DōMatcha offers customers a diverse selection of authentic, stone-ground Japanese green tea products and accessories.
Context
Work on behalf of DōMatcha as Marketing Art Director, 2024-present
Work on behalf of DōMatcha as Marketing Art Director, 2024-present
Contributions
Spearheaded the creation of visual designs, including graphics, icons, illustrations, and other key visual elements for websites, social media, advertisements, and more. Ensured all digital materials aligned with the brand’s visual identity and guidelines, maintaining consistency across platforms.
Spearheaded the creation of visual designs, including graphics, icons, illustrations, and other key visual elements for websites, social media, advertisements, and more. Ensured all digital materials aligned with the brand’s visual identity and guidelines, maintaining consistency across platforms.
Designed engaging layouts for digital content, prioritizing readability, aesthetic appeal, and user engagement. Adapted layouts to maintain usability across various platforms and devices, incorporating feedback from stakeholders and team members to refine and optimize designs.
Conducted user research to understand audience needs and behaviours, leveraging insights to inform design decisions. Organized content in a logical, user-friendly manner, and ensured all designs were fully responsive, delivering an exceptional user experience on desktops, tablets, and smartphones alike.
Collaborators
Marketing Manager
Contractors & Suppliers
Content creators
Graphic Designers
Programmers
Marketing Co-ordinators
Marketing Manager
Contractors & Suppliers
Content creators
Graphic Designers
Programmers
Marketing Co-ordinators
The Project
DōMatcha Retailer Engagement
Driving Inventory Reorders & In-Store Demos for Authentic Japanese Matcha
DōMatcha Retailer Engagement
Driving Inventory Reorders & In-Store Demos for Authentic Japanese Matcha
I designed and executed monthly B2B email campaigns for DōMatcha, promoting authentic Japanese ceremonial-grade matcha to grocery retailers and natural health buyers across North America. Leveraging consumer demand insights, engagement metrics, and site traffic analytics, I continuously refined content and visuals to deliver measurable ROI while staying locked to DōMatcha’s premium brand standards.
The campaigns targeted two primary objectives: prompting timely inventory reorders from existing accounts and securing bookings for in-store staff training demos. By equipping retail teams with expert-level product knowledge through compelling storytelling, dynamic charts, bold product visuals, and clear calls-to-action, the emails empowered buyers to confidently recommend DōMatcha, increasing shelf presence and sales velocity.
Each email featured high-impact animated modules, industry trend highlights, interactive charts, fluid motion graphics, and strategic CTAs—all optimized for inbox rendering, mobile responsiveness, and maximum engagement. This data-informed, visually rich approach boosted open rates, click-throughs, conversions, and retailer relationships, solidifying DōMatcha’s position as the gold-standard in the natural products and specialty tea channel.
This work demonstrates expertise in monthly B2B email campaign design, animated email production, data-driven email optimization, retail trade email creatives, interactive chart integration, matcha product promotion, inventory reorder & demo booking CTAs, brand-consistent motion graphics, and results-oriented digital marketing for specialty food, beverage, and wellness brands.
OOH ADVERTISING
Gardiner Expressway Outdoor Advertising
Vibrant Cultural Storytelling with Red Umbrella Hero & Bold Matcha Messaging
Vibrant Cultural Storytelling with Red Umbrella Hero & Bold Matcha Messaging
I designed a striking 14' x 48' digital billboard for DōMatcha, strategically placed along Toronto’s high-traffic Gardiner Expressway to capture the attention of thousands of daily commuters and elevate brand awareness in a major urban market. The design centered a vibrant red Japanese paper umbrella as the dominant hero background—symbolizing tradition, elegance, and authentic cultural heritage—while framing premium matcha product imagery with clean, minimalist typography and powerful messaging that communicated quality, purity, and exclusivity.
The bold color contrast against the Toronto skyline ensured maximum visibility and instant impact from highway speeds, creating an eye-catching, memorable statement that sparked curiosity and directed traffic to both retail partners and the DōMatcha online store. This large-format outdoor advertising piece blended rich cultural storytelling with strategic high-visibility placement, reinforcing DōMatcha’s position as the premium choice in ceremonial matcha while driving measurable brand recall and consumer interest.
This project showcases expertise in outdoor billboard design, large-format digital advertising, high-traffic urban marketing, cultural branding for matcha, minimalist large-scale typography, hero imagery integration, Gardiner Expressway Toronto campaigns, brand awareness creatives, and high-impact print/digital outdoor solutions for food, beverage, and wellness brands.
Email Design
Animated & Data-Driven Emails
Driving Inventory Reorders & In-Store Demos for Authentic Japanese Matcha
Animated & Data-Driven Emails
Driving Inventory Reorders & In-Store Demos for Authentic Japanese Matcha
I designed and executed monthly B2B email campaigns for DōMatcha, promoting authentic Japanese ceremonial-grade matcha to grocery retailers and natural health buyers across North America. Leveraging consumer demand insights, engagement metrics, and site traffic analytics, I continuously refined content and visuals to deliver measurable ROI while staying locked to DōMatcha’s premium brand standards.
The campaigns targeted two primary objectives: prompting timely inventory reorders from existing accounts and securing bookings for in-store staff training demos. By equipping retail teams with expert-level product knowledge through compelling storytelling, dynamic charts, bold product visuals, and clear calls-to-action, the emails empowered buyers to confidently recommend DōMatcha, increasing shelf presence and sales velocity.
