Aurora Cannabis
UI/UX Designer // 2023
UI/UX Designer // 2023
DIGITAL TRANSFORMATION
Blog Redesign, PowerPoint Presentation & Banner Ad Campaign Flair Airlines
Blog Redesign, PowerPoint Presentation & Banner Ad Campaign Flair Airlines
Situation
Flair Airlines needed a comprehensive digital enhancement to strengthen their online presence. The existing blog lacked visual appeal and user engagement, while the team required clear, professional materials to present new strategies and performance metrics to stakeholders.
Flair Airlines needed a comprehensive digital enhancement to strengthen their online presence. The existing blog lacked visual appeal and user engagement, while the team required clear, professional materials to present new strategies and performance metrics to stakeholders.
Solution
I led a multi-faceted digital project focused on redesigning the blog for better user experience, developing a strategic PowerPoint presentation, and creating a high-impact banner ad campaign to drive traffic and reinforce brand messaging.
I led a multi-faceted digital project focused on redesigning the blog for better user experience, developing a strategic PowerPoint presentation, and creating a high-impact banner ad campaign to drive traffic and reinforce brand messaging.
Execution
Blog Redesign: Completely redesigned the blog page with improved UX/UI, intuitive navigation, optimized content hierarchy, responsive layouts, and persuasive calls-to-action to enhance user engagement and trust.
Blog Redesign: Completely redesigned the blog page with improved UX/UI, intuitive navigation, optimized content hierarchy, responsive layouts, and persuasive calls-to-action to enhance user engagement and trust.
PowerPoint Presentation: Built a professional, data-driven presentation showcasing user engagement tactics, design improvements, and key metrics to clearly communicate the strategy to stakeholders.
Banner Ad Campaign: Designed a series of compelling, platform-optimized banner ads with strong visuals, brand consistency, and clear value propositions.
Conducted market research to define buyer personas and collaborated closely with Project Managers throughout the project.
Result
The redesigned blog significantly improved user experience, increased dwell time, and helped convert readers into loyal customers. The PowerPoint presentation effectively communicated the vision and results to stakeholders, while the banner ad campaign drove targeted traffic. Overall, the integrated approach strengthened Flair Airlines’ digital footprint, boosted engagement, and delivered measurable business impact.
The redesigned blog significantly improved user experience, increased dwell time, and helped convert readers into loyal customers. The PowerPoint presentation effectively communicated the vision and results to stakeholders, while the banner ad campaign drove targeted traffic. Overall, the integrated approach strengthened Flair Airlines’ digital footprint, boosted engagement, and delivered measurable business impact.
UX/UI DESIGN
Blog Section Redesign Enhanced User Engagement & Navigation
Blog Section Redesign Enhanced User Engagement & Navigation
Situation
The corporate website’s blog section for a prominent B2C brand needed a comprehensive redesign. The existing layout lacked strong visual hierarchy, intuitive navigation, and user engagement, resulting in higher bounce rates and missed opportunities to convert readers into loyal followers or customers.
The corporate website’s blog section for a prominent B2C brand needed a comprehensive redesign. The existing layout lacked strong visual hierarchy, intuitive navigation, and user engagement, resulting in higher bounce rates and missed opportunities to convert readers into loyal followers or customers.
Solution
I led the strategic redesign of the blog section, focusing on creating a modern, user-centred experience that improved readability, discoverability, and overall engagement while staying true to the brand’s identity.
I led the strategic redesign of the blog section, focusing on creating a modern, user-centred experience that improved readability, discoverability, and overall engagement while staying true to the brand’s identity.
Execution
• Presented multiple design concepts to stakeholders and aligned on the optimal direction.
• Developed detailed, high-fidelity wireframes in Figma that mapped spatial dynamics, content organization, functional features, and natural user flows.
• Designed an intuitive interface with strong visual hierarchy, responsive layouts, clear calls-to-action, and optimized content flow.
• Ensured seamless navigation and enhanced usability to encourage exploration of related posts and longer dwell time.
• Presented multiple design concepts to stakeholders and aligned on the optimal direction.
• Developed detailed, high-fidelity wireframes in Figma that mapped spatial dynamics, content organization, functional features, and natural user flows.
• Designed an intuitive interface with strong visual hierarchy, responsive layouts, clear calls-to-action, and optimized content flow.
• Ensured seamless navigation and enhanced usability to encourage exploration of related posts and longer dwell time.
Result
The redesigned blog section delivered a significantly more engaging and user-friendly experience. It improved interface usability, reduced bounce rates, and elevated the brand’s digital presence. The thoughtful UX/UI approach successfully transformed casual visitors into more engaged readers and potential customers in a competitive B2C landscape.
