Aurora Cannabis

Designed Banners, Redesigned the Blog Page & Created a Professional PowerPoint Presentation

Aurora Cannabis is a global leader in the cannabis industry serving both the medical and consumer markets.

Context
Work on behalf of Aurora Cannabis as UI/UX Designer, 2023

Contributions
Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.

Conducted market research to define buyer's personas and understand the target audience.

Designed a compelling banner ad campaign with eye-catching graphics, brand consistency and value proposition

Assembled a powerpoint presentation presenting data-driven decisions and key metrics

Collaborators
Project Managers

The Project

Comprehensive Digital Transformation
Blog Redesign, PowerPoint Presentation & Banner Ad Campaign

I led a multi-faceted digital enhancement project that included the complete redesign of the blog page, with a primary focus on elevating visual appeal, improving navigational fluidity, and integrating persuasive calls-to-action to create a seamless, user-centred experience. By applying refined UX/UI design principles—such as intuitive layouts, optimized content hierarchy, responsive mobile optimization, and strategic visual elements—the redesigned blog not only attracted more visitors but also increased dwell time, built visitor trust, and converted readers into loyal customers through enhanced functionality and aesthetic appeal.

To communicate the redesign vision and innovative strategies effectively to stakeholders, I developed a custom PowerPoint presentation that outlined user engagement tactics, satisfaction improvements, and measurable outcomes with clear visuals, data-driven slides, and compelling storytelling. Complementing these efforts, I spearheaded the creation of a high-impact banner ad campaign, designing dynamic and platform-optimized banners that reinforced the brand message, drove targeted traffic, and delivered tangible results across online channels.

This integrated approach—combining thoughtful blog redesign, professional presentation development, and performance-focused banner creatives—demonstrated my ability to merge creative design with strategic intent, resulting in a stronger digital footprint, higher engagement, and meaningful business impact.

This project showcases expertise in blog redesign UX/UI, website user experience enhancement, PowerPoint presentation design for stakeholders, banner ad campaign creation, high-conversion digital marketing assets, strategic online branding, call-to-action optimization, and comprehensive digital transformation for e-commerce, retail, and lifestyle brands.

UX/UI Design
Impactful Blog Section Redesign
Detailed Wireframes, Intuitive Navigation & User-Centred Design for Enhanced Engagement

I led the strategic redesign of the corporate website’s blog section for a prominent B2C brand, presenting a curated range of design options to key stakeholders to align on the optimal direction. My primary focus was on shaping a superior user experience, achieved through the creation of detailed, high-fidelity wireframes that meticulously mapped spatial dynamics, content organization, functional features, and natural user interaction patterns.

These comprehensive wireframes acted as the essential roadmap for the development team, ensuring my vision translated seamlessly into an intuitive, visually captivating, and highly usable blog interface that prioritized readability, discoverability, and seamless navigation.

The redesign emphasized user-centred principles, incorporating strong visual hierarchy, responsive layouts, clear calls-to-action, and optimized content flow to keep visitors engaged longer, encourage exploration of related posts, and convert casual readers into loyal followers or customers. By fusing technical proficiency in UX/UI tools with creative insight, the project significantly improved overall interface usability, reduced bounce rates, and elevated the brand’s digital presence in a competitive B2C landscape.

This work demonstrates expertise in B2C website redesign, blog section UX/UI, detailed wire-framing & prototyping, user-centred interface design, strategic stakeholder presentation, intuitive navigation systems, content organization & spatial dynamics, and high-engagement digital experiences for retail, lifestyle, and consumer brands.

CAMPAIGN DESIGN
High-Performance Banner Ads
Custom-Optimized Visuals Driving Brand Awareness, Click-Through Rates & Targeted Traffic

I specialized in designing dynamic banner advertisements fully customized to Aurora’s unique brand requirements and optimized for performance across diverse online platforms, including display networks, social media, retargeting campaigns, and partner websites. With a strategic focus on the multifaceted benefits of banner advertising, I developed visually compelling creatives that aligned precisely with varying objectives—whether elevating brand awareness, increasing click-through rates, or directly funnelling high-intent traffic to Aurora’s digital platform and landing pages.

Each banner combined artistic flair with practical design principles, featuring bold yet balanced layouts, high-contrast color palettes, clear hierarchy, responsive scaling for desktop and mobile, and persuasive calls-to-action engineered to maximize engagement and conversions. By tailoring imagery, typography, messaging, and animation (where applicable) to specific campaign goals, the ads served as powerful, results-oriented tools that consistently delivered measurable impact in competitive digital advertising environments.

This work showcases expertise in banner ad campaign design, custom digital advertising creatives, performance-optimized display ads, brand awareness & CTR-focused banners, responsive banner production, multi-platform ad optimization, high-conversion visual marketing, and strategic graphic design for e-commerce, retail, and direct-to-consumer brands.

Presentation Design

Clarity & Stakeholder Engagement
Transforming Complex Data into Clear, Captivating Visual Narratives for Maximum Impact

I developed a highly engaging PowerPoint presentation meticulously crafted to captivate stakeholders and facilitate effective communication of complex information. My design strategy focused on creating a powerful visual aid that not only held attention but also empowered the presenter to deliver with confidence and precision. Through the strategic integration of succinct yet impactful visuals, informative infographics, essential data points, and thoughtfully chosen typography, colour palettes, and layouts, I ensured a fluid, coherent narrative flow that maintained clarity, structure, and optimal pacing throughout the meeting.

Every design element—from hierarchy and whitespace to subtle animations and high-contrast accents—was carefully selected to command the audience’s full attention, highlight critical messages, and deepen overall engagement with the content. The result was a polished, professional presentation that functioned as an effective communication tool, enhancing understanding, retention, and decision-making in high-stakes corporate, sales, training, and stakeholder environments.

This project demonstrates expertise in PowerPoint presentation design, stakeholder engagement slides, data visualization for business, infographic integration, presenter-friendly layouts, visual storytelling in corporate decks, high-retention slide creation, and strategic graphic design that elevates communication, clarity, and connection.

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