FLEXSPOT
Freelance Graphic Design
Freelance Graphic Design
SOCIAL MEDIA & EMAIL DESIGN
Animated & Static Social Assets & Email Marketing
Animated & Static Social Assets & Email Marketing
Situation
FLEXSPOT is a Colorado-owned provider of flexible commercial space, with 600,000 sq. ft. across 33 locations covering industrial, flex, warehouse, and retail. It focuses on small businesses that are often overlooked by traditional commercial real estate. It needed on-brand social and email creative that spoke to business owners looking for adaptable space and moved them toward getting in touch.
FLEXSPOT is a Colorado-owned provider of flexible commercial space, with 600,000 sq. ft. across 33 locations covering industrial, flex, warehouse, and retail. It focuses on small businesses that are often overlooked by traditional commercial real estate. It needed on-brand social and email creative that spoke to business owners looking for adaptable space and moved them toward getting in touch.
Solution
Designed animated and static social media assets and email marketing as one connected set, so business owners saw the same look and message in their feeds and their inboxes. The company encouraged the use of AI for image creation, so I used AI tools to produce imagery quickly, then directed and refined it to keep it on-brand and credible for a commercial real estate audience.
Designed animated and static social media assets and email marketing as one connected set, so business owners saw the same look and message in their feeds and their inboxes. The company encouraged the use of AI for image creation, so I used AI tools to produce imagery quickly, then directed and refined it to keep it on-brand and credible for a commercial real estate audience.
Execution
Created static posts and animated social graphics with a clear hierarchy and calls-to-action suited to each platform. I designed email layouts with the same visual language, with sections for available space and a prominent button to get in touch. I generated imagery with AI, then edited and composed it into finished assets so it matched the brand and fit each format.
Created static posts and animated social graphics with a clear hierarchy and calls-to-action suited to each platform. I designed email layouts with the same visual language, with sections for available space and a prominent button to get in touch. I generated imagery with AI, then edited and composed it into finished assets so it matched the brand and fit each format.
Result
FLEXSPOT gained a consistent set of animated and static social assets and emails that worked together across channels, produced faster through AI-assisted imagery.
FLEXSPOT gained a consistent set of animated and static social assets and emails that worked together across channels, produced faster through AI-assisted imagery.
