DōMatcha offers customers a diverse selection of authentic, stone-ground Japanese green tea products and accessories.
Context
Work on behalf of DōMatcha as Marketing Art Director, 2024-present
Work on behalf of DōMatcha as Marketing Art Director, 2024-present
Contributions
Spearheaded the creation of visual designs, including graphics, icons, illustrations, and other key visual elements for websites, social media, advertisements, and more. Ensured all digital materials aligned with the brand’s visual identity and guidelines, maintaining consistency across platforms.
Spearheaded the creation of visual designs, including graphics, icons, illustrations, and other key visual elements for websites, social media, advertisements, and more. Ensured all digital materials aligned with the brand’s visual identity and guidelines, maintaining consistency across platforms.
Designed engaging layouts for digital content, prioritizing readability, aesthetic appeal, and user engagement. Adapted layouts to maintain usability across various platforms and devices, incorporating feedback from stakeholders and team members to refine and optimize designs.
Conducted user research to understand audience needs and behaviours, leveraging insights to inform design decisions. Organized content in a logical, user-friendly manner, and ensured all designs were fully responsive, delivering an exceptional user experience on desktops, tablets, and smartphones alike.
Collaborators
• Marketing Manager
• Contractors & Suppliers
• Content creators
• Graphic Designers
• Programmers
• Marketing Co-ordinators
• Marketing Manager
• Contractors & Suppliers
• Content creators
• Graphic Designers
• Programmers
• Marketing Co-ordinators
The Project
Creating Compelling Digital Designs
Mastering the Art of Visual Storytelling for the Digital Age
Creating Compelling Digital Designs
Mastering the Art of Visual Storytelling for the Digital Age
My Responsibilities
I shape and elevate DōMatcha’s digital visual identity, blending creative vision with technical precision to boost aesthetic impact, user engagement, and seamless UX. I transform concepts into powerful visuals that authentically convey the brand’s values and deeply connect with its audience.
I shape and elevate DōMatcha’s digital visual identity, blending creative vision with technical precision to boost aesthetic impact, user engagement, and seamless UX. I transform concepts into powerful visuals that authentically convey the brand’s values and deeply connect with its audience.
OOH ADVERTISING
Digital Billboard Marketing
Toronto Billboard Campaign on the Gardiner Expressway
Digital Billboard Marketing
Toronto Billboard Campaign on the Gardiner Expressway
Designed a striking 14' x 48' billboard for DōMatcha, prominently positioned along Toronto’s busy Gardiner Expressway to capture commuter attention and drive brand awareness. Centred a vibrant red Japanese paper umbrella as the hero background—symbolizing tradition, elegance, and cultural authenticity—while framing premium matcha imagery and bold, minimalist messaging. The eye-catching contrast against Toronto’s skyline reinforced DōMatcha’s Japanese heritage, sparked curiosity, and directed traffic to retail and online channels, blending cultural storytelling with high-visibility urban advertising.
Email Design
Monthly B2B Email Creation
Crafting Dynamic Connections Through Emails
Monthly B2B Email Creation
Crafting Dynamic Connections Through Emails
Designed and executed monthly B2B email campaigns promoting authentic Japanese DōMatcha matcha to grocery retailers across North America. Analyzed consumer demand, engagement metrics, and site traffic to optimize content and drive measurable results. Focused on two key objectives: prompting inventory reorders and securing in-store staff training demos—equipping retail teams with expert-level product knowledge to confidently recommend DōMatcha.
Crafted high-impact emails blending industry insights, dynamic charts, and bold visuals, all aligned with strict brand standards. Delivered clear CTAs and engaging graphics to boost open rates, click-throughs, and conversions while reinforcing DōMatcha’s premium positioning in the natural products channel.
Email Design
Animated B2B Email Creation
Crafting Dynamic Connections Through Emails
Animated B2B Email Creation
Crafting Dynamic Connections Through Emails
Designed and launched monthly animated B2B email campaigns promoting authentic Japanese DōMatcha matcha to grocery retailers across North America. Leveraged consumer demand, engagement analytics, and traffic data to refine motion-driven content and deliver measurable ROI.
Targeted two core goals: triggering inventory reorders and booking in-store training demos—empowering retail staff with deep product expertise to recommend DōMatcha with confidence. Built high-impact animated emails fusing industry trends, interactive charts, and fluid motion graphics, all locked to DōMatcha’s brand standards.
PRINT DESIGN
DōMatcha Print Ad & Article Series
Authored & Designed for Retail Trade Publications
DōMatcha Print Ad & Article Series
Authored & Designed for Retail Trade Publications
Wrote and designed a diverse series of printed advertisements and feature articles for DōMatcha, published in leading North American natural health and grocery trade magazines. Crafted compelling copy that educated retailers on matcha’s science-backed benefits, ceremonial heritage, and sales potential—paired with elegant, minimalist layouts featuring authentic Japanese imagery, clean typography, and premium product photography. Each piece drove inventory inquiries and in-store demos while reinforcing DōMatcha’s position as the gold-standard ceremonial matcha brand.
Blog Creation
Blog Content Creation & Design
Expertise That Converts
Blog Content Creation & Design
Expertise That Converts
I wrote and designed a series of high-authority DōMatcha blog posts that positioned the brand as the definitive voice in premium matcha. Each article blended deep ceremonial-grade knowledge with scannable, trust-building formats: punchy subheads, bullet-point insights, data-backed stats, case studies, and quotes from tea masters.
Every post flowed naturally into a targeted product spotlight and crystal-clear CTA, driving clicks and sales. For maximum reach and accessibility, I optimized each piece with on-topic SEO keywords, custom infographics, charts, and lifestyle photography (complete with descriptive alt text), then rigorously tested responsiveness across mobile, tablet, and desktop. The result: content that ranks, engages, and converts—all while looking effortlessly beautiful.
