Miles Daley Realty

Crafted complete visual identities for niche brands—logos, colour systems, typography, templates, and guidelines—then rolled them out flawlessly across websites, pitch decks, brochures, postcards, social feeds, and print. Close collaboration with developers and copywriters kept every deliverable tight, on-brief, and instantly recognizable, no matter the medium.

Limelight Marketing specializes in catering to the real estate industry for marketing solutions.

Context
Freelance Lead Designer, Limelight Marketing 2018-2019

Contributions
Logo Design & Branding Guidelines
Corporate Stationary; Business Cards & Folders
HTML Email Signatures
Brochures; Print & Interactive PDFs
Social Media Identity Set-up
Signage

Collaborators
COO Limelight Marketing
Miles Daley
Copywriters

THE PROJECT
Multi-Channel Brand Design & Execution
One Vision, Every Medium

I crafted complete visual identities for niche brands (custom logos, cohesive colour systems, typography hierarchies, reusable templates, and comprehensive brand guidelines) then executed flawless rollouts across every customer touchpoint, including websites, sales pitch decks, brochures, postcards, social media feeds, and print collateral. Close collaboration with developers, copywriters, and stakeholders ensured every deliverable stayed tight, on-brief, and instantly recognizable, creating a unified brand experience that felt premium, intentional, and consistent regardless of format or platform.

I also revived stagnant social channels with sharp, story-driven graphics (static posts, animations, carousels, and Reels) that transformed passive followers into active buyers and community members. From initial concept sketches through rapid feedback loops to final printer proofs, I managed lean workflows, strong supplier relationships, and rigorous quality control to ship fast, stay on budget, and maintain sky-high standards. The result was scalable design that not only looked exceptional but also delivered measurable business impact: stronger brand recall, higher engagement, increased conversions, and sustained growth.

This body of work demonstrates expertise in multi-channel brand design, full visual identity systems, logo & brand guideline creation, website & pitch deck assets, brochure & postcard production, social media content strategy, print-to-digital consistency, stakeholder collaboration & feedback loops, and strategic creative direction for niche wellness, e-commerce, retail, and professional services brands.

LOGO DESIGN
Miles Daley Realty Visual Identity
Complete Logo & Brand System

For Miles Daley Realty, I designed an entire visual identity that captures the essence of bold, fresh, and unmistakably urban sophistication tailored to Vancouver’s dynamic real estate market. The core logo is clean, confident, and memorable, serving as the anchor for a refined palette of rich charcoal (for timeless authority), verdant green (evoking growth, nature, and the lush North Shore landscape), and unexpected, energetic hits of orange that inject vitality and urgency—perfectly balancing professionalism with approachability.

This cohesive system extends seamlessly across all brand touch-points: business cards, letterheads, signage, website assets, social media templates, brochures, and marketing collateral. Every element was meticulously crafted to reinforce brand recognition, build instant trust with discerning buyers and sellers, and differentiate Miles Daley Realty in a competitive landscape while remaining versatile for both digital and print applications.

The result is a powerful, modern identity that feels premium yet accessible—turning every interaction into a consistent, high-end brand experience that drives client interest, referrals, and long-term positioning as a leading force in Vancouver real estate.

This project showcases expertise in real estate logo design, bold urban brand identity, custom colour palette development, charcoal, green & orange branding, full visual identity systems, multi-channel brand consistency, premium real estate collateral, and strategic graphic design for luxury brokerage and property brands.

BRANDING DESIGN
18-Page Comprehensive Style System
Bold, Fresh & Unmistakably Urban

I created an 18-page comprehensive brand guidelines document for Miles Daley Realty, meticulously codifying every visual detail to ensure a premium, cohesive, and instantly recognizable identity across all client and agent touch-points. The guide defines the bold, fresh, unmistakably urban aesthetic with precision, specifying primary and secondary typography families, exact colour palettes (with HEX, RGB, CMYK, and Pantone values), photography tone and mood guidelines, icon style and usage rules, grid systems, logo variations, clear space requirements, and correct/incorrect application examples.

This structured framework scales effortlessly across business cards, letterheads, signage, vehicle wraps, digital listings, website assets, social media templates, agent marketing collateral, and promotional materials, keeping every execution aligned, professional, and undeniably Miles Daley Realty. The result is a powerful, consistent brand presence that builds immediate trust with discerning North Shore buyers and sellers while providing agents and partners with clear, practical rules for flawless brand application.

This project demonstrates expertise in brand style guide creation, comprehensive branding guidelines, typography & colour palette specification, icon & grid system design, real estate brand identity, multi-touchpoint consistency, logo usage rules, and strategic visual systems for premium property, luxury real estate, and professional services brands.

PRINT DESIGN
Cards That Get Remembered
Premium, Tactile First Impressions

I designed Miles Daley Realty’s business cards to stand out in a stack of forgettable ones, turning a simple exchange into a memorable, high-value brand moment. Printed on thick 20pt cotton stock with a luxurious velvet soft-touch finish, the cards feature a deep charcoal background, crisp white and warm-green typography, and a strategic pop of orange that catches the eye without overwhelming—creating a sophisticated, urban feel that aligns perfectly with the North Shore’s premium real estate market.

