Manukora Honey specializes in producing and distributing raw Manuka Honey sourced directly from New Zealand.
Context
Work on behalf of Manukora Honey as freelance UI/UX Designer, 2023
Work on behalf of Manukora Honey as freelance UI/UX Designer, 2023
Contributions
• Created successful social media posts with engaging content, eye-catching visuals and strategic planning to capture the audience’s attention, encourage interaction and achieve company goals.
• Created an animated landing page that significantly enhanced user engagement and drove conversions.
• Created successful social media posts with engaging content, eye-catching visuals and strategic planning to capture the audience’s attention, encourage interaction and achieve company goals.
• Created an animated landing page that significantly enhanced user engagement and drove conversions.
The Project
Manukora Honey Digital Campaigns
Boosting Brand Awareness, Driving Traffic, Enhancing Engagement & Sales
Manukora Honey Digital Campaigns
Boosting Brand Awareness, Driving Traffic, Enhancing Engagement & Sales
Orchestrated compelling advertising campaigns for email and social media, masterfully harmonizing brand strategy with innovative visual design concepts. My approach involved the strategic integration of dynamic content and persuasive calls-to-action (CTAs), resulting in the creation of unique and captivating digital touch-points. These initiatives were meticulously aligned with Manukora Honey's brand guidelines, ensuring consistency and brand integrity across all platforms.
I focused on aligning animations with the objectives, ensuring they enhanced the user experience without compromising performance or accessibility. By balancing aesthetics with functionality, optimizing for speed, and continuously testing and refining based on user feedback and analytics, I created an effective and compelling animated landing page that achieved the company's goals.
Social Media Design
Social Media Glow-Up
Turning Scrolling into Stopping Power
Social Media Glow-Up
Turning Scrolling into Stopping Power
Staying true to the brand’s DNA, I created a steady stream of bold, thumb-stopping visuals that cut through noisy feeds and pulled engagement through the roof. Each post was engineered to spotlight product details in fresh, immersive ways—close-up textures, clever overlays, and micro-animations that made followers pause, zoom, and actually read.
The result was more than pretty pictures: it was a complete revitalization of the brand’s digital voice—one that felt alive and informative driving higher reach, saves, shares, and sales with every post.
