancing, hand hygiene, and capacity limits. Each poster was optimized for high-traffic areas and designed to be easily readable from a distance.
Result
The finished posters provided effective, professional safety communication that supported resident compliance and reinforced the property management’s commitment to community health. The cost-efficient design approach delivered strong visual impact while meeting both budget and timeline requirements.
The finished posters provided effective, professional safety communication that supported resident compliance and reinforced the property management’s commitment to community health. The cost-efficient design approach delivered strong visual impact while meeting both budget and timeline requirements.
BRANDING DESIGN
Crafting a Memorable Identity for a Canadian Cannabis Brand
Crafting a Memorable Identity for a Canadian Cannabis Brand
Situation
A Canadian cannabis company needed a distinctive visual identity to stand out in a competitive, highly regulated market, one that could capture attention, build credibility, and resonate with both stakeholders and consumers from the very first impression.
A Canadian cannabis company needed a distinctive visual identity to stand out in a competitive, highly regulated market, one that could capture attention, build credibility, and resonate with both stakeholders and consumers from the very first impression.
Execution
Using Adobe Illustrator, I designed a logo that blended a uniquely Canadian aesthetic with the essence of the brand, developing multiple carefully curated variations to give stakeholders options that sparked curiosity and delivered lasting impact. To extend the identity into professional touch-points, I designed a complementary business card that integrated the finalized logo, typography, colour palette, and subtle cannabis-inspired motifs, reinforcing brand consistency across every asset.
Using Adobe Illustrator, I designed a logo that blended a uniquely Canadian aesthetic with the essence of the brand, developing multiple carefully curated variations to give stakeholders options that sparked curiosity and delivered lasting impact. To extend the identity into professional touch-points, I designed a complementary business card that integrated the finalized logo, typography, colour palette, and subtle cannabis-inspired motifs, reinforcing brand consistency across every asset.
Result
The finished identity system established immediate brand recognition and credibility, giving the company a sophisticated introduction that encourages deeper client engagement, stronger networking, and lasting brand presence in the regulated cannabis space.
The finished identity system established immediate brand recognition and credibility, giving the company a sophisticated introduction that encourages deeper client engagement, stronger networking, and lasting brand presence in the regulated cannabis space.
Figma-Powered User Experience
Overhaul Infinite Scroll & Intuitive UX Transformation
Overhaul Infinite Scroll & Intuitive UX Transformation
Situation
Multiple sub-web pages required a modern redesign to improve usability and engagement. The existing experience created unnecessary friction, making content discovery and navigation less efficient for users across devices.
Multiple sub-web pages required a modern redesign to improve usability and engagement. The existing experience created unnecessary friction, making content discovery and navigation less efficient for users across devices.
Execution
I led the redesign of key sub-pages in Figma, converting them to an infinite scrolling format to create a smoother, more immersive browsing experience. Detailed wireframes were developed to optimize content hierarchy, space allocation, and user flows. The redesign included an improved search function, streamlined account setup processes, and fully responsive layouts for desktop, tablet, and mobile.
I led the redesign of key sub-pages in Figma, converting them to an infinite scrolling format to create a smoother, more immersive browsing experience. Detailed wireframes were developed to optimize content hierarchy, space allocation, and user flows. The redesign included an improved search function, streamlined account setup processes, and fully responsive layouts for desktop, tablet, and mobile.
Result
The updated experience reduced friction, improved content discovery, and supported stronger engagement. Key performance indicators such as session duration, bounce rate, and conversion rates improved, demonstrating the impact of a clear, user-focused UX strategy.
The updated experience reduced friction, improved content discovery, and supported stronger engagement. Key performance indicators such as session duration, bounce rate, and conversion rates improved, demonstrating the impact of a clear, user-focused UX strategy.