The double-sided layout places Miles’ portrait, key contact details, and a subtle call-to-action front and centre, while the edge-painted orange detail adds a refined, unexpected touch that elevates the tactile experience. These aren’t just business cards—they’re mini-billboards that reinforce trust, spark conversations, and consistently end up in wallets instead of trash cans, driving referrals, repeat business, and stronger client relationships.

This project demonstrates expertise in premium business card design, tactile print finishes (soft-touch & edge-painting), cotton stock luxury printing, strategic colour pop integration, real estate branding collateral, client-facing identity systems, high-retention networking tools, and thoughtful graphic design for luxury brokerage and professional services brands.

PRINT DESIGN
28-Page Educational & Persuasive Guide
Turn Curiosity into Signed Offers

I created a comprehensive 28-page, full-colour Home Buyer Handbook for Miles Daley Realty that transforms first-time and seasoned buyers into confident, committed clients. Beautifully designed with clean layouts, bold charcoal headers, warm green callouts, and strategic orange accents, the guide walks readers through every step of the home-buying journey (from pre-approval and financing to offer strategy, inspection, and closing day) using clear explanations, intuitive infographics, checklists, timelines, and practical tips.

The handbook doubles as a powerful lead-generation tool: subtle yet strategic agent positioning, strong calls-to-action, and Miles’ personal branding ensure readers keep the piece as a trusted reference on their coffee table, referring to it repeatedly and reaching out to Miles when they’re ready to move. Printed in premium full-colour on high-quality stock, it feels generous and authoritative, positioning the agency as the knowledgeable, client-first partner in Vancouver’s competitive North Shore real estate market.

This educational yet persuasive asset not only informs and empowers buyers but also consistently converts curiosity into signed listings, strengthening client relationships and driving measurable business growth.

This project demonstrates expertise in real estate buyer guide design, educational marketing collateral, infographic & checklist integration, full-colour print production, lead-generation print tools, brand-consistent buyer education, high-value leave-behind materials, and strategic graphic design for luxury real estate and brokerage brands.

PRINT DESIGN
Realty Agent Fact Sheets
Personalized, High-Impact Leave-Behinds

I created a versatile, high-impact two-page fact sheet system for The Miles Daley's agents nationwide, designed to empower every agent to deliver a polished, personalized leave-behind in minutes. Each template seamlessly fuses the core brand, clean typography, sophisticated colour palette, and modern layout, with the individual agent’s personal accents (photo, contact details, bio highlights) and hyper-local market data, creating an ownable, professional document that feels custom-tailored without extra time or cost.

The clean, contemporary layouts spotlight stunning property photography, essential stats (price, square footage, features, taxes), bold yet readable typography, and unmistakable calls-to-action that guide casual open-house visitors toward serious next steps. Delivered as print-ready PDFs for professional printing and tablet-friendly digital versions for instant sharing, these sheets quickly became every agent’s go-to tool for listing presentations, showings, and follow-up communications, consistently converting curiosity into committed buyers.

This project demonstrates expertise in real estate fact sheet design, personalized agent marketing collateral, two-page feature sheet templates, print-ready & digital PDF production, brand-personalization systems, high-conversion leave-behind materials, open house & presentation tools, and strategic graphic design for national real estate brokerages and luxury property brands.

PRINT DESIGN
Curb Appeal That Converts
Sandwich Boards & For Sale Signs for Miles Daley Realty

I transformed Miles Daley Realty’s street presence with a high-visibility sandwich board system and custom For Sale signs engineered to demand attention and convert foot traffic into qualified leads. The double-sided, weatherproof, lightweight sandwich boards feature a bold deep charcoal base accented with vivid green and orange pops, ensuring they stand out dramatically from half a block away, even in Vancouver’s variable weather and busy sidewalks. Every open house becomes impossible to miss, sparking curiosity and driving walk-ins that turn into showings and offers.

The matching For Sale signs integrate Miles’ professional portrait alongside the Sutton Group logo in perfectly brand-consistent colours, instantly signalling expertise, approachability, and premium North Shore positioning. Both systems were designed for maximum durability, easy transport/setup, and long-distance readability, using high-contrast typography, strategic negative space, and eye-level hierarchy that work day or night.

Together, these street-level assets don’t just inform, they actively sell, turning casual passersby into engaged prospects and making every listing a lead-generation opportunity. The result is a powerful, consistent curb-appeal presence that reinforces brand trust, boosts inquiries, and contributes directly to faster sales in a competitive real estate market.

This project demonstrates expertise in real estate signage design, sandwich board & A-frame production, weatherproof outdoor marketing, high-visibility For Sale signs, curb-appeal print collateral, lead-generating street-level graphics, double-sided sign layout, and strategic visual design for premium brokerage and property marketing.

