SOCIAL MEDIA & EMAIL DESIGN
Static Social Assets & Email Campaigns
Static Social Assets & Email Campaigns
Situation
Puffy, a mattress and bedding brand that sells online, needed on-brand creative for the channels where customers see its offers and products. It needed static social media assets for feeds and ads, and email designs that carried the same look into the inbox for a labor day sale for a US audience.
Puffy, a mattress and bedding brand that sells online, needed on-brand creative for the channels where customers see its offers and products. It needed static social media assets for feeds and ads, and email designs that carried the same look into the inbox for a labor day sale for a US audience.
Solution
Designed static social assets and email campaigns as one connected set, so a customer saw the same look and message whether they met the brand in a feed or an inbox. I kept every piece within Puffy’s brand guidelines and built layouts that put the product and the offer first.
Designed static social assets and email campaigns as one connected set, so a customer saw the same look and message whether they met the brand in a feed or an inbox. I kept every piece within Puffy’s brand guidelines and built layouts that put the product and the offer first.
Execution
Created static social media graphics with a clear hierarchy, strong product imagery, and calls-to-action suited to each placement. I designed email layouts that carried the same visual language, with clear sections for the offer, product highlights, and a prominent button to "Call Now".
Created static social media graphics with a clear hierarchy, strong product imagery, and calls-to-action suited to each placement. I designed email layouts that carried the same visual language, with clear sections for the offer, product highlights, and a prominent button to "Call Now".
Result
Puffy gained a consistent set of social and email assets that worked together across channels and stayed within the brand’s guidelines.
Puffy gained a consistent set of social and email assets that worked together across channels and stayed within the brand’s guidelines.
