ZE Power Engineering specializes in providing reliable transmission design, quality distribution engineering, telecommunication expertise, and project management.
Context
Client Work as Team Lead, Marketing Department for ZE PowerGroup, 2013-2016
Client Work as Team Lead, Marketing Department for ZE PowerGroup, 2013-2016
Contributions
RFP layout & production
Print Brochures
Factsheets
Print Folders & Corporate Stationary
Z-fold Brochure
RFP layout & production
Print Brochures
Factsheets
Print Folders & Corporate Stationary
Z-fold Brochure
Collaborators
P.Eng, COO
MBA, CMC, CFO
Engineers
Copywriters
P.Eng, COO
MBA, CMC, CFO
Engineers
Copywriters
THE PROJECT
ZE PowerEngineering Marketing Materials
Strategic B2B Marketing Leadership for Electrical Utility & Power Systems Engineering
Strategic B2B Marketing Leadership for Electrical Utility & Power Systems Engineering
As Marketing Department Team Lead at ZE PowerEngineering (a key subsidiary of ZE PowerGroup, headquartered in Richmond, BC), I oversaw the strategy, creation, and timely, cost-effective production of all marketing materials for this established Canadian engineering consulting firm. Founded in 2004 (with roots tracing back to 2001), ZE PowerEngineering is a trusted leader in providing specialized electrical engineering solutions to the Canadian electrical utility industry, delivering comprehensive services in transmission line design, substation engineering, distribution systems, project management, protection & control, and telecommunications infrastructure for utilities, municipalities, and developers across North America.
In this leadership role, I directed the development of high-impact B2B marketing collateral — including corporate brochures, capability statements, project case studies, service overviews, direct mail campaigns, digital assets, and event materials — all aligned with the company's core commitment to technical excellence, safety, reliability, regulatory compliance, and client-focused innovation in the evolving power systems and utility infrastructure sectors.
My responsibilities encompassed end-to-end oversight: concept development, graphic design direction, copy integration, vendor coordination (printing and production), quality control, and budget management to ensure materials were delivered on time, within budget, and with professional polish that reinforced ZE PowerEngineering's reputation as a go-to partner for transmission, substation, and distribution projects.
This role showcased my expertise as a graphic designer and marketing specialist in the technical engineering space: leading multi-channel B2B marketing campaigns, crafting brand-consistent collateral for niche industries, managing cross-functional teams, and driving visual storytelling that translates complex engineering services into compelling, client-attracting communications.
RFP DESIGN
ZE PowerEngineering Request for Proposals (RFPs)
Strategic Graphic Design of Complex Bid Documents for Electrical Utility Projects
Strategic Graphic Design of Complex Bid Documents for Electrical Utility Projects
As a key graphic designer and marketing specialist at ZE PowerEngineering (a ZE PowerGroup subsidiary specializing in transmission, substation, distribution, and project management for the Canadian electrical utility industry), I designed and produced sophisticated Request for Proposals (RFPs) using Adobe InDesign. These high-stakes documents, issued every 6–8 weeks, invited bids from contractors to deliver major infrastructure projects — and my designs directly contributed to securing lucrative contracts through enhanced professionalism and visual clarity.
I first developed a reusable, branded InDesign template that served as the structural backbone for all RFPs. This ensured consistency across dozens of editions while allowing efficient production under tight deadlines. To elevate the typically dense technical content, I incorporated thematic vector art — including illustrations of power grids, transmission lines, substations, transformers, and utility infrastructure — strategically placed between sections, appendices, and dividers. These elements created visual flow, improved readability, and reinforced ZE PowerEngineering's expertise in power systems engineering without overwhelming the precise, data-heavy text.
The result was a series of aesthetically pleasing, editorially polished RFPs that stood out in competitive bidding processes: clean layouts, strong hierarchy, intuitive navigation (tables of contents, section breaks, appendices), and a professional tone that aligned with the company's commitment to excellence, safety, and innovation in the electrical utility sector.
This work demonstrates my strengths in technical document design, template creation for recurring publications, vector illustration integration, complex layout mastery in Adobe InDesign, and B2B marketing through design — transforming standard RFPs into powerful tools that drive business success in niche engineering industries.
PRINT DESIGN
Print Brochures for ZE PowerEngineering
High-Impact Corporate Brochures: Gateway to Business Engagement in Electrical Utility Sector
Print Brochures for ZE PowerEngineering
High-Impact Corporate Brochures: Gateway to Business Engagement in Electrical Utility Sector
As Senior Graphic Designer and marketing specialist at ZE PowerEngineering (a ZE PowerGroup subsidiary specializing in transmission line design, substation engineering, distribution systems, and project management for the Canadian electrical utility industry), I designed and produced glossy, professional print brochures using Adobe InDesign. These comprehensive corporate overviews served as detailed reference guides, providing a broad scope of the company's functions, services, expertise, and project portfolio to clients, partners, and stakeholders in the power systems and utility infrastructure sectors.
The brochures featured clean, modern layouts with strong visual hierarchy, integrated vector illustrations of power grids, transmission towers, substations, and engineering elements, high-quality photography, and structured content that highlighted ZE's commitment to excellence, safety, reliability, and innovation. Printed in mass quantities for trade shows, client meetings, direct mail, and industry events, they acted as tangible, premium touch-points that drove business engagement and credibility.
I managed the full production cycle: template development for consistency, content integration, design refinement, rigorous quality control (colour accuracy, print proofs, finishing specs), and ongoing vendor relationships with printers to ensure cost-effective, on-time delivery of glossy outputs. Additionally, I optimized versions as downloadable PDFs hosted on the corporate website, extending reach through digital channels and supporting SEO-friendly online asset distribution.
