Hanne Nielsen
I make brands matter.
I’m a Vancouver-based designer and creative lead. I help brands look sharper, sound clearer, and perform better, from a single logo to a full multi-channel campaign. Hazel Bishop Graphics is my freelance practice, and this site shows the work behind it.
What I do
→ Brand identity and packaging
→ Websites, e-commerce, landing pages, and email that convert
→ Campaigns across social, paid, email, print, and large-format
→ Motion and video for email, banners, and social
→ Catalogues, magazines, and brochures
→ Regulated and bilingual work (pharmaceutical, healthcare, cannabis) in English and French
→ Brand identity and packaging
→ Websites, e-commerce, landing pages, and email that convert
→ Campaigns across social, paid, email, print, and large-format
→ Motion and video for email, banners, and social
→ Catalogues, magazines, and brochures
→ Regulated and bilingual work (pharmaceutical, healthcare, cannabis) in English and French
How I work
I start with what the work needs to do, then design backward from there. I build templates and style guides so teams can keep going after the project ends. AI helps me explore ideas faster, but every final decision stays human.
I start with what the work needs to do, then design backward from there. I build templates and style guides so teams can keep going after the project ends. AI helps me explore ideas faster, but every final decision stays human.
Results
→ $6.2M in revenue from motion-driven email campaigns for Sur La Table
→ 2,000% online sales growth after a UI/UX redesign for Ecotrend
→ A 150-180 page bilingual catalogue, produced quarterly for 75,000-100,000 Canadian businesses
→ Pharmaceutical campaigns produced to PAAB standards
→ $6.2M in revenue from motion-driven email campaigns for Sur La Table
→ 2,000% online sales growth after a UI/UX redesign for Ecotrend
→ A 150-180 page bilingual catalogue, produced quarterly for 75,000-100,000 Canadian businesses
→ Pharmaceutical campaigns produced to PAAB standards
Clients
Sur La Table, Bayer HealthCare, Novartis, Aurora Cannabis, Flair Airlines, Government of British Columbia, Conservative Party of Canada, Salvation Army, Rogers Media, Walmart Canada, Royal Bank of Canada, Scotiabank, and growing brands in wellness, food, retail, and real estate.
Sur La Table, Bayer HealthCare, Novartis, Aurora Cannabis, Flair Airlines, Government of British Columbia, Conservative Party of Canada, Salvation Army, Rogers Media, Walmart Canada, Royal Bank of Canada, Scotiabank, and growing brands in wellness, food, retail, and real estate.