Each email featured high-impact animated modules, industry trend highlights, interactive charts, fluid motion graphics, and strategic CTAs—all optimized for inbox rendering, mobile responsiveness, and maximum engagement. This data-informed, visually rich approach boosted open rates, click-throughs, conversions, and retailer relationships, solidifying DōMatcha’s position as the gold-standard in the natural products and specialty tea channel.
This work demonstrates expertise in monthly B2B email campaign design, animated email production, data-driven email optimization, retail trade email creatives, interactive chart integration, matcha product promotion, inventory reorder & demo booking CTAs, brand-consistent motion graphics, and results-oriented digital marketing for specialty food, beverage, and wellness brands.
Email Design
Animated B2B Email Campaigns
Monthly Animated B2B Campaigns Driving Inventory Reorders & In-Store Demos for Authentic Japanese Matcha
Monthly Animated B2B Campaigns Driving Inventory Reorders & In-Store Demos for Authentic Japanese Matcha
I designed and launched monthly animated B2B email campaigns for DōMatcha, promoting authentic Japanese ceremonial-grade matcha to grocery retailers and natural health buyers across North America. Each email fused industry trends, consumer demand insights, engagement analytics, and traffic data to create refined, motion-driven content that delivered measurable ROI while staying locked to DōMatcha’s premium brand standards.
The campaigns targeted two primary goals: triggering inventory reorders from existing accounts and securing bookings for in-store training demos. By equipping retail staff with deep product knowledge through compelling visuals, interactive charts, fluid animations, and clear calls-to-action, the emails empowered buyers to recommend DōMatcha confidently and increase shelf presence.
I crafted high-impact animated modules featuring smooth transitions, product close-ups, benefit callouts, sales statistics, and seamless integration of educational matcha facts—all optimized for inbox performance, mobile responsiveness, and maximum engagement. This strategic blend of creativity and data-driven refinement turned routine communications into powerful tools that strengthened retailer relationships, accelerated wholesale growth, and reinforced DōMatcha’s position as the gold-standard in the premium matcha category.
This work demonstrates expertise in animated B2B email design, monthly email campaign production, motion graphics for wholesale marketing, interactive chart integration, data-driven email optimization, retail trade email creatives, matcha product promotion, brand-consistent animation, and results-oriented digital collateral for specialty food, beverage, and natural health brands.
PRINT DESIGN
Trade Publication Design & Copywriting
Educating & Converting Natural Health & Grocery Buyers with Elegant, Science-Backed Matcha Content
Trade Publication Design & Copywriting
Educating & Converting Natural Health & Grocery Buyers with Elegant, Science-Backed Matcha Content
I authored and designed a comprehensive series of printed advertisements and feature articles for DōMatcha, published in leading North American natural health, wellness, and grocery trade magazines. Each piece combined compelling, educational copy that highlighted matcha’s science-backed health benefits, centuries-old ceremonial heritage, superior quality, and strong sales potential for retailers—positioning DōMatcha as the undisputed gold-standard in premium ceremonial matcha.
The designs featured elegant, minimalist layouts with authentic Japanese-inspired imagery, clean and sophisticated typography, high-resolution product photography, and strategic visual hierarchy to command attention in competitive trade publications. Every ad and article was crafted to drive immediate action—generating inventory inquiries, in-store demo requests, and wholesale interest—while consistently reinforcing DōMatcha’s premium brand authority and credibility within the natural products retail channel.
This multi-piece campaign demonstrated expertise in trade publication design, print ad copywriting for health & wellness, ceremonial matcha marketing, minimalist editorial layouts, premium product photography integration, retail trade advertising, bilingual or multilingual natural health collateral, and results-oriented graphic design for specialty food, beverage, and functional ingredient brands.
Blog Creation
DōMatcha Monthly Content Strategy
Educational, SEO-Optimized Content with Strategic Product Integration & Visual Enhancements
DōMatcha Monthly Content Strategy
Educational, SEO-Optimized Content with Strategic Product Integration & Visual Enhancements
In close collaboration with the Marketing Coordinator, I led the full creative process of researching, writing, designing, and publishing monthly blogs for DōMatcha, establishing the brand as the undisputed authority on authentic, ceremonial-grade matcha tea. The primary objective was to build long-term brand trust through education, consistently positioning DōMatcha as the go-to source for expertise, heritage, quality, and real-world applications in the competitive matcha market.
Each blog delivered niche, actionable insights—covering topics such as matcha’s science-backed health benefits, traditional preparation methods, flavor profiles, sourcing authenticity, and modern recipe ideas—while seamlessly weaving in strategic product links, calls-to-action, and related DōMatcha offerings to drive engagement, traffic, and conversions. The content was structured for maximum readability and SEO performance, utilizing compelling subheads, concise paragraphs, bullet points, internal linking, and targeted keyword integration to improve search engine rankings and attract organic readers interested in premium matcha.
To elevate visual appeal and comprehension, I incorporated custom infographics, charts, high-quality product and lifestyle photography, and relevant illustrations, all optimized with descriptive alt text to enhance accessibility, SEO, and user experience. Every blog was fully responsive, ensuring flawless display and functionality across desktop, tablet, and mobile devices, delivering an exceptional, immersive reading experience that reinforced DōMatcha’s premium positioning.
This ongoing project showcases expertise in blog writing & content strategy, SEO-optimized matcha education, authority-building brand content, product-integrated blog design, visual enhancements with infographics & photography, responsive blog layout, monthly content production, and strategic digital storytelling for specialty food, wellness, and beverage brands.
