THE PROJECT
Staub Digital Campaigns
Seasonal & Brand Co-op Sale
Staub Digital Campaigns
Seasonal & Brand Co-op Sale
Situation
Sur La Table needed to promote Staub's seasonal and brand co-op sales with digital campaigns that authentically captured the beauty, durability, and performance of Staub's legendary cookware, resonating with culinary enthusiasts.
Sur La Table needed to promote Staub's seasonal and brand co-op sales with digital campaigns that authentically captured the beauty, durability, and performance of Staub's legendary cookware, resonating with culinary enthusiasts.
Solution
In close collaboration with the Senior Art Director, I led the creative execution of the campaign, transforming corporate photography into immersive, high-impact assets that brought Staub's premium craftsmanship to life.
In close collaboration with the Senior Art Director, I led the creative execution of the campaign, transforming corporate photography into immersive, high-impact assets that brought Staub's premium craftsmanship to life.
Execution
Designed animated social media assets with subtle, elegant motion such as steam rising from enamelled Dutch ovens, light catching on cast-iron surfaces, and pans gently sliding into frame, while creating striking website banners that welcomed visitors into the world of Staub. Leveraged in-house corporate photography to ensure authentic, premium visuals throughout, and crafted each asset to invite discovery, spark excitement, and drive immediate engagement while maintaining flawless brand alignment.
Designed animated social media assets with subtle, elegant motion such as steam rising from enamelled Dutch ovens, light catching on cast-iron surfaces, and pans gently sliding into frame, while creating striking website banners that welcomed visitors into the world of Staub. Leveraged in-house corporate photography to ensure authentic, premium visuals throughout, and crafted each asset to invite discovery, spark excitement, and drive immediate engagement while maintaining flawless brand alignment.
Result
Delivered a cohesive, visually stunning digital experience that immersed audiences in culinary excellence — boosting traffic, conversions, and sales for the limited-time collection, and reinforcing Staub's and Sur La Table's shared commitment to premium kitchenware and unforgettable cooking moments.
Delivered a cohesive, visually stunning digital experience that immersed audiences in culinary excellence — boosting traffic, conversions, and sales for the limited-time collection, and reinforcing Staub's and Sur La Table's shared commitment to premium kitchenware and unforgettable cooking moments.
