Martha By Martha Stewart
Digital Designer // 2022
Digital Designer // 2022
CAMPAIGN DESIGN
Martha Stewart Cookware Launch Premium Lifestyle Collection Rollout
Martha Stewart Cookware Launch Premium Lifestyle Collection Rollout
Situation
Sur La Table wanted to successfully launch the exclusive Martha Stewart cookware collection, highlighting its timeless elegance and quality craftsmanship while driving strong sales in a competitive premium kitchenware market.
Sur La Table wanted to successfully launch the exclusive Martha Stewart cookware collection, highlighting its timeless elegance and quality craftsmanship while driving strong sales in a competitive premium kitchenware market.
Solution
I led the creative direction for a sophisticated multi-channel campaign that brought the collection to life through warm, aspirational visuals and cohesive storytelling across email, website, and social platforms.
I led the creative direction for a sophisticated multi-channel campaign that brought the collection to life through warm, aspirational visuals and cohesive storytelling across email, website, and social platforms.
Execution
• Designed a dedicated launch email featuring sweeping lifestyle photography that evoked warmth and sophistication.
• Created animated website banners and Instagram Stories with smooth, elegant motion — including enamelled Dutch ovens gliding into frame, ceramic bakers in soft pastels, and reflective stainless steel.
• Used crisp typography, garden-inspired hues, subtle gold accents, and premium aesthetics to stay true to Martha Stewart’s signature style while aligning with Sur La Table’s brand.
• Ensured all assets worked together to create a unified, high-end shopping experience.
• Designed a dedicated launch email featuring sweeping lifestyle photography that evoked warmth and sophistication.
• Created animated website banners and Instagram Stories with smooth, elegant motion — including enamelled Dutch ovens gliding into frame, ceramic bakers in soft pastels, and reflective stainless steel.
• Used crisp typography, garden-inspired hues, subtle gold accents, and premium aesthetics to stay true to Martha Stewart’s signature style while aligning with Sur La Table’s brand.
• Ensured all assets worked together to create a unified, high-end shopping experience.
Result
The campaign generated immediate excitement and drove strong sell-outs of the most coveted pieces. It successfully positioned the collection as a premium addition to Sur La Table’s offerings and deepened customer connection through beautiful, brand-aligned storytelling.
The campaign generated immediate excitement and drove strong sell-outs of the most coveted pieces. It successfully positioned the collection as a premium addition to Sur La Table’s offerings and deepened customer connection through beautiful, brand-aligned storytelling.
