Hanne Nielsen Portfolio

AAXLL Supply Company is fully licensed by Health Canada for the sale of medical cannabis products with 29 Trademarks.

Context
Work on behalf of AAXLL Supply Company, 2019

Contributions
Website Assets
Product Mock-ups
Branding Guidelines
Packaging
Social Media Posts & Maintenance
Brochures
Banner Ad Campaigns
Direct Mail & Drop Boxes
Charts

Collaborators
Partner, AAXLL
Developers
Copywriters
Social Media & Project Managers

The Project
Branding & Omni-channel Marketing
Building Balance CBD from the Ground Up with Successful Branding

Working shoulder-to-shoulder with project managers and developers, I designed and delivered pixel-perfect website assets—hero banners, product mock-ups, icon sets, and UI elements—that elevated both usability and visual impact.

At the same time, I guarded brand consistency across all packaging and print collateral, ensuring colors, typography, and details stayed flawless from screen to shelf. The result was a seamless, premium experience that looked and felt unmistakably “us,” no matter where the customer encountered the brand.

UX/UI Design

Homepage Banner Design
Flavour That Jumps Off the Screen

I designed a series of high-impact homepage banners that put hero products front and centre. Each banner fused mouth-watering product photography with bold, custom graphics that visually translated the exact flavour profile—think swirling citrus zest, cracked vanilla beans, or drifting cocoa dust—so shoppers could almost taste the product before clicking.

Working hand-in-hand with developers, we built a seamless, responsive experience that kept the energy high and the load times low. The result: a homepage that doesn’t just display products—it makes them irresistible.

Website Banners

Visual Design
Product Mock-ups
Infusing Distinct Flavours into Visual Representations

As a proficient graphic designer, I executed product mock-ups as an economical alternative to conventional photography sessions, ensuring their flawless integration into our website's product displays. Utilizing advanced 3D packaging renderings, I skillfully integrated approved artwork using Photoshop, enriching the realism with meticulously chosen, flavour-related stock images. These mock-ups transcended basic visual representation, functioning as vital tools for gaining insights into stakeholder and potential consumer perceptions regarding the product's aesthetic allure and overall appeal.

Website Packaging and Flavour Mock-ups

PACKAGING Design
Packaging Production
Crafting Packaging Excellence

I designed and delivered standout packaging for five distinct products. From trend research and material selection to die-line precision and final artwork, every solution was built to perform and protect while turning heads.

I owned the full production cycle: detailed cost analysis, tight budget management, strategic price negotiations, and close partnerships with suppliers across the USA and China. The result was on-time, on-budget delivery of packaging that consistently exceeded expectations without ever cutting corners.

Packaging Design
Mylar Bag Design
Safeguarding Food Packaging Integrity

In my capacity as a packaging designer, I developed and implemented sophisticated design solutions for packaging and trims, focusing particularly on the creation of custom stand-up Mylar bags. These bags were meticulously designed with a keen emphasis on preserving product freshness.

My role encompassed the entire process, from initial research and concept development to the final production stage. Throughout this journey, I took the lead in conceptualizing and refining the Mylar bag designs, ensuring they met our high standards of innovation and functionality. I was also responsible for effectively communicating these designs and their benefits to key stakeholders.

CAMPAIGN Design
CBD Pet Tinctures & Treats
Happy Pets, Relaxed Homes

The “Calm Tails” launch introduced a premium pet-wellness duo: drool-worthy peanut-butter CBD treats and a 500 mg CBD-isolate, Charlotte’s Web terpene-infused tincture built specifically for anxious pups and finicky felines. Clean, trust-first creative—soft earth tones, playful paw-print motifs, and real pet photography—ran across website banners, social stories, email blasts, and product packaging. The messaging focused on simple, vet-approved relief and irresistible flavour, turning worried pet parents into confident, repeat buyers with every tail wag.

Print Design
Label Design
Elevating Packaging Excellence

I specialized in creating bespoke product labels that were instrumental in strengthening our brand's identity and distinctiveness in the marketplace. My approach to label design and production was both meticulous and cost-efficient, significantly contributing to an increase in sales and enhanced brand visibility.

Utilizing Adobe Illustrator, I skillfully developed a wide range of packaging and label designs. Throughout this process, I maintained a steadfast commitment to upholding a consistent brand identity, adeptly navigating the challenges posed by limited label space. My efforts ensured that each product distinctly resonated with our brand's ethos, thereby reinforcing our market presence.

EMAIL Design
Exclusive Email Drop
One Code, One Weekend, Pure Temptation

This high-urgency email campaign delivered a limited-time promo code straight to inboxes with zero brand drift. Anchored in Balance CBDs signature crisp typography, and elegant lifestyle photography, the design put the promo code front and centre. Clean, on-brand, and built to convert the second it landed—resulting in record open rates and a same-day redemption surge.

Social Media Design
Social Media Visual Direction
Thumb-Stopping Content That Still Feels On-Brand

As lead social media designer, I kept every post, story, and reel unmistakably “us” while making sure nothing blended into the scroll. From high-impact static carousels to buttery-smooth animations, each piece was crafted to freeze thumbs and spark double-taps without ever sacrificing brand consistency.

