ALIGN MATCHA
High-Impact Print Collateral & Editorial Content
Sell-Sheets & Branded Articles That Drive Awareness & Sales
High-Impact Print Collateral & Editorial Content
Sell-Sheets & Branded Articles That Drive Awareness & Sales
Situation
Align Matcha needed a complete suite of high-visibility print marketing materials — plus editorial content for trade publications — to capture attention, communicate key product benefits, and drive immediate action across retail, trade show, and direct-distribution environments.
Align Matcha needed a complete suite of high-visibility print marketing materials — plus editorial content for trade publications — to capture attention, communicate key product benefits, and drive immediate action across retail, trade show, and direct-distribution environments.
Solution
I created a full suite of print collateral alongside written editorial content, combining bold design with persuasive copywriting to turn passive viewers into active buyers while positioning Align Matcha as an industry authority.
I created a full suite of print collateral alongside written editorial content, combining bold design with persuasive copywriting to turn passive viewers into active buyers while positioning Align Matcha as an industry authority.
Execution
Designed eye-catching posters, compact handbills, and persuasive sell-sheets with bold layouts, strategic typography, and vibrant yet brand-aligned colour palettes
Built clear calls-to-action into every piece to drive immediate action at retail, trade shows, and direct distribution
Wrote and designed full-page articles for trade publications and corporate magazines, blending compelling copywriting with elegant editorial layouts
Combined informative storytelling, data-driven insights, and premium visuals to educate readers and reinforce brand credibility
Maintained flawless brand consistency across the entire campaign while meeting strict publication standards and deadlines
Designed eye-catching posters, compact handbills, and persuasive sell-sheets with bold layouts, strategic typography, and vibrant yet brand-aligned colour palettes
Built clear calls-to-action into every piece to drive immediate action at retail, trade shows, and direct distribution
Wrote and designed full-page articles for trade publications and corporate magazines, blending compelling copywriting with elegant editorial layouts
Combined informative storytelling, data-driven insights, and premium visuals to educate readers and reinforce brand credibility
Maintained flawless brand consistency across the entire campaign while meeting strict publication standards and deadlines
Result
Delivered stronger brand recognition, increased retailer engagement, higher foot traffic, and boosted sales through professional, cohesive collateral that worked as hard in print as it did in conversation.
Delivered stronger brand recognition, increased retailer engagement, higher foot traffic, and boosted sales through professional, cohesive collateral that worked as hard in print as it did in conversation.
PRINT DESIGN
Authored & Designed Editorial Content
400-Word Feature Article & Print Layout Design
Authored & Designed Editorial Content
400-Word Feature Article & Print Layout Design
Situation
Align Matcha needed a feature article for a leading trade magazine, engaging, well-researched content that highlighted key industry insights, product benefits, and actionable value for readers, paired with a premium, publication-ready layout.
Align Matcha needed a feature article for a leading trade magazine, engaging, well-researched content that highlighted key industry insights, product benefits, and actionable value for readers, paired with a premium, publication-ready layout.
Solution
I authored a 400-word feature article and designed its full print layout, balancing an authoritative, educational voice with persuasive positioning to drive reader interest and credibility.
I authored a 400-word feature article and designed its full print layout, balancing an authoritative, educational voice with persuasive positioning to drive reader interest and credibility.
Execution
Wrote a concise, well-researched article combining industry insight, product benefits, and reader value
Designed the layout in Adobe InDesign with strategic typography hierarchy, balanced white space, high-resolution imagery, and pull quotes
Incorporated subtle brand elements to keep the piece premium and instantly engaging
Adhered to strict publication specifications (bleeds, colour management, and font embedding) to deliver a polished, print-ready file
Wrote a concise, well-researched article combining industry insight, product benefits, and reader value
Designed the layout in Adobe InDesign with strategic typography hierarchy, balanced white space, high-resolution imagery, and pull quotes
Incorporated subtle brand elements to keep the piece premium and instantly engaging
Adhered to strict publication specifications (bleeds, colour management, and font embedding) to deliver a polished, print-ready file
Result
Strengthened brand authority, increased reader retention, and supported marketing objectives in a competitive print media landscape through a premium, professionally designed editorial feature.
Strengthened brand authority, increased reader retention, and supported marketing objectives in a competitive print media landscape through a premium, professionally designed editorial feature.
PRINT DESIGN
Promotional Print Design
Eye-Catching Handbills
Promotional Print Design
Eye-Catching Handbills
I designed a series of high-impact handbills for Align Matcha, creating compact yet powerful promotional print pieces that effectively communicated the brand’s premium quality, authentic Japanese heritage, and unique health benefits. Each handbill featured striking product photography, clean typography, vibrant yet sophisticated colour palettes, and concise, persuasive copy that highlighted ceremonial-grade matcha’s purity, flavour, and wellness advantages—designed to grab attention at events, retail counters, pop-ups, and direct distribution.
The layouts prioritized scannability with bold headlines, strategic visual hierarchy, and clear calls-to-action, ensuring recipients were immediately drawn in and motivated to learn more or make a purchase. Every piece maintained strict brand consistency in logo usage, fonts, and overall aesthetic, reinforcing Align Matcha’s position as a trusted leader in the specialty tea and wellness market.
These handbills served as versatile, cost-effective marketing tools that boosted brand visibility, generated inquiries, and drove sales by delivering a memorable, tactile brand experience in high-traffic environments.
This project demonstrates expertise in handbill design, promotional print collateral, matcha & specialty tea marketing, brand-consistent flyer layouts, event & retail print assets, visual hierarchy & CTA optimization, high-impact promotional graphics, and strategic graphic design for food, beverage, wellness, and DTC brands.
PRINT DESIGN
Trade Show Sampling Poster
Matcha Lemonade Promotion
Trade Show Sampling Poster
Matcha Lemonade Promotion
I designed a vibrant, high-visibility poster for trade show sampling stations featuring Align Matcha’s refreshing matcha lemonade. The layout captured the drink’s bright green hue, citrus accents, and invigorating appeal with bold, mouth-watering product photography, crisp typography, and a strong call-to-action that invited attendees to stop, taste, and experience the premium quality firsthand.
Optimized for booth impact, the poster used high-contrast colours, large-scale imagery, and clear messaging to stand out from a distance, drawing crowds and generating immediate interest in the product. The design maintained perfect brand alignment while emphasizing the drink’s natural ingredients, health benefits, and unique flavour profile—turning sampling moments into memorable brand interactions and driving sales inquiries.
This poster became a key asset in creating an engaging, interactive trade show presence that boosted product awareness, increased foot traffic, and positioned Align Matcha as a leader in premium, wellness-focused beverages.
This project demonstrates expertise in trade show poster design, product sampling promotion, matcha lemonade marketing, high-visibility event graphics, bold visual hierarchy, brand-consistent print collateral, retail & expo signage, and strategic graphic design for food, beverage, and wellness brands.
