PRINT DESIGN
Print Collateral & Sampling Materials
Posters, Handbills & Sell-Sheets That Drive Awareness & Sales
Print Collateral & Sampling Materials
Posters, Handbills & Sell-Sheets That Drive Awareness & Sales
Situation
Align Matcha needed a complete suite of high-visibility print marketing materials (posters, handbills, and sell-sheets) to capture attention, communicate key product benefits, and drive immediate action across retail, trade show, and direct-distribution environments.
Align Matcha needed a complete suite of high-visibility print marketing materials (posters, handbills, and sell-sheets) to capture attention, communicate key product benefits, and drive immediate action across retail, trade show, and direct-distribution environments.
Solution
I designed a full system of print collateral combining bold layouts, strategic typography, and vibrant yet brand-aligned colour palettes, built to turn passive viewers into active buyers while maintaining flawless consistency across every piece and channel.
I designed a full system of print collateral combining bold layouts, strategic typography, and vibrant yet brand-aligned colour palettes, built to turn passive viewers into active buyers while maintaining flawless consistency across every piece and channel.
Execution
Designed sell-sheets and handbills highlighting ceremonial-grade matcha's purity, flavour, and wellness benefits, optimized for scannability with bold headlines and clear calls-to-action
Created a trade show sampling poster for Align Matcha's matcha lemonade, using bold, mouth-watering photography and high-contrast colour to stand out at a distance and drive booth traffic
Maintained strict brand consistency in logo usage, typography, and aesthetic across all formats
Designed each piece for its specific environment, retail counters, pop-ups, direct distribution, and trade show floors
Designed sell-sheets and handbills highlighting ceremonial-grade matcha's purity, flavour, and wellness benefits, optimized for scannability with bold headlines and clear calls-to-action
Created a trade show sampling poster for Align Matcha's matcha lemonade, using bold, mouth-watering photography and high-contrast colour to stand out at a distance and drive booth traffic
Maintained strict brand consistency in logo usage, typography, and aesthetic across all formats
Designed each piece for its specific environment, retail counters, pop-ups, direct distribution, and trade show floors
Result
Delivered a versatile, cost-effective system of print materials that boosted brand recognition, generated inquiries, increased foot traffic, and drove sales through a memorable, tactile brand experience across every touchpoint.
Delivered a versatile, cost-effective system of print materials that boosted brand recognition, generated inquiries, increased foot traffic, and drove sales through a memorable, tactile brand experience across every touchpoint.
PRINT DESIGN
Editorial & Trade Publications
Articles & Full-Page Ads That Build Brand Authority
Editorial & Trade Publications
Articles & Full-Page Ads That Build Brand Authority
Situation
Align Matcha needed written and visual content for trade and consumer publications (feature articles and full-page advertisements) to position the brand as an industry authority while driving awareness and sales in competitive editorial environments.
Align Matcha needed written and visual content for trade and consumer publications (feature articles and full-page advertisements) to position the brand as an industry authority while driving awareness and sales in competitive editorial environments.
Solution
I authored and designed editorial content alongside full-page advertisements, blending persuasive copywriting with premium print layouts to educate readers, reinforce credibility, and subtly drive product interest.
I authored and designed editorial content alongside full-page advertisements, blending persuasive copywriting with premium print layouts to educate readers, reinforce credibility, and subtly drive product interest.
Execution
Wrote and designed full-page feature articles for trade magazines, including a 400-word piece combining well-researched industry insight with a polished InDesign layout, typography hierarchy, pull quotes, and high-resolution imagery
Designed full-page print advertisements for trade and consumer publications, combining photography, bold typography, and concise persuasive copy to highlight key product benefits and offers
Adhered to strict publication specifications (bleeds, colour management, font embedding) across every piece
Maintained consistent brand voice and visual identity across both editorial and advertising formats
Wrote and designed full-page feature articles for trade magazines, including a 400-word piece combining well-researched industry insight with a polished InDesign layout, typography hierarchy, pull quotes, and high-resolution imagery
Designed full-page print advertisements for trade and consumer publications, combining photography, bold typography, and concise persuasive copy to highlight key product benefits and offers
Adhered to strict publication specifications (bleeds, colour management, font embedding) across every piece
Maintained consistent brand voice and visual identity across both editorial and advertising formats
Result
Strengthened brand authority and credibility, increased reader engagement and retention, and generated measurable response rates and product awareness across trade and consumer print media.
Strengthened brand authority and credibility, increased reader engagement and retention, and generated measurable response rates and product awareness across trade and consumer print media.
