Gaia Garden offers botanical products for your health and well being.
Context
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Client Work on behalf of Colour Energy as Senior Graphic Designer, 2016-2018
Contributions
Logo Refresh & Brand Guidelines
Herbal Tea Launch
Packaging Design
Social Media Assets
Logo Refresh & Brand Guidelines
Herbal Tea Launch
Packaging Design
Social Media Assets
Collaborators
Owners & Sales Manager
Owners & Sales Manager
THE PROJECT
Gaia Garden Corporate Marketing
From Bricks-and-Mortar Legacy to Digital Excellence
Gaia Garden Corporate Marketing
From Bricks-and-Mortar Legacy to Digital Excellence
Gaia Garden, a cherished Vancouver Kitsilano wellness staple for over two decades, transitioned to new management under Colour Energy, marking a pivotal chapter in its evolution. As lead designer, I spearheaded a comprehensive rebranding and omni-channel marketing overhaul, beginning with a modern logo refresh and the creation of a detailed brand style guide to establish clear, consistent visual standards across all touch-points.
I designed premium packaging and labels for the brand’s new Herbal Tea collection, ensuring every element conveyed quality, authenticity, and herbal heritage while aligning seamlessly with the refreshed identity. To support aggressive growth, I crafted dynamic assets for flash-sale campaigns and produced engaging social media content that revived the brand’s online presence, driving community interaction, traffic, and sales in a competitive natural health market.
This integrated approach—blending strategic rebranding, thoughtful packaging, high-impact promotional materials, and vibrant social storytelling—played a key role in the successful launch of the Herbal Tea line, strengthening Gaia Garden’s legacy while positioning it as a dynamic, modern wellness destination under Colour Energy’s stewardship.
This project showcases expertise in wellness brand rebranding, logo & style guide creation, packaging & label design, flash-sale campaign assets, social media content revival, omni-channel marketing strategy, herbal tea product launch, and strategic graphic design for natural health, retail, and community-focused brands.
Gaia Garden Social Media Posts
Gaia Garden Social Media Posts
BRANDING DESIGN
Gaia Garden Logo Refresh & Brand Guidelines
Steering Color Palette, Typography & Usage Protocols
Gaia Garden Logo Refresh & Brand Guidelines
Steering Color Palette, Typography & Usage Protocols
The branding and logo for Gaia Garden underwent continuous refinement to support a focused marketing strategy and evolving business needs. I began by organizing existing branding elements into a comprehensive brand guideline, developing multiple logo variations to enhance flexibility and efficiency across applications. The resulting 18+ page brand style guide meticulously detailed every essential aspect, from primary and secondary typography families, exact colour palette specifications (with HEX, RGB, CMYK, and Pantone values), tone of voice, mission statement, logo usage rules, clear space requirements, and correct/incorrect applications, to ensure seamless consistency and professional polish.
These guidelines established a strong, recognizable brand aesthetic that could be confidently applied across websites, packaging, signage, social media, print collateral, and promotional materials. By providing a clear, actionable roadmap for internal teams, vendors, and partners, the guide prevented brand dilution, streamlined creative workflows, and empowered Gaia Garden to cultivate a unified identity that resonates deeply with its wellness-focused audience.
This project demonstrates expertise in logo refresh & variation design, comprehensive brand style guide creation, typography & colour palette specification, brand consistency guidelines, tone of voice & mission integration, multi-platform brand rollout, wellness & retail branding, and strategic graphic design for natural health, herbal, and community-driven brands.
CAMPAIGN DESIGN
Bilingual Branding & Multi-Channel Campaign
Spearheading Packaging, Labels & Marketing Assets
Bilingual Branding & Multi-Channel Campaign
Spearheading Packaging, Labels & Marketing Assets
Gaia Garden introduced their latest herbal tea product line, and I spearheaded the branding and marketing initiatives to ensure a seamless, impactful launch. I curated premium packaging designs and developed bilingual (English/French) labels, presenting polished concepts to key stakeholders for approval. To enhance user-friendliness and visual clarity, I integrated intuitive icons, selected legible, modern typography, and maintained strict adherence to brand guidelines, creating labels that balanced aesthetic elegance with essential product information and regulatory compliance.
