Aurora Cannabis is a global leader in the cannabis industry serving both the medical and consumer markets.
Context
Work on behalf of Aurora Cannabis as UI/UX Designer, 2023
Work on behalf of Aurora Cannabis as UI/UX Designer, 2023
Contributions
Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.
Created a successful Business-to-Consumer (B2C) website design with a strategic blend of aesthetics, functionality, user experience and marketing principles.
Conducted market research to define buyer's personas and understand the target audience.
Designed a compelling banner ad campaign with eye-catching graphics, brand consistency and value proposition
Assembled a powerpoint presentation presenting data-driven decisions and key metrics
Collaborators
Project Managers
Project Managers
The Project
Blog Redesign & Campaign Suite
UX-Driven Overhaul + Pitch Deck + Banner Ads
Blog Redesign & Campaign Suite
UX-Driven Overhaul + Pitch Deck + Banner Ads
My Design Responsibilities
Led a comprehensive blog redesign for Aurora Cannabis, transforming the platform into a sleek, user-centric hub with intuitive navigation, bold cannabis education visuals, and strategic CTAs that boosted dwell time and lead capture. Authored a high-impact PowerPoint pitch deck detailing UX strategies, engagement metrics, and growth projections to secure stakeholder buy-in. Designed a series of responsive banner ads for targeted digital campaigns, leveraging compliant imagery, micro-animations, and clear messaging to drive traffic and reinforce Aurora’s leadership in medical and recreational cannabis. Delivered measurable lifts in user trust, session duration, and conversion—positioning the brand as a digital authority in regulated wellness.
Led a comprehensive blog redesign for Aurora Cannabis, transforming the platform into a sleek, user-centric hub with intuitive navigation, bold cannabis education visuals, and strategic CTAs that boosted dwell time and lead capture. Authored a high-impact PowerPoint pitch deck detailing UX strategies, engagement metrics, and growth projections to secure stakeholder buy-in. Designed a series of responsive banner ads for targeted digital campaigns, leveraging compliant imagery, micro-animations, and clear messaging to drive traffic and reinforce Aurora’s leadership in medical and recreational cannabis. Delivered measurable lifts in user trust, session duration, and conversion—positioning the brand as a digital authority in regulated wellness.
UX/UI Design
Strategic B2C Website Design
Stakeholder-Driven UX Strategy & Wireframes
Strategic B2C Website Design
Stakeholder-Driven UX Strategy & Wireframes
Led the strategic redesign of Aurora Cannabis’s corporate blog, presenting multiple design concepts to stakeholders and refining the optimal path forward. Crafted detailed wireframes mapping spatial flow, content hierarchy, interactive elements, and user journeys—serving as the definitive blueprint for development.
Delivered an intuitive, visually compelling UI that fused technical precision with creative insight, dramatically boosting engagement, dwell time, and usability. Proved expertise in translating complex requirements into seamless, stakeholder-approved digital experiences.
Campaign Design
Dynamic Banner Ads
Platform-Optimized, Goal-Driven Digital Campaigns
Dynamic Banner Ads
Platform-Optimized, Goal-Driven Digital Campaigns
Specialized in crafting custom dynamic banner ads tailored to Aurora Cannabis’s unique needs, optimized for performance across diverse online platforms. Strategically aligned visuals with key objectives—brand awareness, click-through rates, or direct traffic to digital channels—delivering measurable impact.
Blended artistic creativity with data-backed design principles to produce visually striking, high-converting ads that reinforced brand authority and drove results in the regulated cannabis space.
Presentation Design
Stakeholder Pitch Deck
Engaging Visuals & Strategic Narrative
Stakeholder Pitch Deck
Engaging Visuals & Strategic Narrative
Developed a captivating PowerPoint presentation tailored for Aurora Cannabis stakeholders, leveraging visual aids to simplify complex data and amplify impact. Dual-focus strategy: engage audiences with succinct visuals, infographics, and key data while empowering presenters through structured flow for seamless delivery and optimized pacing. Curated every element to spotlight critical points, sustain attention, and foster deeper interaction—transforming the deck into a visually stunning, communication powerhouse that drives stakeholder alignment and action.