Working hand-in-hand with influencers, we turned their real-life moments into authentic showcases—products in action, easy recipes, and behind-the-scenes glimpses that made followers feel part of the family. The result was a feed that didn’t just look beautiful; it educated, entertained, and converted with every swipe.

UX/UI Design
Banner Ad Campaigns
Boosting Customer Traffic

As an online banner designer, I developed and executed high-quality, inventive concepts for banner advertising campaigns, meticulously tracking Click-Through Rates (CTRs) and employing A/B testing to refine marketing effectiveness. I specialized in creating customized banners for a variety of platforms, ranging from male-centric websites to wellness-focused sites, ensuring that each design effectively connected with its intended audience, thereby maximizing engagement and impact.

I crafted captivating banner advertisements, specifically designed for targeted emails, Google Ads, Amazon promotions, and various third-party platforms. My strategic approach was focused on enhancing customer engagement, driving product sales, and capturing the attention of our target demographics. My commitment to innovative design and data-driven strategies was instrumental in elevating the reach and success of our digital marketing efforts.

POWERPOINT Design
Product Deck
Bold Branding, Beautiful Products, Zero Distractions

This 18-slide PowerPoint presentation was built to arm the sales and merchant teams with a visually stunning showcase of seasonal hero products. Every slide locked into Sur La Table’s signature red-white-black palette, crisp typography, and subtle brand patterns—turning raw product shots into polished stories. Clean hierarchies, full-bleed photography, and consistent iconography made complex assortments feel effortless, while hidden speaker notes kept messaging sharp. The deck didn’t just present products; it sold the lifestyle and closed the deal in the room.

Print Design
Direct Mail
Creative & Consistent Omni-Channel Marketing Assets

In my capacity as a graphic designer, I developed print assets for direct mail campaigns, adeptly emphasizing the synergy between product features and flavour profiles. These designs were enhanced with appealing coupon codes and showcased new product offerings. To maximize return on investment and effectively engage our niche audience, we implemented a strategic approach by utilizing the same postcard designs for direct mail efforts.

PRINT Design
Handbill
A Little Printed Love Tucked Inside Every Order

This compact, double-sided handbill was designed to delight Balance CBD customers the moment they opened their shipment. One side featured a curated showcase of hero products styled in irresistible lifestyle shots, while the other delivered product information. Printed on premium uncoated stock with soft-touch finish, the handbill turned every unboxing into a mini discovery moment—driving repeat purchases straight from the box.

Direct Mail Postcard & Drop Box

PRINT Design
Illustrated Product Charts
Turning Complex Info into Instant “Aha” Moments

I crafted a series of custom digital illustrations and charts that made our product lineup instantly understandable—no walls of text required. From research and user-testing sketches to final polished visuals, every icon, flow, and comparison was drawn to guide the eye and eliminate confusion.

The result: clean, brand-aligned graphics that let customers grasp features, benefits, and differences in seconds—reinforcing our promise of approachable, user-first design while dramatically boosting comprehension and confidence at the point of decision.

Digital Illustration Design
CBD Product Icon System – Less Text, More Clarity
Instant Understanding in One Glance

To cut through the complexity of CBD categories and benefits, I designed a clean, custom icon library that replaced dense paragraphs with instantly recognizable symbols. Each icon—whether for “sleep,” “calm,” “full-spectrum,” or “zero THC”—was crafted to communicate a single idea clearly and beautifully across web, packaging, and print.

The result: faster scanning, higher comprehension, and a more confident customer journey. By turning technical details into intuitive visuals, these icons made the entire product range feel simpler, friendlier, and unmistakably on-brand.

Icon Creation

Branding Design
Branding Guidelines
Defining Palette, Typography & Usage Insights

In the context of launching a new product, I played a pivotal role in the ongoing refinement of its branding and logo. Demonstrating meticulous attention to detail, I developed a comprehensive brand style guide. This guide meticulously detailed key brand elements including typography, colour palette, tone of voice, and mission statement. Serving as a definitive framework, these brand guidelines were instrumental in establishing and maintaining a cohesive and recognizable brand identity for our client across various platforms. This strategic approach underscored the importance of consistency in brand representation, ensuring a unified and impactful brand presence in the market.

Print Design
Investor & Client Brochures – Print + Interactive
Comprehensive Product References

Using Adobe InDesign, I designed sharp, story-driven brochures that turned complex offerings into clear, persuasive narratives for clients and investors. When the brief called for broader reach, I converted the same layouts into interactive PDFs—complete with clickable navigation, embedded videos, and subtle hover effects—making the content instantly accessible on any device.

The result: polished print pieces that impress in person and digital versions that keep working long after the meeting ends—maximum impact, zero extra effort.

Website Banners

Website Banners

Website Banners

Website Banners

Website Packaging and Flavour Mock-ups

Website Packaging and Flavour Mock-ups

Website Packaging and Flavour Mock-ups

Website Packaging and Flavour Mock-ups

Website Packaging and Flavour Mock-ups

Website Packaging and Flavour Mock-ups

Direct Mail Postcard & Drop Box

Icon Creation

Icon Creation

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