This project demonstrates my expertise in print brochure design, corporate capability collateral, Adobe InDesign mastery for technical industries, B2B marketing materials production, vendor management & quality assurance, and multi-format publishing (print + digital) — delivering polished tools that effectively position engineering firms in competitive utility markets.
PRINT DESIGN
Print Folders & Corporate Stationery for ZE PowerEngineering
Premium Branded Collateral: Elevating Corporate Identity in the Electrical Utility Sector
Print Folders & Corporate Stationery for ZE PowerEngineering
Premium Branded Collateral: Elevating Corporate Identity in the Electrical Utility Sector
As Senior Graphic Designer and marketing specialist at ZE PowerEngineering (a ZE PowerGroup subsidiary focused on transmission, substation, distribution, and project management for the Canadian electrical utility industry), I designed a cohesive suite of corporate stationery and premium print folders that delivered a high-end, professional feel — positioning the company as a trusted leader in power systems engineering and sparking new client acquisition, stronger ongoing relationships, and deeper industry interest.
Using Adobe InDesign and vector illustration tools, I created elegant business cards, letterhead, envelopes, and custom presentation folders with sophisticated finishes and brand-aligned aesthetics. For the standout print folder, I incorporated a functional, to-scale ruler graphic integrated directly into the side flap — cleverly dissecting and reinterpreting the company logo to form a branded, practical design element that reinforced ZE's technical precision and innovation while providing real utility for clients reviewing engineering drawings and specs.
These assets were produced with premium materials, precise die-cutting, and rigorous quality control to achieve a luxurious tactile experience, making every touchpoint memorable in trade shows, client meetings, proposals, and direct outreach. The folders served as versatile carriers for RFPs, brochures, and project portfolios, while the full stationery suite ensured consistent branding across all communications.
This project highlights my expertise in corporate identity design, premium print collateral, functional graphic integration (e.g., die-cut rulers and logo dissections), B2B stationery for technical industries, high-end folder design, and brand elevation through creative details — delivering tangible marketing tools that drive engagement and credibility in regulated utility and engineering markets.
PRINT DESIGN
Factsheets & Case Studies for ZE PowerEngineering
Data-Driven Marketing Collateral: Transforming Complex Technical Information into Engaging B2B Assets
Factsheets & Case Studies for ZE PowerEngineering
Data-Driven Marketing Collateral: Transforming Complex Technical Information into Engaging B2B Assets
As Senior Graphic Designer and marketing specialist at ZE PowerEngineering (a ZE PowerGroup subsidiary specializing in transmission line design, substation engineering, distribution systems, and project management for the Canadian electrical utility industry), I specialized in creating high-impact factsheets and case studies that significantly boosted marketing success. These versatile materials — produced as premium print pieces and optimized downloadable PDFs hosted on the corporate website — served as essential tools for client education, lead generation, proposal support, and demonstrating technical expertise in power systems and utility infrastructure.
My focus was on distilling dense, technical content — including project specifications, engineering achievements, regulatory compliance details, safety protocols, and performance metrics — into clear, concise, and visually compelling formats. Using Adobe InDesign, I employed strong information design principles: clean layouts, intuitive hierarchy, custom infographics, data visualizations (charts, timelines, diagrams), vector illustrations of transmission towers, substations, and grid elements, plus high-quality imagery to make complex data easily digestible, memorable, and persuasive for utility clients, municipalities, developers, and stakeholders.
The result: factsheets that provided quick-reference overviews of services and capabilities, and case studies that showcased real-world project successes with before/after visuals, quantifiable results, and narrative storytelling — all while maintaining rigorous brand consistency and a professional, high-end aesthetic that reinforced ZE's reputation for innovation, reliability, and excellence.
This work highlights my talents in technical factsheet design, case study layout & visualization, B2B infographic creation, complex data simplification, print-to-digital collateral production, and marketing-driven graphic design — delivering assets that enhance audience understanding, retention, and conversion in the regulated electrical utility and power engineering sectors.
PRINT DESIGN
Z-Fold Brochure for ZE PowerEngineering
Strategic Z-Fold Design: Unfolding Service Excellence in Electrical Utility Marketing
Z-Fold Brochure for ZE PowerEngineering
Strategic Z-Fold Design: Unfolding Service Excellence in Electrical Utility Marketing
As a skilled graphic designer and marketing specialist at ZE PowerEngineering (a ZE PowerGroup subsidiary renowned for transmission line design, substation engineering, distribution systems, and project management in the Canadian electrical utility industry), I leveraged Adobe InDesign to create a premium Z-fold brochure that effectively showcased the company's comprehensive services and technical expertise.
Adhering strictly to ZE PowerEngineering's brand guidelines, I delivered a consistent, professional, and visually striking design with intuitive panel flow: the unique Z-fold format unfolded progressively to reveal key information in a logical, engaging sequence — ideal for capturing attention during client meetings, trade shows, and direct outreach. The brochure featured clean layouts, strong visual hierarchy, integrated vector illustrations of power grids, transmission towers, substations, and engineering elements, plus concise copy that highlighted ZE's commitment to innovation, safety, reliability, and regulatory excellence.
Produced as high-quality glossy print pieces for tangible, hands-on client engagement, the brochure was also optimized as a high-resolution interactive PDF — hosted on the corporate website for easy downloads, sharing, and digital reference — ensuring maximum accessibility across print and online channels.
This project demonstrates my proficiency in Z-fold brochure design, multi-panel layout mastery, brand-consistent marketing assets, technical illustration integration, print-to-digital hybrid production, and creating functional yet aesthetically superior collateral that drives client interest and business growth in niche power systems and utility infrastructure sectors.
