Hanne Nielsen
I make brands matter.
I’m a Vancouver-based designer and creative lead. I help brands look sharper, sound clearer, and perform better, from a single logo to a full multi-channel campaign. I turn complexity into clarity and function into beauty.
Hazel Bishop Graphics is my freelance practice, and this site shows the work behind it.
What I do
→ Brand identity and packaging: logo systems, style guides, labels, and retail-ready packaging
→ Digital and UX: websites, e-commerce, landing pages, and email that convert
→ Campaigns: social, paid, email, print, and large-format, built to tell one story across every channel
→ Motion and video: animated email, banners, social, and short-form video
Print and publishing: catalogues, magazines, brochures, and interactive PDFs
→ Regulated and bilingual work: pharmaceutical, healthcare, and cannabis advertising, in English and French
How I work
I start with what the work needs to do, then design backward from there. I build templates and style guides so teams can keep going long after the project ends. I use AI tools to explore ideas faster, and every final decision stays human, because the details are where trust is won.
I start with what the work needs to do, then design backward from there. I build templates and style guides so teams can keep going long after the project ends. I use AI tools to explore ideas faster, and every final decision stays human, because the details are where trust is won.
Results I’m proud of
→ Motion-driven email campaigns that generated $6.2M in revenue for Sur La Table
→ A UI/UX redesign that helped grow Ecotrend’s online sales by 2,000%
→ A 150–180 page bilingual catalogue produced quarterly and distributed to 75,000–100,000 businesses across Canada
→ Campaigns for pharmaceutical brands produced to Canada’s PAAB advertising standards
Who I’ve worked with
Sur La Table, Bayer HealthCare, Novartis, Aurora Cannabis, Flair Airlines, Government of British Columbia, Rogers Media, Walmart Canada, Royal Bank of Canada, Scotiabank, and many growing brands in wellness, food, retail, and real estate.
Sur La Table, Bayer HealthCare, Novartis, Aurora Cannabis, Flair Airlines, Government of British Columbia, Rogers Media, Walmart Canada, Royal Bank of Canada, Scotiabank, and many growing brands in wellness, food, retail, and real estate.