CAMPAIGN DESIGN
Entrophen® For Life Campaign PAAB-Compliant Patient Engagement Platform
Entrophen® For Life Campaign PAAB-Compliant Patient Engagement Platform
Situation
Patients on daily aspirin therapy for cardiovascular health needed a supportive, empathetic resource to help them stay on their medication. The campaign had to be fully bilingual (English/French) and PAAB-compliant, and it had to educate and engage mature Canadians across more than one channel, with the goal of encouraging long-term medication adherence.
Patients on daily aspirin therapy for cardiovascular health needed a supportive, empathetic resource to help them stay on their medication. The campaign had to be fully bilingual (English/French) and PAAB-compliant, and it had to educate and engage mature Canadians across more than one channel, with the goal of encouraging long-term medication adherence.
Solution
Led the design and launch of the Entrophen® For Life campaign, delivering a bilingual website, an interactive CD-ROM, and ongoing email communications that together formed a helpful, trustworthy patient resource.
Led the design and launch of the Entrophen® For Life campaign, delivering a bilingual website, an interactive CD-ROM, and ongoing email communications that together formed a helpful, trustworthy patient resource.
Execution
Designed a fully bilingual, PAAB-compliant website with intuitive navigation and accessible layouts. I created an interactive CD-ROM in which a friendly avatar nurse guided users through wellness tools, recipes, exercise programs, smoking cessation support, and adherence tips. To keep patients coming back, I designed quarterly email newsletter templates that encouraged repeat engagement and coupon redemption, and I produced supporting print materials, including the CD-ROM booklet and labels. Throughout, I followed brand guidelines and regulatory standards, including PAAB and the HON Code, while keeping the tone empathetic and user-centred.
Designed a fully bilingual, PAAB-compliant website with intuitive navigation and accessible layouts. I created an interactive CD-ROM in which a friendly avatar nurse guided users through wellness tools, recipes, exercise programs, smoking cessation support, and adherence tips. To keep patients coming back, I designed quarterly email newsletter templates that encouraged repeat engagement and coupon redemption, and I produced supporting print materials, including the CD-ROM booklet and labels. Throughout, I followed brand guidelines and regulatory standards, including PAAB and the HON Code, while keeping the tone empathetic and user-centred.
Result
The campaign gave patients a connected set of tools and information across web, disc, email, and print, and met PAAB and HON Code requirements in both official languages. The integrated approach gave the brand a consistent, supportive presence in patients’ daily health routines.
The campaign gave patients a connected set of tools and information across web, disc, email, and print, and met PAAB and HON Code requirements in both official languages. The integrated approach gave the brand a consistent, supportive presence in patients’ daily health routines.