Upon final approval, I meticulously prepared print-ready files, oversaw rigorous quality control, and coordinated with printers to deliver flawless production. To drive awareness and sales, I crafted complementary website assets (hero banners, product pages) and engaging social media content, ensuring a cohesive omni-channel experience that highlighted the teas’ natural ingredients, health benefits, and authentic heritage.
The result was a unified, professional launch that elevated Gaia Garden’s market presence, strengthened retailer and consumer trust, and positioned the herbal tea line as a standout offering in the competitive natural wellness category.
This project demonstrates expertise in herbal tea product launch, bilingual label design, packaging & print production, intuitive icon integration, print-ready file preparation, website & social media assets, brand-consistent omni-channel marketing, and strategic graphic design for natural health, wellness, and retail brands.
Gaia Garden Social Media Posts
PRINT DESIGN
Packaging & Label Creation
Sophisticated, Medically-Oriented Visual Identity
Packaging & Label Creation
Sophisticated, Medically-Oriented Visual Identity
Gaia Garden, a distinguished herbal dispensary renowned for its premium botanical products dedicated to promoting health and wellness, I leveraged my extensive pharmaceutical background to lead a strategic redesign of the product labels and packaging. My focus was on imbuing the visual identity with a sophisticated, medically-oriented aesthetic (clean, clinical layouts, precise typography, subtle yet authoritative colour palettes, and high-quality botanical imagery) that positioned the products as credible, indispensable tools for serious health-conscious consumers.
This transformation reinforced the brand’s unwavering commitment to quality, safety, and efficacy, fostering greater trust and perceived value in a competitive natural health market. By maintaining strict cohesion across every label and packaging element, the design created a unified, professional presence that resonated deeply with both retail partners and end-users, elevating the overall brand experience from shelf to home.
The result was packaging and labels that not only protected the integrity of the botanical formulations but also communicated excellence and reliability at first glance, contributing to strengthened market positioning and enhanced consumer confidence in the holistic wellness space.
This project demonstrates expertise in pharmaceutical-inspired packaging design, botanical & wellness label creation, medical aesthetic branding, brand cohesion & visual consistency, premium natural health collateral, label & packaging production, strategic identity elevation, and graphic design for herbal dispensaries, health stores, and wellness brands.
Gaia Garden Packaging
Gaia Garden Packaging
SOCIAL MEDIA DESIGN
Gaia Garden Social Media Channel
Premium Visual Content & Brand Storytelling
Gaia Garden Social Media Channel
Premium Visual Content & Brand Storytelling
Staying true to Gaia Garden’s essence as a beloved Vancouver wellness destination, I masterfully crafted premium, imaginative visuals tailored for social media platforms, creating a dynamic and cohesive feed that effortlessly drew viewers into the brand’s narrative. These captivating images (static posts, carousels, Stories, and Reels) amplified engagement by presenting products in their best light, infusing vitality into every scroll, and offering followers a deeper, more immersive understanding of the company’s offerings, from herbal remedies and teas to wellness insights and community stories.
Each visual was thoughtfully designed to resonate with the audience’s aspirations and sentiments, blending authentic lifestyle photography, refined typography, harmonious colour palettes, and strategic composition to foster genuine connection and brand loyalty. The result was a vibrant, high-performing social presence that not only strengthened Gaia Garden’s digital footprint but also drove meaningful interactions, increased traffic to the store and website, and reinforced its position as a trusted authority in natural health and holistic living.
This ongoing work demonstrates expertise in social media visual design, brand-consistent content creation, high-engagement storytelling, wellness & herbal marketing, lifestyle imagery integration, multi-platform asset production, audience resonance visuals, and strategic graphic design for natural health, retail, and community-focused brands.
Gaia Garden Social Media Posts
