Salee
Freelance Graphic Design
Freelance Graphic Design
SOCIAL MEDIA & EMAIL DESIGN
Animated & Static Social Assets & Email Campaigns
Animated & Static Social Assets & Email Campaigns
Situation
Salee, a beauty and hair brand that sells online, needed on-brand creative for the channels where customers see its offers and products. It needed animated and static social media assets for feeds and ads, and email designs that carried the same looks into the inbox.
Salee, a beauty and hair brand that sells online, needed on-brand creative for the channels where customers see its offers and products. It needed animated and static social media assets for feeds and ads, and email designs that carried the same looks into the inbox.
Solution
Designed static and animated social assets and email campaigns as one connected set, so a customer saw the same look and message whether they met the brand in a feed or an inbox. I kept every piece within Salee’s brand guidelines and built layouts that put the product and the offer first.
Designed static and animated social assets and email campaigns as one connected set, so a customer saw the same look and message whether they met the brand in a feed or an inbox. I kept every piece within Salee’s brand guidelines and built layouts that put the product and the offer first.
Execution
Created static social media graphics with a clear hierarchy, strong product imagery, and calls-to-action suited to each placement. I designed email layouts that carried the same visual language, with clear sections for the offer, product highlights, and a prominent button to shop.
Created static social media graphics with a clear hierarchy, strong product imagery, and calls-to-action suited to each placement. I designed email layouts that carried the same visual language, with clear sections for the offer, product highlights, and a prominent button to shop.
Result
Salee gained a consistent set of social and email assets that worked together across channels and stayed within the brand’s guidelines.
Salee gained a consistent set of social and email assets that worked together across channels and stayed within the brand’s guidelines.
