CAMPAIGN DESIGN
Entrophen® For Life Campaign PAAB-Compliant Patient Engagement Platform
Entrophen® For Life Campaign PAAB-Compliant Patient Engagement Platform
Situation
Bayer Healthcare needed a comprehensive, empathetic multi-channel campaign to support patients on daily aspirin therapy for cardiovascular health. The initiative required a fully bilingual (English/French), PAAB-compliant digital experience that would educate, engage, and encourage long-term medication adherence among mature Canadians.
Bayer Healthcare needed a comprehensive, empathetic multi-channel campaign to support patients on daily aspirin therapy for cardiovascular health. The initiative required a fully bilingual (English/French), PAAB-compliant digital experience that would educate, engage, and encourage long-term medication adherence among mature Canadians.
Solution
I led the design and launch of the Entrophen® For Life campaign, delivering a supportive bilingual website paired with an interactive CD-ROM and ongoing email communications to create a helpful, trustworthy patient resource.
I led the design and launch of the Entrophen® For Life campaign, delivering a supportive bilingual website paired with an interactive CD-ROM and ongoing email communications to create a helpful, trustworthy patient resource.
Execution
• Designed and developed a fully bilingual, PAAB-compliant website with intuitive navigation, accessible layouts, and mobile responsiveness.
• Created an interactive CD-ROM featuring a friendly avatar nurse guiding users through wellness tools, recipes, exercise programs, smoking cessation support, and adherence tips.
• Designed quarterly email newsletter templates to drive repeat engagement and coupon redemption.
• Produced supporting print materials including the CD-ROM booklet and labels.
• Strictly adhered to Bayer’s brand guidelines and regulatory standards (PAAB & HON Code) while maintaining an empathetic, user-centred tone.
• Designed and developed a fully bilingual, PAAB-compliant website with intuitive navigation, accessible layouts, and mobile responsiveness.
• Created an interactive CD-ROM featuring a friendly avatar nurse guiding users through wellness tools, recipes, exercise programs, smoking cessation support, and adherence tips.
• Designed quarterly email newsletter templates to drive repeat engagement and coupon redemption.
• Produced supporting print materials including the CD-ROM booklet and labels.
• Strictly adhered to Bayer’s brand guidelines and regulatory standards (PAAB & HON Code) while maintaining an empathetic, user-centred tone.
Result
The campaign successfully empowered patients with accessible tools and information, fostering greater medication adherence, trust, and long-term wellness. The integrated digital and physical approach strengthened patient connection and reinforced Bayer’s commitment to cardiovascular health support.
The campaign successfully empowered patients with accessible tools and information, fostering greater medication adherence, trust, and long-term wellness. The integrated digital and physical approach strengthened patient connection and reinforced Bayer’s commitment to cardiovascular health support.
