Flair People is a human resource/hiring company headquartered in the U.K.
Context
Work on behalf of Hazel Bishop Graphics as Lead Designer, 2019
Work on behalf of Hazel Bishop Graphics as Lead Designer, 2019
Contributions
Logo Refresh & Brand Style Guide
Website Re-design
Icon Creation
HTML Email Signatures
Email Templates & Assets
Logo Refresh & Brand Style Guide
Website Re-design
Icon Creation
HTML Email Signatures
Email Templates & Assets
Collaborators
Owner & CEO of Flair People
Freelance Developers
Owner & CEO of Flair People
Freelance Developers
The Project
Branding & Website Refresh
A Complete Visual Refresh Rooted in Clarity and Confidence
Branding & Website Refresh
A Complete Visual Refresh Rooted in Clarity and Confidence
Working hand-in-hand with the client, I led a full-scale rebrand that gave her coaching and consulting business a bold, contemporary identity. Starting from an outdated “person icon” logo, we arrived at a refined mark built on modern typography, a vibrant yet professional colour palette, and a flexible system of circular motifs that convey connection and growth.
Using Figma as the central hub, I delivered a cohesive suite of assets: a new primary logo with variants, a comprehensive brand style guide, custom iconography, responsive email templates, polished HTML signatures, and thoughtfully structured website layouts. Every element was designed for consistency, ease of use, and immediate recognition.
The result was more than a new look—it was a confident visual voice that perfectly mirrored the client’s expertise and instantly elevated her presence across every touchpoint.
Branding Design
Logo Refresh & Brand Style Guide
Shaping Visual Excellence, Guiding Brand Identity
Logo Refresh & Brand Style Guide
Shaping Visual Excellence, Guiding Brand Identity
Tasked with evolving an established coaching brand, I reimagined its logo by preserving the familiar “person” silhouette while surrounding it with a clean, confident circle motif and pairing it with contemporary typography. The result was a refreshed identity that felt both instantly recognizable and unmistakably current—honoring heritage while stepping boldly forward.
Once the new logo was approved, I authored a thorough brand style guide that codified every detail: primary and secondary fonts, an elevated color system, custom iconography, usage rules, and real-world examples. This living document became the single source of truth for the client’s team, guaranteeing that every email, social post, proposal, and webpage carried the same polished voice and visual precision.
The project showcased my ability to blend thoughtful redesign with airtight standardization—delivering a logo that turns heads and a framework that keeps the brand flawless everywhere it appears.
Brand Style Guide
Brand Style Guide
UX/UI Design
Seamless Experience, Higher Engagement
Crafting User Experiences with Figma Precision
Seamless Experience, Higher Engagement
Crafting User Experiences with Figma Precision
As lead UX/UI designer, I spearheaded the conversion of a sprawling multi-section job platform into a modern, infinite-scroll experience that dramatically lowered friction and kept users exploring longer. The site served two distinct audiences—employers and job seekers—split further by industry and geography, so clarity and speed were non-negotiable.
I redesigned core flows from the ground up: an intelligent search engine, frictionless account creation, and a unified membership system that eliminated repetitive logins. Detailed wireframes and high-fidelity Figma prototypes mapped every interaction, optimizing content hierarchy, whitespace, and behavioural patterns while providing developers with pixel-perfect blueprints.
Working closely with a talented dev team in South America, I kept the entire project in Figma for real-time collaboration—client feedback landed in the file and updates shipped the same day. The result was a fast, intuitive platform that feels effortless.
Icon Design
Simplified Graphical Representation
Simplifying Messages, Sparking Action
Simplified Graphical Representation
Simplifying Messages, Sparking Action
In addressing the complexities of the website's design, I employed my expertise in digital illustration to develop a series of icons, each meticulously crafted to convey specific meanings and facilitate user actions within the constraints of limited screen space. This strategic shift from text-heavy interfaces to the use of universally recognizable symbols significantly streamlined user comprehension and navigation. I tailored each icon to represent various industries distinctly, ensuring they were intuitive and assisted users in seamless site navigation, enhancing the overall user experience.
HTML Design
Email Signatures
Seamless Signatures, Everywhere You Go
Email Signatures
Seamless Signatures, Everywhere You Go
Leveraging my expertise in HTML and CSS, I crafted bespoke email signatures that effectively combined interactive links, icons, and brand-specific colour schemes. These designs elevated the professional brand image and strategically facilitated user engagement and actions through email interactions. Meticulously engineered to resemble the interactivity of a website rather than a traditional graphic, these signatures were optimized for performance. I achieved this by compressing the designs to enhance loading speeds without sacrificing quality. Furthermore, I ensured these email signatures were responsive, guaranteeing a consistent and flawless display across a variety of devices and email clients, thereby enhancing the user experience and maintaining brand consistency.
Email Design
Mobile-Responsive Email Design
Polished and Mobile-Responsive Delight
Mobile-Responsive Email Design
Polished and Mobile-Responsive Delight
Utilizing my expertise in UX/UI design, I meticulously crafted email templates and assets to maximize performance, with success measured by key metrics such as demand, engagement, and traffic. Employing Adobe Photoshop alongside BEEpro, the client's chosen email platform, I developed customized emails that adhered strictly to FlairPeople's brand guidelines. This process entailed the seamless integration of dynamic content, the incorporation of compelling calls-to-action, and the creation of unique graphics. These elements were strategically combined to enhance the overall effectiveness and impact of the email campaigns.
Digital Illustration Design
Graphical Illustrations
Charts, Vector Images & Icons
Graphical Illustrations
Charts, Vector Images & Icons
I employed a sophisticated blend of artistic flair and technical proficiency to create digital illustrations using advanced tools and software. My expertise enabled me to produce dynamic visuals, including charts, icons, and bespoke illustrations, all intricately designed while adhering to the brand's specific colour palette. These creations not only enhanced aesthetic appeal but also supported brand consistency across various mediums.
Email Graphics
