Martha By Martha Stewart
Digital Designer // 2022
Digital Designer // 2022
CAMPAIGN DESIGN
Martha Stewart Cookware Launch – Premium Lifestyle Collection Rollout
Martha Stewart Cookware Launch – Premium Lifestyle Collection Rollout
Situation
Sur La Table needed to launch the exclusive Martha Stewart cookware collection into a crowded premium kitchenware market, and make it sell.
Sur La Table needed to launch the exclusive Martha Stewart cookware collection into a crowded premium kitchenware market, and make it sell.
Solution
Built on a multi-channel campaign that turned the collection into an aspirational story, unified across email, web, and social.
Built on a multi-channel campaign that turned the collection into an aspirational story, unified across email, web, and social.
Execution
Designed the launch email with sweeping lifestyle photography that felt warm and elevated
Animated website banners and Instagram Stories (Dutch ovens gliding into frame, pastel bakers, reflective steel) with smooth, elegant motion
Built the visual system around crisp typography, garden-inspired hues, and subtle gold accents to honour Martha's aesthetic while staying true to Sur La Table's brand
Aligned every asset for one seamless, high-end shopping experience
Animated website banners and Instagram Stories (Dutch ovens gliding into frame, pastel bakers, reflective steel) with smooth, elegant motion
Built the visual system around crisp typography, garden-inspired hues, and subtle gold accents to honour Martha's aesthetic while staying true to Sur La Table's brand
Aligned every asset for one seamless, high-end shopping experience
Result
The collection sold out on key pieces almost immediately, cemented itself as a premium addition to Sur La Table's lineup, and strengthened the brand's connection with customers through consistent, polished storytelling.
The collection sold out on key pieces almost immediately, cemented itself as a premium addition to Sur La Table's lineup, and strengthened the brand's connection with customers through consistent, polished storytelling.