The redesigned blog section delivered a significantly more engaging and user-friendly experience. It improved interface usability, reduced bounce rates, and elevated the brand’s digital presence. The thoughtful UX/UI approach successfully transformed casual visitors into more engaged readers and potential customers in a competitive B2C landscape.
CAMPAIGN DESIGN
High-Performance Banner Ads Custom-Optimized Visuals for Aurora
High-Performance Banner Ads Custom-Optimized Visuals for Aurora
Situation
Aurora required a series of high-performing banner advertisements to support their digital marketing efforts. The challenge was to create visually compelling creatives that aligned with the brand’s identity while effectively driving brand awareness, click-through rates, and targeted traffic across multiple online platforms.
Aurora required a series of high-performing banner advertisements to support their digital marketing efforts. The challenge was to create visually compelling creatives that aligned with the brand’s identity while effectively driving brand awareness, click-through rates, and targeted traffic across multiple online platforms.
Solution
I designed a suite of custom banner ads optimized for performance across display networks, social media, retargeting campaigns, and partner websites, balancing strong artistic direction with strategic marketing objectives.
I designed a suite of custom banner ads optimized for performance across display networks, social media, retargeting campaigns, and partner websites, balancing strong artistic direction with strategic marketing objectives.
Execution
• Developed banners tailored to specific campaign goals — whether building awareness, increasing CTRs, or driving conversions to landing pages.
• Created bold yet balanced layouts using high-contrast colour palettes, clear visual hierarchy, persuasive calls-to-action, and responsive scaling for desktop and mobile.
• Incorporated brand-aligned imagery, typography, messaging, and subtle animations where appropriate to maximize engagement.
• Ensured every creative maintained Aurora’s brand consistency while being technically optimized for various ad platforms.
• Developed banners tailored to specific campaign goals — whether building awareness, increasing CTRs, or driving conversions to landing pages.
• Created bold yet balanced layouts using high-contrast colour palettes, clear visual hierarchy, persuasive calls-to-action, and responsive scaling for desktop and mobile.
• Incorporated brand-aligned imagery, typography, messaging, and subtle animations where appropriate to maximize engagement.
• Ensured every creative maintained Aurora’s brand consistency while being technically optimized for various ad platforms.
Result
The banner ads successfully delivered measurable impact, enhancing brand visibility, improving click-through rates, and driving qualified traffic to Aurora’s digital platforms. The campaign demonstrated the power of strategic, performance-driven design in competitive digital advertising environments.
The banner ads successfully delivered measurable impact, enhancing brand visibility, improving click-through rates, and driving qualified traffic to Aurora’s digital platforms. The campaign demonstrated the power of strategic, performance-driven design in competitive digital advertising environments.
PRESENTATION DESIGN
Clarity & Stakeholder Engagement
Clarity & Stakeholder Engagement
Situation
The client needed a professional and visually compelling PowerPoint presentation to communicate complex information to stakeholders. The existing material was dense and difficult to follow, which risked reducing audience engagement and weakening the overall impact of the message.
The client needed a professional and visually compelling PowerPoint presentation to communicate complex information to stakeholders. The existing material was dense and difficult to follow, which risked reducing audience engagement and weakening the overall impact of the message.
Solution
I designed a polished, presenter-friendly PowerPoint presentation that transformed complicated data and concepts into a clear, engaging, and easy-to-follow visual narrative.
I designed a polished, presenter-friendly PowerPoint presentation that transformed complicated data and concepts into a clear, engaging, and easy-to-follow visual narrative.
Execution
• Created a cohesive slide deck with strong visual hierarchy, balanced whitespace, and strategic use of infographics, charts, icons, and high-quality imagery.
• Applied thoughtful typography, colour palettes, and subtle animations to guide attention and enhance comprehension.
• Structured the content with a logical narrative flow to support smooth delivery and maintain optimal pacing.
• Ensured every slide empowered the presenter while keeping the audience focused and engaged.
• Created a cohesive slide deck with strong visual hierarchy, balanced whitespace, and strategic use of infographics, charts, icons, and high-quality imagery.
• Applied thoughtful typography, colour palettes, and subtle animations to guide attention and enhance comprehension.
• Structured the content with a logical narrative flow to support smooth delivery and maintain optimal pacing.
• Ensured every slide empowered the presenter while keeping the audience focused and engaged.
Result
The presentation significantly improved stakeholder understanding, retention, and engagement. It facilitated more confident delivery and more impactful decision-making in high-stakes meetings. The professional, visually driven approach strengthened overall communication effectiveness and elevated the quality of the presentation.
The presentation significantly improved stakeholder understanding, retention, and engagement. It facilitated more confident delivery and more impactful decision-making in high-stakes meetings. The professional, visually driven approach strengthened overall communication effectiveness and elevated the quality of the presentation.
