Martha By Martha Stewart
Digital Designer // 2022
Digital Designer // 2022
CAMPAIGN DESIGN
Martha Stewart Cookware Launch
Premium Lifestyle Collection Rollout
Martha Stewart Cookware Launch
Premium Lifestyle Collection Rollout
Situation
Sur La Table needed to launch the exclusive Martha Stewart cookware collection into a crowded premium kitchenware market, and make it sell.
Sur La Table needed to launch the exclusive Martha Stewart cookware collection into a crowded premium kitchenware market, and make it sell.
Solution
I led creative direction on a multi-channel campaign that turned the collection into an aspirational story, unified across email, web, and social.
I led creative direction on a multi-channel campaign that turned the collection into an aspirational story, unified across email, web, and social.
Execution
I designed the launch email with sweeping lifestyle photography that felt warm and elevated, and built animated website banners and Instagram Stories, with Dutch ovens gliding into frame, pastel bakers, and reflective steel, using smooth, elegant motion. I built the visual system around crisp typography, garden-inspired hues, and subtle gold accents to honour Martha's aesthetic while staying true to Sur La Table's brand, aligning every asset for one seamless, high-end shopping experience.
I designed the launch email with sweeping lifestyle photography that felt warm and elevated, and built animated website banners and Instagram Stories, with Dutch ovens gliding into frame, pastel bakers, and reflective steel, using smooth, elegant motion. I built the visual system around crisp typography, garden-inspired hues, and subtle gold accents to honour Martha's aesthetic while staying true to Sur La Table's brand, aligning every asset for one seamless, high-end shopping experience.
Result
The collection sold out on key pieces almost immediately, cemented itself as a premium addition to Sur La Table's lineup, and strengthened the brand's connection with customers through consistent, polished storytelling.
The collection sold out on key pieces almost immediately, cemented itself as a premium addition to Sur La Table's lineup, and strengthened the brand's connection with customers through consistent, polished storytelling.