SOCIAL MEDIA DESIGN
Turn Scrollers into Sellers
Miles Daley Realty Social Media Launch Package

I built Miles Daley Realty’s entire social media presence from the ground up, creating a polished, lead-generating ecosystem across Instagram, Facebook, TikTok, and LinkedIn. The launch included fully cohesive profiles, custom branded post templates, story/highlight covers, and a complete visual system anchored in the signature charcoal, warm green, and vivid orange palette, ensuring every piece felt unmistakably on-brand, premium, and instantly recognizable as North Shore’s go-to real estate expert.

Every post, Story, Reel, and carousel was optimized for engagement and lead capture: strategic layouts, bold typography, high-quality property visuals, subtle calls-to-action, and value-driven content that positions Miles as approachable, knowledgeable, and results-focused—, without ever feeling overly sales-y. The feed now works as a 24/7 marketing engine, attracting daily inquiries, nurturing prospects, and converting followers into clients through consistent storytelling and authentic local expertise.

This ground-up build transformed dormant profiles into a high-energy, revenue-driving asset that reinforces brand trust, boosts organic reach, and delivers measurable results in Vancouver’s competitive real estate market.

This project showcases expertise in social media brand launch, multi-platform profile setup, custom branded templates, highlight cover design, real estate social media strategy, high-engagement visual systems, lead-capture content creation, and strategic graphic design for premium brokerage and property brands.

HTML DESIGN
Email Signatures That Work as Hard as You Do
Fully Coded HTML Signatures

I built a sleek, fully coded HTML/CSS email signature system for the Miles Daley Realty team, designed to load lightning-fast and render flawlessly across all major clients (Outlook, Gmail, Apple Mail, webmail, and every mobile device) without relying on images that can break or get blocked. Using clean vector icons, the brand’s signature charcoal base, warm green and vivid orange accents, live hyperlinks, and subtle hover effects, each signature transforms every outgoing email into a polished, professional branding moment that quietly drives traffic to agent profiles, booking pages, listings, and key website destinations.

The image-free code ensures consistent, pixel-perfect delivery on any platform, eliminating common frustrations like “image not displayed” placeholders while reinforcing the brand’s urban sophistication and trustworthiness with every message. This approach not only strengthens first impressions and brand recall but also turns routine email correspondence into a subtle, always-on lead-generation tool for agents and the brokerage.

This project demonstrates expertise in HTML email signature design, image-free responsive signatures, cross-client rendering optimization, vector icon & hover effect integration, brand-consistent professional assets, lead-driving email elements, mobile-first digital collateral, and strategic graphic design for real estate brokerages, sales teams, and high-trust professional services brands.

PRINT DESIGN
Custom Branded Presentation Folders
The Folder That Closes Deals Before the Meeting Starts

I designed a premium, die-cut presentation folder for Miles Daley Realty that transforms every client handoff from ordinary paperwork into a memorable, high-value experience. Crafted on rich charcoal stock with a luxurious soft-touch finish, the folder features a bold green interior that instantly evokes the brand’s North Shore sophistication, plus a precisely placed orange accent line that adds energy and draws the eye the moment it’s opened.

Thoughtful details elevate functionality into silent salesmanship: perfectly sized pockets keep contracts, market reports, listing details, and brochures organized; a custom-slotted die-cut holds the agent’s business card securely in place; and subtle embossing adds tactile depth without overpowering the clean, professional aesthetic. The result is a cohesive, brand-aligned piece that reinforces trust, polish, and personality from the first touch, helping agents stand out, build instant credibility, and close deals before the meeting even begins.

This project showcases expertise in custom presentation folder design, die-cut & embossed print production, premium soft-touch finishes, brand-consistent pocket & slot integration, real estate client handoff collateral, high-impact tactile marketing, luxury packaging & stationery, and strategic graphic design for premium brokerage and professional services brands.

PRINT DESIGN
Doorknob Marketing
Die-Cut Door Hangers for Miles Daley Realty

With the new Miles Daley Realty logo finalized, I deployed it across a series of high-visibility, die-cut door hangers designed to turn every neighbourhood walk into a targeted lead-generation opportunity. These custom print collateral pieces feature bold, confident “Looking to Buy or Sell?” messaging placed front and centre, ensuring the fresh brand identity makes an immediate, powerful impression the moment someone reaches for their doorknob.

The design leverages the signature charcoal base, warm green accents, and vivid orange pops for maximum contrast and readability from the street, while the precise die-cut shape adds a premium, memorable touch that stands out from standard flyers. Lightweight yet durable, the hangers are engineered for easy distribution, weather resistance, and long-lasting curb appeal, making them the perfect low-cost, high-return tool for agents to blanket neighbourhoods, spark curiosity, and drive inbound inquiries.

This project demonstrates expertise in die-cut door hanger design, real estate doorknob marketing, high-visibility print collateral, brand-consistent lead-generation tools, neighbourhood canvassing assets, custom shape & cut production, bold messaging & typography, and strategic graphic design for premium brokerage and local real estate brands.

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