THE PROJECT
Staub Digital Campaigns
Seasonal & Brand Co-op Sale
Staub Digital Campaigns
Seasonal & Brand Co-op Sale
In close collaboration with the Senior Art Director, I led the creative execution for Staub’s seasonal and brand co-op digital campaigns at Sur La Table, transforming corporate photography into immersive, high-impact assets that captured the essence of Staub’s legendary cookware. From concept to final delivery, I meticulously designed every element—leveraging in-house photography to ensure authentic, premium visuals that highlighted the beauty, durability, and performance of Staub products in a way that resonated deeply with culinary enthusiasts.
The campaign featured animated social media assets that brought the pieces to life with subtle, elegant motion (steam rising from enameled Dutch ovens, light catching on cast-iron surfaces, and gentle pans sliding into frame) paired with striking website banners that welcomed visitors into the world of Staub. Each asset was crafted to invite discovery, spark excitement, and drive immediate engagement, turning passive browsers into eager shoppers while maintaining flawless brand alignment.
The result was a cohesive, visually stunning digital experience that not only immersed audiences in the world of culinary excellence but also boosted traffic, conversions, and sales for the limited-time collection—reinforcing Staub’s and Sur La Table’s shared commitment to premium kitchenware and unforgettable cooking moments.
This project demonstrates expertise in Staub cookware campaign design, animated social media assets, website banner production, corporate photography integration, seasonal brand co-op marketing, high-engagement visual storytelling, luxury kitchenware promotion, and strategic graphic design for premium home goods, culinary, and lifestyle retail brands.
