Aurora Cannabis
UI/UX Designer // 2023
UI/UX Designer // 2023
DIGITAL TRANSFORMATION
Blog Redesign, PowerPoint Presentation & Banner Ad Campaign
Blog Redesign, PowerPoint Presentation & Banner Ad Campaign
Situation
Aurora needed a comprehensive digital enhancement to strengthen its online presence. The existing blog lacked visual appeal and user engagement on both mobile and desktop, while the team needed clear, professional materials to present new strategies and performance metrics to stakeholders.
Aurora needed a comprehensive digital enhancement to strengthen its online presence. The existing blog lacked visual appeal and user engagement on both mobile and desktop, while the team needed clear, professional materials to present new strategies and performance metrics to stakeholders.
Solution
I led a multi-faceted digital project, redesigning the blog for a better user experience across devices, developing a strategic PowerPoint presentation, and creating a high-impact banner ad campaign to drive traffic and reinforce brand messaging.
I led a multi-faceted digital project, redesigning the blog for a better user experience across devices, developing a strategic PowerPoint presentation, and creating a high-impact banner ad campaign to drive traffic and reinforce brand messaging.
Execution
Blog Redesign: Redesigned the blog page for both mobile and desktop with improved UX/UI, intuitive navigation, optimized content hierarchy, responsive layouts, and persuasive calls-to-action to enhance engagement and trust
Blog Redesign: Redesigned the blog page for both mobile and desktop with improved UX/UI, intuitive navigation, optimized content hierarchy, responsive layouts, and persuasive calls-to-action to enhance engagement and trust
PowerPoint Presentation: Built a professional, data-driven presentation showcasing user engagement tactics, design improvements, and key metrics to clearly communicate the strategy to stakeholders
Banner Ad Campaign: Designed a series of compelling, platform-optimized banner ads with strong visuals, brand consistency, and clear value propositions. Conducted market research to define buyer personas and collaborated closely with project managers throughout
Result
The redesigned blog significantly improved user experience across devices, increased dwell time, and helped convert readers into loyal customers. The presentation effectively communicated the vision and results to stakeholders, while the banner ad campaign drove targeted traffic. Together, the integrated approach strengthened Aurora's digital footprint, boosted engagement, and delivered measurable business impact.
The redesigned blog significantly improved user experience across devices, increased dwell time, and helped convert readers into loyal customers. The presentation effectively communicated the vision and results to stakeholders, while the banner ad campaign drove targeted traffic. Together, the integrated approach strengthened Aurora's digital footprint, boosted engagement, and delivered measurable business impact.
